internationalization + digital: a challenge for italian ...€¦ · diapositiva 1 author: valentina...
TRANSCRIPT
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TAPPEZZERIA SARTORIALE
WWW.BERTOSALOTTI.IT
INTERNATIONALIZATION + DIGITAL:
A CHALLENGE FOR ITALIAN ARTISANS
VENEZIA, 22 novembre 2018
@filippo_berto
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WWW.BERTOSALOTTI.IT @FILIPPO_BERTO
INDEX
1. BRIANZA, THE INDUSTRIAL LANDSCAPE
2. HISTORY: INTERNET IS THE BRIDGE
3. BRAND: PERCHEBERTO
4. ITALIAN TRADE NETWORK, DIGITAL&PHISICAL + PEOPLE
5. CROWDCRAFTING, BERTOLIVE, BERTOPRIMA
6. FUTURE: EUROPA & CHINA, DUPLICATE OR?
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Meda 1880 : a Factory Town
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Brianza in Numeri
• BORN IN LATE 1700 > from agricolture to workshop
• Sinergy between designer, stylists, architects - 1820 : export
• 1860 the first craft institute for future artisans
• Design - Style boom : 1950 – 1960 – 1970
www.bertosalotti.it
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A BRIDGE BETWEEN MEDA AND THE WORLD
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STRATEGY & VISION
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1974 - 2018
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BRAND ISSUES
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IDENTITY
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STYLE
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STORY TELLING
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SHARING
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VALUES
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OPEN DOORS
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WHY BERTO
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PRODUCER AND CONSUMER RELATION HAS
BEEN REVOLUTIONED BY DIGITAL
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PRODUCER AND CONSUMER RELATION IS A
NEVER ENDING STORY
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TURNOVER X 20
EMPLOYEES X 8
2,2 MLN VIDEO VIEWS
20.000 DAILY PAGE VIEWS
10% CTR
20% FOREIGN TURNOVER
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ITALIAN DIRECT TRADE FORMULA
• DIGITAL DASHBOARD
• PEOPLE
• SALES & MKTG KIT
• MODULO ZERO
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PRODUCER AND CONSUMER RELATION IS MORE
ABOUT PEOPLE THAN PROCESS
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BERTO ROMA: SPEAK WITH FABIO
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BERTO TORINO: SPEAK WITH DONATO
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BERTO PADOVA:
SPEAK WITH ANDREA
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5 LANGUAGES ECOMMERCE
SPRICHT MIT MARION
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BERTO PRIMA
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THE EUROPE CHALLENGE
• PROCESS DUPLICATION + NEW PROCESS TEST
• BertO Sales and MKTG Algoritmo
• Services mix in a foreign country
• BERTOLIVE
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CHINA CHALLENGES
• Mkt analysis
• How to duplicate the most of our strategy
• What must be createted
• Resourses
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DISTRIBUTION CRISIS FOR MANY MADEINITALY
BRANDS
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SPECIAL PROJECTS
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DESIGN-APART
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PRODUCER AND CONSUMER RELATION IS NOT
NECESSARY IS A SALE
BERTOLIVE
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PRODUCER AND CONSUMER RELATION CAN BE
A DIFFERENT EXPERIENCES THAN SALE
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DIVANOXMANAGUA
CROWDCRAFTING
DIVANOXMANAGUA
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SOFA4MANHATTAN
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VANESSA4NEWCRAFT
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CRAFT EXPERIENCE
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GRAZIE
WWW.BERTOSALOTTI.IT @FILIPPO_BERTO