Best practice for online video

Nick Bolton, Viocorp

The industry nowThe industry now

1st layer - Free1st layer - Free

Free to viewFree to view

Advertising supportedAdvertising supported

Short contentShort content

Tough to monetiseTough to monetise

Tough to controlTough to control

Market shakeout comingMarket shakeout coming

2nd layer - Corporate2nd layer - CorporateContent viewers will notContent viewers will notpay for contentpay for content

Content owners will pay to haveContent owners will pay to havecontent deliveredcontent delivered

Corporates, government, sportsCorporates, government, sportsclubs, churches, etcclubs, churches, etc

Brand, stick, engage, buy,Brand, stick, engage, buy,sample, interact, network,sample, interact, network,leverage, leverage,

3rd layer - Premium3rd layer - PremiumNiche contentNiche content

Content more easily Content more easily ‘monetised’‘monetised’

ie viewers prepared ie viewers prepared to pay for contentto pay for content

4th layer - Broadcasters 4th layer - Broadcasters Multiple revenue sourcesMultiple revenue sources

Probably a traditional Probably a traditional broadcast model sitting broadcast model sitting behind it behind it

...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...

Video value chainVideo value chain

CommercialisationCommercialisationBrandBrandDuration / PermanenceDuration / PermanenceEngagementEngagementPost-event follow upPost-event follow upCommunity and networkingCommunity and networkingSpeed to marketSpeed to marketGeographical dispersionGeographical dispersionLeverage into call to actions Leverage into call to actions

– – subscribe, try, purchase, join, subscribe, try, purchase, join, Lead generationLead generation

MonetisationMonetisationAdvertisingAdvertisingSponsorshipSponsorshipPay-per-viewPay-per-viewSubscriptionSubscriptionContent syndicationContent syndicationCross-platformCross-platformBranded contentBranded content

ResourcesResourceswww.videonuze.comwww.videonuze.com

www.streamingmedia.comwww.streamingmedia.com

www.reelseo.comwww.reelseo.com

www.newteevee.com www.newteevee.com

Nick BoltonNick BoltonGeneral Manager, MelbourneGeneral Manager, Melbournee: nick.bolton@viocorp.come: nick.bolton@viocorp.comt: 03 9905 4400t: 03 9905 4400m: 0412 101726m: 0412 101726Twitter / Skype / LinkedIn: nickybee99Twitter / Skype / LinkedIn: nickybee99Twitter: @viocorpTwitter: @viocorp