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TRENDS IN WORLDWIDE INTERNET RETAIL 2016 PUBLICATION DATE: JULY 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

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Trends in Worldwide Internet Retail 2016

Market Report

B2C E-Commerce

Global

Argentina, Australia, Brazil, Canada, China, Colombia, Egypt, France,

Germany, Italy, India, Indonesia, Japan, Mexico, Poland, Russia,

Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UAE,

UK, USA

English

PDF & PowerPoint

111

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Global Site License:

€ 1450 (exc. VAT)

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QUESTIONS

ANSWERED

IN THIS REPORT

How fast are B2C E-Commerce sales growing worldwide?

What are the most important trends emerging in global B2C E-Commerce?

How do the prominent online retail trends differ among various countries and regions?

Which countries are leading in cross-border online shopping?

Which markets stand out in terms of M-Commerce development?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

TRENDS IN WORLDWIDE INTERNET RETAIL 2016

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TOP TRENDS IN GLOBAL B2C E-COMMERCE REVEALED

As B2C E-Commerce continues to evolve around the world, several important market

trends have emerged. These are the result of the continuous market development,

technology advancement and growing interconnectedness of consumers worldwide.

Although global online shoppers differ in their preferences regarding which products to

purchase, and which delivery and payment methods to choose, some market trends are

shared by multiple emerging and advanced markets, as the new report by yStats.com

reveals.

The persistent rise of M-Commerce is one example of an overarching trend. A global

consumer survey cited in the yStats.com report revealed that nearly half of online shoppers

worldwide bought products via mobile platforms in 2015, a noticeable improvement on

2014. In the countries of East Asia the convenience of buying on-the-go drives M-Commerce

sales up, such as in South Korea where they reached a medium-high double-digit

percentage share of total online revenues. In Africa, mobile is the most common Internet

access type which likewise drives up mobile commerce on that continent. Furthermore, the

use of mobile devices serves as a link between the online and offline sales channels, leading

to the strengthening omnichannel trend.

Another prominent B2C E-Commerce trend in the increasingly interconnected world

is cross-border shopping via the Internet. Online customers no longer limit their choice of

online retailers to local websites and look at overseas offers in search for better prices and

product availability. Online shoppers in smaller markets, such as Ireland, Austria and

Singapore, were especially likely to buy from overseas retailers in late 2015, according to the

findings of the yStats.com report. Some of the large advanced online retail markets, Japan,

the USA and Germany among them, on the other hand, ranked among the countries with

the lowest cross-border online shopper penetration rates, but with double-digit shares

nonetheless. On the global scale, cross-border B2C E-Commerce sales are predicted to grow

rapidly through 2020.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion,

and in % Share of Total Retail Sales, in 2014 - 2019f

B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share

of Total Retail Sales, 2014 & 2019f

Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f

B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f

Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015

Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015

Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019

B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f

Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for

Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market

Attractiveness, 2015

Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using

Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People,

2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015

Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in

% of Population, 2014

Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015

Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015

Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015

Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015

Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October

2014

Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014

Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4

2014

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015

Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in %

of Consumers in Selected Developed Countries, June 2015

Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of

Adults, by Regional and Global Medians, May 2015

Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015

Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015

Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f

Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f

Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015

Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone

Users, 2014

Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 &

2015

Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015


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TABLE OF CONTENTS (1 OF 5)

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GLOBAL DEVELOPMENTS (Cont.) Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age

Groups, in %, August 2015

Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,

by Global Average and Top 3 Countries, in %, August 2015

Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank

among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of

Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014

ASIA-PACIFIC

3.1 ADVANCED MARKETS

3.1.1 JAPAN Mobile Shopper Penetration, in % of Smartphone Users, August 2014

Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f

3.1.2 SOUTH KOREA M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 – Q1 2015

Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014

3.1.3. AUSTRALIA M-Commerce Sales, in AUD billion, 2014e & 2019f

Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to

September 2014

3.2. EMERGING MARKETS

3.2.1 CHINA M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 –

2018

Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 – 2014 & June 2015

3.2.2 INDIA Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers,

February 2015

M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f

3.2.3 SINGAPORE Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e

Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015

3.2.4 INDONESIA Devices Used to Access the Internet, in % of Internet Users, 2014

Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014

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ASIA-PACIFIC (Cont.)

3.2. EMERGING MARKETS (Cont.)

3.2.5 THAILAND Mobile Shopping App Penetration, in % of Smartphone App Users, Q1 2014 & Q1 2015

Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January

2015

EUROPE

4.1 ADVANCED MARKETS

4.1.1 UK Usage of Click-and-Collect Services, in % of Online Shoppers, 2012 & 2015

M-Commerce Sales, by Device and Total, in GBP billion, in % Year-on-Year Change and in % Share of Total,

2014 – 2019f

4.1.2 GERMANY Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, August 2015

Mobile Shopper Penetration, in % of Smartphone Users, by Age Group and Gender, 2013 - 2015

4.1.3 FRANCE M-Commerce Sales, in EUR billion, and in % Share of Total B2C E-Commerce Sales, 2015

Research and Purchase Methods, by Digitally and In-Store, in % of Online Shoppers, September 2015

4.1.4 SPAIN Value of E-Commerce Import Transactions, in EUR million, by Transactions with the EU, the USA, Latin

America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014 & H1 2015

Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2015

4.1.5 ITALY M-Commerce Share of Total E-Commerce Sales, in %, 2014 & 2017f

Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015e

4.2 EMERGING MARKETS

4.2.1 RUSSIA Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and

Total, October 2015

Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels

and Average Check, 2013 & 2014

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EUROPE (Cont.)

