interbike & health+fitness business 2012 event guide

3WWW.INTERBIKE .COM

Welcome to the ShowCOME FOR THE CULTURE, STAY FOR THE SHOW

THE INTERBIKE MISSION STATEMENTInterbikes mission is to change the world through cycling by

promoting, celebrating and facilitating the business of bicycles

While at first brush our mission may sound a little bold in its aspira-

tions, I think you will find that were actually not too far away from

achieving its objectives. Obviously changing the world doesnt come

easy, but we believe that more people riding bikes can actually have

such an impact. Whether its fighting obesity or reducing the number of

cars on the road, getting more butts on bikes helps this world and were

proud to play a part in that endeavor.

Interbike has long been one of the largest contributors to Bikes

Belong and its incredible advocacy efforts. For 2013 we are increasing

that commitment by almost 50%, making the industry show the single

biggest financial driver to getting more people on bikes in North

America. We are very proud to play such an important role but we

couldnt do it without you and your continued support of the show.

We would like to welcome you to the 31st edition of Interbike.

This years celebration is destined to go down as the largest in our

history and will without a doubt set new standards in the facilitation

of the business of bicycles and bicycle related products. There is

more celebration, education and fun planned than ever before. We

invite you to take it all in and join us in our corporate mission.

Together I know we can continue to make a difference.

COME FOR THE CULTURE, STAY FOR THE SHOW. Welcome back Interbike Nation

Pat HusManaging Director

Contents03 Welcome Letter06 Show Info08 Floorplans12 Events 17 Featured Areas19 OutDoor Demo22 Interbike University27 Sponsors36 Best in Show48 Interbike Product Showcase55 Health+Fitness Business56 HFB Floorplan

56 HFB Exhibitor List58 HFB Product Showcase

64 Interbike Exhibitor List98 Ad Index

DOWNLOAD THE MOBILE APP

Explore

4 EVENTGUIDE 2012

SHOW STAFFSenior Vice President, Sports Group Darrell Denny

[email protected]

Managing Director Pat [email protected]

Sales Manager Andria [email protected]

Senior Account Executive Brian [email protected]

Account Executive Leigh [email protected]

PR & Communications Director Justin [email protected]

Marketing Director Elayna [email protected]

Marketing Coordinator Mike [email protected]

Senior Art Director Jennie Brewton [email protected]

Order Entry Manager Manny Lemus [email protected]

Order Entry Anne Hovas [email protected]

Directors of OperationsAlicia [email protected]

Cindy Sample [email protected]

Operations Managers Erin [email protected]

Sarah CookOutDoor [email protected]

Kristen [email protected]

Operations Coordinators

Lindsay [email protected]

Kirsten [email protected]

Rachel [email protected]

Emily [email protected]

President, Nielsen Expositions, David Loechner

Senior Vice President, Human Resources, Michael Alicea Senior Vice President, Business Development, Darrell Denny

Vice President, Finance, Denise BashemVice President, Operations, Lori JenksVice President, Digital, Teresa Reilly

Vice President, Manufacturing & Marketing, Joanne Wheatley

Interbike Event Guide is published by Nielsen Expositions. Editorial Offices, 31910 Del Obispo, Suite 200, San Juan Capistrano, 92675,

Phone: 949-226-5700

Interbike is a trademark owned exclusively by Nielsen Business Media. All rights reserved. c 2012 NielsenBusiness Media. All rights reserved. Printed by American Web.

Wheelers & Dealers and USA Cycling number pick-up AND CrossVegas admission ticket sales onTUESDAY 9:00 - 3:00 near Show Registrationand Outdoor Demo Shuttles.

Show Info

6 EVENTGUIDE 2012

OUTDOOR DEMO SHOW HOURSMonday, September 17: 9:00 a.m. 5:00 p.m. Tuesday, September 18: 8:00 a.m. 5:00 p.m.

You must have a badge, badgeholder and wristband prior to going to the Demo.

INTERBIKE AND HEALTH + FITNESS BUSINESSSHOW HOURSWednesday, September 19: 8:00 a.m. 6:00 p.m. (Street Level Only)Wednesday, September 19: 9:00 a.m. 6:00 p.m.(Upper Level)Thursday, September 20: 9:00 a.m. 6:00 p.m.Friday, September 21: 9:00 a.m. 4:00 p.m.

Early Access Hours: 8:00 9:00 a.m. Thursday & Friday (by appointment only)

EARLY ACCESS HOURS8:00 9:00 a.m. Thursday & FridayEarly access hours allow for morning private meetings and appoint-ments between retailers and exhibitors. To take advantage of thisservice, you must have an Early Access Pass, from an exhibitor, toenter the expo hall between 8:00 9:00 a.m. For security purposes,no early entry will be allowed without a pass.

EXHIBITOR REGISTRATIONSands Street Level Lobby

Sunday, September 16: 12:00 6:00 p.m.Monday, September 17: 7:00 a.m. 6:00 p.m.Tuesday, September 18: 6:30 a.m. 7:00 p.m.Wednesday, September 19: 7:00 a.m. 6:00 p.m.Thursday, September 20: 8:00 a.m. 6:00 p.m.Friday, September 21; 8:00 a.m. 4:00 p.m.

ATTENDEE REGISTRATIONSands Street Level Lobby

Monday, September 17: 7:00 a.m. 5:00 p.m.Tuesday, September 18: 6:30 a.m. 6:00 p.m.Wednesday, September 19: 7:30 a.m. 6:00 p.m.Thursday, September 20: 8:00 a.m. 6:00 p.m.Friday, September 21: 8:00 a.m. 4:00 p.m.

WORKING MEDIA Working Media must register in the Press Room, Sands 301 or at the Media Registration Counter. For media information on-site phone: 817/929-8123.

BIKE LOCK UPSands Meeting Room 302(This is not an overnight lock-up)Wednesday, September 19: 7:00 a.m. 6:00 p.m. Thursday, September 20: 7:00 a.m. 6:00 p.m. Friday, September 21: 7:00 a.m. 6:00 p.m.

Important Information

Explore

The Best of Optimal Balance!

Optimal Balance, the perfect combination of light weight, rigidity and comfort is what guides Argon 18 through its design and development process.

Our tube shapes & carbon fiber formulae are carefully engineered to optimize stiffness in each area and function of the frame & fork in perfect harmony giving Argon 18 bikes outstanding ride qualities, without compromising comfort or weight.

We provide our riders with the vehicle on which their maximum effort will translate into a fast, comfortable ride.

Try an Argon 18 bike & feel the difference Optimal Balance delivers!

Tel.: (800) 654-8052email: [email protected] www.sinclairimports.com

Booth#14047

E-118 Gallium Pro

You dont want to miss the annual Sinclair Imports Party! Thursday, Sept. 20th at XS Nightclub in Encore (part of Wynn).

Retailers stop by the Sinclair Imports booth to get your party pass!

