Internet trends for 2015&2019

Media House, 2014 12

Mobile internet

penetration grows

Increase in video

marketing as Youtube

enters Baltics

Interactive ads are way

more effective than

standart banners

Development of

programatic buying

More attention to banner

viewability

Internet trends for 2015. Programatic buyingtechnology will be game changer

2015

2

Content marketing

growth

Location based

targetingUser data

based communication

Mobile internet will

become significant

media channel

Other medias

go digital

Internet trends for 2019. Interconnected medias

Lines between

traditional and digital media will

continue to blur

2019