internet the death of newspaper

7/29/2019 Internet the Death of Newspaper

1/42

INTERNET: THE DEATH OF NEWSPAPERS

1

TOPIC

INTERNET: THE DEATH OF NEWSPAPER

PROJECTED BY

MISS. USHAKIRAN .A. BASTIKAR

TYBMS (SEMESTER V)

2011-2012

PROJECT GUIDE

PROF. (MRS) GEETHA NARAYAN

COSMOPOLITAN EDUCATION SOCIETY

VALIA COLLEGE OF COMMERCE,

B.SC (IT) AND B.M.S

D.N.NAGAR, ANDHERI (W),

MUMBAI- 400053.


2/42


2

DECLARATION

I, Ms. Ushakiran Bastikar, of Cosmopolitans Valia C.L. College of Commerce, B.sc (IT) &

B.M.S Studying in TYB.M.S Semester V, hereby declare that, I have completed this project on

INTERNET: THE DEATH OF NEWSPAPERS for the academic year 2011-2012. The

information given in this project is true and authentic and to the best of my knowledge.

Signature of student


3/42


3

CERTIFICATE

This is to certify that the project titled INTERNET: THE DEATH OF NEWSPAPERS has been

successfully completed by USHAKIRAN BASTIKAR of Valia C. L. College of Commerce,

B.S.c. (IT) and BMS of T.Y.B.M.S (Semester V) examination in the academic year 2011-2012.

____________________ ___________________

PROJECT GUIDE PRINCIPAL

Prof. (Mrs.) Geetha Narayan Dr. Vinayak. D. Paralikar


4/42


4

ACKNOWLEGEMENT

I am very thankful to everyone who all supported me, for I have completed my project

effectively and moreover on time.

I am equally grateful to my teacher Mrs.Geetha Narayan. She gave me moral support and guided

me in different matters regarding the topic. She had been very kind and patient while suggesting

me the outlines of this project and correcting my doubts. I thank her for her overall supports.

Thanking you
http://www.blurtit.com/q4163395.htmlhttp://www.blurtit.com/q4163395.html


5/42


5

INDEX

TOPICS PAGE

NOS.1. INTENT 082.INTRODUCTION 093.BACKGROUND: 10(i )NEWSPAPER 10(ii)INTERNET 10(iii)IMPACT OF INTERNET ON NEWSPAPERS 11

4. DATA COLLECTED 12(i)SOURCES OF INFORMATION USED 12(ii)INFLUENCER- INTERNET OR NEWSPAPER 12

(iii)AFFORDABLE- INTERNET OR NEWSPAPER 12

(iv)ARE NEWSPAPERS ENVIRONMENTFRIENDLY

13

(a)ARTICLE: I S NEWSPAPERENVIRONMENTALLY FRIENDLY?

13

(v) WHOSE DEMAND IS FALLING: INTERNETOR NEWSPAPERS? AND WHY?

14

(a)ARTICLE: REASONS FOR PUBLI SH ING THEWWW PAPER

14


6/42


6

(b)GRAPH OF PERCENTAGE OF NEWS &INFORMATION RECEIVED BY PEOPLE

THROUGH VARIOUS SOURCES

15

(c)ARTICLE: ADDRESS BY MR. JUSTICE G.N.RAY, CHAIRMAN, PRESS COUNCIL OF

INDIA AT SEMINAR ON FUTURE OF

NEWSPAPER

16

(d)ARTICLE: THE INTERNET HAS,UNDENIABLY, CHANGED OUR CULTURE

17

(e)ARTICLE: ONLINE VS PRINT, AND THEEVOLUTION OF MEDIA

20

(f) ARTICLE: FORRESTER RESEARCH:21

(g)ARTICLE: WHERE BUYERS FOUND THEHOME THEY PURCHASED?

23

(vi) ARE NEWSPAPERS RESPONSIBLE FOR THEIROWN DOOM? 22

(a)ARTICLE:POPULAR M ISCONCEPTIONS:THE INTERNET KILLED NEWSPAPERS.

24
http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/


7/42


7

(b)ARTICLE : THE I NTERNET DIDN'T KI LLNEWSPAPERS; NEWSPAPERS KI LLED

NEWSPAPERS

27

(vii) NEWSPAPERS TO DIE? 29(a)ARTICLE: JAMES SUROWIECKI 29(b)ARTICLE: HOW THE NEW CITIZENCONSUMES NEWS?

30

(viii)NEWSPAPERS GOING ONLINE? 32

(a)ARTICLE: PRECISELY HOW INTERNETACCESS WILL REPLACE PHYSICAL

NEWSPAPER

32

(ix) REASONS OF NEWSPAPER GOING ONLINE 34

(a)ARTICLE : REASONS NEWSPAPER GOINGON THE WEB

34

5. CONCLUSION & RECOMMENDATION 366. APPENDIX 38

7. BIBLIOGRAPHY 40


8/42


8

INTENT

I have undertaken the project on INTERNET: THE DEATH OF

NEWSPAPERS as a part of the curriculum of the Vth

Semester. The main intent/ aim of doing

this project is to understand the effects of the Interneton the Newspapers, to know whether it is

positive or negative.

OBJECTIVE OF THE PROJECT:1. Firstly, the main objective of the project is to find out whether growth of Internet is affecting

the Newspapers supply or not.

