intro slides from emily new wave of...the gb on trade is at a point where over half of its customers...

Intro slides from Emily

[2]

Methodology and sample…

Results collected between

04.07.20 – 16.08.20

Overall responses:

65,000

No. of current venues:

750

C G A’s C O V I D - 1 9

P U L S E S U R V E Y S

Methodology and

sample…

2,000consumers

Consumer survey ran bi-weekly

Results collected: w/c 13th July, 27th July and 10th August

T H E M A R K E T U P O N

R E - O P E N I N G

[3]

Across the total market the majority of pubs have been able to re-open, with bars and restaurants lagging behind

CGA Market Recovery Monitor

CGA Market Recovery Monitor

Pubs

68% of sites

open88% of sites

open

68% of sites

open

5,559Total sites

34,450Total sites

16,988Total sites

Bars Pubs Restaurants

Total re-openings across all licenced outletsData: 19.08.20

www.cga.co.uk [5]

The positive effect of the Eat Out to Help Out scheme is continuing, with restaurants and pub restaurants both experiencing a positive week seeing like-for-like sales increase vs last year

CGA’s Coffer Peach Business Tracker

30%Total week on week sales

growth

Managed restaurants:

+7% LFL sales growth vs

same week in 2019

18%Total week on week sales

growth

Managed restaurants:

+4% LFL sales growth vs

same week in 2019

Week 1 (w/c 3rd August) Week 2 (w/c 10th August)

www.cga.co.uk [6]

-59%

-15%

-51%

-14%

-68%

-21%

-80%

-60%

-40%

-20%

0%

06-Jul 13-Jul 20-Jul 27-Jul 03-Aug 10-Aug

All outlets Wet led pubs Restaurants

Coffer Peach Business Tracker – weekly total YoY sales growth vs. last year

Total sales continues to grow relative to last year, but overall performance is still below 2019

CGA’s Coffer Peach Business Tracker

The GB on trade is at a point where over half of its customers have now returned, and this figure has increased by +10pp since our last survey two weeks ago

Sample size: Pulse 3: 742, Pulse 2: 747 CGA Pulse Survey 14.08.20 [7]

CGA’s Pulse Survey 14.08.20

Have you visited a pub, bar, restaurant, café or other similar venue since restrictions were lifted?

55% of GB consumers

(who typically ate out once every 6 months pre-COVID-19)

45%Two weeks ago

35% Four weeks ago

(Of English consumers)

The increase in consumers returning to the out-of-home market in England is gradually increasing, with a large latent population still not having returned

12%

35%

45%48%

53%55%

First weekend First ten days Third week Fourth week Fifth week Sixth week (toTuesday)

Sample size: Pulse 3: 640, Pulse 2: 646, Pulse 1: 500

Proportion of consumers in England who have been out since the 4th of July:

CGA Pulse Survey 14.08.20 [8]


Over a half of 35-54 year olds have now returned to the market at least once, a position that younger consumers were in after just 10 days of re-opening


Proportion of consumers in who have been out since the 4th of July, split by age group:



First 10 days (England only) First 4 weeks First 6 weeks (to Tuesday)

51%

31%

23%

58%

46%

33%

51%

67%

48%

18 – 34yrs

35 – 54yrs

55+yrs

74%

51%43%

57%

35%

56%49%

65%

44%

70%

Business ClassSeekers

Carefree DolceVitas

ComfortableSceptics

ConfidentConformists

Cost ConsciousChampions

Family PitStoppers

MainstreamMinded

SparklingSocialisers

SteadfastSippers

TrendingTastemakers

% of MATCH segments who have been out since restrictions have been liftedIndex vs CGA’s first pulse survey (those who went out in the first 10 days of opening)

The trade has started to attract varying segments of consumers as it remains open, now attracting segments who were unlikely to visit in the first days of opening

Sample size: Pulse 3: 405, Pulse 1: 173



+23pp +36pp +19pp +20pp +22pp +36pp +3pp +29pp +15pp +7pp

2 in 5 (37%) Customers who took the We Hear You

survey between 28th July & 16th August were

first time visitors to the sector since re-

opening

Consumers continue to enter the market for thefirst time

We Hear You

[11]

Over a quarter of the total GB population told us they had already used the Eat Out to Help Out scheme by the 11th of August

