internet of things meets ux #flipthinking - globant san francisco 2014
DESCRIPTION
IoT meets UX. Get inspired and tinker. It was a night of inspiration and tinkering. Globant Wearable, IoT and UX directors and Flextronics Creative and Products directors discussed around the potential of Wearables and IoT, the hardware and software challenges, how to design for innovation and principles to approach experience design.TRANSCRIPT
Globant Today
Employees+3,300 MARCH 2014
Highlights
Selected Clients
History
2006 Signed Google
2009 Studios introduced
2014 Listed on NYSE
Founded 2003
Riverwood Capital and 2008 FTV Capital invested
WPP invested 2012
Emerging technologies create a HUGE opportunity
Big Data
Mobile
Cloud Computing
Internet of things
Social
WearablesGamification
These technology revolutions have unlocked many new ways for companies to connect with customers.
Our Studios: deep expertise
Unzipping the PotentialWearables & Internet of things
We are only beginning to tap into the vast potential of Wearables and IoT.The pure applications are limitless, but finding the right opportunities is no easy task.
AT THE FOREFRONT
Internet of things WearableBig data
Open source hardware
MobileUser
experience
Innovation
Engineering
Infrastructure
WEARABLES
INTERNET OF THINGS
Embedded Computing
Wearable > Big Data < Internet of Things
Data Integration
Data Architecture
Data Viz & Discovery
THINGS WITH NETWORKED SENSORS
DATA STORES
ANALYTIC ENGINES
At rest Active
Data
Models/analyses
Text
Videos Images
Human/ machine learning
Services/ cloud
Feedback and controlCommands and requests
Models /analyses
Iterate
Report statesInternal states/ external status
■ Prospect profiling■ Customer targeting■ Selective marketing■ Attrition identification■ Career path■ Employee productivity tools
■ Fraud detection■ Anti money laundry■ Credit scoring
Monetizing the data
■ Targeted digital marketing■ Client profiling■ Identify new business
opportunities.■ Contextualization and
content personalization■ Brand positioning
Revenue generation Cost savings/ optimization Compliance & regulatory alignment
■ Digital marketing■ Client profiling■ Identify new business
opportunities
Risk reduction
Bluetooth Low Energy (BLE) beacons are small enough to be located anywhere.
The server uses these micro-location trigger IDs to tell either the mobile device or another system to perform a contextual action designed by the business owner.
iBeacons
iBeacons - Intelligent Store Lighting
1 User chooses color preference and shopping list
2 Intelligent lighting + Beacons identify the user and turn on a spot light with the user preferred color in the shelf containing the product of choice
3 Beacons guide user inside the store
4 Preferred products are spotted by intelligent lighting on user proximity
12
3
4
● Provide personalized attention on arrival
● Proximity marketing and promotions
● Area related content
● Extend play experience to mobile devices
● Reporting on occupancy and usage monitoring
iBeacons - Experience on Casino Floor
Fraud prevention
La sesión con el asesor comienza en
15 min.
Escritorio 4
Ver mapa
Personalization
Resource usage dashboard
Light LocationTemp
Measuring light, motion, temperature and more
Motion
The sensors are limitless
Jpeg camera
Fingerprint sensor
Microphone Temperature sensor
Contact sensors
Our Example
We wanted to look at exposure to motion, and see if we could start tracking the data
1. Get your hardware 2. Get a Google Analytics account
3. Implement some code
Our Example
How do you set it up?
Our Example
Build a tool to detect motion
Cat5 or Wifi
Raspberry Pi Flash Card
Motion Sensor
3 Jumper wires
Breadboard
Cobbler
Register a Universal Analytics account
■ Get into Google Analytics
■ Create an account and select a property that you want to manage
■ You’ll get a key that you’ll need to use for the future
■ You need some python code (we copied from a blog)
■ You need the universal key from Google
■ Write the code to Raspberry Pi
Our Example
Potential Use Cases
■ Retail sales environment (Best Buy, Walmart, etc.)
■ Conferences and exhibits■ Automotive dealerships■ Grocery stores (looking at traffic by
product)
What else can you do with the data?
Unlimited applications for wearables, iBeacons and other technologies
Cost effective so technology can be applied without significant capital expenditure
Challenges include identifying relevant use cases for B2B and addressing potential consumer privacy concerns
Finding the right opportunities for us as researchers need further development
Extensive opportunities for passive measurement of consumer behavior that can be linked to survey or sales data
In Conclusion
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3 Fundamental principles to approach experience design
1. Context is kingThere is an unspoken insight behind the context
Behavior PatternsLook out for behavior patterns and match that with clear user needs.
MarketTrendsObserve the market and understand what new business models are out there.
ResearchToolsUse all the tools that you have in your power to understand your audience
2. Perfection is a processEvolution is the key to a successful product
Fail EarlyPut your design in front of people as soon as possible
Iteration & DesignGet feedback and iterate many times, this will make your design stronger
Measure theExperiencePut metrics behind your design and let that drive your desicions
3. Remove confusionComplexity is part of our life, make peace with it
Simple is not the goalUnderstand that complexity is part of life, and look for contextual solutions
DesignPatternsWork with conventions and design patterns, when you know the rules, you can break them.
Make it RelevantRemember to understand the contexts and
Empathyor how to care for what you do
INNOVATIONUSER EXPERIENCE STUDIO
Be aware of context
Observe behavior, understand conventions, user your time to drill down on activities and context oriented reserach.
Iterate till you get it
Iteration is a powerfull tool. Don’t expect to get it right in the first try, don’t wait till the end to show your results, iterate, fail early and progress soon.
Remove the confusion
Simplicity is not the goal, clarity is the goal. Remember, it can be complex and still be relevant and a pleasent experience.
Be empathic
Put your self in the shoes of your users, your client, your team, your developers, the technology, make your self available for conversation and evolution, it will make a world of diference.