2. Secondly, it is to find out why the consumers are more attracted towards the Internet & thereasons for the decline in the demand of the newspapers.

3. Thirdly, it is necessary evaluate whether the changes are positive or negatives & how will itaffect the consumers life.


9/42


9

INTRODUCTION

Internet: The Death of Newspapers is about to what extent Internet is

affecting the existence of the Newspapers. Newspapers have not yet started to shut down in

larger numbers, it is only a matter of time. For years, it started the day for millions: the thump of

the newspaper hitting the door, or the window, or the neighbors dog. Along with a cup of

coffee, maybe some breakfast, the arrival of the morning paper meant the beginning of the

daily grind. Fast-forward to present day. The evening paper, long extinct in cities with larger

circulations, is still alive in smaller towns that have no morning editions.

However, when the Internet was born, it changed everything. Newspaper

circulation is down since the advent of internet news. Now it is said that one of our top sources

for the latest news is via the Internet & it comes above traditional newspapers. The internet

comes in as third most popular source for daily news, just behind local & national TV news

broadcasts. The internet has enjoyed a huge increase in popularity in recent years, especially with

the introduction of mobile phone technology meaning that phone users can now have access to

the latest news wherever they are and at any time of the day. The widespread use of Wi-Fi means

that news via the TV is available as well.

Revenue has plunged while competition from internet media has squeezed

older print publishers. The Internet has also gone a step further than television in eroding the

advertising income of newspapers, asunlike broadcast mediait proves a convenient vehicle

forclassified advertising, particularly in categories such as jobs, vehicles, and real estate.
http://en.wikipedia.org/wiki/Classified_advertisinghttp://en.wikipedia.org/wiki/Classified_advertising


10/42


10

The Internet is defined as the worldwide interconnection of individual networks operated by

government, industry, academia, and private parties. Originally the Internet served to

interconnect laboratories engaged in government research, and since 1994 it has been expanded

to serve millions of users and a multitude of purposes in all parts of the world.

In a matter of very few years, the Internet has consolidated itself as a very powerful platform that

has changed the way we do business, and the way we communicate. The Internet, as no other

communication medium, has given an International or, if you prefer, a "Globalized" dimension

to the world. Internet has become the Universal source of information for millions of people, at

home, at school, and at work.

Internet is actually the most democratic of all the mass media. With a very low investment,

anyone can have a web page in Internet. This way, almost any business can reach a very large

market, directly, fast and economically, no matter the size or location of the business. With a

very low investment, almost anybody that can read and write can have access to the World Wide

Web.

The headlong growth of Indian newspapers is driven by rising literacy and a booming economy.

Granted, only 65% of Indian adults can reada pitiful figure. But it is nearly twice what it was

three decades ago. As Indias middle class swells, firms are splashing out on newspaper

advertisements for property, mobile phones, cars and matrimonial services


11/42


11

BACKGROUND

NEWSPAPER:Newspaper is a printed periodical whose purpose is to deliver news and

other information in an up-to-date, factual manner. Newspapers appear most commonly in daily

editions, but may also be issued twice a day or weekly. While the content of a newspaper varies,

it generally consists of a predetermined combination of news, opinion, and advertising.

The history of newspapers in India is equally interesting. The introduction

of newspapers in India was hastened by the spreading sense globalization amongst the

countrymen who wished to be informed about the recent events in the world. It was during the

same time that the first newspaper of the country was introduced in Calcutta (Kolkata). The

newspaper titled Calcutta General Advertise or Hickeys Bengal Gazette was introduced by an

eccentric Irishman called James Augustus Hickey during the 1780s. In the years to comes India

was the establishment of another newspaper daily in the form of Bombay Herald followed

closely by Bombay Courier.

INTERNET:A means of connecting a computer to any other computer anywhere in the

world via dedicated routers and servers. When two computers are connected over the Internet,

they can send and receive all kinds ofinformation such as text, graphics, voice, video,

and computer programs. The Internet, originally the ARPAnet (Advanced Research ProjectsAgency network), began as a military computer network in 1969. Other government agencies

and universities created internal networks based on the ARPAnet model.
http://www.businessdictionary.com/definition/mean.htmlhttp://www.businessdictionary.com/definition/via.htmlhttp://www.businessdictionary.com/definition/dedicated.htmlhttp://www.businessdictionary.com/definition/router.htmlhttp://www.businessdictionary.com/definition/server.htmlhttp://www.businessdictionary.com/definition/computer.htmlhttp://www.businessdictionary.com/definition/receive.htmlhttp://www.businessdictionary.com/definition/information.htmlhttp://www.businessdictionary.com/definition/graphic.htmlhttp://www.businessdictionary.com/definition/video.htmlhttp://www.businessdictionary.com/definition/computer-program.htmlhttp://www.businessdictionary.com/definition/computer-program.htmlhttp://www.businessdictionary.com/definition/video.htmlhttp://www.businessdictionary.com/definition/graphic.htmlhttp://www.businessdictionary.com/definition/information.htmlhttp://www.businessdictionary.com/definition/receive.htmlhttp://www.businessdictionary.com/definition/computer.htmlhttp://www.businessdictionary.com/definition/server.htmlhttp://www.businessdictionary.com/definition/router.htmlhttp://www.businessdictionary.com/definition/dedicated.htmlhttp://www.businessdictionary.com/definition/via.htmlhttp://www.businessdictionary.com/definition/mean.html


12/42


12

IMPACT OF INTERNET ON NEWSPAPERS:

The Internet is a common object of blame for these dramatic, recent changes in

the print media industry. A printed newspaper combines function and form, allowing for easy

perusal, quick page-flipping, and a tactile experience. In contrast, a dial-up line transports data at

too slow a speed to permit an interactive browsing experience that satisfies consumers in the

same way as flipping between articles in a printed newspaper or magazine. However, broadband

speeds allow users to quickly interact with content, causing the Internet to become a close

substitute for printed material containing the same information. New technologies allow

information to collect and distribution instantly at essentially no cost .e.g. Social networking sites

like Facebook & Twitter.


