interactive media
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INTERACTIVE MEDIA
By Dahir Karshe
WHAT IS SOCIAL MEDIA?
Social media refers to the means of interaction among people in which they
create, share, and/or exchange information and ideas in virtual communities
and networks.Andreas Kaplan and Michael Haenlein define social media as "a
group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and
exchange of user-generated content. "Furthermore, social media depends on
mobile and web-based technologies to create highly interactive platforms
through which individuals and communities share, co-create, discuss, and
modify user-generated content. It introduces substantial and pervasive
changes to communication between organizations, communities, and
individuals.
SIZE SHAPE AND STRUCTURE
The interactive media industry has got many
corporations such as Facebook, Twitter and
Instagram. The social media industry is getting
bigger day by day. It has come to the point that most
games let you share your highscore and compete
with your social networking friends (especially
facebook).
Facebook is currently the most used social
networking site there is, Facebook has now got a
staggering 1.15 billion monthly active users.
During the spring of 2012 Facebook decided to buy
instagram to have a bigger market in the social
media industry. According to Forbes magazine
Facebook is worth 40 billion dollars altogether.
Twitter is the most used social networking site after
Facebook. In twitter you either follow instead of
adding the p
Twitter is an online social networking and
microblogging service that enables users to send and
read "tweets", which are text messages limited to
140 characters.
Instagram is the least social, social networking site because it has a
limited features. The only thing you can do on instagram is post pictures,
comment on them and have a mini caption describing what is meant by
it.
Instagram is an online photo-sharing, video-sharing and social
networking service that enables its users to take pictures and videos,
apply digital filters to them, and share them on a variety of social
networking services, such as Facebook, Twitter, Tumblr and Flickr.
In the spring of 2012 the maker of Facebook purchased instagram for a
billion dollars.
WHAT OTHER COMPANIES/MEDIA INTERESTS USE SOCIAL
NETWORKING SITES TO PROMOTE THEMSELVES?
Most companies are on Facebook and twitter,
especially the major companies. They use these
social networking sites to gain free or cheap
publicity. Most movies also promote it by posting up
the trailer on Facebook and other social networking
sites. A good example of this is ‘TED’ on Facebook on
twitter. It has proved to be so successful that the
accounts are being used even after that promotion.