lon safko serial innovator fusion marketing · 2018-11-30 · tradigital marketing ts totally...

Fusion Marketing

2025 Marketing and Beyond

By:

Lon Safko

Copyright © - Lon Safko - Safko.com

LON SAFKOSERIAL INNOVATOR

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Fusion Marketing & The Safko Wheel Are Patent Pending

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LON SAFKOSERIAL INNOVATOR Biography

Star of the PBS Televis ion Special “Social Media & You.. . Communicat ing In A Digi ta l World”. Invented the “First Computer To Save A Human Li fe” . 18 Invent ions & 30,000 personal records in the Smithsonian Inst i tut ion, Washington, D.C. Spent most of my career as an entrepreneur, innovator, president and CEO. An innovator for more four decades founding 14 start-up companies. Invented the f i rst voice recogni t ion and the f i rst home automat ion for the disabled. Invented the f i rst three-dimensional v i r tual environment. Invented the f i rst integrated computer system for the physical ly disabled. Invented the archetype for Apple Newton and Microsoft ’s Bob operat ing systems. Invented “Tool-Tips”, and f i rst sof tware user ’s guides. Has 14 Invent ions in the Computer History Museum, Mountainview, CA Awarded 3 patents on three-dimensional Internet advert is ing and “Vir tual-Electronic-Retai l ing” Awarded 125 software copyr ights, t rademarks, a dozen signature marks. Recipient of The West inghouse Entrepreneur of the Year Award. Recipient of The the Ar izona Software Associat ion’s Entrepreneur of the Year Award. Recipient of The the Ar izona Innovat ion Network’s Innovator of the Year Award. Recipient of The Publ ic Relat ions Society of America’s ”Mark of Excel lence” Award. Recipient of The A.A.P.A. ’s Award of Excel lence for the Western Hemisphere. Twice nominated Entrepreneur of the Year by Ernst & Young / Inc. Magazine. Recognized by the Department of Veteran’s Affairs and the Phoenix Mayor ’s Counci l . Featured in Entrepreneur Magazine, Inc. Magazine, PC Novice, Popular Science, & NY Times. Appointed USA Today CEO Advisory Board, the f i rst SCORE Ambassador. Author of the bestsel l ing book “The Social Media Bible”, Third Edi t ion, h i t #1 on Amazon, $2m+ Author of the bestsel l ing book “The Fusion Market ing Bible”, h i t #3 on Amazon & Patent Pending! Author of the bestsel l ing book “ Innovat ive Thinking, Cracking The Creat iv i ty Code”. Nominated for a Pul i tzer Pr ize.

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All Marketing Must Lead To... REVENUE!

Marketing

Print Ads Trade Shows Brochures Direct Mail Telephone Catalog Customer Service Product Packaging Response Cards Warranty

Events Television Radio Specialty Business Cards Samples Door Hangers Billboards Presentations Coupons

Traditional DigitalWeb Pages SEO SEM RSSPublishing Wikis eCommerce Google AdWords Facebook Ads Lead Gen (Magnet)

Email Social Networks Blog / Vlog Mobile Photo Sharing Pinterest Instagram Snapchat Video Sharing Livecasting Microblogging Podcasts Gaming Internpersonal Virtual Worlds Tumblr Yelp Forums

Social

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If you’re still calling yourself a “social media expert”...

You’re announcing to the world that you’ve been left behind.”

How many companies have vice presidents of social media?

How many companies still have vice presidents of “billboards”?

Social Media Marketing

*The U.S. Federal Aid Highway Act of 1956 • $25 Billion & 41,000 Miles

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Successful Marketing

“I know half my advertising isn‘t working. I just don’t know which half”...Lord Leverhulme, the founder of Level Brothers... Unilever

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Prin

t Ads

Trade Shows

Broch

ures

Direct M

ail

Telephone

Cata

log

Customer ServiceProduct Packaging

Response Cards

Warranty

Trade Journals

Tele

visi

onRadio

Even

ts

SpecialtyBusiness Cards

Door Hangers

BiIlboards

PresentationCoupons

TRADITIONAL MARKETING

Traditional Marketing

FUSE!

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Social Networks

Publ

ishi

ng

Blo

g

Microblogging

Wiki

Emai

l

Forum

Web Pages

SEOSEM

Podcast

Photo Sharing

Vlog

sVideo SharingLivecasting

Mobile

Gaming

Virtual Worlds

RSS

SOCIAL MEDIA

Interpersonal

V.R. A.I. A.R. I.o.T.

FUSE!

