intrepid and perennial plate
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Why we partnered with Perennial Plate
• Delicious Discoveries campaign, February 2012• Aim - reach new audiences through media
• Brand fit: sustainable, adventurous food in engaging style• Audience: 60% females aged 24 – 44 • Reach: 20,000 views per webisode, • Influence: Daniel a regular on Huffington Post• Quality: inspiring content
• Press trip + production costs• Total cost approx. £4k
What we achieved
Objectives• Third party endorsement from non-travel media• High quality content we could use on new website• 20,000 video views
Results• Over 300,000 video views• Media coverage including Huffington Post & New York Times• Vimeo front page, staff pick, nominated for a Vimeo Award• Social media engagement
A long-term partnership is born…
• Real Food World Tour• Six trips, 12 countries, 18 months• Rich content: videos, raw footage, images, recipes, trip reports• Social media, PR and marketing activity • Discounts for their visitors
• Targets: video views, website traffic, sales generation, lead generation, social media engagement, media coverage
• Cost to Intrepid: approx. £4k per video, including travel, production, marketing & promotion
www.intrepidtravel.com/perennial-plate