Internationalization in Germany:Internationalization in Germany:Universities of Applied Sciences in Search Universities of Applied Sciences in Search

for Institutional Excellencefor Institutional Excellence

Who you are…Who you are…Where you want to go…Where you want to go…

How to get there…How to get there…

Let’s get started…………………. Let’s get started………………….

Mary BaxtonMary BaxtonCalifornia State University, NorthridgeCalifornia State University, Northridge

May 5, 2008May 5, 2008

Recruiting International Students: Recruiting International Students: WHY?WHY?

ECONOMIC IMPACT (to the country)ECONOMIC IMPACT (to the country)

ENRICHMENTENRICHMENT

ACADEMIC COMPETITIVENESSACADEMIC COMPETITIVENESS

Global Dynamics Global Dynamics

Generate growth and revenueGenerate growth and revenue

Multi-layered competitionMulti-layered competition

From institutions in your local areaFrom institutions in your local area

From institutions in other From institutions in other European areasEuropean areas

From institutions in other From institutions in other countriescountries

From different types of institutionsFrom different types of institutions

Strategic Enrollment Management Plan Strategic Enrollment Management Plan (SEM)(SEM)

You need one. If you have one, look at it againYou need one. If you have one, look at it againSeek the experience of experts at organizations Seek the experience of experts at organizations like EAIE or AACRAO. They offer SEM like EAIE or AACRAO. They offer SEM conferences, webinars, and consultingconferences, webinars, and consultingYour plan must reach across the entire Your plan must reach across the entire UniversityUniversityWhere do you want to go? Is your University Where do you want to go? Is your University best organized for where you want to go. best organized for where you want to go. Change if neededChange if neededAre you offering an innovative mix of programs?Are you offering an innovative mix of programs?

(Regular and short term, certificates)(Regular and short term, certificates)

Internal Assessment and Branding: Internal Assessment and Branding: Know Know Your Institution Your Institution

--Assess the strengths of your institution:Assess the strengths of your institution:

What are your program strengths?What are your program strengths?

What are the structural strengths of your What are the structural strengths of your institution? Size, Location.institution? Size, Location.

Who are your recruiters and who are they Who are your recruiters and who are they recruiting? How are they recruiting?recruiting? How are they recruiting?

What makes your institution unique?What makes your institution unique?

What are you offering? Scholarships, etcWhat are you offering? Scholarships, etc

Here are a few sample slides I use: Here are a few sample slides I use:

Established 1958Established 1958 大学建立于大学建立于 19581958 年年

Located in the heart of the sunny Located in the heart of the sunny San Fernando Valley, a suburb of San Fernando Valley, a suburb of Los AngelesLos Angeles

位于阳光灿烂的洛杉矶郊区，圣菲南多山谷，位于阳光灿烂的洛杉矶郊区，圣菲南多山谷，紧靠好莱坞。著名中国电影明星陈冲就是本校紧靠好莱坞。著名中国电影明星陈冲就是本校的毕业生。 的毕业生。

California State UniversityCalifornia State University

NorthridgeNorthridge 加州州立大加州州立大学学 北岭 北岭

Northridge is one of 23 Northridge is one of 23 California State Universities California State Universities

北岭 分校是北岭 分校是 2323 所加州州立大所加州州立大学学之一之一

California State University California State University Northridge – Close to All Northridge – Close to All 加加州州立大州州立大学学北岭北岭 分校 靠近所有 分校 靠近所有 (( 风风

景名胜 景名胜 ))

大学基本情况大学基本情况 Basic Basic StatisticsStatistics

Over 60 bachelors & 42 masters Over 60 bachelors & 42 masters degrees degrees 综合性大学， 设有综合性大学， 设有 6161 项学士学位项学士学位项目， 以及项目， 以及 4242 项硕士学位项目。 项硕士学位项目。 35.000 total student population35.000 total student population 共有共有 学生学生1600 International students1600 International students 包括包括11 ，， 600 600 国际学生国际学生Semester calendarSemester calendar 学期制： 春季学期和秋学期制： 春季学期和秋季学期季学期

CollegesColleges 大学所设学院大学所设学院– Arts, Media & CommunicationArts, Media & Communication

艺术， 信息及交流学院艺术， 信息及交流学院– Business Administration & EconomicsBusiness Administration & Economics

企业管理及经济学院企业管理及经济学院– EducationEducation 教育学院教育学院– Engineering & Computer ScienceEngineering & Computer Science

工程和计算机科学学院工程和计算机科学学院– HealthHealth & Human Development & Human Development

健康和人类发展学院健康和人类发展学院– HumanitiesHumanities 文科学院文科学院– Science & MathematicsScience & Mathematics 数理学院数理学院– Social & Behavioral SciencesSocial & Behavioral Sciences

社会和行为科学学院社会和行为科学学院– Extended EducationExtended Education and Intensive English and Intensive English

Program/Conditional Admissions Program/Conditional Admissions 继续教育学继续教育学院院

Recruitment: Effective StrategiesRecruitment: Effective Strategies

ARE YOU USING ALL YOUR RESOURCES?ARE YOU USING ALL YOUR RESOURCES?

How is your recruitment organized. Where located on How is your recruitment organized. Where located on campus. How about your student support services, campus. How about your student support services, housing, diet requirements, counseling.housing, diet requirements, counseling.

Are You Using Current International Are You Using Current International Students?Students?

They make great student workers on campus and act as They make great student workers on campus and act as recruiters every dayrecruiters every day

Faculty who TravelFaculty who Travel

Local and international alumniLocal and international alumni

Recruitment: Some BasicsRecruitment: Some Basics

Technology: Website Design - is everything there Technology: Website Design - is everything there and can students find it? and can students find it?

