international conference on advancement in social science ... · ibssh – bangkok thailand...

“International conference on Advancement in Social Science, Social Entrepreneurship and

Business Research Methods (ASSSE)

1

Volume 01, Issue 10

“International conference on

Advancement in Social Science, Social Entrepreneurship and


July 22-23, 2019

Bangkok Thailand



2

IBSSH – Bangkok Thailand

International conference on Advancement in Social Science,

Social Entrepreneurship and Business Research Methods

(ASSSE)

July 22-23, 2019

Novotel Bangkok Ploenchit Sukhumvit, Thailand

Book of abstracts

ISBN: 978-969-670-887-2

Volume 01, Issue 10



3

Copyright

All rights reserved. No part of this publication maybe reproduced, stored

in a retrieval system, or transmitted in any form or by any means,

electronic, mechanical, photocopying, recording or otherwise, without the

prior written permission of the publisher. Applications for the copyright

holder’s written permission to produce any part of this publication should

be addressed to the publisher.

Disclaimer

Every reasonable effort has been made to ensure that the material in this

book is true, correct, complete, and appropriate at the time of writing.

Nevertheless, the publishers, the editors, and the authors do not accept

responsibility for any omission or error, or for any injury, damage, lose, or

financial consequences arising from the use of the book. The views

expressed by the contributors do not necessarily reflect those of the

IBSSH.

Office Address:

P.O Box: 35529 Al Garhoud, Dubai, UAE

Contact Email: [email protected]



4

Organizing Committee

1. Mr. Abeer

Conference Coordinator

2. Ms. Leysan Storie


3. Ms. Filareti


4. Ms. Petrel Qiu




5

Contents

DISCLAIMER 3

ORGANIZING COMMITTEE 4

CONFERENCE CHAIR MESSAGE 6

TRACK A: BUSINESS, ECONOMICS, SOCIAL SCIENCES AND HUMANITIE 11

Taiwan's Local Industry(OTOP) Transformation and Innovation: A Case Study of Xin-she Leisure Industry in Taichung city 12

The Study of Brand Strategy: A Case Study of Don Don Taro Balls 13

Convergence Innovation: A Case Study of Digital Cable TV in Taiwan 14

Research on Taiwan's Agricultural Industry Introducing E-commerce Auction Trading System 15

The Era of Artificial Intelligence, the Relationship Between Taiwan's Machine Tool International Trade Show Marketing and International Agents 16

Self-Management Urban Land Readjustment Zone 17

TRACK B: ENGINEERING & TECHNOLOGY, COMPUTER, BASIC & APPLIED SCIENCES 18

Basic Study on Defect Repairing Cost and Bond in Apartment Building 19

SCIENTIFIC BOARD 20

CONTACT US 21

VENUE 22



6

Conference Chair Message

Dr. Pillai Mahesh

“International conference on Advancement in Social Science, Social

Entrepreneurship and Business Research Methods (ASSSE)” serves as platform

that aims to help the scholarly community across nations to explore the critical

role of multidisciplinary innovations for sustainability and growth of human

societies. This conference provides opportunity to the academicians,

practitioners, scientists, and scholars from across various disciplines to discuss

avenues for interdisciplinary innovations and identify effective ways to address

the challenges faced by our societies globally. The research ideas and studies that

we received for this conference are very promising, unique, and impactful. I

believe these studies have the potential to address key challenges in various sub-

domains of social sciences and applied sciences.

I am really thankful to our honorable scientific and review committee for

spending much of their time in reviewing the papers for this event. I am also

thankful to all the participants for being here with us to create an environment of

knowledge sharing and learning. We the scholars of this world belong to the elite

educated class of this society and we owe a lot to return back to this society. Let’s

break all the discriminating barriers and get free from all minor affiliations. Let’s

contribute even a little or single step for betterment of society and welfare of

humanity to bring prosperity, peace and harmony in this world. Stay blessed.

Thank you.

