InternationalBusiness StrategyRethinking the Foundations ofGlobal Corporate Success

ALAIN VERBEKE

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I S CAMBRIDGEUNIVERSITY PRESS

List of figuresList of case studiesA b o u t t h e a u t h o r . • ( ' . • . I U : ; , • ••• , •• :•

F o r e w o r d •••'

Acknowledgements ''List of abbreviations'<-> •.

Walkthrough

Introduction and overview of the book's framework

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Parti Core concepts1 Conceptual foundations of international business strategy 132 The critical role of firm-specific advantages (FSAs) 773 The nature of home country location advantages 1014 The problem with host country location advantages 129

5 Combining firm-specific advantages and location advantagesin a multinational network 151

Part II Functional issues6 International innovation 1777 International sourcing and production 1998 International finance 2199 International marketing 243

10 Managing managers in the multinational enterprise 261

11ll Dynamics of global strategy11 Entry mode dynamics 1: foreign distributors 28512 Entry mode dynamics 2: strategic alliance partners 30913 Entry mode dynamics 3: mergers and acquisitions 33914 The role of emerging economies 359

15A International strategies of corporate social responsibility 38315B International strategies of corporate environmental

sustainability 419

Conclusion. The true foundations of global corporatesuccess

Appendix: Suggested additional readingsIndex

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