13/42


13

DATA COLLECTED

For the data collection, I took the sample size of 40 people which included students

(teenagers), working people, housewives and retired people. I formed the questionnaire and the

information collected by me is as follows:

SOURCE OF INFORMATION USED:Out of 40 people, around 50% of the people use Internet as the only source of

information, either daily or once in a week, while only 10% used Newspapers. Only 3% people

use both Internet as well as Newspapers as their source of information.

Other sources of information used by the people are either TV or Radio or

Books.

INFLUENCER- INTERNET OR NEWSPAPER?According to the search, around 50% agree that Internet influences people more

than Newspapers. Only 5% of the people agree that Newspaper has more influencing capacity

than Internet.

AFFORDABLE- INTERNET OR NEWSPAPER?Around 60% of the people think that Newspapers are economical and can be

easily bought while 38% of the people think that Internet is cheap. Remaining 2% of the people

think that both Internet & Newspaper are affordable.


14/42


14

ARE NEWSPAPERS ENVIRONMENT FRIENDLY?Around 85% of the people disagree that Newspapers are not environment

friendly because they think that more trees are being cut down to make wood pulp which areused to prepare papers. This in turn has increased deforestation resulting into Global Warming.

ARTICLE: I S NEWS ENVIRONMENTALLY FRIENDLY?Nearly four billion trees worldwide are cut down annually for paper alone,

representing about 35% of all harvested trees. However, many of the trees used for paper come

from tree farms, which are planted and replenished solely for that purpose.

Fact: each person in the India uses 749 pounds of paper per year that adds up to 187 billion

pounds per year for our entire population. Of course, that puts them squarely in first place over

all other countries in consumption. World paper consumption has grown 400 percent in the last

40 years. Of course, these numbers also account for tissue paper, cups, cardboard

packagingpaperis everywhere. The U.S. Toxic Release Inventory report released by the EPA

states that pulp and paper mills are among the worst polluters to air, water and land of any

industry in the country.

However, 15% think that it is not a threat to the environment as they can be

recycled. As per their knowledge recycled papers save valuable natural resources, save energy,

save trees, create less toxic bi-products, and help our over-crowded landfills.

Even though there are countries which have yet not started recycling the papers.

E.g. In India, waste paper in general is not recycled to make paper unlike countries like Japan

which recycle 60 to 70 per cent of their paper. Instead India imports waste paper for its pulp and

paper Industry.


15/42


15

WHOSE DEMAND IS FALLING: INTERNET OR NEWSPAPERS? WHY?As per the research 95% of the people think that Newspapers demand is falling.

They have given numerous reasons:

Technology Advancement e.g. Internet Difficult in Handling Boring and Unattractive Narrow Coverage

ARTICLE: REASONS FOR PUBLI SH ING THE WWW PAPER:Teenagers now dont really remember a time without the internet, and reading a

newspaper is something many of them will do only if its required work for a project. Going

through a newspaper, trying to find a relevant section and ending up with newsprint all over

your hands is so much less appealing than typing in what youre trying tofind in a search

engine and get 145,000 hits in 0.09 seconds.


16/42


16

GRAPH OF PERCENTAGE OF NEWS & INFORMATION RECEIVEDBY PEOPLE THROUGH VARIOUS SOURCES:


17/42


17

ARTICLE: ADDRESS BY MR. JUSTICE G.N. RAY, CHAIRMAN,PRESS COUNCIL OF INDIA AT SEMINAR ON FUTURE OF

NEWSPAPER

The changes in technology and marketplace are shaping the growth and

development of Print India. In India, almost all big newspapers are accessible through the

Internet and provide up to-date news and information not only relating to India but other parts

of the globe as well. Todays readers are not satisfied with traditional news contents but

something more giving insight to what is happening all around. Unfortunately, in their anxiety to

get more or more readers and particularly more and more advertisers and corporate sector as

client, the print media is, by and large, turning to be a commercial enterprise and the newspaper

as a commodity.


18/42


18

But contradict to this article is the following one which says In India Newspapers d emand is

increasing.

ARTICLE: DEMAND OF NEWSPAPERS IN I NDIAAt less than four rupees ($0.09) a pop, Indian papers are cheap, so many

households buy more than one daily. Revenues are driven by advertising, which is buoyant. In

the year to March 2010, the amount spent on newspaper ads in India increased by 30%, the

swiftest increase in the Asia-Pacific region, according to Nielsen India, a market-research firm.

Unlike, say, the Guardian, most Indian papers are profitable.