4.2 EMERGING MARKETS (Cont.)

4.2.2 POLAND

M-Commerce Sales, in PLN billion, 2014 & 2015e

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014

4.2.3 TURKEY

M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015

Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015

NORTH AMERICA

5.1. USA M-Commerce Sales, by Smartphones and Tablets, in USD billion, 2015f - 2020f

Research and Purchase Methods Used, in % of Online Shoppers, January 2015

5.2. CANADA M-Commerce Share of Total B2C E-Commerce Sales, in %, 2014 & 2019f

Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014

LATIN AMERICA

6.1. BRAZIL M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f

Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online

Shoppers Owing Smartphone or Tablet, October 2015

6.2. MEXICO Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015

Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015

6.3. ARGENTINA M-Commerce Share of Total E-Commerce Traffic, in %, 2015

Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e

6.4. COLOMBIA Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014

Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014

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MIDDLE EAST & AFRICA

7.1. SOUTH AFRICA Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015

Share of Online Shoppers Who Check a Retailer's Flyer Online to Ensure They Get the Best Deal Prior to

Purchasing, in %, October 2015

7.2. UAE M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015

Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015

7.3. SAUDI ARABIA Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015

Breakdown of Internet Traffic, by Device, in %, 2015

8.3. EGYPT Number of Internet Subscriptions by Type, in millions, February 2015 & February 2016

Mobile Share of Online Purchases, in %, 2015e



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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business reports,

business and company databases, journals, company registries, news

portals and many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the market

situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided

on every chart. It is possible that the information contained in one

chart is derived from several sources. If this is the case, all sources

are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions

may vary among sources, exact definition used by the source (if

available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action Title,

which summarizes the main idea/finding of the chart and a Subtitle,

which provides necessary information about the country, the topic,

units or measures of currency, and the applicable time period(s) to

which the data refers. With respect to rankings, it is possible that the

summation of all categories amounts to more than 100%. In this case,

multiple answers were possible, which is noted at the bottom of the

chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary (summarizing

main information contained in each section of report) and report

content (divided into sections and chapters). When available, we also

include forecasts in our report content. These forecasts are not our

own; they are published by reliable sources. Within Global and

Regional reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative criteria

such as sales figures.

Notes and Currency Values

If available, additional information about the data collection,

for example the time of survey and number of people surveyed, is

provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the

respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in

the Action Title, the EUR values are also provided in brackets. The

conversions are always made using the average currency exchange

rate for the respective time period. Should the currency figure be in

the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR TRENDS IN WORLDWIDE INTERNET RETAIL 2016 REPORT Report Coverage

This report covers the B2C E-Commerce market, focusing

on important market trends, such as M-Commerce, cross-border

shopping, social commerce and omnichannel. All global regions are

covered in this report, including Asia-Pacific, Europe, North America,

Latin America, the Middle East and Africa.

Report Structure

The global chapter opens the report, including an overview

of global market developments, such as sales growth and forecasts,

player rankings, regional and country comparisons that concern

criteria related to B2C E-Commerce, such as B2C E-Commerce sales,

Internet and online shopper penetration. Major B2C E-Commerce

market trends on the global scale are presented.

The rest of the report is divided by regions. The regions are

presented in the order of descending B2C E-Commerce sales. Where

applicable, the countries in the regions are grouped by advanced and

emerging markets.

The countries are also presented in the order of descending

B2C E-Commerce sales. Where no comparable B2C E-Commerce sales

data was available, related criteria, such as online shopper

penetration, Internet penetration and population size were considered

to determine the ranking.

For each country, a selection of one or several important B2C

E-Commerce trends is included. The way the trends are presented

may vary by country. For example, the M-Commerce trend may be

represented by showing the growth of M-Commerce sales, mobile

share of total B2C E-Commerce sales or mobile shopper penetration

among online shoppers. Two charts are included for each country.


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UPCOMING RELATED REPORTS

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Global Online Comparison Shopping Trend 2015 December 2015 € 950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Omnichannel Trend in Global B2C E-Commerce and General Retail 2015 March 2015 € 950

Global M-Commerce 2015: Smartphones & Tablets March 2015 € 950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

South Africa B2C E-Commerce Market 2016 May 2016 € 750

Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750

Russia B2C E-Commerce Market 2015 December 2015 € 950

Canada B2C E-Commerce Market 2015 November 2015 € 750

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

REPORT

PUBLICATION

DATE

PRICE*

Global Clothing B2C E-Commerce Market 2016

Global Online Payment Methods: First Half 2016

July 2016

July 2016

€ 2,950

€ 1,950


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