interesting use cases for marketo webhooks
DESCRIPTION
Get real value out of Marketo's Webhooks feature. Use CloudETLHooks to add string functions, date functions, math functions and more to your Marketo Smart Campaigns. See a few actual examples of Webhooks in use.TRANSCRIPT
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Interesting Use Cases for Marketo Webhooks
www.CloudETLHooks.com
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CloudETLHooks Overview
• String Functions• Math Functions• Name Functions• Time/Date Functions• Conversions
Use CloudETLHooks to augment your Marketo implementation through Marketo Webhooks. Improve your campaigns and update your leads/contacts with:
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• ECHO• TO_UPPER• TO_LOWER• TO_PROPER• TRUNCATE• COUNT_CHARS• COUNT_WORDS• CONCAT_STRINGS• FIX_STATE• RANDOM_STRING• PLURALIZE• FORMAT_PHONE
String functions included in CloudETLHooks Standard API:
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• SUM• AVG• MIN• MAX• ADD• SUBTRACT• MULTIPLY• DIVIDE• RANDOM_NUMBER• ORDINALIZE• INCREMENT• DECREMENT
Math functions included in CloudETLHooks Standard API:
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• INCHES and FEET• INCHES and CENTIMETERS• INCHES and MILLIMETERS• FAHRENHEIT and CELSIUS• POUNDS and KILOS• POUNDS and OUNCES
Conversions included in CloudETLHooks Standard API:
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• CURRENT_TIME• CURRENT_DATE• PAST_DATE• FUTURE_DATE• ANNIVERSARY• AGE_FROM_BDAY• DATE_PLUS• DATE_MINUS
Time/Date functions included in CloudETLHooks Standard API:
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Special Use Cases
Here are a few interesting things you can now do using Marketo Webhooks to call the CloudETLHooks API.
Each call passes lead/contact info from Marketo to CloudETLHooks, and updates Marketo with the results.
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• Generate passwords or Loyalty Program ID.
• Ensure that states entered in web forms comply with Postal standards.
• Copy one Marketo field to another field on the same lead.
• Add a value from an external scoring system.
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Function……………... RANDOM_STRINGOptional parameter…lengthReturns………………. string_out
•Passwords•Loyalty IDs•Security Tokens•Single-use Keys
Generate passwords or other random strings
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Function……………... FIX_STATERequired parameter.. string_inReturns………………. string_out
Wrong Values•Ne•Neb•Neb.•Nebr.•Nebraska
All Converted to NE
Data integrity for 2-character state codes
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Function……………... ECHORequired parameter.. string_inReturns………………. string_out
Copy a value from one Marketo field to another
Store prev value of field changes.
Write single form field to 2 database fields.
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Function……………... ADDRequired parameter.. value1_in & value2_inReturns………………. value_out
Pass in•Lead Score•External ScoreAdd them togetherReturn result Store in Lead Score
Add 2 values and update lead w/ results
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Info available at www.CloudETLHooks.com
PDF •CloudETLHooks API Usage Guide•CloudETLHooks for Marketo Webhooks•CloudETLHooks Error Codes•CloudETLHooks Fix State
Web•API Quick Guide•API Error Codes•State Correction Info
Additional Resources