intro to igiving
TRANSCRIPT
lets talk about some situa-ons…
• An NGO in a small Indian slum educa-ng children • To expand needs funding BUT only is well known locally
• Сorporate/ Jackie Chan want to invest in educa-on NGOs • BUT do not have the -me or exper-se to raise funds
• Siberian -ger facing ex-nc-on • WWF is driving this cause BUT needs funding + awareness
• Chang, a Singaporean animal ac-vist is looking to support cause • Has ability to raise awareness BUT not sure how to connect with organiza-ons
OR
Disclaimer: All logos are used only as examples
even
ts
auc-ons contests
campaigns
iGiving
how can we change that?
iGiving
An online pla*orm u Runs campaigns to raise funds, spread
awareness about causes.
u Works through auc-ons, loSeries, compe--ons and events to raise funds.
Connects u social enterprises to corpora-ons and
people globally u corpora-ons to social enterprises and
people globally.
User-‐friendly
u To create campaigns and use social media tools
u To access and spread the word
Helps u Social enterprises beSer posi-on
marke-ng strategies
u Youth enhance communica-on skill-‐sets.
iGiving so far
ü Registered in Singapore as Pte Ltd ( Reg no: 201231054H ) ü Registered in Australia ü Will possibly get talent support from Media Development Authority of Singapore
ü Incubated by MDA endorsed incubator, Ruvento Ventures Pte Ltd ü LBS, IIT , INSEAD, Imperial College Graduates
iGiving screen
iGiving screen
Partner social enterprises COMMITTED
• WTO • Protsahan • Milaap • Colors • Yuva Parivarthan • Boond • Gramshree • TTSH
IN THE LOOP • UN Women
• The Pixel Project
• WWF
• Aidha
• Goonj
Educa-onal NGO runs auc-ons to sell children’s pain-ngs. Jackie Chan simply loves the crea-vity and donates
WWF connects with Chang who sells Siberian souvenirs Chang raises USD 1000 for saving the -gers!
Aidha connects with Facebook Co-‐Founder Eduardo Saverin to conduct a panel discussion event. Raises money through -cket sales at event.
Blue water reef ac-vists connect with the famous Singaporean painter Mr Chang Huan. For the highest three bidders, HTC gives away its new phone!
how do we connect?
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
1. Charity creates cause
2. iGiving distributes cause to fundraisers community 3. Fundraisers create campaigns (auc-ons, loSeries, etc) 4. Charity approves selected campaigns
5. Fundraiser is using iGiving tools to reach donors 6. Donors donate money using iGiving online payment facility 7. Fundraiser sends a lot (gih) to the winner 8. iGiving transfers money to the charity
fundraising steps
value proposi-on
spread awareness globally, virally, socially-‐aware via passionate
fundraiser
compe--ons run alongside corpora-ons, forming partnerships
leverage social media plajorms and instruments
Reach out to middle class would-‐be donators
online
Social Enterprise
value proposi-on
partnerships with celebri-es and social
enterprises
ci-zenship social responsibility
branding through social media campaigns
enhance employee morale through par-cipa-on
corpora-on
value proposi-on
sense of ownership of campaign
connects with chari-es that relate to your
passion
user-‐friendly interface picks up marke-ng and communica-on skill-‐sets
involve celebrity or corporate to you
campaign!
fundraiser
Thank You!