introduce to internet1
TRANSCRIPT
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Chapter III
Introduction to Internet
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SLIDE PRESENT
CHAPTER I : USING OF COMPUTER TECHNOLOGY
CHAPTER II : INTRODUCE TO SOFTWARE
CHAPTER III : INTRODUCE TO INTERNET
CHAPTER IV: BUSINESS COMPUTING
CHAPTER V : INTRODUCE TO e-GOV, etc
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Contents
Introduction to Intenet
Internet History
Internet Evolution
Internet Pioneer
Internet Growth
Lecture‟s Material
The Future of Internet
Internet Application
Internet Trends
Internet & Cloud Computing
Internet User
Contents 1 Contents 2
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Do You Ever Heard This ?
• VICTORIAN INTERNET – What Was the “Victorian Internet”
• The Telegraph
• Invented in the 1840s.
• Signals sent over wires that were
established over vast distances
• Used extensively by the U.S.
Government during the American
Civil War, 1861 - 1865
• Morse Code was dots and dashes,
or short signals and long signals
• The electronic signal standard of +/-
15 v. is still used in network
interface cards today.
Intr
od
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What Is Internet?
• Internet can be defined as: – A network of networks, joining many government,
university and private computers together and providing
an infrastructure for the use of E-mail, bulletin boards, file
archives, hypertext documents, databases and other
computational resources
– The vast collection of computer networks which form and
act as a single huge network for transport of data and
messages across distances which can be anywhere from
the same office to anywhere in the world.
– The largest network of networks in the world.
– Uses TCP/IP protocols and packet switching .
– Runs on any communications substrate.
Intr
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What Can I Do On The
Internet ?
• Get Information
• Send and receive email and chat
• Join discussion groups and message
boards
• Get or exchange software and files
• Explore the World Wide Web
• Publish your own material on the web Intr
od
ucti
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What Can I Do On The
Internet ?
Intr
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Who Owns The Internet?
• No organization, corporation, or
government owns or runs the Internet.
• Organizations work together to oversee
and standardize what happens on the
internet
• The equipment, the computers, cables,
routers, and so on, are owned by
government and private organizations.
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Does The Internet Create
Immediately?
• Other inventions in our history had to
happen in order for the Internet to be
created. – Telegraph
– Radio
– Telephone
– Television Intr
od
ucti
on
No !!!
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History of the Internet
• Brief History of the Internet – 1968 - DARPA (Defense Advanced Research Projects
Agency) contracts with BBN (Bolt, Beranek & Newman)
to create ARPAnet
– 1970 - First five nodes: UCLA, Stanford, UC Santa
Barbara, U of Utah, and BBN
– 1974 - TCP specification by Vint Cerf
– 1984 – On January 1, the Internet with its 1000 hosts
converts en masse to using TCP/IP for its messaging
Inte
rnet
His
tory
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A Brief History of the Internet:
The Precursors I
“Computers,” so to speak, have been around for thousands of years. So have networks (social networks, that is). It‟s only recently that they have come together so forcefully, altering social life as we knew it basically overnight.
From the earliest abacus to the jacquard loom that led to punch card technology, computers that became permanently networked emerged in the 1960s. (click here for interactive abacus)
Inte
rnet
His
tory
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A Brief History of the Internet:
The Precursors II Computers were an integral part of World War II. Their
adoption as military technology created the first steps into computer networking, creating the first pattern of the Internet in the late 1960s.
Technology development and the dependence on computers in both academic and business institutions in the 1980s increased public awareness and access to computers generally
1991, when Tim Berners-Lee introduced HTML, the World Wide Web (WWW), and Mosaic (which became Netscape Navigator).
Inte
rnet
His
tory
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1958: ARPA, the Advanced Research Projects
Agency, is created by the U.S. Defense
Department in response to the 1957 Sputnik
launch.
1962: IPTO, the Information processing Techniques
Office, a branch of ARPA, creates the
ARPANET under the leadership of Joseph
Licklider (MIT), a minor program designed to
stimulate research in interactive computing.
A Brief History of the
Internet: The Timeline
Inte
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His
tory
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1969: The ARPANET utilizes “packet switching” technology developed in part by Paul Baran of the RAND Corporation. The first 5 nodes in the network link UCLA, UCSB, Stanford, and Univ. of Utah and BBN
1972-4: The network expands to 15 nodes, and standardization of communication protocols ensues – TCP, or “transmission control protocol”, is developed and by 1978 the IP (inter-networking protocol) is added by Vint Cerf of Stanford, creating the network standard used today, TCP/IP. In 1974, the UNIX operating system is released by Bell labs, and set widely at universities. This begins the open source movement”.
