INTRO TO TWITTER

Fission Strategy

This is me. Roz Lemieux.I am a partner at Fission Strategy.

You can learn more about us at:www.FissionStrategy.com

What We’ll Cover Today What is Twitter, really?

Who uses Twitter?

What is it good for?

How do I get started Tweeting?

What else can I do with Twitter?

Whatever it is, there’s someone you want to hear from or speak to on Twitter…

What do you do?

Journalists

Congress

Moms

Industry Leaders

Entertainers

Entertainers

Advocates

Your Neighbors

Twitter experienced 1,382% year-

over-year growth in February 2009,

with the number of total unique

visitors increasing from 475,000 in

February 2008 to 7 million last

month, according to Nielsen Online.

Me

Me

Me

What is it good for?

Personal Life Saving time

Getting the scoop

Being a better friend

People are listening…

Work Life Expanding your network

Organizing events

Tapping collective wisdom

How do I get started Tweeting?

1. Sign up for an account.

2. Follow your friends.

3. Download the AppsTw

itte

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m/D

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3. Download the Apps

3. Download the Apps

Get local information. See what others are Twittering about at the airport, at the ball game, in your neighborhood.

4. Tweet, thank, respond, re-Tweet

To start, post an update once a week…

4. Tweet, thank, respond, re-Tweet

If you’re not sure what to say, re-Tweet something interesting…

4. Tweet, thank, respond, re-Tweet

When people respond or follow you, thank them.

4. Tweet, thank, respond, re-Tweet

When people respond or follow you, thank them.

4. Tweet, thank, respond, re-Tweet

When people respond or follow you, thank them.

5. Automate

And…

What else can I do with Twitter?

Search Others’ Tweets

Search Others’ Tweets

Track Your Reach

Leverage Trends

Follow me.

@rozlemieux

See you on Twitter.