Internet Internet FundraisingFundraising

Jon MatthewsJon Matthews

ContentContent

IntroductionIntroduction Why use the InternetWhy use the Internet Health warning?!Health warning?!

Ways of using the Internet to fundraiseWays of using the Internet to fundraise

Where to startWhere to start

Resources Resources

Internet FundraisingInternet Fundraising

New New interactiveinteractive ways of using ways of using the internetthe internet

Adopted as tool for Adopted as tool for fundraising fundraising

Why use the InternetWhy use the Internet

It is cheap! It is cheap! Demonstrate a progress organisationDemonstrate a progress organisationProvide unrestricted incomeProvide unrestricted incomeRequires little effort to maintainRequires little effort to maintainThere is a potentially huge audience out There is a potentially huge audience out therethere

The audience!The audience!

200,000 Labour Party members200,000 Labour Party members

2,000,000 Amnesty Int’l members2,000,000 Amnesty Int’l members

18,000,000 eBay.co.uk users18,000,000 eBay.co.uk users

£100,000,000+ UK online giving£100,000,000+ UK online giving

200,000,000 MySpace accounts200,000,000 MySpace accounts

1,000,000,000 + internet users1,000,000,000 + internet users

Growth of online givingGrowth of online giving

Value for moneyValue for money

On the downsideOn the downside

Getting noticed

Technological breakdownLegality

No get rich quick

““How to use the Internet”How to use the Internet”

Social NetworkingSocial Networking

Having friends can payHaving friends can pay YogiYogi FacebookFacebook MyspaceMyspace

Builds links and widens presenceBuilds links and widens presence

FacebookFacebook

Talk to your supportersTalk to your supporters

BlogsBlogs

ForumsForums

Enable user generated contentEnable user generated content Listen and reactListen and react

Loss of control and BrandLoss of control and Brand

You tubeYou tube

Not direct income but can Not direct income but can be excellent publicitybe excellent publicity

Amnesty InternationalAmnesty International

‘‘my story’my story’

LinkedInLinkedIn

Del.icio.us -Del.icio.us -social bookmarkingsocial bookmarking

del.icio.us is a del.icio.us is a social bookmarkingsocial bookmarking website, it website, it is designed to allow you to store and share is designed to allow you to store and share bookmarks on the web.bookmarks on the web.This has several advantages:This has several advantages:Access bookmarks from anywhereAccess bookmarks from anywhereShare your bookmarks publiclyShare your bookmarks publiclyFind other people on del.icio.us who have Find other people on del.icio.us who have interesting bookmarks and add their links to your interesting bookmarks and add their links to your own collectionown collectionYou have access to the links that everyone You have access to the links that everyone wants to rememberwants to remember

And also…And also…

Shelter - www.buildacity.org.uk/Shelter - www.buildacity.org.uk/

Online donationOnline donation

Enable supporters to give directly to Enable supporters to give directly to your organisationyour organisation Quick and easy to set upQuick and easy to set up Easy for supporters to giveEasy for supporters to give Services already set up to help (some free)Services already set up to help (some free)

www.charitygiving.co.uk/www.charitygiving.co.uk/

www.charitychoice.co.uk/CharityRegistration.aspwww.charitychoice.co.uk/CharityRegistration.asp

www.cafonline.orgwww.cafonline.org

www.justgiving.com/process/raisemoney/www.justgiving.com/process/raisemoney/

Asian Tsunami:Asian Tsunami:

In 24hrs “20.3 million raised 25% via In 24hrs “20.3 million raised 25% via online donationsonline donations

Over £13 million taken online in 2005/6 in Over £13 million taken online in 2005/6 in UKUK

30% of new regular givers do so online30% of new regular givers do so online

Search enginesSearch engines

Generate income from using search enginesGenerate income from using search engines

Generate a Generate a fewfew pence per search pence per search

Search engines qualitySearch engines quality

No cost to your supporters No cost to your supporters

www.everyclick.com/www.everyclick.com/ http://clicknow.org.ukhttp://clicknow.org.uk www.charitychoice.co.ukwww.charitychoice.co.uk

Online LotteriesOnline Lotteries

The Unity LotteryThe Unity Lottery Materials are personalised Materials are personalised The cost is £1 but with one The cost is £1 but with one chance per week to winchance per week to win£50 set up fee£50 set up feeCauses however see 50p Causes however see 50p in the poundin the poundwww.unitylottery.co.ukwww.unitylottery.co.uk    

Great Weather lotteryGreat Weather lottery  Players pay £1 a week Players pay £1 a week 6 Draws a week6 Draws a weekOffer a range of lotteriesOffer a range of lotteries£10,000 prize £10,000 prize £50 set up fee, lots of good £50 set up fee, lots of good materials providedmaterials providedCauses see around 35p in Causes see around 35p in the poundthe poundwww.theweatherlottery.comwww.theweatherlottery.com  

