intro to pinterest for car dealers
DESCRIPTION
Christine Rochelle, VP Operations of PCG Digital Marketing, explains the basics of Pinterest for car dealers and how to use it in your digital marketing mix.TRANSCRIPT
Goals
• What exactly is Pinterest?
• Pinterest for Business
• Pinning Do's and Don'ts
• How Pinterest = Traffic
What is Pinterest?
= A virtual pinboard
= 11.1 million visitors strong
= 60% female users
= Drives the most website referral traffic
Pinterest Vocabulary
Pin – image or video you like on the Internet, or want to upload directly to Pinterest
Board – categorized virtual bulletin boards that display pins
Re-pin – adding another user's pin on your board
Like & Comment – other ways to engage with pins without adding to boards
Pinterest is not about what you do at your business, but why
you do it.
Set up your profile:
1. Pick your business name2. Add your website and social accounts3. Include a short description
Create your boards:
1. Describe your office culture in 6 words = 6 boards
2. Include descriptions for each board
3. Add the “pin it” button in your browser's toolbar and pin photos from your website
4. Check your existing footprint: http://pinterest.com/source/yourwebsite.com/
Pinterest Images 101:
1. Eye-catching, beautiful images
2. Broad interest
3. Tutorials & How To's
Pin captions:
1. Add a dollar sign ($25) for price overlay
2. Put the image into context
3. Add keywords to get found
Find followers:
Do a search for your townNJ, New Jersey, Eatontown, Eatontown NJ, Jersey Shore, Jersey
Click on “People”
Follow all boards
Follow others and engage with their pins.
Don't be self-promotional. Pinterest is for fun and inspiration.
Be careful of copyright laws.
Track results!
Google Analytics will show referral traffic.
Drill down to see most popular pins.
Compare engagement with similar users.
Track popular pins and interest.
Final Thoughts
Pin compelling content from your website, but pin wisely.
Follow proper Pinterest etiquette.
Engage with users with re-pins, likes, and comments.
Track your results.
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