AGENDA

Translation TechnologyPlatform

Customer Stories

TRANSLATION TECH

Old vs. NewTechnology ConsiderationsNever do this!Platform Features

Technology Solves Problems

Technical Considerations

• Displaying UTF-8 content

• Storing UTF-8 content

• Layout considerations

• Right-to-Left languages

• Plurals

• Date, Number, Currency Formats

• Search

• Extract content

• Resource bundle formats

• Development workflow: git, subversion; dev/stage/qa

Developers Should Never

• Manage translated files

• Translate content

• Worry about escaping, encoding, placeholders

• Communicate with translators

• Be a bottleneck

Managers Should Never

• Copy and paste content

• Email a file for translation

• Delay a release due to translation

• Be restricted in who can participate

• Not have visibility

&

SOLUTION

Global Delivery NetworkAPIsContextVisibility

CUSTOMER STORIES

SurveyMonkeyGoProFoursquare

&

CHALLENGES

• Avoid diverting development resources

• Keep up with constant Web application changes

• Deploy quickly within a moderate budget

RESULTS

• Eliminated the need to recode the Web application

• Jump in sign-ups delivered ROI immediately

• Takes only half an FTE to manage localization efforts

30% of users preferred a language other than English

&

CHALLENGES

• Launch 6 languages in time for holiday shopping

• Keep all sites in sync

• Support e-commerce

RESULTS

• Completed in less than 3 weeks

• Global Delivery Network detects & flags new content - all sites in sync

• Integration with GoPro’s shopping cart delivers seamless experience

Customers in 150 countries, but only a fraction speak English

&

CHALLENGES

• Needed to translate website and app into 11 languages

• Few resources to devote to project

RESULTS

• Saw a major increase in new sign-ups and usage within weeks of launching

• Technology allowed flexibility for translation options. Used professional human translation and also leveraged their community to create high-quality and culturally relevant content for key territories

Thank you!

Contact us!

hi@smartling.comwww.smartling.com@smartling (Twitter)