English-language papers, which attract richer readers, charge the most for ad space. The Timesof India, whose circulation of 4m makes it the worlds biggest English-language newspaper,

charges roughly ten times more than regional dailies, do. Regional papers rely instead on a

steady but less lucrative flow of government ads.

As wealth and literacy spread, however, regional and local-language papers are

likely to gain ground. People like to read in their mother tongue. The circulation of Hindi papers

rose from less than 8m in the early 1990s to more than 25m last year.

Even more growth may lie ahead. If 200m Indians read a paper daily, that still

leaves a billion who dont. The Federation of Indian Chambers of Commerce and Industry, a

trade body, and KPMG, a consultancy, predict that in the next four years the newspaper

industrys revenues will grow by 9% a year, to $5.9 billion. One day, the internet will start to

hurt print. Around 16m Indians visited online news sites in October last year, up by 37% from

the previous October. But for now broadband remains beyond the reach of most Indians. And

Indian editors fingers are stained with black ink, not red.


19/42


19

The following are the articles as how Internet has affected the newspapers

ARTICLE: THE INTERNET HAS, UNDENIABLY, CHANGED OURCULTURE.

For most of the 20th century, we paid for our news, entertainment, art and literature. We

allowed businesses to act as gatekeepers for this content, and accepted that the media landscape

would be dictated by decisions made in the boardroom. Publishers, movie studio bosses,

broadcasters and record company executives dictated what we read, saw and heard, based on

financial projections. Their opinions about what was commercially viable regulated supply.

Content had a price.

This situation was dictated by economic scarcity. That is to say, not only did an original

work, such as a novel or a movie, cost money to produce, but each item used to distribute it, such

as a book or a DVD, had its own individual cost of production. To make money, a publishing

house or a movie studio needed to recoup its initial production costs for the original work, as

well as the per-item cost for each book or DVD. The exception to this in the media landscape

was broadcast media television and radio which anyone could watch for free, in exchange

for a regular advertising break. However, in both distributed and broadcast media, the content

needed to be commercial enough to either attract buyers or advertisers. In order to recoup the

production cost the companies involved controlled what was released according to what they


20/42


20

thought would sell. As a result the market for content was led by supply what the content

companies deemed worthy of releaserather than consumer demand.

In the first decade of the 21st century, the model for distributing newspaper content

changed. In 2008, newspaper circulation in the US droppedby 4.6% on weekdays and 4.8% on

Sundays. Meanwhile, visits to the top fifty news-related websites, which all are free to access,

increased by 27%. Correspondingly, the first quarter of 2009 was the worst ever for newspapers,

with sales plunging by $2.9 billion.

The seeds of the Internet were sown in 1969. However, it wasnt until Tim Berners-Lee

invented the World Wide Web in 1989 that its effects on the media began to be felt. While content

had been made available on the network for twenty years, it had been purely text-based, required

a level of technological knowhow to operate, and needed to be accessed through specialist

communications software. The Web was based on hypertext, a more accessible way of joining

documents and articles together through linked topics and phrases. Most importantly, though, it

brought with it the Web browser, a single portal for accessing all content, and allowed the use of

embedded images, movies and sound.

In 1992, the Internet was opened for commercial access, and online services like AOL,

Prodigy and Delphi began offering connectivity. Anyone could run a site on the Web, which was

now accessible to millions of people worldwide. In 1993, Global Network Navigator became the

first online publication to support itself with interactive advertising banners, and the path

forward was clear: newspapers could make their content available for free to anyone in the

world with Internet access, and pay for it with advertising. Due to the nature of the network,

once a piece of content had been produced, the cost of disseminating it indefinitely was

negligible.
http://www.nybooks.com/articles/23050http://www.nybooks.com/articles/23050


21/42


21

Internet advertising has a major benefit over its printed cousin: it can be targeted

towards its audience, and statistics about advertisement effectiveness and reader engagement

can be captured in real time. Advertisers know exactly how many people have responded with an

advertisement, and can tailor it to a particular viewing demographic. Contrast that with the print

medium, where by necessity everyone must see the same advertisements and advertisers must

make inferences from the newspapers readership statistics and their own sales to determine an

advertisements effectiveness.

Given its theoretical superiority, the loss of newspaper advertising revenue in print

should have been made up for online. However, this is not the case. Scarcity provided a captive

market: often there were only one or two newspapers available in any particular location.

Suddenly, with the advent of the Web, there were tens of thousands of titles available

everywhere. As a result, what had previously been a supply-constrained readership that read a

relatively small number of sources fragmented into a demand-driven one that read articles in the

most convenient way to them, from whichever source was most conveniently available.

Competition for readers had become fierce, and the abundance of publications willing to host

advertising meant that prices were much lower.

Furthermore, a lot of advertising that had traditionally been placed in newspapers was

now being cannibalized by new, specialized websites like Monster.com. These new companies

all have the logic that if you want to list a job or sell a bike, you dont go to the place thats

printing newsYou go to the place thats good for listingjobs and selling bikes. Newspapers, or

even their associated websites, were no longer hubs for local information. People were visiting

specialized sources for each kind of information they needed.
http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/http://www.niemanlab.org/2009/09/clay-shirky-let-a-thousand-flowers-bloom-to-replace-newspapers-dont-build-a-paywall-around-a-public-good/


22/42


22

ARTICLE: ONLINE VS PRINT, AND THE EVOLUTI ON OF MEDIAHere are a few random thoughts Ive had recently about blogging, online

media and traditional print media, Online Ads vs. Newspaper Ads. Heres a promising chart forall online-media folk published by Alley Insider.