OPTIMAL BALANCE-*()58&*()5t3*(*%*5:t$0.'035

Floo

rplan

Dem

oTr

ack

E-B

ike

Test

Tra

ck

Onl

ine

Loun

ge

Inte

rbik

e C

afe

Fash

ion

Sho

w

3105

9

3107

0

3107

1

3107

231

074

3107

6

3107

7

3107

8

3108

331

089

3205

5

3205

9

3207

0

3207

132

073

3207

532

077

3207

932

08332

085

3307

0

3307

1

3307

2

3307

3

3307

4

3307

5

3307

6

3307

7

3308

2

3308

3

3308

6

3308

7

3405

934

061

3406

3

3407

0

3407

1

3407

234

07434

077

3407

834

082

3408

3

3408

434

086

3505

4

3505

8

3505

9

3506

035

062

3507

135

073

3507

735

079

3508

335

089

3604

136

045

3604

6

3604

7

3604

8

3604

9

3605

036051

3605

236

054

3605

536

05736

059

3607

0

3607

1

3607

2

3607

5

3607

6

3607

7

3607

8

3607

9

3608

2

3608

3 3608

4

3608

7

3608

8

3608

936

09336

095

3609

936

101

3610

336

105

3610

7

3704

1

3704

237

044

3704

5

3704

637

048

3705

0

3705

6

3705

7

3705

8

3705

9

3706

0

3706

1

3706

2

3707

0

3707

1

3707

237

074

3707

7

3707

8

3707

9

3708

2

3708

3

3708

437

088

3708

9

3709

237

094

3709

5

3709

637

098

3710

0

3710

1

3710

237

104

3710

5

3710

6

3710

7

3805

6

3805

738

059

3806

0

3806

138

063

3807

138

073

3807

538

077

3807

9

3808

1

3808

338

085

3808

738

089

3809

338

095

3809

738

099

3810

0

3810

1

3810

2

3810

338

107

3905

739

059

3906

3

3907

0

3907

1

3907

2

3907

3

3907

4

3907

5

3907

6

3907

739

079

3908

2

3908

3

3908

4

3908

5

3908

639

088

3908

9

3909

2

3909

339

095

3909

6

3909

7

3909

839

100

3910

1

3910

239

106

3910

739

111

4005

640

058

4006

040

062

4007

0

4007

1

4007

240

074

4007

5

4007

6

4007

9

4008

2

4008

3

4008

4

4008

540

087

4008

840

092

4009

340

095

4009

6

4009

940

101

4010

340

105

4010

7

Pri

ze T

ent

ESC

ALA

TOR

STO

UPPER

LE

VEL

ESC

ALA

TOR

STO

UPPER

LE

VEL

SEPT

EMBE

R 19

-21,

2012

SAND

S EX

PO &

CON

VENT

ION

CENT

ERUP

PER

LEVE

L-HA

LLS

A-C

STRE

ET LE

VEL-

HALL

G

STRE

ET LE

VEL-

HALL

G

9Reg

istr

atio

n

Onl

ine

Loun

ge

Fash

ion

Sho

w

2707

127

073

2707

5

2807

7

2807

1

2807

0

2907

1

2807

228

074

2807

728

079

2808

1

2907

629

078

2908

0

2907

7

3007

130

075

3007

730

079

3107

0

3107

1

3107

231

074

3107

6

3107

7

3107

8

3108

331

089

H300

H301

H302

H308

H309

H314

H320

H321

H324

H325

H326

H328

H329

H334

H335

H338

H340

H344

H345

H401

H409

H415

H420

H421

H424

H425

H429

H435

H441

H440

H438

H436

H434

H339

H444

H501

H509

H517

H520

H521

H524

H525

H529

H534

H538

H540

H542

H601

H609

H615

H616

H620H62

1H6

23

H624

H629

H642

H701

H709

H717

H720H72

1H7

23

H724

H729

H735

H739

H744

H801

H808

H812

H813

H820H82

1H8

23

H824

H829

H834

H835

H838H83

9H8

41

H844

H944

H901

H909

H920

H921

H922

H927

H938

H939

H940

H941

H942

H843

H842

H743

H943

ESC

ALA

TOR

STO

UPPER

LE

VEL

TO A

DD

ITIO

NA

LM

EETI

NG

RO

OM

S&

SH

UTT

LES

SA

ND

S

LOW

ER

LO

BB

Y

TO M

EETI

NG

R

OO

MS

401

TO 4

04

TAXI

PIC

K-UP

DRO

P OFF

MEETI

NG

R

OO

MS

MEETI

NG

R

OO

MS

BIK

E L

OC

K-U

P

SNEW

S CO

MM

UNIT

Y HU

B

STR

EET

LEVE

L

THE

PUB

ESC

ALA

TOR

ATM

PHO

NES

WI-F

I ZO

NE

SH

OW

AR

EAS

& L

OU

NG

ES

SPO

NS

OR

S

FEAT

UR

ED N

EW E

XHIB

ITO

R

CEL

L &

CO

MPU

TER

C

HA

RG

ING

STA

TIO

NH

OTE

L/TR

AVEL

INFO

CO

FFEE

FIR

ST A

ID

Floo

rplan

ESCA

LATO

RSTO

STR

EET

LEVE

L

ESCA

LATO

RSTO

STR

EET

LEVE

L

1,000 AISLE

5,000 AISLE

,000 AISLE

25,000 AISLE

ITAL

IAN

PAVI

LION

BMX

ZONE

CHIN

A PA

VILI

ON

EURO

VIL

LAGE

Hist

ory

BMX

Loun

ge

Tri

Amer

ica

BICY

CLE

TODA

Y

1010

4

1011

4

1012

210

123

1012

9

1013

210

133

1013

9

1014

4

1014

8

1088

1091

1092

1096

1097

1100

1102

1103

1104

1108

4

1108

8

1109

8

1110

6

1111

2

1112

3

1112

811

129

1113

2

1113

911

140

1114

111

142

1114

5

1115

1

1122

1123

1128

1129

1133

1135

1136

1139

1140

1143

1144

1148

1149

1153

1208

7

1209

7

1210

3

1210

7

1212

3

1213

812

139

1214

012

141

1214

5

1215

1

1308

7

1309

1

1309

3

1309

613

097

1309

9

1310

3

1310

7

1311

3

1311

7

1312

3

1313

813

139

1314

013

141

1314

5

1314

9

1408

7

1409

014

093

1409

7

1409

9

1410

114

102

1410

31411

3

1411

7

1412

3

1412

814

129

1413

014

131

1413

214

133

1413

814

139

1414

014

141

1414

414

145

1414

814

149 1508

615

087

1508

9

1509

015

091

1509

3

1509

615

097

1509

815

099

1510

215

103

1510

4

1510

5

1510

6

1511

3

1512

315

125

1514

415

145

1514

815

149

1515

1

1608

5

1609

2

1609

3

1609

4

1609

9

1610

9

1611

516

117

1612

3

1613

1

1614

1

1614

317

142

1714

416

145

1614

9171

46

1714

816

149 1

7140

1814

417

145

1714

7181

46

1814

817

149 1

8140

1714

3

1914

418

145

1914

5

2014

1

2014

3

2014

5

2014

7

2014

920

146

2014

2

1914

7

1914

920

148

2014

618

1471

9146

1914

818

149 1

9140

1814

1

1814

3

1614

4

1614

8

1708

5

1709

1

1709

7

1710

3

1710

9

1711

5

1809

0

1809

2

1810

3

1810

9

1811

7

1812

21813

1

1910

3

1912

3

1912

7

1913

1

1913

5

1914

3

2009

0

2009

6

2010

2

2010

6

2012

2201

31

2085

2089

2097

2099

2103

2105

2109

2109

1

2109

7

2110

1

2110

5

2110

7

2110

9

2111

3

2111

5

2111

9

2112

5

2113

2113

1

2114

1

2114

7

2122

2123

2126

2130

2131

2132

2136

2137

2138

2142

2145

2149

2153

2208

3

2208

9

2209

3

2209

822

099

2210

122

102

2210

422

105

2210

622

107

2210

8

2211

022

111

2211

4

2211

8

2212

5

2213

3

2214

1

2214

3

2214

622

147

2214

9

2308

3

2308

723

088

2309

223

093

2309

9

2310

523

107

2314

023

141

2314

623

147

2314

8

2315

3

2408

5

2409

1

2409

5

2409

9

2410

1

2410

524

107

2411

1

2412

5

2413

224

133

2414

3

2414

924

151

2415

3

2508

6

2509

8

2510

5

2510

7

2513

3

2513

7

2514

3

2608

9

2609

8

2610

026

101

2610

4

2610

6

2610

9

2611

72612

3

2613

3

2613

5

2613

7

2614

5

2615

1

2711

7

2711

9

3084

3085

3088

3091

3092

3096

3097

3100

3103

3104

3109

3115

3123

3130

3131

31353139

3145

3151

3153

4084

4085

4087

4091

4095

4096

4097

4098

4099

4101

4102

4105

41084

115

4123

4130

4131

4132

41394147

4152

4153

5084

5085

5088

5090

5092

5095

5096

5098

5100

5103

51045

10851

14512

3

5129

5139

5145

5151

5152

6085

6089

6091

6095

6097

6099

6101

6103

6108

6123

6139

6145

6151 7

084

7085

7090

7091

7094

7095

7099

7100

7102

7103

7109

7114

71167

123

7137

7143

7145

7149 8

084

8085

8088

8089

8092

8094

8096

8097

8100

8101

8108

8114

8116

8123

8133

8143

8142

8145

8147

8149

9104

9108

9114

9116

9123

9142

9144

9145

9146

9148

9149

8139

9138

9136

8137

8129

9128

9126

8127

8125

9124

SEPT

EMBE

R 19

-21,

2012

SAND

S EX

PO &

CON

VENT

ION

CENT

ERUP

PER

LEVE

L-HA

LLS

A-C

STRE

ET LE

VEL-

HALL

G

UPPE

R LE

VEL-

HALL

S A

C

11

ESCA

LATO

RSTO

STR

EET

LEVE

L

ESCA

LATO

RSTO

STR

EET

LEVE

L

10,000 AISLE

15,000 AISLE

20,000 A

URBA

N YA

RDW

OMEN

SLO

UNGE

BMX

ZONE

TAIW

AN P

AVIL

ION

MEDIA

CENT

ER

SMAR

T BAR

RECH

ARGE

BAR

1003

1

1003

7

1005

1

1005

8

1006

9

1007

3

1007

9

1031

1032

1035

1036

1040

104110

47

1052

1053

1054

1058

1061

10621

064

1066

1103

211

034

1202

9

1203

7

1204

312

045

1204

9

1205

9

1206

9

1207

3

1208

1

1302

513

027

1303

6

1303

9

1304

9

1305

5

1306

1

1306

7

1307

3

1308

1

1402

1

1403

1

1404

714

048

1405

0

1405

3

1405

9

1406

5

1407

3

1408

115

080

1602

1

1602

9

1603

7

1604

7

1605

3

1606

5

1607

3

1608

5

1701

9

1702

5

1703

5

1704

7

1705

3

1708

5

1800

6

1800

7

1800

81801

5

1802

3

1803

5

1804

1

1804

7

1805

3

1805

9

1806

5

1900

6

1900

7

1900

8

1901

019

011

1901

219

013

1901

7

1902

7

1903

319

034

1903

519

037

1604

9170

50

1903

8

1904

1

1905

5

1906

1

2000

3

2001

3

2002

1

2002

7

2003

120

033

2003

4

2003

6

2003

720

038

2004

5

2005

5

2006

1

2006

7

2007

2

2007

8

2036

2042

2072

2085

2107

9

2200

3

2201

1

2201

9

2202

5

2203

3

2204

5

2206

3

2206

9

2207

7

2208

3 230

11

2301

9

2306

3

2306

7

2306

9

2307

1

2308

3

2400

1

2400

9

2401

7

2402

3

2402

7

2403

7

2404

3

2404

9

2405

5

2405

7

2406

0

2406

224

063

2406

4

2406

624

067

2406

824

069

2407

0

2407

224

073

2407

925

079

2408

5

2505

5

2505

7

2506

1

2506

225

063

2506

625

067

2506

825

069

2507

325

0752

5086

2600

1

2604

0

2704

726

044

2604

9

2605

426

055

2605

6

2606

0

2606

226

063

2606

4

2606

6

2606

8

2606

9

2607

4

2607

7

2704

9

2706

1

2706

3

2706

5

2706

7

2707

1

2707

5

2707

3

2707

7

2707

9

2708

1

3036

3046

3056

3064

30663

073

3079

3084

3085

4031

4041

4047

4053

4059

4066

4073

4079

4084

4085

5033

5039

5047

5053

5073

5079

5084

5085

6047

6053

6055

6073

6079

6085

7033

7051

7052

7054

7057

705970

63

7072

7073

7078

7079

7084

7085

8032

8073

8084

8085

9031

9050

9051

9057

90609064

9068

L1

L10

L12

L13

L14

L15

L16

L17

L18

L19

L1a

L1b

L2

L20

L21

L22

L23

L25

L26

L25a

L25b

L28

L3

L30

L31

L33

L4L5

L6L7

L8L9

1031

GIR

O

DIT

ALI

A

BRO

KEN

BON

ES

ESCA

LATO

RSTO

STR

EET

LEVE

L

ADVO

CACY

ALL

EY

UPPE

R LE

VEL

HALL

S A-

C

Job

Cent

er

UPPER

LEVE

L

THE

PUB

ESC

ALA

TOR

ATM

PHO

NES

WI-F

I ZO

NE

SH

OW

AR

EAS

& L

OU

NG

ES

SPO

NS

OR

S

FEAT

UR

ED N

EW E

XHIB

ITO

R

CEL

L &

CO

MPU

TER

C

HA

RG

ING

STA

TIO

NH

OTE

L/TR

AVEL

INFO

CO

FFEE

FIR

ST A

ID

Events

12 EVENTGUIDE 2012

Tuesday, September 18

INTERBIKE INDUSTRY PARTY PRESENTED BY SRAMLavo Nightclub and Lounge at The Palazzo HotelTuesday, September 189:00 - 11:00 p.m.

