BRIEF TITLE Inter rail pack

The Brief Background Re design the promotional material sent out to new customers of the InteRail Pass. Make it more visually engaging Using layout and typography skills.

Concept/Proposition

Produce a pack that gets new travellers excited and feel that their journey starts there.

Customers of the InteRail Pass are people with an

interest in travelling and people who have a passion

for exploring and experiences.

Considerations Mandatory Requirements

What do all these people have in common? They are all travelling around Europe. Consider how these people are all probably reading tour books so what information do they NEED to know and how can you get it to them. How dose the pack work together, a map, the ticket and a leaflet.

Must include the inter rail logo either the current one of a new design on each piece. Must contain al the relevant information needed.

Target Audience Deliverables The pass is only available to 18-25 year olds. Young people who want to travel around Europe, who want to meet new people and experience new cultures.

Produce the full pack printed and finished as if to be sent out. A full blog of research and experimentation showing your development

Tone of Voice Studio Deadline

Excite, inform, organise.

TBC

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Outcomes 1, 2, 3, 4, 5,

Module Title Design Practice 3 Doc. Code