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INTERNET MARKETINGBUDGET ?

Do I really need an

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There are more than 50 million Internet subscribers in India (Source : Business Standard, Feb 09 2010 – Article “India on Hold” (33% growth in usage as compared 28 million in May 2008)As per an online survey conducted early this year – out of 49 million Internet users – 40 million were from urban and 9 million for rural areas in India.

Mumbai accounted for the highest number of users followed by Delhi

Quick Internet Facts

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Hours spent on the Internet is found to be on the increase drastically as Monthly Subscription rates drop making it

more affordable for the common man

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Quick Internet Facts

Everyday we read news about the penetration of Wireless Internet in India

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Some of the daily news headlines “Shocks” even the Age old Marketing Gurus

(News as on 8th Feb 2010 – the only two countries are US and Germany)

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(News as on 1st Feb 2010)

The Mobile Subscriber base in India has crossed 500 million (Source : Afaqs.com reports based on survey by Cellstrat - Feb 01 2010)

42% of the above subscribers were using Mobile for browsing Internet (email, social networking, banking topped this list of reasons)

Quick Internet Facts

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Most popular websites in India include :

Do you have a Strategy for each of them ?

(Data relevancy as on 9th Feb 2010)

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PROSPECTIVECUSTOMER

BannerAdvertisements

VideoMarketing

Social Media

Marketing

EmailMarketing

Search Engine

Marketing

ePress Releases

How should you Communicate ?

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Static Banner Ads

Static Image Banner Ads are the most common banner ads.They usually contain “catchy offer that customer can’t refuse” with related contextual images. Usually prepared in jpg or gif formats

300 * 250(Square / Rectangle Ad) 120 * 90

(Button Ad)

728 * 90(Horizontal Ad)

120 * 600(V

ertical Sky S

crapper Ad)

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Rich Media Banner Ads are not static and hence immediately attract attention. Formats could be .Swf

Roll Over to Expand BannerTear Back BannerFloating Banner AdsInteractive Banner Ads

(15 minutes running time restriction on rich media banner ads)

HARD TO RESISTOFFER

CALL TO ACTIONCOPY

LINK TORELATEDLANDING

PAGE

LEGIBLE DESIGN

Banner Ads Success Formula

Rich Media Banner Ads

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Viral Video Marketing

A video hosted on Youtube or other video hosting sites with appropriate tags gets indexed by both Google & Yahoo and most often if the traffic and tag relevance is high shows on the very first page of the search result.

A video gives actual feel of the buildings, destinations more than a text advertisement. You can include comments by experts that are informative.

If you get the customer excited and leave your website address and toll free number at the end. Most of them will browse your website also to know more / contact you.

Why Video ?

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Myths of Video Marketing

1. Large respectable corporate do not post videos on Youtube

2. Quality of the Video determines the traffic3. Even if post my videos on my website – I will

get the same level of traffic4. Video Tags are not important5. We cannot measure the impact of videos6. Animations are less popular as videos

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Why Video Marketing is Challenging ?

Its proven that viewers have lower attention span while watching video compared to browsing. Hence you need to keep the video short, interesting and to the point.

ENGAGINGINTRO

FUNNYSEXY

REALISTICEMOTIONALCONTENT

SURPRISEENDING

Video Marketing Success Formula

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GEOGRAPHICALRELEVANCE

TIMINGRELEVANCE

Social Media Marketing Success Formula

LOCALERELEVANCE

DEMOGRAPHICRELEVANCE

TIMINGRELEVANCE

Why Social Media Marketing is Challenging ?

Optimizing a Social Media Advertisement relevance plays the key to its successLet us look at one example :

The Marketer should have a clear understanding about the TG before he ventures a social media campaign.

8pm – 10pm - Reminder Ads for Prime Time TV ShowsFriday Afternoon – Beer Ads / Pub PromotionsLunchtime Ads - KFC India

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SEND TOSUBSCRIBED

EMAILADDRESSES

KEEP IT SIMPLEINTERESTING

RELEVANT

PRESENT WITH EXCELLENT

DESIGNS

Email Marketing Success Formula

GIVE UNSUBSCRIBE

OPTION

TRACK EMAIL OPENED,EMAIL CLICKED,

ANALYTICS

Email Marketing

E-mail marketing is a form of direct marketing and refers to sending e-mail to a potential or past customer with the intention of:

• Enhancing the loyalty with the merchant and thereby repeat business;• For acquiring new customers or convincing them to purchase something immediately;• Informative advertisements sent to customers keeping them informed of changing trends and new arrivals.

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COST EFFECTIVE - Compared to other forms of direct marketing such direct mail or printed newsletters, e-mail marketing is less expensive. A mailing list provides the ability to distribute information to a wide range of customers with specific content at a relatively low cost;

EASY TO TRACK EFFECTIVENESS - E-mail messages are easy to track. An advertiser can track the number of users who received the message, number of emails which were read, which product description/ contents generated interest, how many actually visited the website through email marketing effort etc. This is vital information in understanding if the sales and marketing efforts are moving in the right direction.;

SAVE NATURE - E-mail marketing is also embraced as part of organizational value system of going paper-free to conserve nature (i.e., "green").

Why is Email Marketing so Popular ?

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ACHIEVEBUSINESS GOALS

UnitSales

Conversions Website

VisitsPPC Ad

Click through ImpressionsKeyword

Positioning

Search Engine Marketing (SEM)

StudyProducts,Services,

Competition Offering,

Competition Strategy

Study Related

Search TrendsSearch Traffic

Annual Budget for Online Marketing

% Share for SEM ?

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ePress Releases

ePress releases or Press releases in online PR distribution sites enable your company news to get featured in Google News, Yahoo News, and MSNBC Searchbot.

Press Releases are cleverly crafted, exciting announcements of either something special that has occurred in your company or website, or just a reminder that you exist. The beauty behind press releases is the exposure. All Press releases will have a backlink to your website, which will attract thousands of targeted visitors to your site. ePress releases can easily create thousands of quality inbound links from sites with higher traffic and help you increase your page ranking.

This is a great way to jump-start your website especially when your incoming traffic is low.

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12

MONTHS

6MONTHS

Choose Your Internet Marketing Plan

24MONTHS

Call +91-080-25584238 or send an email to bharat.gera@thinkahead.net

Schedule an appointment with Think Ahead Consultants today !

Think Ahead Advisory Services - Celebrating 10 glorious years of Internet Consulting