Newspaper ads dropping, online ads keep growing and they it looks like

theyll intersect in a few years. Its no surprise, but interesting to see in chart form, so, good

news for those who depend on online ad revenue.

With papers closing and the threats of closings being thrown around the kind

of graph you see above almost seems unfair.


23/42


23

ARTICLE: FORRESTER RESEARCH:Forrester Research has just released a study that gives a look over the past five

years of the changes that have occurred in Internet usage among various groups. Much of the

findings make sense but as always its the numbers and percentage increase / decreases that are

of interest. For an executive summary of the report you can go here.

Some of the findings include:

- Broadband use continues to grow but is slowing as many of the US households that can afford

the service now actually have broadband access to the Internet. The implications for video

streaming and other high bandwidth needs are obvious.

- While the 18-29 year old set spends the most time online (although by just 2 hours per week

over the 18-43 year old set) the type of usage varies greatly. The younger the Internet user the

more the usage revolves around entertaining rather than informing them. All I will say to that is

that it explains a lot regarding the general behavior of many types of folks and I will leave it at

that.

- Social media is growing across all age groups:

Double-digit growth numbers for the use of online social networking sites proves that the

phenomenon has moved well beyond the realm of college students. Just less than one-third of

online consumers are on social networking sites monthly, up from only 15% in 2007. Where are

these social networkers going? Sixty-eight percent indicate they visit Facebook weekly, while

59% say they visit MySpace. But sites like Eons and BOOMj.com are popping up specifically to

address the social needs of older consumers.

.
http://www.forrester.com/Research/Document/0,7211,54327,00.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664http://www.forrester.com/Research/Document/0,7211,54327,00.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664


24/42


24

- Mobiles coming out party should be any day now with the proliferation of smart phones and

more affordable data plans. Weve been saying this for years now but maybe, just maybe, its

time. The growth is occurring and will likely continue to happen.

- The Internet is mostly an extension of what someone is / or does offline. If you watch a lot of

TV offline you are either moving from the couch to the desktop or maybe youre just too lazy

and you are putting your laptop on your lap on the couch but guess what you are doing either

way: watching TV. Sports people seek sports news online. Maybe so but there are those who

have preached that the Internet opens new worlds and new behaviors for people.

Thus, the study shows the fall of newspapers.


25/42


25

ARTICLE: WHERE BUYERS FOUND THE HOME THEYPURCHASED?

In real estate we have already seen the value of newspapers virtually disappear in

terms their power to attract buyers. The following chart is one that is recommended every agent

have on hand during a listing appointment. It clearly shows where buyers are finding the homes

they buy, and its not the newspaper.


26/42


26

ARE NEWSPAPERS RESPONSIBLE FOR THEIR OWN DOOM?5% of the people think that the reasons for falling Newspapers demand are TV or

Newspapers themselves rather than Internet.

ARTICLE: POPULAR MISCONCEPTIONS: THE INTERNETKI LLED NEWSPAPERS.

It is almost regarded as a truism, that the rise of Internet based classifieds like

EBay are the reason that print news is in such dire stage. In reality it was TV that killed the

newspapers, classifieds just kept them on life support for a while. When faced with a disruptive

technology, print news had a number of options on how to respond. Their choice meant that

their revenue base was no longer connected to their core business. This contributed to the

degradation of their news business and made it difficult to respond to later disruptive events.

Newspapers were the primary information source of an expanding world and

naturally gained a significant cultural and political influence. The first shock they faced came in

the form of radio. The ability to have your news condensed and read to you was a powerful

competitor to newspapers. The paper had an advantage though. Radio could offer breadth or

depth but not both, it was serial and proscriptive. Newspapers could go wide and deep and

allowed readers to select which they wanted for different topics and control over the order and

timing. The newspapers response to radio was to broaden their content and to perform more in-

depth investigation.

When television hit, it was initially responded to in the same way, as despite the

addition of pictures its dynamic to newspapers was essentially the same. Over time though TVlearned how to use its medium to become a greater force in investigative journalism as video of

what was happening proved to be extremely compelling. Newspapers began to lose circulation.
http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/


27/42


27

The other change happening at the same time was in advertising. While newspapers

used advertising as a supplemental income, commercial TV was almost completely financed by

advertising. This created a dynamic that eventually corrupted televisions ability to provide

reporting that was not either biased or sensationalized. If newspapers had realized the

advantage they still held in reporting they may have eventually weathered the storm of TV,

however they took a different route.

Advertising had become increasingly important to newspapers and classifieds were

the form of advertising where television and radio could not compete. This became the

battleground where newspapers decided to fight. This had powerful repercussions for how they

structured themselves and the decisions they took. These decisions meant that advertising

became their core business instead of news dissemination.

Example:Regardless of how many papers they have, most cities have one newspaper that is

known to be the place to sell or buy a car. Buyers dont want to buy multiple papers to find their

car and sellers dont want to buy multiple ads. Whichever paper gets the reputation as the car

paper gets an effective monopoly. If you want that to be your paper you have some actions you

can take.

