Last lesson

• What are the 3 stages of coursework in A2

• What 3 topics can you choose from for your investigation?

• Word count?

• What is a niche audience?

• What is a mainstream audience?

Last lesson Re-Cap

• Log into/make your blogs• As your first post;• Define niche and mainstream audience• Attach 3 images of texts which categories

into each• Extension – Describe your favorite television

program and justify your gratifications.• Make a new page and post your

investigation question

RepresentatiRepresentationon

Stereotypical Constructed Bias

• To demonstrate an ability to analyse media texts and spot stereotypical representations of C.R.A.S.H.I.E

• To understand the effects false representations can have upon an audience.

What is Representation?

-Representation is the construction of ideas surrounding reality.

-The problem with representation is it is just that ,a re-presentation of someone else's view of reality not reality itself. At times an audience may misinterpret this.

-In some examples, representation can also be our desires of reality, but is very far away from actually representing reality

-Some texts may contain obviously unrealistic representations of reality, but over saturation of any common representation could effect and influence a passive audience.-It could also be argued the representations media texts contain are commonly stereotypes. -For example stereotypes of cultural identities, race, gender and classSome texts include stereotypical representations of certain types of people deliberately, why?

What is a stereotype?A widely held but fixed and oversimplified image or idea of a particular type of person. A stereotype is a prejudice someone has and applied to a particular person based on an assumption. A stereotype is a pre-conceived notion of a certain group of people. To stereotype is to judge someone's character on some sort of superficial appearance.

-A stereotype of the woman would be – the carer-A stereotype of a woman with blonde hair?-A stereotype of males?-A stereotype of Americans?-A stereotype of the Irish?-A stereotype of people who belong to the Jewish religion?-A stereotype of people who belong to the Muslim religion?

Why is this an example of constructed representation?

What are the issues of representing people in this constructed method in print media?

The representation of females in vogue

Student research

Out of the138 woman who appeared in vogue, how many were estimated to be over a size 4-8?

1!

What are the negative effects?

Can stereotypical representation be spotted even within a film trailer?On your blogs post 2 film trailers with stereotypical representation of CRASHIE

The hypodermic needle this theory was the first attempt to explain how mass audiences might react to mass media.

The Payne Fund studies of the 1930s, which focused on the impact of motion pictures on children, and Hitler's manipulation of the mass media during WWII to unify the German public behind the Nazi party.