Dr. Pillai Mahesh

Conference Chair

IBSSH- Secretariat, 2019



7

Conference Schedule

DAY 01 Monday (July 22, 2019)

Venue: Room 1

9:00 am – 9:20 am Welcome Reception & Registration

9:20 am – 9:30 am Opening Ceremony

9:30 am – 9:40 am Welcome Remarks – Conference Coordinator

9:40 am – 9:45 am Introduction of Participants

9:45 am – 9:50 am Group Photo Session

9:50 am – 10:00 am Grand Networking Session and Tea Break



8

DAY 01 Monday (July 22, 2019)

Session 1 (10:00 am – 12:00 pm)

Track A: Business Management & Social Sciences

ASSSE-JULY2019-101

Taiwan's Local Industry(OTOP) Transformation and

Innovation:

A Case Study of Xin-she Leisure Industry in Taichung city.

LIN, Chung-Shen

ASSSE-JULY2019-102 The Study of brand strategy

A case study of Don Don Taro Balls

TUNG, Cheng-Sheng

ASSSE-JULY2019-103 Convergence Innovation: A Case Study of Digital Cable TV

in Taiwan Li, Hao-Kuang

ASSSE-JULY2019-104 Research on Taiwan's Agricultural Industry Introducing E-

commerce Auction Trading System Chang, Chi-Meng

ASSSE-JULY2019-105 The era of artificial intelligence, the relationship between

Taiwan's machine tool international trade show marketing and

international agents Chang Shih-Yu

ASSSE-JULY2019-106

Self-management Urban Land Readjustment Zone Huang,Chun-Lin

Track B: Engineering & Technology, Computer, Basic & Applied Sciences

EDISA-JULY19-102

Basic Study on Defect Repairing Cost and Bond in

Apartment Building

Deokseok Seo

Lunch Break (12:00 – 01:00 pm)

Closing Ceremony



9

LIST OF CONFERENCE ATTENDEES

The following scholars/practitioners/educationists don’t have any paper

presentations; however, they will be attending the conference as delegates and

observers.

ID Name Affiliation

BAN-379-101MA Dr Gelareh Ahmadi RACP, Australia



10

City Tour and Shopping Day

All respective guests are free to conduct their own sightseeing and tour.

The second day of the event is reserved for this memorable purpose.



11

TRACK A: BUSINESS, ECONOMICS, SOCIAL

SCIENCES AND HUMANITIE



12

Taiwan's Local Industry(OTOP) Transformation and

Innovation: A Case Study of Xin-she Leisure Industry

in Taichung city

LIN, Chung-Shen*

Abstract In the 1990s, the wave of free trade and the rising China’s economic,

many local industries (One Town One Product, OTOP) in Taiwan moved to China

or closed their business. It caused a lot of social problems, such as

unemployment. Taiwan's local industries are mostly small and medium-sized

enterprises or micro-enterprises. Their output value and employment are not

particularly obvious. However, they are irreplaceable in maintaining the

livelihood of the local residents and bearing the inheritance of local history,

culture and skills. Therefore, the local industry is not only a matter of the

development of the local economy, but also an important force for the local

residents to survive, stabilize the society and employment. Because of US-China

trade war, Brexit, and international protectionism in recent years, solving domestic

social problems is more important than the economic interests of pursuing free

trade. This paper uses the qualitative and literature analysis methods to explore the

transformation and innovation of local industries. We examine the importance of

government, social independent organizations, and the relationship between

government and social independent organizations. The sample is from 50 clusters

of leisure service providers in the Xin-she of Taichung City, Taiwan.

Keywords: OTOP, Local Industry, Transformation, Innovation

*Feng Chia University *E-mail: [email protected]



13

The Study of Brand Strategy: A Case Study of Don

Don Taro Balls

Tung, Cheng-Sheng*

Abstract In recent years, many popular deserts emerge in the Taiwan’s desert

market. Because of increasing choices of deserts, it pushes the desert makers to

adopt new ways and materials to produce new deserts. The growing dessert

markets also replace part of market share of traditional bakery. These factors make

the dessert market very competitive. This study used the case study method to

explore the key successful factors of Don-Don Taro Ball. We also interview some

successful desert makers to conclude our findings. The findings are as follows.

