intro to branding & marketing
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Intro to branding & marketing. What is a brand?. Name given to a product of service from a specific source; a brand name More to products & services than their names What your customer thinks and feels when he or she hears your brand name. - PowerPoint PPT PresentationTRANSCRIPT
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INTRO TO
BRANDING &
MARKETING
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WHAT IS A BRAND?• Name given to a product of service from a specific
source; a brand name
• More to products & services than their names
• What your customer thinks and feels when he or she hears your brand name
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Your brand name exists objectively; people can see it.
It’s fixed.
But your brand exists only in someone’s mind.
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WHAT IS MARKETING?• Actively promoting a product or service
• “Buy our product because it is better than theirs”
• Branding should underlie any marketing effort
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The brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I
exist. If you agree, if you like me, you can buy me, support me, and
recommend me to your friends.
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Marketing unearths and activates buyers.
Branding makes loyal customers, advocates, even evangelists out of
those who buy.
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So???
I’m a teacher…
How does this relate to me?
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BRAND AMBASSADORS• You exhibit and personify our core values
• You are on the front lines and are the reason why we are here!
• You are leaders
• You have the ability to build relationships
• You help tell our story
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WORD OF MOUTH MARKETINGWhen our customers are happy, they tell a friend!
http://youtu.be/mcskckuosxQ
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BRANDING AND SOCIAL MEDIA
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THE GOOD, THE BAD & THE UGLYSocial Media can be a double-edged sword
We love positive, thoughtful contributions to the Trinity Facebook page, twitter account and blogs!
Please be mindful of content posted on your own Facebook, Twitter and Instagram accounts – parents will search for your page
Do not accept friend requests from students and from parents only if you are already friends
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WE NEED YOUR HELP!
Trinity Episcopal SchoolWhere the story is yours.