internet marketing overview
TRANSCRIPT
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By
USMarketingGuru LLC
March 25, 2012
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Review Current Market
Trends
Issues
Tools
Technologies
New Media
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Discuss Business
Goals
Objectives
Needs
Determine How
USMarketingGuru Can Assist
Identify Strategies & Tactics
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Better Understanding Of
Potential Strategies
Business Planning
Market & Sales Programs
Current Tools & Technologies
Internet
Cloud Services
The Web
Terminal Devices
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Discuss How To Use
Strategies
Internet
Cloud Services
The Web
Terminal Devices
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Your Web Site(s)
• Front Door To The Business
• Must Attract Clients
• Should Insure They Come Back
• Clearly & Easily Delivers
• Your Message
• Capture Client’s Interest
• Delivers Effective Calls To Action
• Moves Visitors To Action
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Analytics & Measurements
• Measure Effectiveness Of
• Strategies
• Tactics
• Current Programs
• Use Analytic Tools
• Google Analytics
• Free Tools
• Measure Site Traffic
• Information On Who Visits
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Search Engine Marketing
Search Engine Optimization
• Getting To Google’s First Page
• Organic Search (Free Listings)
• Rankings Determined by Google Algorithm
• Key Components
• Key Words
• Linking to Other Sites
• Local Search Listings
• Google Places
• Local Business Listing
• Home Town Feel
• Free Listings
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Pay Per Click Ads
• Google Ad Words
• Facebook Ads
• Paid for On A Cost Per Click Basis
• Cost Determined By Bid
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Social Media Marketing
• 75% of Consumers Use Social Media
• Build New Relationships
• Growing In Importance
• The New Word of Mouth
• Major Sites
• PinInterest
• SlideShare
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Multimedia Marketing
• Audio & Video
• Are The New Media
• More Effective Than The Written Word
• Can Gain Client’s Attention Immediately
• Content Deliver System
• Third Party Testamonials
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Blogging – Information Sharing
• A Means To Share
• Knowledge
• Expertise
• Place to Establish Creditability
• Lead Clients to Review
• Articles
• Testimonials
• In Depth Information
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Email – Permission Marketing
• Means of On-Going Client Contact
• Way to Build New Relationships
• Targeted Marketing Focused On
• Specific Clients
• Specific Companies
• Services Required
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Share Your Goals & Objectives
Develop Strategies
Business
Marketing & Sales
Create Tactical Plans & Programs
Determine The Relationship Between
USMG & Client