international marketing entrepreneur - lon safko · 2018-09-05 · tradigital marketing ts totally...

The International Marketing

Environment For Entrepreneurs

By:

Lon Safko

Copyright © - Lon Safko - Safko.com

LON SAFKO SERIAL INNOVATOR



Expectations

This Series is designed for entrepreneurs.

We discussed The International Entrepreneur and World Trends For Entrepreneurs.

They covered a lot of what the marketing climate is like for entrepreneurs worldwide.

This presentation is something completely new for entrepreneurs. It’s a new form of international marketing.



Fusion Marketing & The Safko Wheel Are Patent Pending



All Marketing Must Lead To... REVENUE!

Marketing

Print AdsTrade Shows BrochuresDirect MailTelephoneCatalogCustomer ServiceProduct PackagingResponse CardsWarranty

EventsTelevisionRadioSpecialtyBusiness CardsSamplesDoor HangersBillboardsPresentationsCoupons

Traditional DigitalWeb PagesSEOSEMRSSPublishing WikiseCommerceGoogle AdWordsFacebook AdsLead Gen (Magnet)

EmailSocial NetworksBlog / VlogMobilePhoto SharingPinterestInstagramSnapchatVideo SharingLivecastingMicrobloggingPodcastsGamingInternpersonalVirtual WorldsTumblrYelpForums

Social



If you’re still calling yourself a “social media expert”...

You’re announcing to the world that you’ve been left behind.”

How many companies have vice presidents of social media?

How many companies now have vice presidents of “billboards”?

Social Media Marketing

*Federal Aid Highway Act of 1956 • $25 Billion & 41,000 Miles



Successful Marketing

“I know half my advertising isn‘t working. I just don’t know which half”...



Successful Marketing

“I know half my advertising isn‘t working. I just don’t know which half”...

Lord Leverhulme, the founder of Level Brothers... Unilever



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onRadio

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SpecialtyBusiness Cards

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TRADITIONAL MARKETING

Traditional Marketing



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Traditional Marketing

FUSE!



Social Networks

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Forum

Web Pages

SEO

SEM

Podcast

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gsVideo Sharing

Livecasting

Mo

bile

Gaming

Virtual Worlds

RS

S

SOCIAL MEDIA

Interpersonal

Word Of Mouth… At The Speed Of Light!

Digital / Social Media Marketing



Social Networks

Pu

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Wik

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ail

Forum

Web Pages

SEO

SEM

Podcast

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gsVideo Sharing

Livecasting

Mo

bile

Gaming

Virtual Worlds

RS

S

SOCIAL MEDIA

Interpersonal

Word Of Mouth… At The Speed Of Light!

FUSE!

Digital / Social Media Marketing

Second Life



TRADIGITAL MARKETING

Events

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ows

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Response CardsW

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Social Networks

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lishi

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orlds

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Interpersonal

TraDigital Marketing



TRADIGITAL MARKETING

Events

Totally Integrate Traditional, Digital, & Social Media Marketing

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ows

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ail

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on Rad

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ialt

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Business Cards

Door Hangers

BiIlboards

Presentations

Coupon

Social Networks

Pub

lishi

ng

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g

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Email

Forum

Web Pages

SEO

SE

M

Podcast

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harin

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Video Sharing

Livecasting

Mob

ile

Gam

ing

Virtual W

orlds

RS

S

Interpersonal

40 factorial = 8.15915283 × 1047!

TraDigital Marketing

815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000

FUSE!



Pri

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Trade Shows

Bro

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Direct M

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Telephone

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Response Cards

Warranty

Trade Journals

Television

Radio

Eve

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Door Hangers

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PresentationsC

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Cost Of Customer Acquisition

$ ROI

$

Prioritizing Traditional Marketing



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Trade Shows

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Warranty

Trade Journals

Television

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Door Hangers

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PRIORITIZE!

$ ROI

$

Prioritizing Traditional Marketing




$ ROI

$

Measure Everything

You can’t manage what you don’t measure!

PRIORITIZE!

You Have To Perform A / B Testing



TraDigital Tools

FUSION MARKETING

Cat

alog

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Trade Journals

Business Cards

Presentations

Co

up

on

s

Social Networks

Blo

gg

ing

Microblogging

Eve

nts



TraDigital Tools

FUSION MARKETING

Cat

alog

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Trade Journals

Business Cards

Presentations

Co

up

on

s

Social Networks

Blo

gg

ing

Microblogging

Eve

nts

Integrated Traditional,

Digital, & Social Media Marketing Prioritized!