A Brief History of the
Internet
Inte
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His
tory
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1977-78: U. Chicago students Christensen and Suess create
MODEM software, and in 1978 they create the Computer Bulletin Board System (BBS), modeled after office bulletin boards used for public messaging.
1981-83: From the first BBS idea sprouted the USENET, a message system for the ARPA network, IBMs version, BITNET, used widely on college campuses and a private BBS, FIDONET (Tom Jennings), still widely used today (with 3 million subscribers).
A Brief History of the
Internet
Inte
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His
tory
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1983-88: MILNET, the military branch of the
internet, splits off from ARPA-INTERNET for
security purposes. In 1984, the National
Science Foundation starts NSFNET, and by
1990 it replaces the obsolete ARPANET
using the same “backbone” infrastructure.
1990: The Internet goes private, with a number of
Internet Service Providers (ISPs) being
created by business enterprises, most
notably AOL (America Online).
A Brief History of the
Internet
Inte
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His
tory
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1991: Working at CERN, a high-energy physics lab in Switzerland, Tim Berners-Lee creates the World Wide Web, which utilizes - Hypertext Markup Language (html), - Hypertext Transport Protocol (http), and - URLs (Uniform Resource Locators).
1993- : MOSAIC, the first “web browser”, is created at the Univ. of Illinois, which later becomes Netscape Navigator. Microsoft enters the market late in 1995 with their Internet Explorer browser.
A Brief History of the
Internet
Inte
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His
tory
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Evolution of the Internet In
tern
et
Evo
luti
on
1945 1995
Memex
Conceived
1945
WWW
Created
1989
Mosaic
Created
1993
A
Mathematical
Theory of
Communication
1948
Packet
Switching
Invented
1964
Silicon
Chip
1958
First Vast
Computer
Network
Envisioned
1962
ARPANET
1969
TCP/IP
Created
1972
Internet
Named
and
Goes
TCP/IP
1984
Hypertext
Invented
1965
Age of
eCommerce
Begins
1995
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Evolution of the Internet In
tern
et
Evo
luti
on
1995 2010
Internet
Marketing
Began to Rise
1995
Facebook,
Flicker
Created
2004
Created
2006
Google Beta
Launched
1998 Browser Wars
Netscape vs IE;
Flash Was
Introduced
1996
Internet
market
Crash
2000
Internet
Corporation
Merger,
Wikipedia
Created
2001
Napster was
Introduced;
26.4 million
users
worldwide
1999
Age of
Internet
Mobile
2009-2010 My Space,
Youtube
Created
2005
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Internet Evolution • From Simple, But Significant Ideas Bigger Ones Grow
1940s to 1969
1945 1969
We can access
information using
electronic computers
We do it reliably with “bits”,
sending and receiving data
We can do it cheaply by using
Digital circuits etched in silicon.
We can accomplish a lot by having a
vast network of computers to use for
accessing information and exchanging ideas
We will prove that packet switching
works over a WAN.
Packet switching can be used to
send digitized data though
computer networks
Hypertext can be used to allow
rapid access to text data
Inte
rnet
Evo
luti
on
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Internet Evolution • From Simple, But Significant Ideas Bigger Ones Grow
1970s to 1995
1970 1995
Ideas from
1940s to 1969
We need a protocol for Efficient
and Reliable transmission of
Packets over a WAN: TCP/IP
The ARPANET needs to convert to
a standard protocol and be renamed to
The Internet
Computers connected via the Internet can be used
more easily if hypertext links are enabled using HTML
and URLs: it‟s called World Wide Web
The World Wide Web is easier to use if we have a browser that
To browser web pages, running in a graphical user interface context.
Great efficiencies can be accomplished if we use
The Internet and the World Wide Web to conduct business.
Inte
rnet
Evo
luti
on
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Internet Evolution • From Simple, But Significant Ideas Bigger Ones Grow
1995s to 2010
1995 2010
There are Approximately
73,500 Servers; WWW is
Generally Equated
with the Internet
The First Wiki, Flash Invented,
Amazon.com is Founded
Web 2.0
Cloud Computing, Pervasive Computing,
Ubiquitous Computing
Internet Mobile
Inte
rnet
Evo
luti
on
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Internet Creation?