Put in more articles about cars to attract interested readers. Maybe some editorial by known automotive identities. Offer incentives like cheap rates and bylines to attract car manufacturers and retailers to

advertise with you. This definitely means not too much bad press for these advertisers.

Keep your cover price low to gain readers, even lower than your production costs as youwill get it back in advertising.

Make your story choices based on what will increase circulation rather than what isrelevant news. Sensational headlines are gold.

Buy out smaller papers to increase your readership.


28/42


28

None of these decisions have anything to do with quality or independence of news

reporting. This newspaper has essentially become an advertising company rather than a new

one. Unfortunately for them they may not actually realize this.

While the Internet can speed the dissemination of news it has no intrinsic features that

allow it to give better quality news. What it does have though is a better and cheaper way to do

classifieds. This decimates what has become the newspapers primary source of revenue.

To combat this they papers cut costs. They are now so dependent on advertising

revenue they cannot seem to let this go. A lot of newspapers are also no longer run by news

people. They respond to the Internet threat by cutting costs in news production. They print more

syndicated stories, pay less and give tighter deadlines for investigative journalism, give more

column inches to pundits and opinion columnists. This is a bad strategic move.

As stated before the Internet has no inherent advantage in investigative journalism. It

does have an advantage in disseminating information though, things like reprinting syndicated

reports, punditry and opinion columns. And there is no shortage of people willing to offer their

opinion or analysis for little financial reward. In short, papers decided to combat the Internet by

focusing themselves on areas where there competitions were strongest.

So in the end the Internet did not kill the newspapers. It snatched away the crutch they

were using to prop themselves up after they botched their response to TV.


29/42


29

ARTICLE: THE INTERNET DIDN'T KI LL NEWSPAPERS;NEWSPAPERS KI LLED NEWSPAPERS

The conventional wisdom is that the internet killed newspapers, but that's too simple

of an explanation.

The internet did not kill newspapers; rather newspapers killed themselves, and the

internet was simply the best and most convenient alternative. In other words, the internet was the

catalyst that started a process that had been queued up and ready to happen for a very long time.

What did the newspaper industry do wrong? The same thing most failing businesses are

guilty of: they failed to innovate. Rather than constantly trying to outdo themselves, they waited

for someone or something to come along and outdo them. The only significant change that was

ever made to the paper was the transition from black and white photographs to color. Over the

course of decades, that's pathetic.

Many other major papers in this country could still have a very healthy and profitable

print business if they simply offer a product that people want. Of course, the internet is still an

incredibly efficient and effective means of delivering news, it does not entirely replaces the

demand for thoughtful, thorough, well-researched, and journalistically sound articles that can be

read anywhere and anytime, can be easily shared, that you don't have to worry about your kids

spilling juice on, and that can be comfortably read for long periods of time. Does that mean

newspapers could have stopped the rise of the internet as a news medium? Of course not, but it

does mean that they could probably have coexisted.


30/42


30

So what would a modern physical daily newspaper have to look like people to be

willing to pay for it?

Magazine-li ke format:Such must be adopted by the newspapers rather than being massive and

unwieldy.

Print thatdoesn't come off on your fingers. It shouldnt look like the person has just changed the

oil in his car after reading the news and their kitchen table shouldn't look like their driveway.

Newsprint alone practically makes physical newspapers and computer keyboards and mice

incompatible

Customizable content: Getting something delivered every day that the person is wants to read

Sequential stor ies:Why is reading an entire article like going on a scavenger hunt in a

traditional newspaper? Even when this was considered "normal", people hate the process of

hunting down the reminder of stories.

I nternet integration:The internet is, of course, a fantastic way of delivering and accessing all

kinds of media, so why not integrate print and online content through things like augmented

reality and QR codes that you can use to easily access things like updates, photo galleries,comments, and video content?

At this point, it might very well be too late for newspapers to change. They have so

completely failed to modernize -- and they have given phones, tablets, laptops, and eBook

readers so much time to embed themselves in our lives as news devices -- that even if the perfect

print paper were to be introduced at this point, the general public might scoff at it. But it is

pretty convincing that there was a window of time -- a window that started closing a long time

ago, but that slammed the rest of the way closed just in the last decade -- where newspaperscould have made the decision to innovate and keep them relevant. And now that it might be too

late blaming that the internet is letting the industry off way too easy.

Now don't even get started on cable companies.


31/42


31

NEWSPAPERS TO DIE?ARTICLE: JAMES SUROWIECKI :

JAMES SUROWIECKI writes:

People don't use the Times less than they did a decade ago. They use it more. The difference is

that today they don't have to pay for it...

For a while now, readers have had the best of both worlds: all the benefits of the old,

high-profit regime--intensive reporting, experienced editors, and so on--and the low costs of thenew one. But that situation can't last. Soon enough, we're going to start getting what we pay for,

and we may find out just how little that is.

Some papers will survive by selling things other than newsreputation, say, or exclusivity.

Others will hang on until the print market shrinks enough that profitability is possible for a

handful (or fewer) of national papers. Survivors in both groups are also likely to capitalize on

the demand for new products that remain scarceespecially investigative reporting.

And that indicates one area where some public support for journalism might be absolutely

necessary. Good, thorough investigative reporting is a non-excludable public good.


32/42


32

ARTICLE:HOW THE NEW CITIZEN CONSUMES NEWS?

