intervention design: identifying the area of interest

last week: modernity versus postmodernity

warming up: short assignment about design - back in one hour

•what is a designer? •what is the role of a designer? •what should be the role of a designer?

steven mccarthy - the designer as… (2013)

Intervention Design Process Model (IDPM)

1. Select and analyse an area of interest. 2. Apply theory and describe the clash between

the old and new paradigms. 3. Identify the problem in terms of environment,

media and target group. 4. Investigate how the problem would be solved

using normal/current design. 5. Investigate how the problem would be solved

using new ideas and insights. 6. Compare both and design an intervention. 7. Test and evaluate the intervention design.

Intervention Design Process Model (IDPM)

1. Select and analyse an area of interest. 2. Apply theory and describe the clash between

the old and new paradigms. 3. Identify the problem in terms of environment,

media and target group. 4. Investigate how the problem would be solved

using normal/current design. 5. Investigate how the problem would be solved

using new ideas and insights. 6. Compare both and design an intervention. 7. Test and evaluate the intervention design.

1. select an area of interest

macro (DESTEP)

meso

micro

tool #1: trend piramide

products

services

(notice)

behavior (observe)

abstract change/developments(speculate)

example: city gardening

macro (DESTEP)

meso

micro

trend piramide for city gardening

taking matters in own hands

wanting to make a differencelooking for control

DIYdread

authenticity

don’t trust food industry

responsibility

city gardens

lokal food market

(notice)

(observe)

(speculate)

meaningindependence lokality

implosion industry

vegetables

fruits

• Demographics • Economics • Social-cultural • Technologic • Ecological • Political

tool #2: DESTEP

try to fill in DESTEP for city gardening

2. apply theory

you can use mcluhan’s advice: don’t drown in the media mahlström

observe, take distance, find patterns

laws of media tetrad (1988)

laws of media used with iPad

Enhances: brain, central

nervous system, directness,

nonlinearity, simultaneous,

always on

Obsolesces: hierarchy, linearity,

objectivityRetrieves: acoustic space, togetherness,

tribes, network

Reverses: anomy, void, nothingness,

hyperreal

try to use the four laws of media with city gardening

!!

• brainstorm about interesting developments in our current society

• select an area you are going to research • use trend piramide and DESTEP to describe

that area • use media theory to describe the area in depth

and where the world is heading to • describe the paradigms of our current world

and of the new world (and their clash) !

now take steps #1 and #2 of IDPM

remember: you haven’t choose a problem/situation yet! that’s step #3

homework? see blog!