Digital / Social Media Marketing

Second Life Amazon Sumerian High Fidelity Sansar

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TRADIGITAL MARKETING

Events

Totally Integrate Traditional, Digital, & Social Media Marketing

Cat

alog

Prin

t Ads

Trad

e Sh

ows

Broch

ures

Direct M

ail

Telephone


Response CardsW

arranty

Trade Journals

Telev

ision Radio

Spec

ialty

Business Cards

Door Hangers

BiIlboards

Presentations

Coupon

Social Networks

Publ

ishi

ng

Blog

Microblogging

Wik

i

Email

Forum

Web Pages

SEO

SEM

Podcast

Photo Sharing

Vlogs

Video Sharing

Livecasting

Mob

ile

Gam

ing

Virtual Worlds

RSS

Interpersonal

40 factorial = 8.15915283 × 1047!

TraDigital Marketing

815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000

FUSE!

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Prin

t Ads

Trade Shows

Broch

ures

Direct M

ail

Telephone

Cata

log


Response Cards

Warranty

Trade Journals

Television

Radio

Even

ts

Spec

ialtyBusiness Cards

Door Hangers

BiIlboards

PresentationsCoupons

TRADITIONAL MARKETING

Cost Of Customer Acquisition

PRIORITIZE!

$ ROI

$

Prioritizing Traditional Marketing 10



Cost Of Customer Acquisition

$ ROI

$

Measure Everything

You can’t manage what you don’t measure!

PRIORITIZE!

You Have To Perform A / B Testing

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TraDigital Tools

FUSION MARKETING

Cata

log

Broc

hure

s

Telephone

Customer Service

Product Pac

kaging

Warranty

Trade Journals

Business Cards

Presentations

Coupons

Social Networks

Blo

ggin

g

Microblogging

Even

ts

Integrated Traditional, Digital, & Social Media Marketing Prioritized!

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LON SAFKOSERIAL INNOVATOR Fractal Image

A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales.

Benoit B. Mandelbrot

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LON SAFKOSERIAL INNOVATOR TraDigital Tools

FUSION MARKETING

Cata

log

Broc

hure

s

Telephone

Customer Service

Product Pac

kaging

Warranty

Trade Journals

Business Cards

Presentations

Coupons

Social Networks

Blo

ggin

g

Microblogging

Even

ts

Integrated Traditional, Digital, & Social Media Marketing Tools Prioritized!

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Social Networks

Fractal - Fusion Marketing

Flickr

Inst

agra

m

WhatsApp

Reddit

Tumblr

G+

Twitter

Pinterest

LinkedIn

Snapchat Twitter

YouT

ube

GO FRACTAL!

Face

bookInstagram

Top 10 Social Networks

?

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Fractal - Fusion MarketingGO FRACTAL AGAIN!

Upload Your Email List

Embed Facebook Content

Call To Action

Be Responsive To Messages Smart Hashtags

Hav

e Fu

n

Use A Lot Of Video

Give Fans Fun Reasons to Connect

Set Up Saved Audiences

Captioning

Face

book

Ads

Ret

arge

ting

Use Live Video

Post

ing

Stra

tegy

Best Practices Facebook

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Fractal - Fusion Marketing

CUSTOMER SERVICE

Make Customers Feel Important

Give More Than Expected

Identify and Anticipate Needs

Body

Lan

guag

e

Regular

Feedback

Pow

er o

f "Y

es"

Educate & Train Your Staff

Treat Employees Well

Track Customer

Complaints

Good Listener

Know How to Apologize Never An Argue

Unde

rsta

ndin

g Is

Cru

cial

GO FRACTAL AGAIN!

Pow

er o

f Yes

Best Practices

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SEO

Social Networks

Blo

g

Microblogging

Email

Web

Pag

es

Podcast

Photo Sharing

Video Sharing

Mobile

Prin

t Ads

Broch

ures

Telephone

Cata

log

Customer Service

Trade Journals

Business Cards

PresentationsCoupons

Strategy DevelopmentStrategy = Objective + Tools + Tactics

Create 3, 4 or 5 Sound Objectives

Increase Email List Drive More AttendanceTo Presentations Perform More Webinars Perform More International Presentations Promote My Books

One by one develop your tactics

All of this equals your Strategy!

Goal = An Arbitrary Number Chosen To Set A Benchmark

Strategy =

SEM

Increase Email List

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“The Social Media Bible”, which hit #1 on Amazon in its Third Edition, in 5 languages, and broke the $2m sales mark!

“The Fusion Marketing Bible”, which hit #3 on Amazon is in 3 languages & is Patent Pending!

“The Innovative Thinking Bible”

“The Fusion Marketing Bible”

Resources

To Get These Slides, Go To: www.LonSafko.com

Select “Get Access” On Black Bar On Right.

“The Social Media Bible”, which hit #1 on Amazon in its Third Edition, in 5 languages, and broke the $2m sales mark!

“The Social Media Bible”

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lon safko serial innovator fusion marketing · 2018-11-30 · tradigital marketing ts totally...

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