Communication streams – Are you automated?Communication streams – Are you automated?

Recruitment Materials - Sensitive to varied levels of Recruitment Materials - Sensitive to varied levels of German/international target population groups German/international target population groups

Clear & Concise listing of Academic ProgramsClear & Concise listing of Academic Programsand Costs.and Costs.

Pictures. A picture is worth 1000 wordsPictures. A picture is worth 1000 words

Should you translate material into another language?Should you translate material into another language?

Recruitment: Effective StrategiesRecruitment: Effective Strategies

Are you delivering speed and service?Are you delivering speed and service?

– Speedy answers to questionsSpeedy answers to questions

– You are selling quality serviceYou are selling quality service

– Effective communication at each stepEffective communication at each step

Recruitment: Network.. Recruitment: Network.. Network.. Network.. NetworkNetwork

– Partnerships and connectionsPartnerships and connections

Local Institutions (various levels) Local Institutions (various levels)

Conditional AdmissionsConditional Admissions

Institutions OverseasInstitutions Overseas

EmbassiesEmbassies

EducationUSA OfficesEducationUSA Offices

AgentsAgents

IIEIIE

DAADDAAD

EAIE NAFSA AACRAOEAIE NAFSA AACRAO

Recruitment: Effective StrategiesRecruitment: Effective Strategies

– Partnerships and connectionsPartnerships and connections

Attend EAIE ConferencesAttend EAIE Conferences

Attend NAFSA and AACRAO conferencesAttend NAFSA and AACRAO conferences

Present at conferences and by invitationPresent at conferences and by invitation

Send a campus rep to local places/schoolsSend a campus rep to local places/schools

Submit articles in journals and publicationsSubmit articles in journals and publications

The Next StepThe Next Step

With experience comes enlightenment!With experience comes enlightenment!

You may begin to questions existing policies You may begin to questions existing policies and procedures. Admission requirements and procedures. Admission requirements

Are current requirements outdatedAre current requirements outdated

Are there new technologies or practicesAre there new technologies or practices

Impact of Bologna Impact of Bologna

COMMUNITY COLLEGES: COMMUNITY COLLEGES: America’s Best Kept SecretAmerica’s Best Kept Secret

Judy IrwinDirector, International Programs and Services American Association of Community Colleges

ACCRAO – March 2007

A Gateway to Higher Education in the United States

Promotes U.S. Community Colleges Locally and Globally

•Represents 1,157 regionally accredited, associate degree-granting institutions in the United States

• Focuses on Advocacy, Workforce Development, Focuses on Advocacy, Workforce Development, Leadership, International Education & ExchangeLeadership, International Education & Exchange

The American Association of The American Association of Community CollegesCommunity Colleges

AACC International GoalsAACC International Goals

Promote Promote a positive image of a positive image of community colleges worldwidecommunity colleges worldwide

AdvanceAdvance global exchanges global exchanges

IncreaseIncrease international student international student enrollment at two-year enrollment at two-year institutionsinstitutions

DisseminateDisseminate information information

Work withWork with Federal agencies and Federal agencies and international entitiesinternational entities

BuildingBuilding the Global Communitythe Global Community

AACC/ACCT Joint AACC/ACCT Joint StatementStatement

on theon the

Role of Community Role of Community Colleges Colleges

in International Educationin International Education

Community College ConceptCommunity College ConceptProvides first 2-years of a Provides first 2-years of a university educationuniversity education

Offers Access & Affordability, i.e., Offers Access & Affordability, i.e., lower costs & requirementslower costs & requirements

Provides High Quality Education Provides High Quality Education with focus on Student Learningwith focus on Student Learning

Responds to Same Regional Responds to Same Regional Accreditation Agencies assessing Accreditation Agencies assessing UniversitiesUniversities

Plays a vital role in workforce & Plays a vital role in workforce & economic developmenteconomic development

Student EnrollmentStudent Enrollment

46% of all U.S. 46% of all U.S. undergraduates begin undergraduates begin their higher education their higher education at community collegesat community colleges

6.6 million students 6.6 million students seek Associate degreesseek Associate degrees

5 million non-credit 5 million non-credit students attend students attend community collegescommunity colleges

Distinguished Alumni IncludeDistinguished Alumni Include

Ismael AhmedIsmael Ahmed, Ex Director, Arab Comm Center for Economic & Social , Ex Director, Arab Comm Center for Economic & Social ServicesServices

Eileen Collins,Eileen Collins, Space Shuttle Commander Space Shuttle Commander

Calvin KleinCalvin Klein, Clothing Designer, Clothing Designer

George Lucas,George Lucas, Producer/Director Producer/Director

Arnold SchwarzeneggerArnold Schwarzenegger, CA Governor, CA Governor

Bola Ahmed TinubuBola Ahmed Tinubu, Governor, Lago, Nigeria, Governor, Lago, Nigeria

Craig  Venter, Craig  Venter, Genome ScientistGenome Scientist

Gaddi Vasquez,Gaddi Vasquez, Director, U.S. Peace Corps Director, U.S. Peace Corps

WhyWhy 83,000+ International Students 83,000+ International Students Choose U.S. Community CollegesChoose U.S. Community Colleges

Complete first 2 years of a university Complete first 2 years of a university education with…education with…

Credit Transfer Prospects to 4-year Credit Transfer Prospects to 4-year UniversitiesUniversities

Community Colleges Offer…Community Colleges Offer…

Cost-effective Tuition Fees Cost-effective Tuition Fees

Opportunities to Learn & Enhance Opportunities to Learn & Enhance English AbilitiesEnglish Abilities

Focus on Student LearningFocus on Student Learning

Small Class SizeSmall Class Size

OPT After Each DegreeOPT After Each Degree