1. Social Media MarketingOverview for PPBAApril 16, 2010
Gary Levine
WSI Internet Marketing Consultantwww.WSIWebMark.com

2. Social Media for Business?
Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.
eMarketer, February 10, 2010
3. What Drives the Phenomenon?
Interruption Marketing
Cold calls
Radio commercials
TV commercials
Direct Mail
Inbound Marketing
Searches
User generated content
Free, online presence
B 2 person interaction
VS.
4. How big is it?
5. Can You Do It All?
Dont back into it
Build a strategy you can stick to
Then stick to it
Lets talk more about the biggies:
Facebook
Twitter
LinkedIn
6. Facebook Basics
What
Personal Profile
Fan Page
Groups
Advertising
Why
Connect personally
Non-intrusive keep in touch capability
Connect with like-minded/interested people
Brand recognition in target demographics
7. Facebook what to do?
Create Engaging Profile and Page
2) Leverage the Viral Nature of Facebook

3) Draw on Your Existing Network

4) Make Your Page Publicly Searchable

5) Use Facebook Ads for an Extra Push
8. What the heck is Twitter?
What is Twitter?
Online portal based on continual updates of personal or business activity.
Primary service is to communicate and stay connected through quick, frequent answers to one simple question: What are you doing?
What do Businesses use it for?
Customer service
Public relations and news
Advertising of new products
Thought leadership and knowledge sharing
Research and development
9. Get Your Twitter Account
Complete Your Company Bio
Customize Your Twitter Background
Adjust the Design Settingsto Incorporate Your Corporate Colours
Post Some Good Tweets Before You Start Following Others
Conduct a Search and Find Others to Follow
Add Your Twitter Information to Your Marketing Materials
Start Conversations
How would you start Tweeting?
10. Tip: Try TweetDeck
11. LinkedIn
LinkedIn will build credibility (be on the first page for your own name) and get testimonials
Lead Generation look for targets based on searches, then use your network to get to them
Communications & Community stay in touch with your target audiences and associates
12. Check the Demographics
13. Top LinkedIn To-Dos

Build Your Profile

14. Update Status and Profile Often 15. Join TopLinked.com 16. Questions, Answers & Polls 17. Create and Join Groups 18. Add Contacts 19. Use LinkedIn Widgets (applications)