presentation internet marketing overview
TRANSCRIPT
![Page 1: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/1.jpg)
Online Marketing & More• Ways to make money from the internet• Where to register and host• Content Management Systems (CMS)• Blogging Will Get You More Traffic• Leverage Technology and Time• Niche Markets• Marketing Funnels• Marketing Avenues• Keyword Volume• Landing Pages• Conversions• Synopsys• Q and A
![Page 2: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/2.jpg)
Introduction
• Previous business - Planet Apparel for 17 years• Greek Fonts & Drop Shipping sites, Startups• On the web since ’97, Prodigy ’91, BB’s before
• Email: [email protected]• Twitter: @imagium
Phelan Riessen - Digithrive
![Page 3: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/3.jpg)
Who's selling what?• Who already has a business?• Who has a website for it?• Are you getting the results you want?
![Page 4: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/4.jpg)
• MLM's• Drop ship• Products and services • Affiliate marketing
Ways to Make Money Online
• Digital downloads• E-commerce• Membership sites
![Page 5: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/5.jpg)
Places to Register and Host
• Good Practices– Email VS Gmail/Yahoo/AOL etc.– Register one place– Host another
![Page 6: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/6.jpg)
Content Management Systems
• WordPress• Drupal• Joomla
• Uses a Framework• Low cost, open source• Plugins, Extensions• Customizable• Minimal use of HTML code• Plenty of developers
Make use of technology and automation
![Page 7: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/7.jpg)
Blogging Gets Higher TrafficOptimize Your Automation with WordPress- Fresh Content
![Page 8: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/8.jpg)
Leverage Yourself
• oDesk.com • Elance.com• Guru.com• ScriptLance.com• Freelancer.com• GetACoder.com• VirtualEmployee.com• Affordable Programmers.com• PeoplePerHour.com• AmazonTurk.com
• Fiverr.com • 7Richer.com • TenBux.com • Gigbucks.com • FiftyTown.com • UpHype.com • Zeerk.com
E-lance, The 4-Hour Workweek and other ways to leverage time
![Page 9: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/9.jpg)
Find a Niche Market• Find a pain in the market and fix it
• Become the Authority– Customers come to you– Opportunities for articles – inbound links– Able to attack and resolve their pains
• How to implement:– Multiple websites– Landing pages– Check it over with your existing clients– Test– Utilize both Online and Offline advertising
• Strategies– Speaking their language– Benefits over features– SEO opportunities
![Page 10: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/10.jpg)
Marketing Funnel
X Visitors = X interests = X requests = X conversions
![Page 11: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/11.jpg)
Marketing Avenues• Social media and networks - Facebook,
Google +, LinkedIn, Twitter, Stumble Upon• PPC - sponsored ads• Building traffic - SEO, link building
![Page 12: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/12.jpg)
Finding Keywords• https://adwords.google.com/select/KeywordToolExternal
![Page 13: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/13.jpg)
Landing Pages• Social media and networks - Facebook,
Google +, LinkedIn, Twitter, Stumble Upon• PPC - sponsored ads• Building traffic - SEO, link building
![Page 14: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/14.jpg)
Leverage Social Networks• Fish where the fish are feeding• Be the authority
![Page 15: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/15.jpg)
Website Conversions• Pay Per Click Sponsored Ads• Lead Captures or Give-a-way• Conversions
• Do’s and Don’ts
![Page 16: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/16.jpg)
Start to Finish• Find a Niche• Build a Website• Create a Campaign• Conversion• Test and Refine• Rinse and Repeat
![Page 18: Presentation Internet Marketing Overview](https://reader035.vdocument.in/reader035/viewer/2022070316/55586b41d8b42a8d018b4b28/html5/thumbnails/18.jpg)
Integrated Web Services• User Experience• Ecommerce• Content Management Systems• Search Engine Optimization• Search Engine Marketing• Hosting
• Web Design• Web Marketing• Web Development• Social Media• Web Strategies• Website Maintenance