Celebrate SRAMs 25th anniversary at theLavo nightclub and lounge at the Palazzohotel. Win a chance at 1 of 200 SRAM 25thanniversary books and party with SRAMcelebrities. All you need to bring is yourInterbike badge.

Wednesday, September 19

INTERBIKE INDUSTRY BREAKFAST PRESENTED BY BIKES BELONG AND THE NBDAMarco Polo 701-704, 801-804Wednesday, September 197:30 8:45 a.m.

BICYCLING: THE $10 BILLION-A-YEAR U.S. BUSINESSThe Plan to Get There by 2020 and What the Industry Needs toDo to Make It HappenJohn Burke, CEO of Trek and the industrystop bike advocate, will share his clear andcompelling vision for transforming bicy-cling and our industry. The goals: To increase U.S. bike trips by 500 per-cent in the next eight years To build 20,000 miles of protected bike-ways that make bicycling safe and appeal-ing for all Americans

Burke will describe the crucial role that theindustryretailers and suppliersmustplay to create an effective movement that

links bike businesses and consumers toshape a cycling-friendly future. This call-to-action presents the pathway to dou-bling the size of the U.S. bike industry anddramatically increasing your sales. This isthe one presentation you cant afford to miss.

INTERBIKE CITY FASHION SHOW: GAINING MOMENTUMPRESENTED BY MOMENTUM MAGAZINEThe LAB Fashion Show StageWednesday, September 19 and Thursday, September 2010:00 a.m.and 2:00 p.m.

Join us for the Interbike City FashionShow: Gaining Momentum. Be inspiredby the latest designs in city cycl ingapparel, accessories and city bikes thatwill be showcased at Interbike.

Head to the LAB Fashion Show Stage, graba beer at The Pub and view the latest in cityinspired apparel, bikes and accessories.

INTERBIKE TECHNICAL FASHION SHOW PRESENTED BYTHE MANN GROUP, SPONSORED BY BIKES BELONGThe LAB Fashion Show StageWednesday, September 19 and Thursday, September 2012:00 p.m. and 4:00 p.m.

New for 2012 The Interbike TechnicalFashion Show presented by The MannGroup and sponsored by Bikes Belong.Check out the latest trends and styles in technical cycling apparel, gear and bicycles. Bikes Belong will be sponsoring ahappy hour to coincide with the 4:00 p.m.show on Wednesday and Thursday. Takehome one of the looks from the Technicalshow by participating in the silent auction

to benefit Bikes Belong and bicy-cle advocacy.

BIKES BELONG HAPPY HOUR AT ASIASI Booth # 11112Wednesday, September 19 4:00 6:00 p.m.

Donate $5 to Bikes Belong and geta limited edition Kleen Kanteenstainless steel pint glass full of beer.Submit a story about how you aregiving back to bicycling and win oneof three $1,000 grants for a commu-nity bike project of your choicethrough Bikes Belong's Build Morethan Bicycles Challenge.

HEALTH+FITNESS BUSINESS HAPPY HOURHealth+Fitness Business, SNEWS HubWednesday, September 19 4:30 6:30 p.m.

Join us for the HFB Happy Hour at theSNEWS Hub located on the street level.Grab a cold one and mix it up with fellowretailers, exhibitors and members of the media while we celebrate the businessof fitness.

THE TOP 100 RETAILER AWARDS RECEPTION PRESENTED BY BICYCLE RETAILER AND THE IBD SUMMITSands 106-107Wednesday, September 195:00 6:30 p.m. Invite required

Bicycle Retailer & Industry News and TheIBD Summit will again host the nationstop dealers at a Top 100 awards recep-tion along with more than 35 Gold Starretailers. This invite only event is now ini ts seventh year. The Top 100 hasbecome an increasingly popular andimportant addition to Interbikes showcalendar. Each year Bicycle Retailer &Industry News strives to improve thequality of its selections. Overall, the mag-azine has received more than 800 nomi-nations or more than 20 percent of theindustrys current retail base.

2012 MOUNTAIN BIKE HALL OF FAME INDUCTION CEREMONYSands 205-206Wednesday, September 19 6:00 p.m.

The Mountain Bike Hall of Fame InductionCeremony will take place at 6:00 p.m.Wednesday September 19th, at Interbike,Las Vegas. The Ceremony begins just asthe first day of the indoor show wraps up.All Interbike attendees as well as the publicare encouraged to attend.

New Belgium Brewing Company, the mak-ers of Fat Tire Ale and many other greatmicro-brews, will provide the libations. The 2012 inductees are: Dave House, Journalism Ruthie Matthes, Racing History Gary Sjoquist, Advocacy Monte Ward, Pioneers Bob Woodward, Journalism

Events at Interbike & Health + Fitness Business

CONTINUED ON FOLLOWING PAGE

Events

14 EVENTGUIDE 2012

CROSSVEGASDesert Breeze Soccer ComplexWednesday, September 19 7:00 p.m.

The international cyclocross season beginsin Las Vegas again this year at the incredi-bly popular CrossVegas on Wednesdaynight of Interbike. This UCI-sanctionedevent features some of the worlds top proracers and the competitive industry cuprace pitting manufacturer and retail employ-ees against one another. Shuttles to andfrom the Sands Expo courtesy of Interbike.

MOVIE PREMIERE: WHERE THE TRAIL ENDSThe Pearl Theatre at The Palms Hotel & CasinoWednesday, September 19Doors Open at 8:00 p.m. - After party with entertainmentimmediately following

Red Bull Media House in association withFreeride Entertainment are proud to presentthe world premiere of "Where The Trail Ends"at Interbike 2012. A ground breaking filmthree years in the making, Darren Berreclothand a team of the world's best take moun-tain bikes into remote zones around theglobe to break new ground. The event issupported by Interbike and Teva, and filmsponsors include Specialized, Contour, Dol-by, Troy Lee Designs, and Pink Bike.

Tickets are available in advance atwww.wherethetrailends.com - and at Outdoor Demo in the Oasis and at Interbike in The Pub (based on availability).

Thursday September 20th

IMBA INDUSTRY BREAKFASTMarco Polo 801-802Thursday, September 20Breakfast/coffee at 7:00 a.m., presentation 7:30-8:30 a.m.

In just the last two years, IMBA has pro-tected more than 2,762 trail miles from clo-sure to bicycling. Attend IMBA's annualbreakfast to receive updates on advocacyand trail building projects from around theglobe. Free coffee and breakfast items,plus special gifts for attendees while sup-plies last.

SCHMOOZAPALOOZACasanova 603Thursday, September 20 11:00 a.m. 4:00 p.m.

If your company needs to hire or wants tobuild its employment brand amongstpeers, this is the place to do it - theShmoozaPalooza! The Shmooz is job fairand professional networking event for theBike industry and it is coming to Interbikefor the first time this year. You can expectindustry leading employers and hundredsof great professionals to be on handthroughout the day. Its the in-person hiringevent of the year. It is completely FREE. Toget involved, contact Kelly at Malakye.comfor more details at [email protected] delay space is very limited and willgo quickly.

THE ALL-CITY CYCLES/PAVED PRO-AM CLASSIC AT THE CIRCULUSThe Circulus in The LABThursday, September 203:00 p.m.

Returning for its second tour of the LasVegas Strip, All-City Cycles Circulus isprimed and ready to bring indoor board-track action back to Interbike. Open ridingsessions throughout each show day willallow Interbike attendees the chance toexperience the dizzying banks of thismicro-velodrome firsthand, and specialcelebrity events designed to thrill cyclingfans of all shapes and sizes are scheduledfor each afternoon. Be sure to catch everysecond of the high-stakes action at 3:00p.m. on Thursday, September 20th, whenAll-City Cycles and Paved magazine pre-sent the 2nd Annual All-City Cycles/Pavedmagazine Pro-Am Classic featuring freecold beer.

BIKES BELONG HAPPY HOUR AT SARISSaris Booth #20055Thursday, September 204:00 6:00 p.m.

Donate $5 to Bikes Belong and get a limit-ed edition Kleen Kanteen stainless steelpint glass full of beer. Come cheer on asBikes Belong awards the $1000 grants to the winners of the Build More than Bicy-cles Challenge.

OIWC KEYNOTE AND AWARDS PRESENTATIONSands 106-107Thursday, September 204:00 6:15 p.m.

Join the Outdoor Industry Women's Coali-tion (OIWC) for its inaugural keynote andawards presentation. OIWC will recognizethe accomplishments of two outstandingwomen in the bike industry and hear fromPatrick Cunnane, President & CEO atAdvanced Sports Inc. Pat will discuss howfostering a diverse and constructive work-place is a top down initiative that can leadto a better bottom line by sharing his expe-riences and tactics. Appetizers and drinkswill be served. More info at: http://www.oiwc.org

Thank you to the event sponsors! BicyclingMagazine and Advanced Sports

THE 7TH ANNUAL TERN BICYCLES MOBILE SOCIALMeet outside the Sands Convention Center Main EntranceThursday, September 20 6:00 p.m.

The 7th annual Tern Bicycles Mobile SocialInterbike will end with a New BelgiumBlock Party at the corner of Fremont andLas Vegas Blvd in the Fremont East Dis-trict. After departing from the Sands, wellturn right on the Strip, ride to DowntownVegas, and meet at the Beat Coffeehouse& Downtown Cocktail Room. You mustsign a waiver and wear a wristband to par-ticipate in the ride. Dont want to ride? Justmeet us at the Block Party.

