intraemprendimiento, herramientas para cambiar desde dentro elac 2015
TRANSCRIPT
29 & 30 September, 2015 ELAC, Mexico City
The Intrapreneur’s Toolkit: A League of Intrapreneurs Workshop
@maggiedepree @heidikikoler
@socintleague
Intrapreneur, n. 1. Someone who applies the principles of
entrepreneurship inside a major organization,
proactively developing new solutions or services.
2. One characterized by an ‘insider-outsider’ mindset and approach.
3. {Social Intrapreneur} Someone who works
inside major corporations or organizations to
develop and promote practical solutions to social
or environmental challenges where progress is
currently stalled by market failures.
Make a Compelling Business Case
Negotiate the Political System
Build Communities of Purpose
Unlock Scarce Resources
Foster Personal Resilience
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Mastering Corporate Intrapreneurship
Honing Our Intrapreneurial Muscles Building Bridges to the Future
How can we bring our innovative ideas off the
page?
Navigating Politics & Building Community
How can we find allies amongst key
stakeholders?
Making an Effective Business Case
How might we effectively make the
case for our idea?
BUSINESS CASE (10 MINUTES)
Help Miriam take her pilot project to scale. How might you make the business case for this project for additional
investment?
Who are your Stakeholders?
Other Constituents
• Indirect Beneficiaries
(communities, other client
segments, industry)
Customers • Direct Beneficiaries (client
segments, internal clients)
Board • Decision Makers (Line
Managers, Department
Heads, CEO)
Staff • Existing & Future Team
Members (various skill sets)
Suppliers • Delivery Partners (in-house,
external)
Alliances • Partners (Brand Building,
Shared Vision)
Mapping your Stakeholders • Maps stakeholders based on interest and influence and gives direction on what to do with each type of player
• Exercise includes self mapping, sharing and getting insights with peers, and an knowledge drop regarding what it takes to build trust (as that’s the key move that needs to be done by the individual in shifting the relationship to a more productive state)
MATRIX STAKEHOLDERS MAP
INTEREST OF STAKEHOLDERS
INFL
UEN
CE/
POW
ER O
F ST
AKE
HO
LDER
S
MEET THEIR NEEDS KEY PLAYER
SHOW CONSIDERATION
LEASTIMPORTANT
INTEREST OF STAKEHOLDERS
INFL
UEN
CE/
POW
ER O
F ST
AKE
HO
LDER
S
INTEREST OF STAKEHOLDERS
INFL
UEN
CE/
POW
ER O
F ST
AKE
HO
LDER
S MEET THEIR NEEDS KEY PLAYER
SHOW CONSIDERATION
LEASTIMPORTANT
• Engage and consult on interest area• Try to increase level of interest• Aim to move into the right hand box
• Key Player focus efforts on this group• Involve in governance/decision making bodies• Engage and consult regularly
• Inform via general communications: newsletters, websites, mail shots.• Aim to move into the right hand box
• Make use of interest through involvement in low risk areas• Keep informed and consult on interest areas• Potential supporter/ goodwill ambassador
1. What influence will this stakeholder have upon
the success/failure of my
initiative?
2. How interested is this
stakeholder in the issue I am trying to address?
• Maps stakeholders based on interest and influence and gives direction on what to do with each type of player
• Exercise includes self mapping, sharing and getting insights with peers, and an knowledge drop regarding what it takes to build trust (as that’s the key move that needs to be done by the individual in shifting the relationship to a more productive state)
MATRIX STAKEHOLDERS MAP
INTEREST OF STAKEHOLDERS
INFL
UEN
CE/
POW
ER O
F ST
AKE
HO
LDER
S
MEET THEIR NEEDS KEY PLAYER
SHOW CONSIDERATION
LEASTIMPORTANT
INTEREST OF STAKEHOLDERS
INFL
UEN
CE/
POW
ER O
F ST
AKE
HO
LDER
S
INTEREST OF STAKEHOLDERS
INFL
UEN
CE/
POW
ER O
F ST
AKE
HO
LDER
S MEET THEIR NEEDS KEY PLAYER
SHOW CONSIDERATION
LEASTIMPORTANT
• Engage and consult on interest area• Try to increase level of interest• Aim to move into the right hand box
• Key Player focus efforts on this group• Involve in governance/decision making bodies• Engage and consult regularly
• Inform via general communications: newsletters, websites, mail shots.• Aim to move into the right hand box
• Make use of interest through involvement in low risk areas• Keep informed and consult on interest areas• Potential supporter/ goodwill ambassador
Mapping your Stakeholders
1. High Influence/Low Interest =
Meet Needs
2. High Influence/High Interest =
Key Player
3. Low Influence/High Interest =
Show Consideration
4. Low Influence/Low Interest =
Least Important
Stakeholder Profile
Name
Age
Gender
Marital Status
Kids
Hobbies
Works/Studies
Likes/Dislikes
Job Context
Personal Context
Personality Traits
Goals/Personal & Professional
STAKEHOLDERS (15 minutes)
What is the business case? Who are Miriam’s key
stakeholders and what are their priority needs and
motivations that you’ll need to address to gain their support?
STORYTELLING (10 minutes)
Building on the business case and stakeholder map, prepare
an emotionally engaging 3 minute pitch for their support.