LON SAFKO SERIAL INNOVATOR Fractal Image

A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales.

Benoit B. Mandelbrot

http://mathworld.wolfram.com/Self-Similarity.html



TraDigital Tools

FUSION MARKETING

Cat

alog

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Trade Journals

Business Cards

Presentations

Co

up

on

s

Social Networks

Blo

gg

ing

Microblogging

Eve

nts

Integrated Traditional, Digital, & Social Media Marketing Tools

Prioritized!



Social Networks



Social Networks

Fractal - Fusion Marketing

Flickr

Inst

agra

m

WhatsApp

Reddit

Tum

blr

G+

Twitter

Pinterest

LinkedIn

Snapchat Twitter

YouT

ube

GO FRACTAL!

Fac

ebo

okIn

stagram

Top 10 Social Networks




GO FRACTAL!

Facebook

Top 10 Social Networks



Fractal - Fusion MarketingGO FRACTAL AGAIN!

Upload Your Email List

Embed Facebook Content

Call To Actio

n

Be Responsive To Messages Sm

art Hash

tags

Hav

e F

un

Use A Lot Of Video

Give Fans Fun Reasons to Connect

Set Up Saved Audiences

Cap

tion

ing

Face

book

Ads

Ret

arg

etin

g

Use Live Video

Pos

ting

Str

ateg

y

Best Practices Facebook



CUSTOMER SERVICE

Make Customers Feel Important

Give More Than Expected

Identify and Antic

ipate Needs

Bod

y La

ngua

ge

Reg

ular

Feed

back

Po

wer

of

"Yes

"

Educate & Train Your Staff

Treat Employees Well

Track Customer

Complaints

Go

od

Listen

er

Know How to Apologize Never An Argue

Und

erst

andi

ng

Is C

ruci

al


GO FRACTAL AGAIN!

Po

wer

of

Yes

Best Practices



Combined Fractal - Fusion Marketing

BEST PRACTICES

Upload Your Email List

Face

book

Ads

Give More Than Expected

Identify and A

nticipate

Reg

ular

Feed

back H

ave

Fu

n

Use A Lot Of Video

Know How to Apologize

Track Customer

Complaints

Cap

tion

ing

Like On Your Website

Po

wer

of

Yes

Use Live VideoRew

ard

Em

ploy

ees

GO FRACTAL ONE MORE TIME!

Facebook & Customer Service



Strategy DevelopmentStrategy =



Strategy DevelopmentStrategy = Objective +

Create 3, 4 or 5 Sound Objectives

Increase Email List Drive More AttendanceTo Presentations Perform More Webinars Perform More International Presentations Promote My Books

Goal = An Arbitrary Number

Chosen To Set A Benchmark



Strategy DevelopmentStrategy = Objective +





Increase Email List



SEO

Social Networks

Blo

g

Microblogging

Emai

l

Web

Pag

es

Podcast

Photo S

harin

gVideo Sharin

gM

ob

ile

Pri

nt

Ad

s

Bro

chur

es

Telephone

Cat

alo

g

Customer Service

Trade Journals

Business Cards

PresentationsC

ou

po

ns

Strategy DevelopmentStrategy = Objective + Tools +





SEM

Increase Email List



SEO

Social Networks

Blo

g

Microblogging

Emai

l

Web

Pag

es

Podcast

Photo S

harin

gVideo Sharin

gM

ob

ile

Pri

nt

Ad

s

Bro

chur

es

Telephone

Cat

alo

g

Customer Service

Trade Journals

Business Cards

PresentationsC

ou

po

ns

Strategy DevelopmentObjective + Tools + Tactics



One by one develop your tactics

All of this equals your Strategy!



Strategy =

SEM

Increase Email List



“The Social Media Bible”, which hit #1 on Amazon in its Third Edition, in 5 languages, and broke the $2m sales mark!

“The Fusion Marketing Bible”, which hit #3 on Amazon is in 3 languages & is Patent Pending!

“The Innovative Thinking Bible”

“The Fusion Marketing Bible”

Resources

To Get These Slides, Go To:

www.LonSafko.com

Select “Get Access” On The Top Right.

“The Social Media Bible”, which hit #1 on Amazon in its Third Edition, in 5 languages, and broke the $2m sales mark!

“The Social Media Bible”

http://www.LonSafko.com

international marketing entrepreneur - lon safko · 2018-09-05 · tradigital marketing ts totally...

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