THE 16TH ANNUAL TRANSWORLD RIDE BMX NORA CUP AWARDSThursday, September 20

TransWorld Ride BMX will host its presti-gious NORA Cup Awards show for the 16thyear honoring BMX's number-one riders inseven categories. Chosen by the pros them-selves, this years Number One RiderAwards categories will include: Dirt, Flatland,Street, Race, Ramp, and Best Video Part, inaddition to the category of Video of the Year.The Awards show will commence during thesecond evening of the Interbike Trade Show.The Awards show is an invite-only event, butmake sure to check out the nominees, win-ners, as well as all the detailed stories, pho-tos, and video footage at ridebmx.com, orfollow Twitter or Instagram through @rideb-mx for live updates. The 16th AnnualTransWorld Ride BMX NORA Cup Awards isproud to be supported by Red Bull, DCShoes, and Interbike.CONTINUED ON FOLLOWING PAGE

Events

16 EVENTGUIDE 2012

WE ARE BIKE MAINTENANCEweldtite.co.uk weldtite.co.uk/twitter weldtite.co.uk/facebook

MADE IN THE UNITED KINGDOM BY

DISTRIBUTED IN THE USA BY BIKESMART INC.Contact Demi Basiliades [email protected]

FOR MORE INFORMATION ON PUREVISIT US ON BOOTH 1128

SINCLAIR IMPORTS 13TH ANNUAL LAS VEGAS PARTYXS Nightclub in the EncoreThursday, September 209:00 p.m. 1:00 a.m.

Sinclair Imports is excited to announcethe 13th Annual Sinclair Imports Party!Join us at 9:00 p.m. Thursday September20th in Encore's XS Nightclub where wewill welcome over 2,200 retailers, topcycling professionals and all of Sinclair'sgreat suppliers. Last year's party was oneto remember and we know you won't wantto miss this years!

Retailers interested in attending should email([email protected]) or stop by Sin-clair's two Interbike Booths, #14047 (Argon18 / Sinclair) and #14053 (Stevens/Sinclair).

Friday September 21

LEVA BREAKFAST Sands 205Friday, September 217:30 8:45 a.m.

The Light Electric Vehicle Association(LEVA) represents the strategic interests oflight electric vehicle retailers, dealers, dis-tributors, manufacturers and suppliers topromote the development, sale and use ofLEV's worldwide. Join LEVA for breakfastto learn more. Advance reservations can bemade by emailing:[email protected]

Saturday September 22

VIVA BIKE VEGAS GRAN FONDOMandalay Bay, Las VegasSaturday, September 22

Viva Bike Vegas! Make history and bike thebright lights of the world famous Las VegasStrip and across the Historic Hoover Damin the RTC Viva Bike Vegas 2012 Gran Fon-do Pinarello presented by Vector Media inpartnership with Interbike.

Experience Tour de France Vegas style inthe only ride that takes you from the heartof Sin City to the scenic trails near LakeMead National Park and over the HistoricHoover Dam to the vistas of Red RockCanyon National Conservation Area.

Viva Bike Vegas offers four different ridesall with police escort, aid-stations, supportand gear (SAG) vehicles, timing chips, andfeatures a Beer Garden and festival afterthe ride.Register today at vivabikevegas.com

17WWW.INTERBIKE .COM

Featured AreasCOME FOR THE CULTURE, STAY FOR THE SHOW

SMARTBAR/RECHARGE ZONEUpper Lobby

Need a place to plug in? Got a question?Cant find what you are looking for? Need torelax? Visit the Interbike SmartBar andRecharge Zone where you can charge yourdevices, find the answers to your questions,locate exhibitors and featured areas and getyour body refreshed with on-site experts whowill be applying SpiderTech tape and per-forming A.R.T. on your tired body.

CHROME URBAN YARDLocated at the top of the escalators

Lounge in a sanctuary of urban ride culture,clothing, gear and goodness. Escape themetropolis. Find shelter in the Urban Yard.Packed with everything a rider needs to sur-vive the onslaught of the city. Check out thelatest in urban bike products, buy a customT shirt at the T-Bar, watch the Chrome DJspin, grab a drink, access free WiFi, see the2012 ARTCRANK show and buy posters orjust kick back and relax with friends andenjoy the yard.

ARTCRANKChrome Urban Yard & The LAB

ARTCRANK is a show of bicycle-inspiredposter artwork that introduces people to tal-ented local artists and sends them home withaffordable, original works of art. ARTCRANKInterbike will feature original, limited editionposters by 25 artists from all over NorthAmerica all selling for just $50 each. Betteryet, $5 from every poster purchase will go tosupport World Bicycle Relief, a nonprofitorganization that uses bicycles to give peoplein developing countries access to indepen-dence and a livelihood.www.ARTCRANK.com

OIWC WOMENS LOUNGE Located at the top of the escalators

Interbike and the Outdoor Industry WomensCoalition (OIWC) are providing all attendeeswith a comfortable, easily accessible net-working area where they can meet and relax,check out the latest in womens products,

mingle with the industrys influential femaleleaders and attend OIWC featured events.

THE UNIVERSAL SPORTS MEDIA CENTER AT INTERBIKEUpper Lobby

The Universal Sports Media Center atInterbike is the on-floor press room for work-ing media and is the focus for media hap-penings and events live from the show floor.

Watch broadcasts and interviews with manu-facturers, athletes, celebrities and advocatesbeing broadcast in the Interbike studio.

TRIATHLON AMERICA TRIATHLON PAVILIONUpper Floor

Interbike brings Kona to Vegas with theTriathlon Pavilion. A destination to rechargeand discover all thats new and fast. Meet thepeople, products and performance improve-ments that will make 2013 Triathlons finestyear ever. Hosted by Triathlon America, the

Featured areas of the show


Featured Areas

18 EVENTGUIDE 2012

Triathlon Pavilion will be the epicenter ofTriathlon Technology, the gathering place fortriathlon advocates, athletes, retailers andbrands. Attend one of several tri-specificeducational seminars along with athletesignings and other guest speakers.

BMX ZONEUpper Floor

Explore the future of BMX in the zone. BMXhas never been stronger and its future hasnever been brighter. Learn all thats newfrom the best in the business. Get to thezone and attend the on-floor BMX specificseminars taught by BMX experts.

JOB CENTER AT INTERBIKE, POWERED BY MALAKYE.COMBooth # 19006

The Job Center at Interbike, powered byMalakye.com will provide interactive list-ings of job opportunities as well as usesocial media tools to get the word outabout these job opportunities. Malakyestaff will be on-site at the Job Centerthroughout the show to assist companiesand people looking for opportunities.

THE LABImmerse yourself in a world of cyclinggenius and innovation. Interbike captures allthats new at The LAB. Bicycles, parts,accessories, fashion, Circulus, ARTCRANK,custom bikes, demo tracks and more withThe Caf and The Pub to keep you alert andwell lubricated.

DAILY RETAILER RAFFLE

New for 2012, the Retailer Raffle will fea-ture Daily Prize Giveaways, from iPads toapparel, bikes and more. Participatingexhibitors will distribute tickets to retailersin their booth during the show. Retailers willturn in tickets at booth number 999 until3:00 p.m. Wednesday and Thursday and1:00 p.m. Friday. Winners announced at3:30 p.m. Wednesday and Thursday and1:30 p.m. on Friday.

BEST NEW PRODUCT IN THE LAB AWARD

Retailers vote for Best New Product in theLAB Award and enter to win prizes and achance to win a trip to Interbike 2013. Bal-lots will be available at the prize table where

retailers can vote for their favorite new prod-uct featured at the show. Best new productwill be announced in October eNews.

CUSTOM BUILDER DISPLAY

A new addition to Interbike this year is theCustom Builder exhibit. The exhibit will bedisplayed in a main thoroughfare of TheLAB, bringing the artistic and grassrootssoul of bicycling to the forefront of the bicy-cle industry.

THE CIRCULUS VELODROME PRESENTED BY PORTLAND DESIGN WORKS, INTERBIKE AND PAVED MAGAZINEThe Circulus in The LAB

All-City Cycles Circulus, a 132 foot circum-ference, 45-degree wooden mini-velodromecelebrates urban, fixed and track bike cul-ture. Circulus makes for short, fast and funlaps. Look for competitive events and openriding opportunities at:www.interbike.com/circulus.

THE PUB

When its time to unwind and refuel, ThePub is the perfect spot for brats, burgers,and pizza and in the true spirit of an actualEnglish pub, a variety of cold beer will beavailable for consumption.

THE CAFE

With plenty of seating and many healthyoptions for food and drinks, the Caf is agreat place to relax and enjoy your lunch orquick break. Tasty options include a saladbar, sandwiches, pasta station, baked pota-to bar, sushi and Asian selections.

FASHION SHOW STAGE

Check out Interbikes two Fashion shows onthe stage as well as press conferences heldby Interbike Exhibitors. Consult the mobileapp for the up-to-date schedule.

DEMO TRACK

Take the latest bicycle for a test ride. Chosea bike and head over to the Demo area togive it a spin. Retailers must be accompa-nied by the exhibitor and all participants

must wear a helmet, sign a waiver and get awrist band. Helmets provided by Pro-Tec.

PUMP TRACK BROUGHT TO YOU BY SOMBRIO

Take a lap on the Sombrio Pump Tracklocated next to the Demo Track. All partici-pants must wear a helmet, sign a waiver andget a wrist band.

LEVA EBIKE TEST TRACK

The electric bike test track will again behosted by the Light Electric Vehicle Associa-tion (LEVA). The track, located in The LABwill allow attendees to try out the latest elec-tric offerings from manufacturers. Exhibitorswill be able to help attendees learn abouttheir product line while experiencing first-hand the excitement of riding an electricbike in a safe and convenient location. TheLight Electric Vehicle Association (LEVA)represents the strategic interests of lightelectric vehicle retailers, dealers, distribu-tors, manufacturers and suppliers to pro-mote the development, sale, and use ofLEVs worldwide. Sponsors of the track areeVox/Procycle and Easy Motion.

IPAD CONCIERGE

Got Questions? Ask one of our iHelp peo-ple located throughout the Interbike show.Equipped with iPads and the InterbikeMobile App, we will help you navigate theshow floor easily, and provide information onseminars, tech clinics, special events,lounges and other exciting features of theshow.

FOOD AND ENTERTAINMENT SPECIALS AT LAVO

TAO and LAVO will offer a complimentarycocktail with the purchase of an entre Sep-tember 18 September 21, 2012. Showbadge must be presented to qualify for offer. LAVO to offer complimentary admission toInterbike attendees/exhibitors with a showbadge, additionally, on Wednesday, September 19 and Friday, September 21,2012. TAO to offer complimentary admission toInterbike attendees/exhibitors with a showbadge on Thursday, September 20 2012. And of course the kick-off party on Tuesday, September 18.