Firstly, the cooperation with farmers can rigorously control on the quality stability

of raw materials. Secondly, the efficient organizational structure can reduce the

labor cost. Thirdly, the business model based on directing sales and joint stock is

beneficial for expanding chain stores. Finally, not only product quality is

important but also the service quality. This research focuses on discussing over the

internal and external operational analyses of Don-Don Taro Ball, proposing the

personnel and matters involving in the problems. The desirability and importance

of brand management strategies can be reached by Document Analysis Method,

case study of sing-point desert merchants as well as in-depth interview. Moreover,

from the differences between single-point store and chain brands in terms of

operational strategies, we can learn that 1. The cooperation with farmers can

rigorously control on the quality stability of raw materials. 2. The efficient labor

management is conductive to salary structure to maximize. 3. The business mode

based on directing sales and joint stock is beneficial for expanding franchise,

completely reproducing the transmission of quality and philosophy. 4. Scale up the

pattern, we not only sell deserts, but also sentiments,. Furthermore, we combine

the visual effects and marketing strategies to convey brand spirits and attract

consumers; based on the foregoing, the brand development strategies and

structures of case study companies are created to break through the blind-spots of

current perations.

Keywords: Desert Market, Brand Strategy, Single-Storey Dessert Industry,

Dessert Market




14

Convergence Innovation: A Case Study of Digital

Cable TV in Taiwan

Li, Hao-Kuang*

Abstract The cable TV service industry has undergone tremendous changes! It is

mainly due to the influence of external environmental factors such as changes in

consumers' viewing habits and competing purchases by telecom operators. In the

face of market changes, the "Innovative Business Model" will be a key factor in

the successful transformation of "Cable TV Service" into "Digital Cable TV

Service". The purpose of this study is to explore the impact of the digital TV

industry's innovative business model on customer demand and product service.

The research method is based on the case study method in qualitative research.

Based on the current state of the industry and market demand, this study uses a

three-tier business model to conduct exploratory research from five perspectives:

1) Innovation, 2) Value, 3) Resource, 4) Market, and 5) Profit. The research results

show that: 1. In order to pursue sustainable survival, enterprises should adapt to

market changes, constantly adjust their operational direction and innovative

business models; 2. Through product innovation, service innovation and

technological innovation, enterprises can effectively pass on value proposition to

customers and create the profit of the enterprise. In addition, in the research

findings, the "innovative value" that this study failed to mention is worthy of

continuous research to increase the contribution of research.

Keywords: Digital Convergence, Convergence innovation, Innovation potential

Innovative Business Model, Three-tier Business Model




15

Research on Taiwan's Agricultural Industry

Introducing E-commerce Auction Trading System

Chang, Chi-Meng*

Abstract Taiwan has joined the World Trade Organization (WTO) in recent years.

Taiwan's economic and trade market has gradually become internationalized.

Facing the competitive trend of global economic and trade liberalization, and the

agricultural production environment has transformed, it has hit Taiwan's

agricultural economic market. The main influencing factors include the high cost

of agricultural production, the farmer system of small-scale farming, the small

population of rural population and the ageing. The agricultural challenge in

Taiwan is even more severe. Therefore, how to strengthen the agricultural

production and marketing supply chain structure, innovative agricultural

technology research and development is an important issue at present. The main

purpose of this study is to use information technology to promote the e-commerce

auction trading mode of agricultural products, strengthen the supply and marketing

order, ensure the trading information of agricultural products are transparent and

opened, and improve the marketing system of agricultural products and expand the

multiple marketing channels of agricultural products. The research method uses

SWOT analysis and five-force analysis, and the secondary data collection method

and literature exploration method in qualitative research are carried out. The

research results show that: 1. By constructing a high-stability B2B e-commerce

architecture, agricultural products can achieve good efficiency in the process of

transportation and sales; 2. Innovative agricultural product trading system can

strengthen the agricultural economic system. In addition, in the research, the

"business model innovation" that this study failed to mention is worthy of

inclusion in continuous research to increase the contribution of research.