We introduce our final guest blogger of our monthly series, in celebration of our

25th anniversary this year, Amy Mitchell, Deputy Director, The Pew Research Centers Project

for Excellence in Journalism.

Amy S. Mitchell is Deputy Director for the Pew Research Centers Project for Excellence in

Journalism. She is involved in all aspects of the PEJ, with a primary focus on designing,

managing new projects and in writing the Projects in-depth research reports. This includes

the Media, more such as the new ecosystem of news, the development of the New Media

Index and earlier the News Coverage Index. Ms. Mitchell, who has been with the Project since

its inception in 1997, speaks frequently to groups ranging from journalists of all types to press

relation professionals to heads of various organizations.

As we close out 2010 and hunker down to prepare for 2011, I offer a few thoughts on the news

consumer of today and what that means for you as information providers. These are based on

research done here at the Pew Research Centers PEJ and our sister organization, the Pew

Research Centers People and the Press.

First, people today are consuming more news than a decade ago. A Pew Research

Survey conducted in June, 2010 found that people spend on average 70 mins with news each

day. This is one of the highest totals since the mid 1990s and it does not include time spent

with news on mobile devices like cell phones or tablets.

As was the case in 2000, people today spend 57 minutes a day getting news from TV, radio or

newspaper. They then spend another 13 getting news via the Web.
http://www.journalism.org/news_index/100http://www.journalism.org/news_index/100http://www.journalism.org/news_index/99http://people-press.org/report/652/http://people-press.org/report/652/http://people-press.org/report/652/http://people-press.org/report/652/http://www.journalism.org/news_index/99http://www.journalism.org/news_index/100http://www.journalism.org/news_index/100


33/42


33

As Tom Rosenstiel points out in a commentary about the survey, this reinforces

something our research from earlier in the yearrevealedthe notion that news consumers today

are what we refer to as News Grazers cutting across different platforms and outlets over the

course of the day. Fully 92% use multiple platforms daily (platforms, not just outlets). Close to

half use four to six platforms daily. And they are turning to multiple outlets in doing so.

So their methods and means of accessing news are expanding, not narrowing.

But how consciences are people of these choices, of why they turn to different platforms and

outlets? Do they recognize why they turn to Keith Olberman at one point in time and the local

television broadcast or newspaper website at another?

To try to get at this, we worked with the survey group to ask a new series of questions on the

June survey regarding why people turn to certain news programs or outlets. What we see is

educated selection.
http://www.journalism.org/commentary_backgrounder/new_phase_our_digital_liveshttp://www.journalism.org/analysis_report/understanding_participatory_news_consumerhttp://www.journalism.org/analysis_report/understanding_participatory_news_consumerhttp://www.journalism.org/commentary_backgrounder/new_phase_our_digital_lives


34/42


34

NEWSPAPERS GOING ONLINE?As per the research, people prefer in using Online Newspapers rather than Physical

Newspaper as they feel it is difficult to handle Physical newspapers.

ARTICLE: PRECISELY HOW INTERNET ACCESS WILL REPLACEPHYSICAL NEWSPAPER

Individuals all through history have always been searching and trying to establish

good relationships with other people they could very easily communicate with. The growth of

mass media, and more importantly, newspapers has created this completely possible. Newspaper

marketing, for example newspaper Search engine optimization, reaches and touches all of our

lives over a daily basis. Newspapers are among the oldest types of mass media and it holds a

number of distinct advantages over other types of media out there. First of all, it could be read

by nearly everybody, in almost each kind of situation or area. The nearby newspaper offers more

detailed info of a story than other forms of media such as the TV news. The advances of

newspaper internet marketing, such as newspaper Search engine optimization, are maintaining

this mass media alive and strong as well.

Newspapers are defined for its task of contributing towards the financial and

industrial improvement via its integration of the peoples voice. There are so many ways

newspapers can help individuals today. A culture much more informed on present events tends to

be more intelligent and find it simpler to speak to others since they are more topic matters they

really feel comfortable talking about. The globe of technology is transforming the newspaper

business. No longer are they advertised at the nearby grocery marketplace but instead through

newspaper internet marketing,


35/42


35

Newspapers are slowing moving their providers online. The web permits us to

access information from newspapers faster and easier. Numerous editors are requiring their

reporters to create testimonies for each print and newspaper online marketing. They are slowly

moving to integrate the internet in each aspect of their operation.

Newspaper online information is growing in popularity every evening. Nearly every

main newspaper now publishes their own version of an on the internet newspaper. Numerous

newspapers only publish their perform on the internet Section of what makes information sites,

newspaper Search engine optimization, and newspaper internet marketing so well-liked is how

they both can be utilized This permits a companys news feed to be utilized on blogs across the

internet allowing it to be read by much more viewers than was possible prior to via normal

newspaper advertising. People also love newspaper online marketing and news blogs because

they allow the capability to depart comments, making a unique dialogue about the tale. Even

though print newspapers are about the decline, it doesnt imply you should end reading the

information all together. It only changes how you receive your news. Fairly quickly, if youre not

obtaining your news online from the company for newspapers, you may quickly be one of the

few.