Sample size: 640

27%Of the GB population had used the Eat Out To Help Out Scheme

within the first five days of it being available

(up to Tuesday 11th August)



Sample size: 742

39%Of consumers who took advantage of the scheme were

first-time visitors to the on premise since it re-opened

The Eat Out To Help Out scheme has also been successful in tempting consumers who had previously not visited the market back out

While 26% of all consumers who are yet

to eat or drink out said they would be likely to

make use of the scheme before it ends



[14]

Daily EPoS food sales data for Monday the 10th, Tuesday 11th and Wednesday 13th of August 2020Vs equivalent 2019 day (Mon 12th , Tuesday 13th, Wednesday 14th August 2019)

CGA Trading Index Flash Report 10th, 11th and 12th August 2020 [14]

CGA’s Trading Index Flash Reports

With food sales in particular benefitting from the Eat Out to Help Out scheme

Mon 10th Aug

78% YOY% change in food

sales

Tues 11th Aug


sales

Weds 13th Aug


sales

However, EOTHO has also had a positive impact on all drinks sectors, with soft drinks seeing the biggest benefit

CGA’s Drinks Recovery Tracker

-30%-22%

-4%

26%

-25%-18%

-11%

12%

-40%

-20%

-7%

66%

-31%-26%

-14%

6%

-26% -23%

-5% -3%

-40%

-31%

27%

92%

w/c 20th July w/c 27th July w/c 3rd August w/c 10th August

Mon/Tue/Wed Sales Performance Pre & Post Introduction of EOTHO (Value RoS vs. LY)

Total Drinks Beer Cider Spirits Wine Soft Drinks

CGA Drinks Recovery Tracker data [15]

Introduction of EOTHO Scheme

[16]

How likely are you to visit a pub, bar, restaurant or other similar venue at the weekend if you already went out at the

start of the week using the “Eat Out to Help Out” scheme?

20%More likely than usual

55%As likely than usual

Sample size: 742 CGA Pulse Survey 14.08.20 [16]


For many, the scheme isn’t cannibalising weekend visits to the trade, with 3 in 4 consumers just as likely, or more likely, to make weekend trips

25%Less likely than usual

Along with driving footfall, the scheme is also building confidence levels amongst those first-time visitors



60%Of consumers who ate out for the first time since

restrictions were lifted, using the EOTHO scheme,

said the experience made them feel more confident

about going out

39%Same level of confidence

2% Less confident

Encouraging many customers to visit new restaurants they wouldn’t usually choose

We Hear You

70%Of consumers visiting venues Mon – Weds in

August, said they visited because of the Eat

Out to Help Out scheme 84%Of consumers said the Eat Out to Help Out

scheme would encourage them to visit a

new restaurant

[18]

Nervousness ahead of visit is declining, with more customers now relaxed than uneasy before eating and drinking out

How nervous did you feel before your visit today?

5%

14%

32%

17%

32%

1% 9%

26%

18%

46%

2% 8%

20% 21%

48%

Very nervous Slightly nervous Neither nervous nor relaxed Slightly relaxed Very relaxed

First two weeks' visits Second two weeks' visits Third two weeks

We Hear You

[19]

Perhaps as a result of a more confident consumer, we are starting to see more customers visit venues that are new to them

We Hear You

Proportion of visitors visiting the venue “for the first time”

15%Weeks 1 and 2

26%Weeks 3 and 4

52%Weeks 5 and 6

[20]

The majority of consumers would revisit based on their experiences, emphasising the fact that precautions aren’t a deterrent

We Hear You

82%Of visitors agree their overall experience

reassured them enough to venues again

[21]

But consumer confidence generally remains fragile, for both those who have visited the market and those who are yet to do so

Sample size: GB: 742, Been out: 405, Not been out: 337 CGA Pulse Survey 14.08.20 [22]


69%80% 81%

67%75%

68%

“I am worried about by local area going back into lockdown”

“I am worried about a second peak in COVID-19 infections”

“I am concerned about the impact of COVID-19 on the health of

myself and my family”

Those who haven’t

been out

Those who have been

out

% of consumers who agree or strongly agree

BA L A N C I N G S A F E T Y &

E X P E R I E N C E

[23]

The top three drivers to a venue have remained constant over the past six weeks, and with hygiene featuring as the most important, venues can’t become complacent


