Internship at Marketing Department of

Kireina Anima PutriAyodhia

IBMAN, BSEL - SL Presentation,

07.07.2011

Marketing

Dairy

GUM Family Milk Adult Milk

Liquid ConfectioneryCoffee &

BeveragesNutrition

The largest food and nutrition company,

headquartered in Vevey, Switzerland

Internship at Nestle Indonesia Head Office (Jakarta) - Dairy BU – Adult

Milk

2

“Consumer Marketing and

Research Assistant”

Roles and responsibilities as intern

Marketing Mix Modeling

Product Launching

Understanding Consumers

3

To help the brand team in launching

the new adult milk.

Task includes the development of

BTL

activities:

-development of POP material

-organize events from scratch

- Data collection from

various sources,

- Work with third party using

Advanced Marketing Mix

Modeling techniques to

identify and quantify the

impact of all key marketing

investment areas to sales.

To help in conducting research to further

enhance

the understanding of the consumers by

checking questionnaire and liaise

directly with research agency and

internal Consumer Insight team.

What I have learned so far

Marketing

Working environment Time Management, How to structure work (Set Priorities

and Goals)

People and their characters

Communication Skills

Computer Skills

Direction for future career

4

What would I do differently

if I had to do it again

Learn more about the company and industry

before starting the Internship

5

Useful forum post

Topic: “How would you know that you are communicating

effectively with your peers during your internship?”

Short Summary

6

1. Two-way communication

2. Say what you mean,

mean what you say

3. Don't say it mean!

4. Choose the medium