intrapreneurship by dr peter kelly
DESCRIPTION
Let’s keep in mind that the “co-” means working with others and “creation” implies novelty. We know who co-creators are (founders, investors, partners, suppliers, customers) but we have very little idea what motivates the decision to co-create and what makes for a good match.TRANSCRIPT
40
41
com
pan
ies
can
be
kill
ed w
ith
on
e n
o. �
e p
arad
ox i
s th
at i
nd
epen
den
t en
trep
ren
eurs
fa
ce a
res
ourc
e ch
alle
nge
, ove
rcom
ing
wh
at
are
call
ed l
iab
ilit
ies
of
new
nes
s. R
eso
urc
es
are
typ
ical
ly n
ot a
pro
blem
for
intr
apre
neu
rs
bu
t th
e is
sue
of s
trat
egic
mis
�t
o�en
sti
�es
th
e d
evel
op
ing
of
pro
mis
ing
, b
ut
oft
en
rad
ical
, new
opp
ortu
nit
ies
in t
he
corp
orat
e. C
OLLA
BO
RAT
IO
N
It s
eem
s to
me
that
en
trep
ren
eurs
wh
o ar
e th
e ag
ents
of
rad
ical
in
no
vati
on
an
d
intr
apre
neu
rs w
ho
try
to
in
tro
du
ce a
n
inn
ovat
ive
spar
k in
to e
stab
lish
ed c
omp
anie
s h
ave
a p
ote
nti
ally
fru
itfu
l b
asis
to
wo
rk
toge
ther
. Y
et,
for
the
lon
gest
tim
e, t
he
dis
cuss
ion
has
bee
n f
ram
ed i
n t
erm
s th
at
entr
epre
neu
rs a
nd
est
abli
shed
co
mp
anie
s ar
e w
orki
ng
at c
ross
pur
pos
es. M
y m
essa
ge is
si
mp
le –
th
ey n
eed
eac
h o
ther
. To
over
com
e li
abil
itie
s of
new
nes
s, e
ntr
epre
neu
rs s
hou
ld
look
to
corp
orat
es f
or r
esou
rces
. To
exp
lore
n
ew r
ou
tin
es, p
ersp
ecti
ves
and
ap
pro
ach
es
that
co
uld
in
form
str
ateg
ic d
evel
op
men
t,
corp
orat
es s
hou
ld lo
ok t
o en
trep
ren
eurs
for
in
spir
atio
n a
nd
fre
sh s
trat
egic
in
sigh
ts. W
e h
ave
coin
ed a
ter
m fo
r th
is, c
o-c
reat
ion
. C
O-C
REAT
IO
N
Let
’s ke
ep i
n m
ind
th
at t
he
“co
-” m
ean
s w
orki
ng
wit
h o
ther
s an
d “
crea
tion
” im
pli
es
no
velt
y. W
e k
no
w w
ho
co
-cre
ato
rs a
re
(fo
un
der
s, i
nve
sto
rs,
par
tner
s, s
up
pli
ers,
cu
sto
mer
s) b
ut
we
hav
e ve
ry l
ittl
e id
ea
wh
at m
oti
vate
s th
e d
ecis
ion
to
co
-cre
ate
and
wh
at m
akes
fo
r a
goo
d m
atch
. T
he
you
ng
star
tup
s th
at I
hav
e se
en d
evel
oped
th
roug
h t
he
Aal
to E
ntr
epre
neu
rsh
ip S
ocie
ty
typ
ical
ly g
ravi
tate
tow
ard
an
in
dep
end
ent
EN
TR
EPR
EN
EU
RSH
IP D
EFIN
ED
To
me
entr
epre
neu
rsh
ip in
volv
es a
sit
uati
on
wh
ere
som
eon
e p
erce
ives
an
op
po
rtu
nit
y b
ut
do
es n
ot
hav
e al
l th
e re
sou
rces
in
h
and
to
exp
loit
it.