BOOTLEG CANYON CHALLENGEFor the first time in the history of Interbike andOutDoor Demo, were challenging attendeesto see if they can beat the time set at BootlegCanyon by Interbike Account Executive andformer Downhill World & National ChampionLeigh Donovan. Numerous prizes will beawarded for most attempts and overall fastesttime. Prizes include awesome gear from ScottSports, Oakley, GoPro, Troy Lee Designs,FOX, One Industries, Shimano, SockGuy andmore. Riders in the challenge are encouragedto visit GoPro to demo a camera, documenttheir ride and then keep the SD card.

For more information go to:www.interbike.com/downhillchallenge

HAMMERFEST HAPPY HOUR Interbike OasisMonday, September 17 - 4:00 p.m.Finish off OutDoor Demo at the HammerfestHappy Hour sponsored by Sierra Nevada.Enjoy complimentary cold beer and drinks,music, games, and fun.

RIDE 2 RECOVERY HONOR RIDEHonor Ride Las Vegas InterbikeTuesday, September 18 - 9:00 a.m.

Ride 2 Recovery, a501(c) 3, helps injuredveterans improve theirhealth and wellnessthrough individual and

group cycling. There are seven Challenges in2012 which are multi-day, long-distance reha-bilitation rides that aid the recovery processby providing a new physical challenge toinjured veterans while concurrently helpingthem to cope with mental challenges.

The rides will begin at Mandalay Bay Resortand Casino and ride to OutDoor Demo andreturn to Mandalay Bay. To sign up for the 20or 60 mile ride go to: www.active.com Honor Ride Las Vegas by September 15.

BOOTLEG CANYON, BOULDER CITY, NEVADASHOW DATES:Monday, September 17: 9:00 a.m. - 5:00 p.m. Tuesday, September 18: 8:00 a.m. - 5:00 p.m.

COMPLIMENTARY COFFEE, ICE CREAM AND BEER AT OUTDOOR DEMO:Grab a cup of morning coffee at the registration tent, cool downwith an ice cream or Popsicle in the afternoon and enjoy a beer atthe Hammerfest Happy Hour.REGISTRATION

You must have your badge and sign a waiver prior to boarding the shuttles. When youarrive at Bootleg Canyon, you dont need to check in again you are all set to enterthe demo and start riding. Complimentary bag check available at demo entrance.

SHUTTLE SCHEDULE:Monday, September 17Sands to Demo: Service every half hour from 8:30 a.m. - 2:30 p.m.Demo to Sands: Service every half hour from 2:00 p.m. - 5:30 p.m.

Tuesday, September 18Sands to Demo: Service every half hour from 6:30 a.m. - 2:30 p.m.Demo to Sands: Service every half hour from 9:00 a.m. - 5:30 p.m.

ARMAGEDON

REAPER

SIDEWINDER

OutDoor Demo EventsWHAT TO PACK: show badge, photo ID, business cards, helmet,cycling shoes, hat, sunscreen, water.

Sponsors:


OutDoor Demo

Journey south of Vegas to OutDoor Demo, where you can experience everything

in cycling, Mountain, Cyclocross, Road, Tri or BMX. Discover for yourself what

must be in your shop at the worlds largest two day outdoor bicycle demo event.

Shuttle up to the downhill course, ride the Tour de Lake Mead with 400 of your

industry peers, or tackle an XC loop on Bootleg Canyons world class trail

system. All the bikes and all the gear in one incredible place OutDoor Demo.

I ENCOURAGE ANYONE WITH DH SKILLSTO COME ON OUT AND SEE IF YOU CANBEAT A 40-YEAR OLD WOMAN WITH ADESK JOB Leigh Donovan, Interbike, Account Executive and

former World and National Downhill Champion

OutDoor Demo

20 EVENTGUIDE 2012

TOUR de LAKE MEAD Tuesday, September 18 - 8:00 a.m. sharp!Shuttles depart from the Sands at 6:30 a.m.Join us on the annual Tour de Lake Mead.The 26 mile tour begins at OutDoor Demoand winds through scenic Lake MeadNational Park. Bring your own bike, orarrange to test one from your favorite Demoexhibitor. You must have a wristband show-ing that you have signed a waiver, in order toparticipate in the ride.

IMBA AND CAMELBAK MEMBERSHIP PROMOTIONJoin or renew your IMBA membership at theIMBA booth anytime during OutDoor Demoand receive a Camelbak hydration pack (sup-plies are limited). You'll also be eligible to win ahost of great prizes from other IMBA partners.

PARTY WITH IMBA AND CAMELBAKTuesday, September 18 2:00 - 5:00 p.m.Visit IMBA and Camelbak's adja-cent booths for cold beverages,giveaways and more. Take advantage of theIMBA membership offer and get a Camelbakhydration pack.

FOX AT OUTDOOR DEMOAs the official suspension ofOutDoor Demo, FOX will beoffering professional suspension tuning atthe FOX booth as well as up on the moun-tain. FOX has also designated the bestcross country, trail and all mountain loopswith signage to help guide riders to theappropriate terrain.

FOX will be offering VIP shuttling via FOX-equipped Ford Raptor trucks. Stop by theFOX booth to get your VIP wrist band andmake your OutDoor Demo experience thebest it can be.

5-hour Sample LLC5.1Acros Sport GmbHAction WipesAdvanced Sports IncArgon 18/Sinclair ImportsGlobalbike WipesBH Bikes BionXBMCBrompton Bicycle LtdBTI/Bicycle Technologies IntlCampagnolo SRLCamelbakCardo Systems, IncCascade DesignsChris King Precision ComponentsCirrus Cycles-BodyFLoatCo-Motion CyclesContinental TiresCONTOURCrank BrothersCulprit BicyclesCurrie TechnologiesCycles Devinci Cycle Union GmbhCytosport IncDahon North AmericaDeuter USAEaston Bell SportsElliptiGOEllsworth Handcrafted Bicycles IncENVE Composites

Fallbrook TechnologiesFatbike (9:zero:7)Felt Racing, LLC.Fenix FlashlightsFi' ZI:kFluid Sports NutritionFocus Bicycles USAFormula SrlFox Racing ShoxFull Speed AheadGates Carbon DriveGatoradeGoProGiant BicycleGirl Bike LoveH2O OverdriveHaro Bicycle CorpHighway TwoIntense Cycles IncInternational Mountain BicyclingAssociationJ & B Importers IncJamis BikesJoy Industrial Company LtdKappius ComponentsKenda USAKHS/Free Agent BicyclesKMC ChainKS LitespeedLook Cycle USALooxcie IncMad Fiber

Marc ProMarin BikesMavicMaxxis International and CSTMootsMotorex USANative EyewearNEILPRYDENow Energy BarNukeproof Oakley IncOrange Seal Cycling ProductsOsprey PacksPark ToolPearl IzumiPivot Cycles Polar ElectroPrimal WearPro-TecProbar LLCPrologoProtecQuality Bicycle ProductsRaleigh AmericaRedline BicyclesRidekick InternationalRidleyRocky Mountain Bicycles Rolf PrimaRotor Bike Components USARudy Project XX2iSanta Cruz BicyclesSave Our Soles

Seattle Bike SupplySerfasShimano American CorporationShowers Pass, IncSixSixOne.SKS GermanySmith OpticsSpank Industries Co LtdSpecialized Bicycle ComponentsSpider TechnologiesSpeedplay IncSquirt LubeSR Suntour Inc.SRAM CorporationStanley, a brand of PMITern BicyclesTektro Technology CorpThe FRS CompanyTRETTA Troy Lee DesignsVee Rubber AmericaVelo Enterprise Co LtdVP Components Co LtdWD-40 CompanyWhite Lightning Co.WTB IncX-FusionXpedoYakima ProductsYeti CyclesYurbuds Sport EarphonesZictech

List of Exhibitors LIST AS OF PRESS TIME 7/01/12

THE OASISCool down in the shade of ourspacious tents equipped with misters. TheOasis is a great place to sit and eat lunchor just relax and recharge before your nexttest ride.

THE FEED ZONELooking for lunch or need to refu-el between test rides? Try out ourexpanded food selections from avariety of gourmet food trucks.

PARK TOOL COOLING STATION Park Tool knows that people in thedesert like drinking ice cold water.That's why, in addition to bringing a full com-pliment of tools for OutDoor Demo test rid-ers in need, they rent a refrigerator truck tohand out over 7,000 bottles of refreshinglycold AquaFina water each year. Come toPark for sunscreen, handi-wipes and ashaded rest area. At the end of the day, stopby on your way to the shuttle. Find the ParkTool Oasis between the shuttle stop and theregistration area.

GIRL BIKE LOVE LOUNGELove girls on bikes? Visit usat the Girl Bike LoveWomens Lounge at OutDoor Demo! Cometo ride, refresh and party with Girl Bike Love the hub and soul of womens cycling.Product demos, giveaways, group rides andfun times.

Featured Areas:

Sponsor


OutDoor DemoCOME FOR THE CULTURE, STAY FOR THE SHOW

TOUR DELAKE MEADStarts @ 8:00 a.m.

Tuesday, September 8

DOWNHILLDROP-OFF

VE

TE

RA

NS

M

EMORIAL

EXPOAREA

EXPOAREA

EXPO AREA

DH SHUTTLE PICKUP

TRAIL ACCESS

AttendeeParking

TRAIL HEAD

DOWNHILL TRAIL

CROSS-COUNTRY TRAIL

ROAD LOOP

BMX TRACK

E -BIKE TEST TRACK

SHUTTLE DROP

REGISTRATION

FIREROAD

EXPO AREA

FOOD

DRINKING WATER

DH

XC

RL

BMX

trail 1trail 2trail 3

S

R

KEY

EB

EB

HAMMERFEST

WOMENS VIP TENT

HYDRATIONSTATION

Service CourseProvided by:

InterbikeOasis

Cooling Station

ExhibitorParking Tuning

Tent

SOMBRIOPUMP

TRACK

OUTDOOR DEMO SPONSORS

18

GOLD SPONSORS

AS OF 7-1-12

Interbike University

22

INTERBIKE 2012: SCHEDULE OF CLASSESTuesday, September 18

STRATEGIES TO WIN IN A CHALLENGING ECONOMY Tom Shay, Profits Plus Solutions12:00 to 1:30 p.m.

