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internet marketing by the net sells

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Putting Your Website To Work

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This slideshow is an introduction to the internet marketing services of The Net Sells. It is brief, not highly detailed (no mind-numbing Analytics discussions), and mostly free of bullet points. But not entirely free of them!

TRANSCRIPT

Page 1: Internet Marketing by The Net Sells

Putting Your Website To Work

Page 2: Internet Marketing by The Net Sells

It’s Not Rocket Science

Image courtesy of yoism.org

Page 3: Internet Marketing by The Net Sells

Lots of Options -> Lots of Choices

SEO?SEM?

Pay per Click?

PR?

Banner Ads?

Offline Ads?

Page 4: Internet Marketing by The Net Sells

Search Engine Marketing Objectives

1. Increase Visibility / Traffic

2. Increase qualified leads / sales

3. Analyze the outcomes

4. Improve the website

Page 5: Internet Marketing by The Net Sells

Making Websites More Visible

Top Ranks Yield More Clicks. A Lot More.

Page 6: Internet Marketing by The Net Sells

Make the Site Search Engine Friendly

Inviting robots.txt file

Nice clean navigation

Helpful Sitemaps

Images Under Control!

Tasty text

Page 7: Internet Marketing by The Net Sells

Content is King. And Queen.Search Engines seek relevance.

Spiders read text best, sometimes only.

Targeted keywords match search queries.

Traffic happens naturally.

Page 8: Internet Marketing by The Net Sells

Linking for Ranking and Traffic

Page 9: Internet Marketing by The Net Sells

Word of Mouth

Page 10: Internet Marketing by The Net Sells

Proliferation of Social Models

Image by Robert Scoble and Darren Barefoot

Page 11: Internet Marketing by The Net Sells

Keyword Performance in PPC

Is it worth it?

Low Clickthrough Rate High Cost per ClickA Broad Match Keyword

Page 12: Internet Marketing by The Net Sells

Landing Pages & Concentrated Usability

Query: ‘SEO software’

Call to action

Calls to action

Testimonial as text

Page 13: Internet Marketing by The Net Sells

Measuring Outcomes

Page 14: Internet Marketing by The Net Sells

Continuous Improvement

StartSearch Engine Marketing Objectives, One More Time


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