Vie
wed
in
th
is w
ay,
entr
epre
neu
rsh
ip o
ccu
rs i
n v
ery
dif
fere
nt
con
text
s: n
ew b
usi
nes
ses,
fam
ily
busi
nes
ses,
sm
all
bu
sin
esse
s, l
arge
pu
bli
c co
mp
anie
s,
and
not
-for
-pro
�t
orga
niz
atio
ns,
in
clu
din
g un
iver
siti
es. A
spec
ial l
abel
, in
trap
ren
eurs
hip
, is
att
ach
ed t
o t
he
larg
e co
rpor
ate
con
text
, b
ut
the
key
po
int
is t
hat
th
e el
emen
ts
invo
lved
in
th
e p
roce
ss
of
exp
loit
ing
entr
epre
neu
rial
op
po
rtu
nit
y sh
are
man
y si
mila
riti
es r
egar
dle
ss o
f con
text
.
�e
key
chal
len
ge f
or e
ntr
epre
neu
rial
typ
es
wit
hin
co
mp
anie
s is
th
at o
pp
ort
un
itie
s ge
t fr
amed
by
corp
ora
te s
trat
egic
len
ses.
E
ntr
epre
neu
rs
hav
e th
e fr
eed
om
o
f ch
alle
ngi
ng
ever
yth
ing
; p
rovi
ded
th
ey
can
get
som
e re
sour
ce p
rovi
der
s to
say
yes
. H
ow
ever
, in
trap
ren
eurs
nee
d t
o b
e ve
ry
care
ful
in c
hal
len
gin
g co
rpo
rate
str
ateg
ic
wis
do
m;
entr
epre
neu
rial
p
roje
cts
in
Dr.
Pet
er K
elly
tea
ches
cre
ativ
e en
trep
ren
eurs
hip
at
Aal
to
Un
iver
sity
. In
mid
-Apr
il
20
12
he
shar
ed h
is v
iew
s on
intr
apre
neu
rsh
ip w
ith
u
s. �
e fo
llow
ing
prov
ides
th
e h
ighl
igh
ts h
e pr
esen
ted
base
d on
his
exp
erie
nce
as a
n
edu
cato
r, p
ract
itio
ner
an
d in
vest
or in
en
trep
ren
euri
al
oppo
rtu
nit
ies g
loba
lly.
rou
te –
rai
se s
om
e eq
uit
y fr
om
ou
tsid
e in
vest
ors t
o ch
alle
nge
cor
por
ate
incu
mbe
nts
. C
hal
len
gin
g co
rpor
ate
con
ven
tion
al w
isd
om
is b
oth
exc
itin
g an
d p
oten
tial
ly ri
sky
– ra
isin
g re
sou
rces
an
d a
chie
vin
g st
ayin
g p
ower
are
ve
ry r
eal i
ssu
es t
hat
en
trep
ren
eurs
ad
opti
ng
the
“go
-it-
alon
e” a
ppro
ach
fac
e.
Rat
her
th
an v
iew
ing
corp
orat
e as
th
e en
emy,
I
see
trem
end
ou
s p
ote
nti
al f
rom
exp
lori
ng
how
en
trep
ren
eurs
an
d e
stab
lish
ed p
laye
rs
can
co
-cre
ate
toge
ther
. To
wor
k, t
his
imp
lies
a
deg
ree
of o
pen
nes
s on
bot
h s
ides
to
hav
e a
dia
logu
e, t
o g
enu
inel
y li
sten
an
d w
ork
to
sh
ape
the
entr
epre
neu
rial
op
po
rtu
nit
y to
geth
er.
Ou
r st
ud
ents
hav
e a
grea
t d
eal
of
exp
erie
nce
wor
kin
g w
ith
com
pan
ies
on
pro
ject
s, t
oo
oft
en,
ho
wev
er,
the
pro
ject
br
ief
has
bee
n d
rive
n b
y, a
nd
rep
rese
nts
th
e in
tere
sts o
f, th
e co
mpa
ny sp
onso
r. I a
m c
allin
g fo
r a
new
ap
pro
ach
wh
ere
the
entr
epre
neu
r an
d t
he
com
pan
y jo
intl
y d
eter
min
e th
e br
ief
toge
ther
.