Think the consumer today has changed theway they do business? Absolutely. The ques-tion is whether each business has changedthe way they operate and market their busi-nesses. Tom Shay provides his insights tosmall businesses with a list of what to do,what not to do, and what to stop doing.

MERCHANDISING: SO WHOSE DEPARTMENT IS IT ANYWAY?Mercedes Ross, Merchandising Werx2:00 to 3:30 p.m.

Mercedes Ross will push your buttons andask those questions you should be askingyourself but often do not. While working withbicycle retailers she often hears thats notmy department or Im not good at thatwhen discussing store merchandising.Regardless of those sentiments, improve-ment still needs to happen in an area that isvital to your business.

C.V.S. MARKETING: CAUSE. VIRAL. SOCIAL. Tom Shay, Profits Plus Solutions4:00 to 5:30 p.m.

Traditional forms of advertising, television,radio and newspaper, are not only expensiveand often ineffective, but the audience theyreach is diminishing. Cause, viral and socialmarketing can do a better job of getting themessage to customers. Learn how to reachtodays customers effectively and inexpen-sively.

Wednesday, September 19

FOX TECH CLINIC: 2013 PRODUCT AND SERVICE8:00 to 9:30 a.m.

We will be focusing on three areas:1) Suspension 101 2) How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies

SHIMANO TECH CLINIC: NEW SERVICE PROCEDURESFOR 2013 SHIMANO PRODUCTCasanova 6048:00 to 9:00 a.m.

An overview of the things a mechanic needsto know to service a variety of new productsfrom Shimano including Dura-Ace 9000,direct mount rear derailleurs and much more.Q & A to follow.

SRAM TECH CLINIC: THE HOUR OF POWER PRESENTED BY SRAM AND QUARQ JAMES MEYER8:00 to 9:30 a.m.

CREATING AN EXCEPTIONAL CUSTOMER EXPERIENCE:HOW TO WIN WITHOUT DISCOUNTINGPaul Saginaw, Zingermans9:00 to 10 a.m.

Frustrated by competition from big boxstores and online discounters who offerprices that you can't possibly match? Don'tget caught trying to play that game. Focuson the advantages you have as a locallyowned retailer who knows your customersand gets to interact with them in person.

CREATING A FOUNDATION: BMX AS A PROFIT CENTERIN YOUR STOREGlenn Dussl QBP/QBMX, David Wootten Stolen BikeCo. & Fiction Bike Co., Ron Bonner The Shadow Con-spiracy, Chad DeGroot Deco. & Mr. Bikes and Boards10:00 to 11:00 a.m.

BMX offers an opportunity to sell product tonew customers and expand a dealers cus-tomer base. Well talk about easy steps toapproach this category, in this 101 level sem-inar. Whether youre a dealer just getting intoBMX or a dealer that wants a better grasp onsetting the BMX foundation, well help createan organized method to introducing this cat-egory to your store.

SHIMANO TECH CLINIC: BRAKE BLEED THEORY BYSHIMANOCasanova 60610:00 to 11:30 a.m.

A detailed discussion of not just how tobleed brakes, but whats actually happeninginside them. Shimano master technicianswill share their personal tricks and demon-strate them on clear models. You will thenbe able to get some hands on practice onour funnel bled brakes.

SHIMANO TECH CLINIC: SHADOW PLUS ADJUSTMENTAND MAINTENANCE Casanova 60710:00 to 11:00 a.m.

Did you know that shadow plus derailleurscan have their friction setting adjusted?Come find out how and also do a completetear down and rebuild yourself.

FOX TECH CLINIC: 2013 PRODUCT AND SERVICE10:30 a.m. to 12:00 p.m.

We will be focusing on three areas:1) Suspension 101 2) How to establish and

benefit from becoming a FOX service center3) 2013 key FOX technologies

CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTATION OF CAMPAGNOLO EPS DRIVETRAINSAND INSTALLATION PROCESS FOR DEALER10:30 a.m. to 12:00 p.m.

THE 4 ESSENTIAL MARKETING PRINCIPLES THATGUARANTEE YOU'LL NEVER WORRY ABOUT LOUSYSALES AGAINJim Ackerman, Ascend Marketing10:30 a.m. to 12:00 p.m.

These four simple principles, properlyapplied, revolutionize businesses. They are:1)The Unique Purchase Appeal 2)Sell theBenefits 3)Testing and Tracking 4)The Life-time Profit Value of a customer.

SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 60411:00 to 12:30 p.m.

Shimano master technicians will discusstroubleshooting, set up and new proceduresfor Di2 technology including new Dura-Ace9070, Ultegra 6770, Alfine, and Fox technol-ogy.

EXPLODING FIT SYSTEMSDan Empfield11:00 a.m. to 12:00 p.m.

What's the number-1 project your favoritebike company is working on? Probably not abike. More likely a fit system. Who's got thebest one? What tools do you need in orderto make it work? Most importantly, whichsystems will help you fit your customers bet-ter; match customers to bikes on your floor;and save you time and money? This clinicanswers those questions.

THE PSYCHOLOGY OF PRICE AND WHY IT MATTERSJim Dion, Dionco Inc.12:30 to 2:00 p.m.

Price can have psychological and evenphysiological effects on human beings. It caninfuriate, surprise, sadden or delight us. Itcan even block the thinking part of our brainsleading us to make poor business decisions.What should retailers do to appeal to theprice obsessed consumer?

FOX TECH CLINIC: 2013 PRODUCT AND SERVICE1:00 to 2:30 p.m.

We will be focusing on three areas:1)Suspension 101 2)How to establish andbenefit from becoming a FOX service center3) 2013 key FOX technologies

EVENTGUIDE 2012

techtech

techtech

techtech

techtech

techtech

techtech

techtech

tri

techtech


techtech

24 EVENTGUIDE 2012


techtech SRAM TECH CLINIC: SRAM NEW PRODUCTSGREGHERBOLD AND DOUG DALTON1:00 to 2:30 p.m.

SHIMANO TECH CLINIC: BRAKE BLEED THEORYCasanova 6061:30 to 3:00 p.m.


SHIMANO TECH CLINIC: NUEVO PROCEDIMIENTOSPARA LOS 2013 COMPONENTES DE SHIMANOCasanova 6071:30 to 3:00 p.m.

Un resumen de todo lo que el tcnico de ser-vicio tiene que sobar sobre el mantenimientode lo mas reciente productos de Shimanoincluyendo Dura-Ace 9000, cambio tipodirect mount y mucho mas.

BOOSTING SALES AND CUSTOMER LOYALTY VIA BMX RACINGModerated by Mike Carruth, editor of bmxnews.com;Nick Adams - Track operator from Grand Junction, Colorado; Jason Carnes SBS/Redline, Pro Racerand director of the "Redline Flight School" program;John David COO of USA BMX2:00 to 3:00 p.m.

This session will give you actionable-infor-mation and tools to bring your shop in to theBMX racing scene--or optimize your ongoingprogram. We put you in the room with trackoperators who have forged fruitful relation-ships with dealers near their track, dealerswho have successfully capitalized on theBMX Racing scene in their area, and manu-facturers who provide tools used by dealersto attract customers into their store.

BREAKING DOWN THE TRIATHLON COMMUNITYKristin Carroll, Vice President of Corporate Communication + Marketing at Active Network.2:00 to 3:00 p.m.

ACTIVE Network and Triathlon America jour-neyed inside the mind of a triathlete tounderstand their experiences, behaviors andmotivations. Surprising findings included theidentification of four groups of triathlon par-ticipants the newcomer, the practitioner,the veteran and the lapsed triathlete. Thesesegments define a triathletes willingness totravel, the types of races they prefer, whatkeeps them in the sport and what they hopeto get out of their participation. Discussemerging trends in the sport of triathlon aswell as provide insight into how the bikeindustry can reach this active consumeraudience.

CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS ELECTRONIC DRIVE TRAIN2:00 to 3:30 p.m.

THE 11 CRITICAL MARKETING SUCCESS FACTORS OFHIGHLY PROFITABLE BUSINESSESJim Ackerman, Ascend Marketing2:30 to 4:00 p.m.

The most successful companies are takingadvantage of most or all of the marketingessentials that will be covered in this session.Unfortunately, the vast majority of business-es, large and small, are not even aware ofthem. But its not enough to know what thesecritical marketing success factors are, youvealso got to know how to use them.

SHIMANO TECH CLINIC: THE KEYS TO PERFECT SHIFT-ING: AN EXAMINATION OF EVERYTHING BETWEEN THESHIFTER AND DERAILLEUR Casanova 6044:00 to 5:00 p.m.

Youve got a good shifter and a goodderailleur but the shifting still isnt perfect, butwhy? Well take a look at 100 causes of badshifting and share our tips for how to solvethem on even the peskiest bikes.

THE CONSUMER OF TODAY AND TOMORROWJim Dion, Dionco Inc.4:30 to 6:00 p.m.

Selling is about understanding how and whyhuman beings, your customers, behave theway they do. Customers shopping behav-iors have changed and are set to change inthe future in very dramatic ways. When andhow they shop, the way they assess yourstore, how they view your prices, how theylook at your product and the choices you areoffering them, the way they respond to yourmarketing and service options.

Thursday, September 20

TOP FIVE SECRETS EVERY IBD SHOULD KNOW ABOUTELECTRIC BIKES SALES AS DISCOVERED BY VETERANELECTRIC BIKE DEALERS: LEAD, FOLLOW OR GET OUTOF THE WAY!Ed Benjamin8:00 to 9:20 a.m.

This session will feature a panel discussionof successful electric bike dealers sharingtheir top secrets to making successful elec-tric bike sales and taking the fear out of sell-ing them.



SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 6048:00 to 9:30 a.m.

Shimano master technicians will discusstroubleshooting, set up and new proce-dures for Di2 technology including newDura-Ace 9070, Ultegra 6770, Alfine, andFox technology.



SRAM TECH CLINIC: SRAM NEW PRODUCTSGREG HERBOLD AND DOUG DALTON8:00 to 9:30 a.m.

THE MOMENT OF TRUTH: CONVERTING LOOKERS INTO BUYERS Larry Mersereau, PromoPower LLC8:30 to 10:00 a.m.

