INTERVIEW NO. 18 (11.01.12)Archival #: 1Site: GujranwalaInterviewers: Muhammad mughni (MU)Interviewee: Harris (HA)Interviewee Status: Consumer Demographics: Student, age-25, male, Punjab UniversityInterview Time: 30 minuteDate of data collection: 03.06.2015Data collection method: Semi-structured interviewLanguage of Data: Urdu/EnglishTranscriber: Muhammad MughniTranslator (from Urdu to English): M.MughniTypist: Muhammad MughniDate of computer data entry: 07.06.15[Harris is my cousins he is the student of BBA at Punjab university Gujranwala I had called her for interview. He agreed and I call him at my home for interview. We started informal discussion about counterfeit topic](MU) Have you ever purchase counterfeit product?

(HA) Yes, I bought replica of many product.(MU) What kind of counterfeit product you purchase?

(HA) I purchase so many counterfeit products like t-shirts, jeans, wrist watches, sun glasses and many other product according to my need and want. And i also saw the price as well if there is not too much different in price then I like prefer to buy original one as compared to counterfeit of original.(MU) How many counterfeit product you purchase during a year?

(HA) 10 to 20 thousand original brands which involve clothes and 20 to 25 thousand of replica of original brand annually.(MU) How easily counterfeit product avail in your area?

(HA) counterfeit is everywhere you can easily found replica of each and every product in all category through your nearest shopping malls. Main street bazar and from every shopping place. From every place you can found a lot of variety in a single product with different features.(MU) Do you think you are able to distinguish a counterfeit product from the original?

(HA) In every product you can easily buy a copy of the original one. Sometime cant imagine distinguishing the different between the counterfeit and the original one. But sometime you can easily distinguish that which one is original and which one is the replica of original brand. Sometime there is not too much different in the quality of both replica and the original one and we face difficulty to judge them. Sometime we pay more for counterfeit as well.

Stuff and quality of original and replica product is different. Quality of original product is good and quality of replica product is not so good. But both the product same in look there is no difference in look of replica product they look like original.(MU) How likely are you to buy counterfeit?

(HA) I mostly purchase counterfeit products when I need it. There is no specific time of purchasing counterfeit products. Not at all time sometime i bought a fake item. Counterfeit goods include anything if you want to purchase anything in replica you can easily found. I purchase these things because these things are less expensive and easily available from everywhere. I purchase so many counterfeit products but the thing which I more like prefer to buy is the clothes because there is a huge price different in counterfeit and the original one.(MU) I would buy a counterfeit product if

(HA) Quality is close to the original

if the quality of the product is high. If quality of the product is given look of the original one I defiantly buy that product without feeling any hesitation.

Price of product is main factor of purchasing counterfeit product, price of original brand is high and some time is out of range and price of counterfeit products is low and in rang everyone can afford it.

Same look in less money

To build my status in the mind of other

For better look

If quality is same but price is 50 to 60% less then form the original.

To save money

(MU) In your opinion buying a counterfeit product is

(HA) It depend on people different people have different perception on this. According to business point of view it is unethical because a brand spend a lot of money to built their image, creating desirable place in consumer mind through advertise heavily and make other expenses to stand so it is unethical according to business point of view. But according to customer point of view it is ethical because they have the right to buy anything.

People buy counterfeit products because they did not have buying power and branded products are much expansive so they did not afford branded products and buy counterfeit products.

(MU) What is the common place for you for shopping

(HA) I mostly purchase counterfeit products from Main Bazaar and pace shopping mall. Counterfeit products are easily available products in every mall in every market you can easily purchase counterfeit products. Or the place which is nearest to my home.(MU) Do you think counterfeit is ethical?

(Ha) Yes, it is ethical because we can pay for it. And for business point of view may be it is unethical because companies make copies of original brand without company permission so it is unethical.(MU) Do you recommended other people to buy counterfeit? Some people feel guilty regard my perception why they feel guilty for that they paying for it no one can say its unethical Im purchasing product after paying money then how could it become unethical.

yes I recommend other people to buy counterfeit because someone is not able to buy brand product due to high price then he can buy the replica copy of that specific product. Trend is rapidly changing and people cannot afford branded things because price of branded products is so much high so people prefer to buy counterfeit products because they can approach these products.

If you are not able to buy costly product you can buy counterfeit product. It is not illegal. You purchased a counterfeit product.

(MU) If you have ever being buying a counterfeit what are they and what brand?

(HA) I like to buy watches in replica I like to buy cloths I like to buy head phone counterfeit brand.

I like to buy cell phones(MU) How much price different between the original and the counterfeit product?(HA) To much price different in counterfeit and the original one.

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