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08 MAY 2018 ASSOCIATE PROFESSOR MIRKO PRESSER AARHUS UNIVERSITY DEPARTMENT OF BUSINESS DEVELOPMENT AND TECHNOLOGY INTERNET THINKING IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor, Deputy Centre Director Interdisciplinary Centre for Digital Business Development @mirkopresser [email protected]

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Page 1: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

08 MAY 2018 ASSOCIATE PROFESSOR

MIRKO PRESSER

AARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

INTERNET THINKINGIN AN INDUSTRY CONTEXTS

Mirko Presser, MSci, MSc, PhD

Associate Professor, Deputy Centre Director

Interdisciplinary Centre for Digital Business Development

@mirkopresser

[email protected]

Page 2: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

The vision of theInterdisciplinary Centre for

Digital Business Development (DBD) promotes interdisciplinary international research on applying cutting edge digital technologies

in connection with business development in an agile and

sustainable way.

Page 3: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Page 4: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Page 5: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

THE SAME STORY

Trends:- Massive date collection- Breakdown of data silos- Federation across departments- Similar technologies

Challenges:- Lack of proven technologies- Death by Pilot- Lack of clear business cases- Mistrust in Internet technologies Gutiérrez, V., Galache, J. A., Sánchez, L., Muñoz, L.,

Hernández-Muñoz, J. M., Fernandes, J., & Presser, M. (2013, May). SmartSantander: Internet of things

research and innovation through citizen participation. In The future internet assembly (pp. 173-186).

Springer, Berlin, Heidelberg.

?

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MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

John Romkey ‘90Connected Toaster

‘93 Trojan Room

Coffee Pot

Page 7: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

!!

!

10 years ago3 FTEs over 1 year

Today1 FTEs over 1 day

Page 8: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Why Today?

Mobile revolution

Internet APIs

Cost of components and services

Programming

Communities

Availability of Technology

Presser, M. (2016). The Rise of IoT–why today?. First Published on January, 12, 2016.

Page 9: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Sectors:

• Alarm and Security Services

• Retail

• Utilities and Energy

• Foodstuffs,

• IT Services

• Healthcare and welfare

• Transport and Mobility

• Logisticshttp://irisgroup.dk/forbundne-muligheder-analyse-af-danske-virksomheder-brug-af-internet-of-things/

Page 10: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

KEY POINTS

• Selected sectors = 35% of Danish Business

• 42% use IoT Technology

• Most use for internal processes and improvement of products and services

• Most (58%) still have not touched or only used a trial with respect to IoT technology

• Very few use it for BMI

Page 11: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

MAIN BARRIERS

• Technology maturity and lack of clear standardisation.

• Price of connectivity services.

• Lack of IT security mechanisms and uncertainty about use of personal or private data.

• Management does not see the business potential.

Page 12: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Services Beyond the Technology Bringing services to people beyond the technology itself is the interesting aspect of the Internet of Things.

The challenge is to find viable business models.

iotcomicbook.org

Page 13: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Sensor/Actuator

Connectivity

Analytics

Digital Service

Physical ThingLayer 1

Layer 2

Layer 3

Layer 4

Layer 5 DigitalGlobal

Cus

tom

er

Va

lue

PhysicalLocal

Dig

ital

Wo

rldPh

ysic

al

Wo

rld

“Business Models and the Internet of Things”, Elgar Fleisch (ETH Zurich / University of St. Gallen), Markus Weinberger (Bosch Software Innovations GmbH) Felix Wortmann (University of St. Gallen) , Bosch IoT Lab White Paper, August 2014

Page 14: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Porter, M., & Heppelmann, J. (Nov 2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review, s. 1-23.

Page 15: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

INDUSTRIAL INTERNET PLAYGROUND

A radical new way to introduce digital technology and processes into existingproduction operations.

IIP opens novel sensing, data integration and operator apps for Industry 4.0 trials, using a service design program and‘shadow Infrastructure’,

Off the shelf solutions provide a securecore technological platform for firms to build upon, with retrofit vibration and temperature sensors and cloudautomation.

Page 16: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

A LIVING LAB ON THE SHOP FLOOR

IIP follows an iterative 12 week program to introduce Lean prototyping and IoTtechnologies.

Expert led co-creation workshops helpstakeholder to develop relevant opportunitiesthat make a difference.

A team of dedicated engineers spend 6 weeksto develop software and automation algorithmsfor concepts.

The last step is to deploy, assess and tune solutions to ensure they work.

Page 17: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

PULSE CHECK MATE

Anomaly detection

Cloud detailed processing and evolution to detect long term issues

Simple to installConnects out of the box with global M2M connectivity

Production wide monitoring

Monitor entire production environment even across multiple locations

Vibration

Humidity

Temperature

Position/counter

GSM

Flexible mounts

Battery & GPS

Page 18: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

EXAMPLE DATA SETS

Page 19: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

INDUSTRIAL INTERNET PLAYGROUND: CASES

Newspaper Printing PressInk pump quality issues

Facility ManagementVentilation shaft status

Waste/Water TreatmentReal-time alert for pump stoppage

Page 20: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

NOVEL USER INTERFACES

Page 21: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Page 22: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

*Problem Identification

*Prototyping

*Impact Evaluation

*Theory/Models

• Improving sensors• Battery operations• NB-IoT version

• Internet APIs• Machine Learning

• Novel UIs

* Business Model Innovation

A Tool for Internet of Things Digital Business ModelInnovation. Aagaard, Annabeth; Presser, Mirko; Beliatis, Michail;Mansour, Hussam; Nagy, Szabolcs. 2018. Paper presented atGlobecom 2018, Abu Dhabi, United Arab Emirates.

case based

Page 23: INTERNET THINKING IN AN INDUSTRY CONTEXTSmanufacturingfestival.dk/wp-content/uploads/2019/08/INTERNET... · IN AN INDUSTRY CONTEXTS Mirko Presser, MSci, MSc, PhD Associate Professor,

MIRKO PRESSER

08 MAY 2018 ASSOCIATE PROFESSORAARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY

Aarhus, Denmark 17.- 21. June, 2019

Mirko Presser, Vice President IoT Forum+30 49 09 [email protected]

iotweek.org

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AARHUS UNIVERSITY

DEPARTMENT OF BUSINESS DEVELOPMENTAND TECHNOLOGY