intro to growing your brand with facebook and twitter
DESCRIPTION
Why should your business use Facebook and Twitter? And how the heck do you do it? An intro to growing both your personal brand and your business' brand with Facebook and Twitter.TRANSCRIPT
Intro to Growing Your Brand with Facebook and
TwitterTracy Gold
Social Media Consultanttracycgold.com
@tracycgold
Define Broad Goals
Your Missio
n
Engage
Recruit
Reach
Share
Educate
Network
Know Your Audience
Establish Your Voice
Know the Technology
Person?• Use as an individual, not as a company
Do: • Set your comfort levels: who will you connect
with?• Tag friends before and after meetings and events• Promote events
Don’t:• Post anything you wouldn’t want your boss, mom,
or kid to see
Page?• Use for your business
Do:• Use your logo as your profile picture (150 x 150
px)• Use a cool image for your cover, and change it up
(851 by 315 px)
Do: • Engage with
customers • Connect with other
pages and other businesses
Do:• Highlight important news
Don’t:• Sell
Go to localist.com to find out how you can buy!
Group?• Use for associations and interest groups
Do:• Take advantage of various notification levels• Bring in the clan for discussion
Don’t:• Shamelessly self promote
My business is simply the best. Call me at 867-5309 today for a quote.
What is a tweet?• 140 characters of text that’s sent from a Twitter
account:
• This content is public
What is a retweet?• Another person’s tweet, resent by a new person,
with attribution• To retweet someone, click the retweet button or
type RT @twittername• This content is public
What is a mention? • A tweet including another Twitter handle
• Most twitter users pay special attention to mentions
• If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams
What is a message?• What Anthony Weiner
messed up• Sent directly to
another Twitter user• This content is private• To send a DM, users
must both be following each other
• Type DM @twitter_user or go to “Direct Messages”
What is a hashtag?• Any term preceded by the # sign • Click to see all tweets about that term• Hashtags make it easier to have a group conversation
on Twitter • Hashtags help you find people who share your interests• Sometimes, they’re just for fun
Do:• Tweet:
o Thoughtso Quoteso Adviceo Notes to contactso Links to articleso Links to pictures
Do:• Use Twitter at
professional and networking events
Don’t:• Tweet:
o What you had for breakfast
o Personal dramao Anything personal on
the company profileo Your social security
number
Don’t:• Promote an account without a plan to maintain it
Don’t:• Click on sketchy links
Remember Your Goals
Your Missio
n
Engage
Recruit
Reach
Share
Educate
Network
Questions• Download slides:
o http://bit.ly/CCCslides
• Get in touch:o @tracycgoldo Tracycgold.com
Image Credits• http://www.flickr.com/photos/kommerij/34397779
14/sizes/m/in/photostream/
• http://www.flickr.com/photos/mhl20/3449326505/sizes/z/in/photostream/
• http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
• http://www.mediabistro.com/alltwitter/files/2012/02/twitter-2012-statistics.jpg