36/42


36

REASONS OF NEWSPAPERS GOING ONLINE:

ARTICLE: REASON NEWSPAPERS ARE GOING ON THE WEB:The has been something landing people on my blog lately, several times

actually, but the post they were landing on did not really outline the reasons so I thought I would

do a quick 5 bullet point list of why. By no means is this the full list but here are several, feel free

to add more in the comments section:

Their customers are using the web, since the mid 90s people have had an option for where to gettheir news and this shift is happening faster than ever. The Internet is not just for the tech-savvy

crowd and as people look to cut costs why pay for news when there are 1000 different options

online for free.

People do not want to wait until tomorrow, there is no need too. Newspapers have to printstories on physical paper and then deliver them; their deadlines are typically early in the

morning that day which means that you are waiting at least a day before you get a news story tothe doorstep. People are use to instant gratification these days. Real time news is here, no more

need to wait and with Twitter and Facebook it is only getting worse for the legacy news industry.
http://brucemarler.com/the-reason-newspapers-are-going-on-the-web/http://brucemarler.com/the-reason-newspapers-are-going-on-the-web/


37/42


37

Based on the two reasons above it becomes about money, even though the newspapers, almostas a whole, have failed to find a way to be successful online it is where the money is. Online ad

revenues, although weak and shrinking in some aspects, have been stronger than offline

revenues during the downturn. The money is online; newspapers have to figure out how to work

online. Most have not.

The old model has a much higher cost then the new model, bandwidth and servers are cheapcompared to printing newspapers and delivering them. The newspaper industry had to see this

but kept holding on hoping it would not catch up with them. It has.

People have more options now, when the only news sources were TV, Newspapers, and Radiothere was not as much competition. You only had a few voices to choose from when it came to

opinion or real news. Well with the Internet, love it or hate it, you have thousands, millions even.

People want to find someone more like them. Community would be the word.


38/42


38

CONCLUSION AND RECOMMENDATION

CONCLUSION:The reason for doing this project was to find out why demand of newspapers has

collapsed; whether the reason for the fall is Internet; why Internet is known as DEATH of

all newspapers; what are the other reasons affecting them.

After conducting the research it is a shock to find that not only Internet is the reasonfor the downfall of Newspapers but also Newspapers themselves. The way they made

their image was the reason of their destruction. Other sources like TV & Radio are

also responsible for the doom of Newspapers.

Maximum people use Internet, TV & Radio to get various news & information ratherthan newspapers. Some people agree that Newspapers are environment friendly as

they can be recycled. However, some think that they are threat as trees are being cut

down to prepare paper pulp.

Newspapers are opening up their websites to more and more users to increase their revenue.They are going online.


39/42


39

RECOMMENDATION:

The following are the recommendations provided by me:

1. Newspapers should provide relevant news.

2. Newspapers should concentrate & provide news that users require.

3.

The supply of Newspapers should be more in backward area of the society where Internetis not available.

4. Newspaper companies should conduct strong advertisement to promote their product.

5. Newspapers should act as the Bridge between Government & the Public & keep thepeople aware of the activities of the government.

6. Newspapers should become the VOICE OF PUBLIC AGAINST UNJUSTICE. Itshould be theMIRROR OF THE SOCIETY.

7. Newspapers give us the latest information on local, national and international events.They serve as a PLATFORM FOR DISCUSSION ON PUBLIC ISSUES.

8. Newspapers focus on SOCIAL AND POLITICAL EVILS PREVAILING IN THESOCIETY. Some of these evils are unsociability, dowry, drinking, gambling, drugaddiction etc. Newspapers can exhort the people to root out these evils.


40/42


40

APPENDIX

QUESTIONNAIRE

NAME: _________________________________________________

AGE: ____________________

CONTACT NO: ___________________________

Q1. What is your occupational status?

A. Student C. HousewifeB. Working D. Retired

Q2. Which of the following source of information do you use?

A. Internet B. Newspaper

Q3. Other sources of information used?

A. TV B. Radio

Q4.How often do you use the Internet for information?

A.Everyday B. Rarely/ Sometimes


41/42


41

Q5. Which of the following sources according to you is affordable?


Q6. Which of the following influences you the most?


Q7. Which of the following, according to you, is more popular?


Q8. Do you agree that the Newspapers are environment friendly?? If not, then why?

A. Yes B. No.

Q9. Do you think Newspapers demand is falling because of Internet?

A. Yes B. NoQ10. If you agree with the above question then what is the reason?


42/42


BIBLIOGRAPHY

1. www.google.com2. www.wikipedia.org3. http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-

it-matters/

4. http://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/

5. http://www.abovetopsecret.com/forum/thread452349/pg6. http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-

the-internet-killed-newspapers/

7. http://www.economist.com/node/15108618
http://www.google.com/http://www.wikipedia.org/http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-it-matters/http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-it-matters/http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-it-matters/http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-it-matters/http://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/http://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/http://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/http://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/http://www.abovetopsecret.com/forum/thread452349/pghttp://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.economist.com/node/15108618http://www.economist.com/node/15108618http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.geeknewscentral.com/2009/04/22/popular-misconceptions-the-internet-killed-newspapers/http://www.abovetopsecret.com/forum/thread452349/pghttp://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/http://www.aboutmyplanet.com/science-technology/internet-death-of-the-newspaper/http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-it-matters/http://benwerd.com/blog/2010/01/04/the-death-of-newspapers-and-why-it-matters/http://www.wikipedia.org/http://www.google.com/

internet the death of newspaper

Documents