• The creation of the Internet solved the
following challenges: – Basically inventing digital networking as we know it
– Survivability of an infrastructure to send / receive high-
speed electronic messages
– Reliability of computer messaging
Inte
rnet
Pio
neer
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Internet Creation?
• Tribute to the Internet Pioneers – The Internet we know and love today, would not exist
without the hard work of a lot of bright people.
– The technologies and standards they created make
today‟s Internet and World Wide Web possible.
– They deserve recognition and our gratitude for changing
the world with the Internet.
– In this presentation, we will identify and pay tribute to
several of the people who made the Internet and the
World Wide Web possible
Inte
rnet
Pio
neer
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The Internet Pioneers • Vannevar Bush: Developer and Founder ARPANET
• Claude Shannon : Published a”A Mathematical Theory of Communication”
• J.C.R. Licklider: Developed the concepts that led to the idea of the Netizen.
• Paul Baran: Developed the field of packet switching networks while conducting
research at the historic RAND organization.
• Ted Nelson: Created Xanadu, was to be a world-wide electronic publishing system
• Leonard Kleinrock: Pioneers of digital network communications, and helped build
the early ARPANET.
• Lawrence Roberts: ARPANET program manager, and led the overall system design.
• Steve Crocker: Internet and computer security expert
• Jon Postel: Policeman of Internet Standards
• Vinton Cerf: Co-designer of the TCP/IP networking protocol
• Robert Khan: Co-designer of the TCP/IP networking protocol
• Christian Huitema: “Architect" in the "Windows Networking & Communications" group
• Brian Carpenter: Worked on the IPv6 Task Force
• Tim Berners-Lee: in 1989 he invented the World Wide Web
• Mark Andersen: Co Author Inventor of Mosaic- First Web Browser
Inte
rnet
Pio
neer
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What Is WWW?
• WWW stands for World Wide Web – is a system of interlinked hypertext documents accessed
via the Internet;
– With a web browser, one can view web pages that may
contain text, images, videos, and other multimedia and
navigate between them by using hyperlinks;
Inte
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Pio
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Internet Growth
• Iinternet statistics: – 1977: 111 hosts on Internet
– 1981: 213 hosts
– 1983: 562 hosts
– 1984: 1,000 hosts
– 1986: 5,000 hosts
– 1987: 10,000 hosts
– 1989: 100,000 hosts
– 1992: 1,000,000 hosts
– 2001: 150 – 175 million hosts
– 2002: over 200 million hosts
– By 2010, about 80% of the planet will be on the Internet
Inte
rnet
Gro
wth
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Internet Growth In
tern
et
Gro
wth
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Internet Growth In
tern
et
Gro
wth
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Internet Growth In
tern
et
Gro
wth
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Internet Growth In
tern
et
Gro
wth
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A Brief History of
Communication
Th
e F
utu
re o
f In
tern
et
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The Internet T
he F
utu
re o
f In
tern
et
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The World Wide Web T
he F
utu
re o
f In
tern
et
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The Internet Exploded T
he F
utu
re o
f In
tern
et
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It Exploded in All Directions T
he F
utu
re o
f In
tern
et
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….And Included Everyone T
he F
utu
re o
f In
tern
et
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The Internet is Changing T
he F
utu
re o
f In
tern
et
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The Internet is Changing How
We Live
Th
e F
utu
re o
f In
tern
et
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How Internet Change Our
Live?
• Interacting Each Other
• Communication
• Learning
• Travelling
• Business
• Government
• Entertainment, etc Th
e F
utu
re o
f In
tern
et
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How Can We Explore The
Internet?
Inte
rnet
Ap
pli
cati
on
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Search Engine In
tern
et
Ap
pli
cati
on
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Electronic Mail In
tern
et
Ap
pli
cati
on
Gmail
Yahoo!Mail
Hotmail
PlasaMail
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Social Networking In
tern
et
Ap
pli
cati
on
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Photo Sharing In
tern
et
Ap
pli
cati
on
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Video Sharing In
tern
et
Ap
pli
cati
on
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Online Chatting In
tern
et
Ap
pli
cati
on
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Document Sharing In
tern
et
Ap
pli
cati
on
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Online Storage In
tern
et
Ap
pli
cati
on
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Online Collaboration In
tern
et
Ap
pli
cati
on
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Blogging In
tern
et
Ap
pli
cati
on
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Electronic Commerce In
tern
et
Ap
pli
cati
on
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Internet Trend
• These are the list of internet trends
(Morgan Stanley Research, 2008): – Usage Patterns
– Social Networking
– Widget-ization + Component-ization
– Measurability + Transparency + Customer Satisfaction
– Video
– Monetization
– Mobile
– Emerging Markets
– Recession
Inte
rnet
Tre
nd
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Internet Trend
• These are the list of internet trends
(Morgan Stanley Research, 2010): – Mobile Internet – Unprecedented Early Stage Growth
– Innovation – Unprecedented Intensity?