In challenging times, you cant afford to let asingle sale slip through your fingers. Youspend a lot of money to draw prospects toyour door. So then what? If your store andsalespeople dont make them feel welcomeand dont give them good reasons to buyfrom you now, all of that money and effort willhave been wasted. This program is aboutconverting shoppers to buyers, and buyersinto evangelists (they blog, tweet, text and telltheir followers wonderful things about you).

GROWING SERVICE SALES THROUGH CREATIVE PRACTICES AND SERVICE WRITING Brett Flemming, General Service Manager of The BikeGallery, Owner of Efficient Velo Tools LLC.8:30 to 10:00 a.m.

Effective service writing is a vital step forretailers to improve customer service andboost profitability. Drawing on 32 years ofexperiences, challenges and successes, BrettFlemming presents proven, easy-to-imple-ment systems, ideas, concepts and perspec-tives that can transform your business.

WHAT SUPPORT SHOULD DEALERS EXPECT FROMTHEIR EBIKE SUPPLIERS?Larry Pizzi: Currie Technologies, Rob Provost: ProdecoTechnologies, Alex Coulombe: Bionx International andChris Connolly: HeroEco9:40 to 10:20 a.m.

What you should be demanding from suppli-ers in regards to warranty support, trainingand education, marketing assistance andrepair and maintenance.

BMX ELEVATED: SIMPLE STEPS TO LEGITIMATE BMXRETAIL SUCCESSGlenn Dussl QBP/QBMX , David Wootten Stolen BikeCo. & Fiction Bike Co.,

tri

techtech

techtech

techtech


techtech

techtech

techtech

techtech

techtech

Its about the Dealers!OUR MISSION > To strengthen the specialty bicycle

retailer.

OUR VISION > Leading bicycle retail to excellence.

See us at Interbike Sands Expo Upper Lobby - Booth L33More information at nbda.com

Our Core Values> The importance of the bicycle.> The vital role of locally-owned businesses.> Commitment to excellence in business operation.> Protecting the planet.

Key Issues That Concern Our Members> Safe bicycle assembly and operation.> A level playing field for retailers with physical stores and Internet sellers

related to taxation.> Strong partnerships, good communication and fair agreements between

bicycle retailers and bicycle product companies.

Benefits of NBDA Membership> Increased Industry Communication> Access To Market Research> Retail Business Education> Supporting Advocacy> Discounts To Business Services> Professional Retail Promotion

NBDA Produces and Publishes> Bicycle Retailer And Industry News> NBDA Outspokin Newsletter> NBDA Super Seminars at Interbike> Selling Cycling 2012> Bicycle Market Update and

U.S. Specialty Bicycle Retailer Research

Top Reasons To Join The NBDA> Supporting the industry & channel of trade> Access to market research> Education and networking opportunities> NBDA member, dealer-only networking

e-mail list group.

26 EVENTGUIDE 2012

Ron Bonner The Shadow Conspiracy, Adam Watkins Ride BMX Magazine10:00 to 11:00 a.m.

This seminar is a great opportunity for deal-ers that already have a firm grasp on theBMX basics, but need an understanding ofhow to get to the next step in categoryexpansion and customer retention. Sometopics well focus on will be:Training and how your staff choices can helpsales, product selection: taking the next stepafter the basics have been covered, Basicpromotion and keeping BMX synonymouswith your business within your community.

SHIMANO TECH CLINIC: BRAKE BLEED THEORYCasanova 60610:00 to 11:30 a.m.A detailed discussion of not just how tobleed brakes, but whats actually happeninginside them. Shimano master technicianswill share their personal tricks and demon-strate them on clear models. You will thenbe able to get some hands on practice onour funnel bled brakes.

SPEED SESSION ON DEALER SUPPORT: CUSTOMERAND DEALER FINANCING; CUSTOMIZABLE MARKET-ING AIDS FOR DEALERS; WHAT COMMUNITY ACTIVI-TIES WILL DRAW CUSTOMERS TO YOUR DOOR; ANDNEW ELECTRIC BIKE PERFORMANCE STANDARDCharles Gayton: Timepayment, Sid Kuropchak andHeather Marshman:Leva, Michael DeVisser: OHM andDon Gerhardt10:30 to 11:00 a.m.

Quick ideas on what support is available todealers to increase their chances of beingsuccessful!

SECRETS FROM THE NBDA PROFITABILITY PROJECT REVEALEDA retail panel moderated by Dan Mann of The MannGroup10:30 a.m. to 12:00 p.m.

The NBDAs Profitability Project (P2) bringsnon-competing dealers together to sharefinancial performance numbers and specificbest practice ideas. P2 provides them aforum to compare notes and challenge eachother to improve.

BY THE NUMBERS: UNDERSTANDING THE 2012 NBDACOST OF DOING BUSINESS STUDYFred Clements, Executive Director, National BicycleDealers Association10:30 to 11:30 a.m.

The NBDA's Cost of Doing Business studyhas given retailers solid financial bench-marks since the early 1990s, with reportsbeing issued every two years based on asurvey of dealer financial statements. TheNBDAs Fred Clements will reveal the resultsof the latest study, focusing on the bench-mark numbers that can be used to analyzeyour business and as a basis for developingstrategies for improving those numbers.



CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS DRIVETRAINS ANDINSTALLATION PROCESS FOR DEALERS10:30 to 12:00 p.m.

ARE TRIATHLON WETSUITS STILL A HOT CATEGORY?Dan Empfield11:00 a.m. to 12:00 p.m.

The answer is yes, but not universally, andnot automatically. Earning good money sell-ing wetsuits is an acquired skill. Further, thebest money is not necessarily earned viamail order. Learn the tricks from the grizzledmaster of wetsuit selling.

KEY ISSUES SURROUNDING LITHIUM BATTERIES:SHIPPING, CHEMISTRY COMPARISONS (PROS ANDCONS); HOW THEIR REGULATIONS BENEFIT THE BRICKAND MORTAR SHOPSAll Cell Technology team: Peter Sveum and Scott Novack11:10 a.m. to 12:00 p.m.

Almost all electric bikes now come with alithium battery because of their great lightweight performance, but are you up tospeed on how to legally ship them? In lessthan 40 minutes you will be!

2012 CYCLING INDUSTRY UPDATE AN IN-DEPTHANALYSIS OF PRODUCT AND CONSUMER TRENDSAFFECTING IBDSLeisure Trends Group12:30 to 2:00 p.m.

Leisure Trends Group will provide analyticsand insights gained from ongoing tracking ofmonthly point-of-sales data from indepen-dent bicycle dealers as well as consumerinterviews and research conducted fromover 16,000 American cyclists. LeisureTrends Group tracks retail sales for thecycling, outdoor, run, snowsports, andsporting goods industries.

USING GRASSROOTS MARKETING TO SURVIVE ANDTHRIVE IN TODAYS ECONOMY (HFB)Moderated by Therese Iknoian former SNEWS Editor inChief and Industry Consultant, Dave Sheriff, co-owner,HealthStyles Exercise Equipment, Colorado; and DaiManual, COO, Fitness Town, British Columbia, Canada.1:00 to 1:45 p.m.

The economic uncertainties demand that asmall retailer invest time and thought intoinexpensive but lucrative promotional efforts.Marketing efforts that target local or regionalcommunities, build relationships, and showoff your expertise and can have huge payoffswithout huge funding. Select retailers share

their efforts and ROI, then get ready to askquestions and discuss opportunities andideas for the industry.



SRAM TECH CLINICS: ZIPP WHEEL TECHDAVID RIPLEY1:00 to 2:30 p.m.

LEVA ELECTRIC BIKE TECHNICIAN LEVEL 1 TRAININGCERTIFICATION COURSEDon Gerhardt1:30 to 3:30 p.m.

You will learn to understand safety andOSHA regulations, battery shipping regula-tions, battery installation techniques, knowhow to read and understand battery specifi-cations, understand lithium batteries includ-ing cobalt, manganese and iron phosphateand to understand basic information onchargers, controllers, motors, throttles, andwiring. Advance registration is required bycontacting [email protected] for LEVA members; $50 fee for non-members.

SHIMANO TECH CLINIC: SHADOW PLUS ADJUSTMENTAND MAINTENANCE Casanova 6071:30 to 2:30 p.m.


SHIMANO TECH CLINIC: BRAKE BLEED THEORYCasanova 6061:30 to 3:00 p.m.


BOOSTING SALES AND CUSTOMER LOYALTY VIA BMX RACINGModerated by Mike Carruth, editor of bmxnews.com;Nick Adams - Track operator from Grand Junction,Colorado; Jason Carnes SBS/Redline, Pro Racer anddirector of the "Redline Flight School" program; JohnDavid COO of USA BMX2:00 to 3:00 p.m.

This session will give you actionable-infor-mation and tools to bring your shop in to theBMX racing scene or optimize your ongo-ing program. We put you in the room withtrack operators who have forged fruitful rela-


techtech

techtech

tri

techtech

techtech

techtech

techtech


techtech

THANKS TO OUR INTERBIKE SPONSORS

THANKS TO OUR OUTDOOR DEMO SPONSORS

THANKS TO OUR HEALTH + FITNESS BUSINESS SPONSORS

GOLD SPONSORS

GOLD SPONSORS

tionships with dealers near their track, deal-ers who have successfully capitalized on theBMX Racing scene in their area, and manu-facturers who provide tools used by dealersto attract customers into their store.

SHIMANO TECH CLINIC: THE KEYS TO PERFECT SHIFT-ING: AN EXAMINATION OF EVERYTHING BETWEEN THESHIFTER AND DERAILLEURCasanova 6042:00 to 3:00 p.m.

Youve got a good shifter and a goodderailleur but the shifting still isnt perfect, butwhy? Well take a look at 100 causes of badshifting and share our tips for how to solvethem on even the peskiest bikes.

BREAKING DOWN THE TRIATHLON COMMUNITYKristin Carroll vice president of Corporate Communica-tion + Marketing at Active Network.2:00 to 3:00 p.m.

ACTIVE Network and Triathlon America jour-neyed inside the mind of a triathlete tounderstand their experiences, behaviors andmotivations. Surprising findings included theidentification of four groups of triathlon par-ticipants the newcomer, the practitioner, theveteran and the lapsed triathlete. These seg-ments define a triathletes willingness to trav-el, the types of races they prefer, what keepsthem in the sport and what they hope to getout of their participation. Discuss emergingtrends in the sport of triathlon as well as pro-vide insight into how the bike industry canreach this active consumer audience.

CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS ELECTRONIC DRIVETRAINSYSTEM2:00 to 3:30 p.m.

MORE IS BETTER: UNLEASHING THE AWESOME POWER OF UPTDan Mann, The Mann Group2:30 to 4:00 p.m.

Most point-of-sale computer systems willcalculate your Units Per Transaction (UPT)performance with the push of a button. How-ever, too few retailers know what it is, what itshould be, or what behaviors contribute to it.This seminar will help attendees understandthis key performance metric and explore tac-tics for improvement. Even a small boost inUPT can have a big impact on your business.

WHY STORE DESIGN MATTERSModerator: Alison Embrey Medina, Executive Editor, DDIMagazine; Panel: Patrick Dalessandro, Director of ClientStrategy, JGA; James Farnell, Director of Design - Retail,Little; Allison Carr, Senior Associate, Gensler3:00 to 3:45 p.m.

What makes one bike shop or retail fitnessstore better than the next? While productoffer, price point, customer service and loca-tion all play into effect, at the end of the day itis the customer experience the store pro-vides that makes a shopping trip memo-

rable. World-renown experts in retail storedesign will engage in a panel discussion todiscuss best practices in design, layout, andmerchandising.

SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 6044:00 to 5:30 p.m.


2012 MARKET REPORT: WHERE'S THE BIKE BOOM? Jay Townley, Gluskin Townley Group4:30 to 6:00 p.m.

Jay Townley, industry consultant with manyyears of experience in the specialty bicycleindustry, will present a detailed overview ofthe bicycle market based on the latestresearch and his observations based onwork in the field with both suppliers andretailers. He will cover the forces that are dri-ving the bicycle industry involving manufac-turing, distribution, retail and the cycling con-sumer.

OIWC KEYNOTE AND AWARDS PRESENTATION (& HAPPY HOUR)Outdoor Industry Womens Coalition4:30 to 6:00 p.m.

Outdoor Industry Women's Coalition (OIWC)inaugural keynote and awards presentation.OIWC will recognize the accomplishments oftwo outstanding women in the bike industryand hear from Patrick Cunnane, President &CEO at Advanced Sports Inc. Pat will dis-cuss how fostering a diverse and construc-tive workplace is a top down initiative thatcan lead to a better bottom line by sharinghis experiences and tactics. Appetizers anddrinks will be served.

Friday, September 21

LEVA NETWORKING BREAKFAST AND PRESENTATIONSTO DEALERS ON NEW ELECTRIC BIKE PERFORMANCESTANDARDS, LAUNCH OF NEW GLOBAL MARKETINGPROGRAM FOR DEALERS, AND HOW TO ENHANCE THECUSTOMERS EXPERIENCE ONCE THEY BRING THEMINTO THEIR SHOPS.Ed Benjamin of eCycleElectric; Don DiCostanzo, Pedegoand Sid Kuropchak, LEVA7:30 to 9:30 a.m.

LEVA continental breakfast is open to alldealers free of charge, (compliments ofPedego Electric Bikes), but asked to registerin advance; there is a fee for all others. Con-tact [email protected] for details.


We will be focusing on three areas:1) Suspension 101 2) How to establish and

benefit from becoming a FOX service center3) 2013 key FOX technologies



SHIMANO TECH CLINIC: Di2 IN ITS MANY FORMSCasanova 6049:00 to 10:30 a.m.




CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS DRIVETRAINS ANDINSTALLATION PROCESS FOR DEALER 10:30 a.m. to 12:00 p.m.

THE OPPORTUNITIES AND CHALLENGES FOR THEASIAN BICYCLE AND E-BIKE INDUSTRY IN THE USA(IN CHINESE AND ENGLISH)Marc Sani, Publisher, Bicycle Retailer; Casey Binz,eMoto EV; and Attorney Paul Laurenza, Dykema11:00 a.m. to 12:00 p.m.

LEVA, with help from Interbike, China BicycleAssociation and eCycleElectric, as well asChina E-Vehicle, China Cycle, and EBB willhost a Chinese language seminar that willoffer information on the USA bicycle industry,how to make a successful show at Interbikeand to understand the USA market in termsof expectations of USA brands, product lia-bility and compliance issues.

WHEEL LEARNING LESSONS OF BICYCLE RETAILINGOR THE SEVEN LAWS OF BIKE SHOP SUCCESSChris Kegel, owner, Wheel and Sprocket12:00 to 1:00 p.m.

Bicycle retailer Chris Kegel, owner of thesuccessful Wheel and Sprocket stores, willshare his business philosophy based onmore than 35 years in the bicycle industry.Chris will share his seven laws that he usesto guide his business.

CAMPAGNOLO TECH CLINIC: TECHNICAL PRESENTA-TION OF CAMPAGNOLO EPS DRIVETRAIN SYSTEMS2:00 to 3:30 p.m.


28

techtech

techtech

techtech

tri

techtech

techtech

techtech

techtech

techtech

GO TO INTERBIKE.COM OR THE MOBILE APP FOR AN UP-TO-DATESCHEDULE OF CLASSES & LOCATIONS FOR INTERBIKE UNIVERSITY

techtech

ANOTHER JOB-CREATINGTRANSPORTATION INDUSTRY.

Bicycling is a $6 billion industry in the U.S., employing Americans in your hometown. Visit us at booth L28 and help Build More Than Bicycles.

BikesBelong.org

cling is a $6 billion indusBicy try in the U.S., emplcling is a $6 billion indusVisit us at booth L28 and help Build Mor

our hometans in yying Americotry in the U.S., emple Than BicyVisit us at booth L28 and help Build Mor

esBelBik

wn.oour homet es.cle Than Bicy

ongesBel g.or

Catch the Cannondale prepared by Cyclocrossworld.com Professional Cyclocross team at the Castelli booth (11098).

CASTELLI-CYCLING.COM

SANREMO CROSS SUITRIDDEN BY PROS, CUSTOMIZED FOR YOUR TEAM AT SERVIZIOCORSE.COM

Sands Expo Convention Center, Las Vegas, NevadaSeptember 19th 21st

INTERBIKE 2012ITALIAN PAVILION

BOOTH 14090

ALTTAIINTERBIKE 2012

Sands Expo Convention Center

H 14090TBOO

VAAVPPANAIINTERBIKE 2012

September 19th 21st, Laso Convention Centerr,

NOILIVINTERBIKE 2012

September 19th 21stegas, Nevada, Las V

H 14090TBOO

31

LA FONTE PADS SRL

Contact: Sonia ZanchettaVia E.Minato, 8/B31030 Vall di Riese Pio X (TV)tel: +39 0423 564795fax: +39 0423 564795email: [email protected] [email protected] web: www.lafonte-pad.comProducts: La Fonte Pads is specialized in the manufacturing of hi-tech cycling chamois, pads, inserts for bike and triathlon wear. All shammies are designed, engineered and made in Italy.Booth #14099

ITALIAN TRADE COMMISSIONTRADE PROMOTION SECTION OF THE CONSULATE GENERAL OF ITALY

Contact: Nighisti Egziabher1801 Ave. of the Stars, Suite 700Los Angeles, CA 90067tel: 323 879 0950 EXT 116fax: 310 203 8335email: [email protected]: www.italianbicycle.com / www.italtrade.comBooth #14090

ANCMA

Contact: Pier Francesco CaliariVia Antonio da Recanate, 120124 Milano, (MI) Italytel: 011 39 02 66773511fax: 011 39 02 66982072email: [email protected]: www.ancma.itDescription: ANCMA is the Italian Bicycle Industry Manufacturers AssociationANCMA is the owner and manager of the EICA show in Milan ItalyBooth #14090

CARRERA/PODIUM

Contact: Mr. Marco CompagnoniVia Statale, 52Calcinato (Brescia) Italytel: +39 030 9964322fax: +39 030 9964820email: [email protected]: www.carrera-podium.itweb: www.pantanibikes.itProducts: Carrera is the perfect synthesis of Italian craftsmanship - producing road, time-trial and mountain bike frames, manufactured in either carbon, aluminum or steel.Booth #13096

BIEMME SPORT SRL

Via Oltre Agno 35 36070 Brogliano Vicenza Italytel: +39 0445 947633fax: +39 0445 947686US OFFICE : Biemme America 1197 Main StreetChamplain, NY 12919tel: 877 756 4422fax: 514 387 1534email: [email protected] web: www.biemmeamerica.comweb: www.biemmesport.comBooth #13097

EICA

Contact: Pier Francesco CaliariVia Antonio da Recanate, 120124 Milano, (MI) Italytel: +39/02/6773511fax: +39/02/66982072email: [email protected]: www.eica.itDescription: EICA (The Milan Bicycle Show) is a trade & consumer event in Milan ItalyBooth #14090

MICHE - FAC MICHELIN SPA

Contact: Calesso ValterVia Olivera, 1931020 S. Vendemiano (TV), Italytel: +39 0438 400345fax: +39 0438 401870email: [email protected]: www.miche.itProducts: Miche is a Genuine Italian bicycle components producer. Design, quality and Made in Italy are key points for Miche brand.US AGENT: TriColore Imports.Edward Kinneyemail: [email protected] #15102

EFFETTO MARIPOSA di DE GIOANNINI ALBERTO

Contact: Mr. Alberto de GioanniniVia F.lli Carando 6212042 Bra (CN) Italytel: +39 0172 1795149fax: +39 0172 523112 cel +39 340 3017376email: [email protected]: www.effettomariposa.comBooth #14097

CIPOLLINI

Viale Del Lavoro, 837060 Bonferraro Sorga (VR) Italytel: +39 045 6655044fax: +39 045 665675email: [email protected]: www.mcipollini.com/en/Products: Bicycles and bicycle accessoriesUS Distributors: B1 GROUP70 Yorkville AveToronto, Ontario M5R 1B9tel: 416/925-1339email: [email protected]: www.b1group.caBooth #12103

CICLI ESPERIA SPA/FONDRIEST

Contact: Federica AugustiViale Enzo Ferrari, 8-10-1230014 Cavarzere (VE), Italytel: +39 0426 317532fax: +39 0426 317539email: f.a

interbike & health+fitness business 2012 event guide

Documents

edition of interbike

director pat

director elayna

corporate mission

staffsenior vice president

communications director

business development

business of bicycleswhile