Current

rank

position

Top considerations when choosing

which venue to visit post-lockdown%

Rank position in

Pulse 2

Rank position in

Pulse 1

1st Hygiene/ cleanliness levels 41% 1st 1st

2nd The quality of food available 38% 2nd 2nd

3rd How convenient it is to visit 34% 3rd 3rd



Consumer satisfaction with cleanliness and hygiene procedures remains high, with staff perceived to be complying to hygiene protocol

We Hear You

97%Of consumers were satisfied with the

level of hygiene/ cleanliness of the venue

83% were highly satisfied90%

Of consumers were satisfied with how well

the team followed hygiene practices

69% were highly satisfied[25]

However, as the weeks go by consumer satisfaction with measures is on a slight decline, although still generally positive, outlets need to avoid getting complacent in safety measures

Thinking about your experience today, how satisfied were you with our COVID safety measures?

3% 3%15%

79%

5% 6%

24%

65%

8% 8%

26%

58%

Dissatisfied Neither Satisfied Highly satisfied

First two weeks' visits Second two weeks' visits Third two weeks

We Hear You

[26]

Sample size: 738

3 in 4Consumers want to feel safe in a hospitality

venue, no matter what COVID-19 procedures must

be put in place to achieve this

The majority of consumers prioritise safety in hospitality venues over a “normal” experience

1 in 4want to have a normal hospitality experience

without it being ruined by COVID-19 procedures



Overall experiences are being compromised by safety measures, but the necessity of COVID precautions is recognised and accepted

Do you feel that your overall experience was compromised by accommodating COVID precautionary measures?

We Hear You

60% 34% 6%

No Yes, but it’s necessaryYes, I’d prefer fewer

measures

[28]

While top drivers have remained constant since re-opening, consumers are now beginning to re-prioritise atmosphere, while trust and previous visits have dropped


Current rank

position

Top 8 considerations when choosing which

venue to visit post-lockdown%

Rank position in

Pulse 2

Rank position in

Pulse 1

1st Hygiene/ cleanliness levels 41% 1st 1st

2nd The quality of food available 38% 2nd 2nd

3rd How convenient it is to visit 34% 3rd 3rd

4th Price 32% 5th 9th

5th Value for money 31% 6th 5th

6th My trust in the venue 29% 4th 4th

7th The atmosphere/ experience provided 23% 11th 10th

8thWhether it's a place I visited regularly before

COVID-1923% 7th 6th



Sample size: 5+ times: 90, Average: 355

30% Of consumers who have been out 5 or more

times since the re-opening, said they now consider

atmosphere when choosing where to visit

And as visits become more frequent, those who have visited the market multiple times are now far more likely to prioritise atmosphere when deciding where to go



Vs only 14%Of those who have been out once since the re-

opening,

[31]

Thinking generally about your visit(s) to pubs, bars, or restaurants since restrictions were lifted, how did you find

your trip(s)?

42%Better than expected

51%As expected


7%Worse than expected

Consistently consumer expectations are being met or exceeded when visiting the trade


However, it is difficult to balance experiential elements of visits, given the need for safety and atmosphere is suffering as a result



How have the following compared to previous experiences when eating and drinking out before lockdown?

Better than

before

The same as

before

Worse than

before

18%

20%

29%

56%

62%

57%

26%

18%

14%

Atmosphere in venue

Overall experience

Interaction with staff

Overall NPS is dropping week on week – returning visitors are perhaps looking for more than just safety

Based on this experience, how likely are you to recommend {venue} to a friend or relative?

82% 81%76%

73%66%

63%

4% 4%8% 10%

15% 17%

78% 77%68%

63%51%

46%

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Promoters Detractors NPS

We Hear You

[33]

T H E N E X T P H A S E O F

R E C OV E RY

[34]

Consumers’ eating and drinking out habits remained flat over the last few years, but dipped for the first time since 2017 in Feb 2020

CGA BrandTrack [35]


33%29%

32%30%

32% 32% 32%30%

46%

39%

47% 47% 47% 48%50%

46%

Jul-16 Oct-16 Feb-17 Apr-17 Jul-17 Oct-17 Feb-18 Apr-18 Jul-18 Oct-18 Feb-19 Apr-19 Jul-19 Oct-19 Feb-20