– Online Advertising – May Be Entering Golden Age,
Finally
– Online Commerce – Mobile Should Be Share Gain
Accelerator
– Communications – Share Shift to Sharing
– „Cloud Computing‟ – Consumer First, Enterprise Next
– Technology – What‟s Next…
– Beyond Technology – It‟s Complicated…
Inte
rnet
Tre
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Changes in Usage Pattern In
tern
et
Tre
nd
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Changes in Usage Pattern In
tern
et
Tre
nd
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Changes in Usage Pattern In
tern
et
Tre
nd
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Changes in Usage Pattern In
tern
et
Tre
nd
• Social Networking Fast Growth – Low Penetration.
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Changes in Usage Pattern In
tern
et
Tre
nd
• Next Generation Assets – YouTube + Facebook + Skype +
PayPal
![Page 62: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/62.jpg)
Changes in Usage Pattern In
tern
et
Tre
nd
• Internet + Personal Sources = Most Importance Sources of
Information (Essence of a Social Network)
![Page 63: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/63.jpg)
Social Networking In
tern
et
Tre
nd
![Page 64: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/64.jpg)
Social Networking In
tern
et
Tre
nd
• Social Networking – Connectivity Changing…Is E-Mail
Becoming Archaic?
![Page 65: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/65.jpg)
Social Networking In
tern
et
Tre
nd
•Communications – Social Networking > Email
Usage…(Internet Trend, 2010)
![Page 66: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/66.jpg)
Inte
rnet
Tre
nd
•iGoogle + Yahoo! Mobile
Widget-ization + Component-ization
![Page 67: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/67.jpg)
Inte
rnet
Tre
nd
•The BBC! – @ www.bbc.com + Facebook + YouTube…
Widget-ization + Component-ization
![Page 68: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/68.jpg)
Widget-ization + Component-ization
Inte
rnet
Tre
nd
![Page 69: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/69.jpg)
Inte
rnet
Tre
nd
•Media Time Spent vs. Ad Spend Still Out of Whack Internet /
Mobile (upside…) vs. Newspaper / Magazine / TV (downside…)
Online Advertising
![Page 70: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/70.jpg)
Inte
rnet
Tre
nd
•Average Online CPMs = Still Well Below Other Media,
Illustrating Upside Potential
Online Advertising
![Page 71: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/71.jpg)
Inte
rnet
Tre
nd
•Average Online CPMs = Still Well Below Other Media,
Illustrating Upside Potential
Online Advertising
![Page 72: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/72.jpg)
Inte
rnet
Tre
nd
•Personalization + Targeting Improvements – Driving Material
Revenue
Measurability + Transparency +
Customer Satisfaction
![Page 73: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/73.jpg)
Inte
rnet
Tre
nd
•Yahoo! Display + Home Page Growth Accelerating Showing
Online Targeting / Personalization Improving
Measurability + Transparency +
Customer Satisfaction
![Page 74: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/74.jpg)
Inte
rnet
Tre
nd
•Google Data Center
Measurability + Transparency +
Customer Satisfaction
![Page 75: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/75.jpg)
Inte
rnet
Tre
nd
Video
![Page 76: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/76.jpg)
Inte
rnet
Tre
nd
Video
![Page 77: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/77.jpg)
Inte
rnet
Tre
nd
Video
![Page 78: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/78.jpg)
Inte
rnet
Tre
nd
Monetization
•US Internet Ad Spend = $288 Per Home vs. $818 for
Newspapers?
![Page 79: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/79.jpg)
Inte
rnet
Tre
nd
Monetization
•Ad Inventory Monetization – Upside Potential Though Lots of
„New‟ Inventory (Social Networking + Video) to Process
![Page 80: Introduce to internet1](https://reader030.vdocument.in/reader030/viewer/2022032618/55b24822bb61ebdd5f8b46e8/html5/thumbnails/80.jpg)
Inte
rnet
Tre
nd
•Average Online CPMs = Still Well Below Other Media,
Illustrating Upside Potential
Monetization