Keywords: Diamond theory, Agricultural Value Chain, Swot Analysis,

Competitive Five-Force Analysis, Information Technology, E-Commerce




16

The Era of Artificial Intelligence, the Relationship

Between Taiwan's Machine Tool International Trade

Show Marketing and International Agents

Chang Shih-Yu*

Abstract Taiwan's industrial development is closely related to the growth of the

machinery industry. The machinery industry is the basic industry of the country. A

country has a highly developed machinery industry. It can effectively meet the

needs of other industries and provide production machinery and equipment that

suits the needs. The main purpose of this study is to explore the marketing

techniques and agent characteristics of Taiwanese machine tool builders. Through

in-depth interviews with machine tool manufacturers, the paper analyzes the

operation and management of international large-scale machine tool enterprises,

and then discusses the development advantages and disadvantages of China's

machine tools. The results of the study are summarized as follows: Under the trend

of Industry 4.0, the manufacturing industry has shifted from product-centered to

consumer-focused, from production-based to “production & service” or service-

oriented. In addition, this research can be used as a marketing reference for the

future of Taiwan's machine tool industry.

Keywords: Strategy, Machine Tool Industry, Industry 4.0, Trade Show,

Marketing




17

Self-Management Urban Land Readjustment Zone

Huang, Chun-Lin*

Abstract This paper discusses the case of self-management urban land

readjustment zone in the town of Beidou Town, Changhua County, Taiwan. This

project had designated the land for public facilities since 1967. However, the land

has left unused for more than 40 years. Because of urban land development and

consideration, promoting the effective use of land, and protect the rights and

interests of land owners, government encourages the land owners to apply “self-

management urban land readjustment zone” approach to promote urban

development and local prosperity. The benefits of this case include the saving cost

from land acquisition of public facilities, and an well-organized land, quiet and

comfortable residential area. This case is located at the center of town. It can

improve the region prosperity and living quality.

Keywords: Land Readjustment, Land Readjustment by Owners, Landowners

* Feng Chia University *E-mail: [email protected]



18

TRACK B: ENGINEERING & TECHNOLOGY,

COMPUTER, BASIC & APPLIED SCIENCES



19

Basic Study on Defect Repairing Cost and Bond in

Apartment Building

Deokseok Seo1*, Junmo Park2

Abstract In Korea, the number of defect lawsuits regarding apartment buildings is

increasing, and a variety of standards and institutional complements are required

to reasonably mediate and resolve the disputes. In particular, defect repairing cost

is of paramount concern and defect repairing bond is also an important issue since

it is used as the criteria for estimating the defect repairing cost. The present

research was conducted as basic research to modify and establish the standards for

defect repairing cost and defect repairing bond in accordance with the recently

changing trend in defect lawsuits. Systematic data collection is necessary since it

is important to apply diverse perspectives and efforts including the influencing

factors suggested by previous studies. Especially, in the present research, we

examined the difference in defect repairing cost and defect repairing bond

followed by the types of business entities, which was not considered in the past.

Based on construction ability, the top 10 companies were classified as Type A and

others were classified as Type B. As a result, Type A companies had lower rate of

defect repairing cost than that of Type B companies. The future studies will

involve more detailed classification of business entities and in-depth examination

of influencing factors and level of impact regarding defect repairing cost.

Keywords: Defect Repairing Cost, Defect Repairing Bond, Defect Lawsuit,

Apartment Building

1,2 Halla University, South Korea

Email: [email protected]



20

Scientific Board

Assistant Professor Moo Sung Kim

College of Business, Zayed University, Dubai UAE

Assistant Professor Jamel Khenfer

College of Business, Zayed University, Dubai UAE

Associate Professor Dr. Meraj Naem

School of Business Administration, Al Dar University College,

Dubai UAE

Assistant Professor Dr. Ahmed Al Hiyari

School of Business Administration, Al Dar University College,

Dubai UAE

Dr. Philip Boigner

Department of International Management, MODUL University,

Dubai, UAE

Assistant Professor Dr. Ana Stranjancevic

Department of International Management, MODUL University,

Dubai, UAE

Professor K. Abdul Waheed

Institute of Management Technology, Dubai UAE

Associate Professor Dr Anupam Mehta

Institute of Management Technology, Dubai UAE

Dr. Muhammad Masroor Alam

MENA College of Management Dubai, UAE



21

Contact Us

Website:

http://ibssh.org/ In case of any query please feel free to contact at:

[email protected]

Upcoming Events

http://ibssh.org/upcoming-conferences/

http://ibssh.org/

mailto:[email protected]

http://ibssh.org/upcoming-conferences/



22

Venue

Novotel Bangkok Ploenchit Sukhumvit, Thailand



23

international conference on advancement in social science ... · ibssh – bangkok thailand...

Documents