intouch branding portfolio
DESCRIPTION
A selection of branding case studies from InTouch MarketingTRANSCRIPT
InTouchBranding
As we all know, it’s more than just a logo
InTouch Branding
Brands define our lifestyles.
Unless we own nothing, we are all advocates of one brand or another, like it or not! So, creating a memorable and sustainable brand is probably one of the most important things to add value to your business.
InTouch have oodles of experience of creating, developing and managing brands, from concept, to blueprint to a living and breathing entity.
It requires inspired thought, innovation and focus. It needs agility and often bravery. In a world awash with choice, we can help your brand shine brighter than the rest.
If you fancy a chat, call us on +44 (0)1295 261161.www.intouchmarketing.co.uk
AdvertisingBrandCreativeDatabaseDesignDirect marketingE-marketingPRResearchSales incentiveSales lead generationSocial mediaStrategyWeb
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The brand logo is a very important element of a brand’s identity. Its symbolism can spark a huge range of emotions connected to the audience’s experience of that brand.
But it is the substance behind the logo which creates these expectations. The brand experience is delivered through every contact with the brand, from products to service to communications.
It is this substance which lies at the heart of all great brands and helps to add value to your bottom line.
InTouch Branding
International House Brand development
Responsible for over 150 language schools, International House was finding it extremely difficult to keep a consistent look and feel across all of its affiliate schools. A work in progress, InTouch is currently redefining the purpose and values of IH as well as refreshing its visual identity.
www.intouchmarketing.co.uk
Livingthe language.
KatrinaLearning: EnglishWhy?: TravelLocation: LondonLikes: Lollipops
InTouch Branding
mebo New brand development
We developed the mebo brand from scratch for our client Radley+Co, including name generation, for a range of handbags aimed at ethically-aware ‘bohemian’ urban women. The mailer also raised awareness of Survival – a charity aimed at helping indigenous peoples who face eviction from their own land. £10 was promised to the cause for every bag sold.
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InTouch Branding
mebo New brand development
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InTouch Branding
SPGL Brand development
A new brand identity for SPGL, formerly SKANSKA, who are experts in quality control.
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InTouch Branding
Classic Cat Food New brand development
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InTouch worked with Butcher’s Pet Care to develop Classic, a completely new cat food brand. In five years it grew to a £10m brand, making a significant dent in a market heavily dominated by Felix and Whiskers.
InTouch Branding
Radley Brand development
Radley was always a very popular dog but he was having trouble with cats… copy cats that is.
Everybody, it seemed, wanted to be like Radley, resulting in a rash of poor quality imitations appearing on market stalls and ebay.
Radley asked InTouch to help redraw and redefine the Radley brand mark and create a set of clear and concise guidelines for use by its manufacturers and suppliers around the world, giving it some much needed protection.
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InTouch Branding
Radley Brand development
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InTouch Branding
Helen McAlinden Brand development
Launching in England for the first time, Irish fashion designer Helen McAlinden asked InTouch to help brand a number of retail outlets in the UK. The result? A more consistent and appealing identity for this excellent luxury brand.
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InTouch Branding
As brands grow and expand their influence it is not uncommon for their core identity to become fragmented, especially when creating communications internationally.
Butcher’s brief was to establish some more consistent parameters around how the canned dog food brand is presented. The result was a set of inaugural guidelines to help manage the brand’s presentation and reputation across a wide range of markets.
Butcher’s Pet Care Brand guidelines
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InTouch Branding
WCG Branding
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There are many visitor attractions in South Yorkshire, all vying for the public’s attention. So when we were asked to create a new identity for Wentworth Castle Gardens, we wanted to design something that was truly unique, reflected the restoration nature of the gardens and would stand out against the crowd.
The result: an identity that brings a fresh modernity to a historic jewel, happily reflects the product and, most importantly, is bringing visitors to explore Wentworth Castle Gardens.