% of consumers who eat or drink out weekly

Drink Eat

Visits have a long way to go to reach pre-lockdown levels with an average of only 3 trips having been made by those who have been out since trade opening

Sample size: 640

3.2Average number of times consumers (who have been out since

the re-opening) have made a visit to the out-of-home market

since the 4th July



Almost 1 in 4 frequent visitors to the market have experienced employment hardship as a result of COVID-19, which will no doubt impact disposable income



23%of consumers who previously ate out at least weekly

are either furloughed, on reduced pay/hours,

or have been made redundant

The nature of working environment has taken a shift with many now having to work from home who didn’t used to, many of whom were frequent users of the market

Sample size: Working from home: 230

58%Of workers are working from home

at least some of the time


Of whom

56%never used to work from home

prior to COVID-19


For workers who are now working from home, a significant amount of visits per week are being lost – especially in city and town centres


How often did you typically eat or drink out near where you worked before the outbreak of COVID-19?

80% 82% 62%

Of those who work in a city centre,

said they used to eat/drink out near

where they worked at least once a

week

54% 3+ times a week

Of those who work in a town centre

60% 3+ times a week

Of those who work in

suburban/rural location

45% 3+ times a week

CONSUMERS NOW WORKING FROM HOME

CGA Pulse Survey 14.08.20 [39]Sample size: Working from home: 230,

However, this could encourage many at-home workers to visit food and drink venues local to where they live more frequently than prior to COVID-19, heightened amongst city centre dwellers



1 in 3Of those now working from home said they are visiting food

and drink venues local to where they live more

frequently than they did pre-lockdown

45%Of those working from home who live in

city centre locations

Sample size: Working from home: 230, Never used to: 130

Sample size: City centre: 90, Town centre: 82, Suburban: 175

Understanding the varying needs of consumers residing in the local vicinity will be integral to driving footfall and spend per visit



Top 5 considerations when choosing where to visit since market re-openingSplit by location of residence, index vs average GB

Price +2pp

Hygiene/ cleanliness

levels-12pp

The quality of food

available-9pp

The atmosphere/

experience provided+4pp

Value for money -2pp

How convenient it is

to visit+18pp


levels+10pp

The quality of food

available+10pp

My trust in the venue +8pp

Value for money +3pp


levels+9pp

The quality of food

available+8pp

How convenient it is to

visit +8pp

My trust in the venue +5pp

Value for money +4pp

City /town centre

consumers

Rural

consumers

Suburban

consumers

CONSUMER

MARKETSALES

Supporting your market recovery with faster delivery of data & insights

Benchmark the recovery of

your sales against the market

✓ Identify sales opportunities

✓ Mitigate competitive threats

✓ Plan and forecast

Why CGA?

CGA is the definitive source for on trade sales

measurement. It is the only provider of full-

market model, holding volume sales data for

over 70,000 outlets in GB.

A range of tracking services

✓ Drinks recovery tracker provides fast view of

category & supplier level sales performance

✓ For Operators – daily level sales

benchmarking by SKU through Trading

Index

Understand how YOUR

consumers’ needs have

changed

✓ Encourage footfall & spend

✓ Drive confidence

✓ Tailor your offer to post-COVID

consumer needs

Why CGA?

✓ 2 special surveys conducted in June &

August

✓ 5000 Nationally representative consumers

surveyed in each wave

✓ Powered by BrandTrack

Analyse & Target:

✓ Analyse responses by 80 retail

facias, plus drinks category &

brand consumers

✓ June survey measures intentions &

sentiment as market reopens

✓ August survey will track behaviours

in first 8 weeks of reopening

Track reopening of outlets &

speed of recovery

✓ Operators: Identify where & how to reopen

✓ Suppliers: Structure your sales teams & plan

sales visits as market reopens

Profile outlets & local areas

by a variety of attributes

✓ Outlet type & Quality

✓ Volume band

✓ Local consumer demographics

✓ Footfall tracking with Wireless Social

✓ Available for multiple territories globally

Why CGA?

Outlet Index is the most comprehensive database

of licensed outlets, updated daily through

partnerships & digital data (with even more

accurate outlet attributes & trading updates)

To find out how you can benchmark your sales performance, track consumer sentiment and understand market trends – visit our COVID-19 recovery page

Intro slides from Emily

intro slides from emily new wave of...the gb on trade is at a point where over half of its customers...

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