internet and politics
DESCRIPTION
The presentation is about why Internet is important part of the Marketing Campaign for any Politician. How they can use it to their benefit.TRANSCRIPT
DESIGN | PUBLISH | ENGAGE
Design:
We Design interactive communication for online and offline channels.
Publish:
We help you distribute content with precision across various platforms
Engage:
Generate and moderate conversations, manage customer relationships,
and build data-rich social profiles.
What We Do
SOCIAL MEDIA MARKETING |ONLINE REPUTATION MANAGEMENT|
DESIGN &COMMUNICATION
About Beyond Connexions
BRAND
Website
Social
Media
Marketing
Presence
on the
Listing
sites
Grow the
presence on
Search
Engines
Timely &
appropriate
Response
Review
Online Chatter
& combat
negative
comments
SEO
ONLINE FACTS
• Internet users in India close to 150 million
• Mobile Internet users 87 Million, expected to double to
165 million by 2015
• Facebook has 65 million users in India
• Twitter has more than 18 million users in India
• Youtube used by more than 23 million users in India
INTERNET AND POLITICS
• Politics is moving onto the Internet in force
• The electorate is increasingly turning to the web to research candidates,
their parties and their policies.
• In particular, there is a lot of opportunity for search marketing around the
‘unbranded search’ of politics – i.e. those policy searches that mention
neither candidate nor party. E.g. if, as a candidate, your viewpoint ranks for
searches on a particular policy issues (e.g. ‘crime against women’), it will not
only cement you as an expert on the subject in the eyes of the electorate but
also serve to put your point of view across.
What We Do
Social Media Marketing
Online Reputation Management
Email Marketing
Website Designing /Redesigning
SOCIAL MEDIA MARKETING
WHY SOCIAL MEDIA MARKETING
• Social media is no longer just a trend or a bandwagon to join. There are
real, tangible benefits to social media marketing for any politician. You
are already a part of the social media conversation – wouldn’t it be
better if you were driving it, rather than reacting to what’s being said?
• Creating a social media strategy for use during political campaigns has
become an essential part of every candidate’s plan to get into office.
With social media sites often getting more traffic than an official
campaign website, it’s important for candidates to get connected. The
use of social media in today’s campaign is not only important — it is
critical.
OBJECTIVE
• Social Media is a critical part of the campaign toolkit. As a part of the strategy
politicians create interesting posts to try to engage followers, similar to the
tactics used by a brand or media company.
• Social media posts can be created quickly and easily to react to news and
reach out to voters, whereas making an advertisement is a much longer
process.
• Most of what happens on social media from brands and political campaigns
are not conversations, as they aren’t creating a back-and-forth dialog with
voters, but simply hoping the messaging will get voter to vote a certain way.
• Brands like Facebook or Twitter are used to appeal to a young generation,”
• Not only does social media provide politicians easy access to different
demographics but also the opportunity to interact and engage with them.
SOCIAL MEDIA MARKETING PLAN
Ensure you are present on all major social media platforms:
Facebook, Google+, You Tube, etc (Including Photos & Videos )
Increase Fan base and regular postings to highlight strongest part
of your work / business
Strategize engaging marketing techniques to engage users to have
high recall
Presence on world wide web via article postings, press releases, etc
Display Campaigns: Google, Yahoo, Facebook etc
ONLINE REPUTATION MANAGEMENT
Monitor Online Reviews Track respective online
news
Listing Maintenance on
different sites
Evaluation and Reports
WHY ONLINE REPUTATION MANAGEMENT
• If the individual is a political candidate who aspires to win in an election, then Online
Reputation Management becomes a vital aspect of the campaign. This has to be done
across the internet by monitoring websites, blog sites, forums, message boards, etc.
Each time someone posts a negative view on the politician, prompt action has to be
taken in defense.
• Internet users can easily keep track of public figures online by just keying in their
name as the search term. This brings up news from as far back as a decade ago. The
problem with this is that, if there is any news that is not in favor of the politician, the
search engines will track it, just like they would track the positive information.
• Obviously, the internet is a powerful place and results based on surveys reveal that at
least half the population uses the internet to get news about the candidates. Besides
browsing for information, voters also share what they come across via social media
HOW TO USE ORM
• Posting positive information online - One effective way to push the negative search
results farther away is to consistently publish a lot of positive content. This will ensure
that search engine results bring up only the good news, while burying the bad content.
The good content must be abundant enough to push the negative results as far back
as possible.
• Setting up a personal website - The politician must set up a .com, .net or .org website
in their personal name so that this takes the negative results out of easy reach. It also
helps to set up a blog in the candidate’s personal name so that fresh positive content
can be regularly posted enabling it come up in the search results.
• Regular Online Monitoring – Regularly monitoring the online blogs, political forums,
review sites for any information posted. React to positive as well as negative
information with appropriate response and on time.
ONLINE REPUTATION MANAGEMENT PLAN
Monitor your reviews on relevant review sites
Ensure your posts on such sites are high quality and
are optimized with quality content & images
Manage a Blog/ Review and post positive work along
with the actions taken about the negative feedbacks
Closely monitor what’s being talked about you online
and take appropriate action
Report Generation
SOME INDIAN POLICITANS SUCCESSFULLY USING THE INTERNET
Narendra Modi
• Face book Page- Likes-459,445/Talking about this-28,157
• Important aspect of Narendra Modi page is the engagement level of the fan on every post is
very good or rather very high on every parameters that is likes, comment and shares.
• Twitter account- 500k+ followers.
Gandhi Family on Facebook-
• Rahul Gandhi- Likes-146k/Talking about this-4002
• Sonia Gandhi- Likes-77,381/Talking about this-1537.
• Priyanka Gandhi- Likes-131k/Talking about this-1564.
Others on Facebook On Twitter
• Akhilesh Yadav Shashi Tharoor
• Nitish Kumar Milind Deora
• Sushma Swaraj Omar Abdullah
EMAIL MARKETING
Targeting the right
audience
Reports
Designing user-
friendly emails
Requirement form
option in emails
EMAIL MARKETING
Strategizing an email campaign
Creation of emails with design, content & html
Execution of emails to the targeted base
Report generation
Website Designing
User-friendly
Interface Query Form
Optimized Content
Events section
E Reports
Latest News and
Updates
Photo Gallery
Content
Management
System
Website Designing
New design with quality content
Optimized Content
Online Contact/ Feedback
E Reports
Latest news and updates
Photo Gallery
WHAT NOW !
Online
Activity
Online
Buzz SMM
Community
Creation
Connecting
To Audiences
Higher
Rankings
Reach Out Positive
Impression
You Win !!!
Positive Image!!!