Profit potentialProfit potential

Lottery Members:Lottery Members:

Profit per Week Profit YearProfit per Week Profit Year 100 100 £50 or £2,600£50 or £2,600 200200 £100 or £5,200£100 or £5,200 500500 £250 or £13,000£250 or £13,000

AdvertisingAdvertising

Google AdsenseGoogle Adsense Google AdSense matches ads to your site's Google AdSense matches ads to your site's

content, and you earn money whenever your content, and you earn money whenever your visitors click on themvisitors click on them

BannersBanners Income from visitorsIncome from visitors Work in same way as AdsenseWork in same way as Adsense

Control of contentControl of content

http://www.ukbanners.com/http://www.ukbanners.com/

Online shoppingOnline shopping

AmazonAmazon Will generate 5-10% for purchases made Will generate 5-10% for purchases made

through your sitethrough your site Search bar / recommendationsSearch bar / recommendations No cost to your supporterNo cost to your supporter

eBay (Mission Fish)eBay (Mission Fish)

Individuals can sell goods and donate percentage Individuals can sell goods and donate percentage of sale to your organisationof sale to your organisation

Quick and easy to set upQuick and easy to set up

Developing new servicesDeveloping new services Online shopOnline shop

Its fun and excitingIts fun and exciting

Attractive to younger supportersAttractive to younger supporters

Its easy to doIts easy to do

Other sites….Other sites….

buy.atbuy.at shopping portals for charities "with shopping portals for charities "with over 100 big name retailers", generating over 100 big name retailers", generating funds through commission on purchasesfunds through commission on purchases

Vouchers4charityVouchers4charity Around 30 different Around 30 different major retail groups Gift Vouchers / major retail groups Gift Vouchers / Greetings Cards can be bought online, Greetings Cards can be bought online, with 3% of voucher value donated to with 3% of voucher value donated to charitycharity

WidgetsWidgets

Widgets are bits of online information Widgets are bits of online information attractively displayed on a website,attractively displayed on a website,

They draw their content from another They draw their content from another source source

Other people can post your badge on their Other people can post your badge on their sitessites

Where to startWhere to start

Integrate to overall funding strategyIntegrate to overall funding strategyPlan you website / content Plan you website / content Try one thingTry one thingPromote itPromote it

Part of strategyPart of strategy

Who is fundraising aimed at?Who is fundraising aimed at?

What will money raised be forWhat will money raised be for

How will you promote itHow will you promote it

Don’t try too much at onceDon’t try too much at once

Your WebsiteYour Website

How easily is your site foundHow easily is your site found

Make it easy to participate (3 clicks) Make it easy to participate (3 clicks)

Make it Legal – under 18’s and Data Make it Legal – under 18’s and Data ProtectionProtection

SecuritySecurity

Consider your donorsConsider your donors

Tell them about your work and the people Tell them about your work and the people you helpyou help

impACTimpACT

Earmark donations for activitiesEarmark donations for activities

What is the impact of your workWhat is the impact of your work

Listen to supportersListen to supporters

Engagement of supportersEngagement of supporters

Donors; are changing!Donors; are changing!

Less committed – more a consumerLess committed – more a consumerHave more access to informationHave more access to informationMore demanding – what is in it for them!More demanding – what is in it for them!More cynicalMore cynicalMore comfortable with new mediaMore comfortable with new media By 2016 the 20 something's workforce will By 2016 the 20 something's workforce will

never have been without internet never have been without internet

How do donors like to be communicated How do donors like to be communicated withwith

Engaging supportersEngaging supporters

Story telling Story telling Blogs –start conversationsBlogs –start conversations VideoVideo

Make it personalMake it personal WidgetWidget

NetworkNetwork

Publicise eventsPublicise events

Share photosShare photos

What you can do tomorrowWhat you can do tomorrow

Register with EbayRegister with Ebay

Register with EveryclickRegister with Everyclick

Set up online giving accountSet up online giving account

Let people know about your websiteLet people know about your website

Useful resourceUseful resource www.itforcharities.co.uk/secure.htmwww.itforcharities.co.uk/secure.htm www.nfpsynergy.net www.nfpsynergy.net

Excellent reports on Web 2.0Excellent reports on Web 2.0 www.nfp2.co.uk www.nfp2.co.uk www.icthub.org.ukwww.icthub.org.uk

Jon MatthewsJon Matthews

01597 82535901597 825359

info@jonmatthews.co.ukinfo@jonmatthews.co.uk

www.jonmatthews.co.ukwww.jonmatthews.co.uk