CO
NT
EX
T
Fo
r m
any
year
s, I
hav
e b
een
str
uck
by
the
oft
en s
up
erfi
cial
aw
aren
ess
of
and
ap
pre
ciat
ion
for
th
e co
nte
xt w
ith
in w
hic
h
bu
sin
esse
s ar
e st
arte
d b
y yo
un
g st
ud
ents
. M
any
com
e in
to m
y cl
asse
s w
ith
ill d
e�n
ed
answ
ers
to t
he
crit
ical
qu
esti
on I
alw
ays
ask
: “w
hat
mak
es y
ou t
he
righ
t p
erso
n t
o ex
plo
it
this
op
por
tun
ity?
” B
y d
efau
lt, m
any
of o
ur
rece
nt
grad
uat
es d
o n
ot
hav
e an
ext
ensi
ve
bas
e o
f ex
per
ien
ce o
f th
e w
ork
wo
rld
an
d
it s
ho
ws.
I s
ee t
rem
end
ou
s p
ote
nti
al t
o ex
plo
re w
ays
in w
hic
h c
orp
orat
es c
an a
ttra
ct
grad
uat
es w
ho
hav
e an
in
tere
st i
n,
and
a
dee
p k
no
wle
dge
of,
th
e en
trep
ren
euri
al
proc
ess
but
hav
e n
ot y
et u
nco
vere
d t
he
righ
t o
pp
ort
un
ity
for
them
. It
is
pre
cise
ly t
his
k
ind
of
entr
epre
neu
rial
sp
ark
plu
g th
at
I b
elie
ve c
orp
ora
tes
nee
d t
o c
hal
len
ge
con
ven
tion
al s
trat
egic
wis
dom
an
d a
sk t
he
inco
nve
nie
nt
but
o�en
insi
ghtf
ul q
ues
tion
s th
at m
ay g
uid
e co
rpor
ates
to
dis
cove
r an
d
exp
loit
en
trep
ren
euri
al o
pp
ortu
nit
ies
goin
g fo
rwar
d.
DESIG
N &
IN
NO
VATIO
N IN
CO
NTEX
T
Th
is c
om
ing
fall
a n
ew c
ou
rse
wil
l b
e la
unch
ed a
t A
alto
: Des
ign
& I
nn
ovat
ion
In
C
onte
xt w
hic
h w
ill b
e ch
alle
nge
d b
ased
. We
wan
t to
pro
vid
e an
op
por
tun
ity
for
you
ng
stu
den
ts t
o d
eep
en t
hei
r un
der
stan
din
g of
a
par
ticu
lar
con
text
an
d in
so
do
ing,
pro
vid
e a
pla
tfo
rm f
or
idea
tio
n.
Wo
rkin
g w
ith
a
com
pan
y on
a c
hal
len
ge o
f in
tere
st t
o th
em,
stu
den
ts w
ill
dev
elo
p a
nd
exp
lore
cre
ativ
e id
eas
to a
dd
ress
th
e ch
alle
nge
. W
e ex
pec
t st
ud
ents
to
gain
a d
eep
er p
ersp
ecti
ve o
f th
e ch
alle
nge
s o
f in
no
vati
ng
in t
he
corp
ora
te
wo
rld
. In
ret
urn
, co
rpo
rate
gai
n f
resh
p
ersp
ecti
ves
and
in
sigh
ts t
hat
co
uld
hel
p
guid
e th
eir
ow
n e
ffo
rts
to i
nn
ova
te.
Co
-cr
eati
on in
act
ion
!
“ If
yo
u h
ave
no
dia
logu
e yo
u
can
no
t co
-cre
ate.
”