How to experiment with IoT without killing your Cross Channel Strategy

We’ll be with you at the top of the hour. Get in touch via @oneHippo

Introducing Hippo CMS 10.2

Today’s presenter:

Dr. ir. Mark PeerdemanDirector of Product Management at Hippo@M43K

Hippo in Brief

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Personalized Experiences Across all ChannelsHeadquarters in Amsterdam, Boston and Oldenburg Germany

“Our mission is to provide organizations and their clients with the best digital experience to collaborate

and to do business. We value an open environment that encourages

growth and innovation for our customers, employees and partners alike.”

Hippo mission statement

Digital customer experience

“We are not selling in the marketing solution space only, but integrate with all relevant enterprise systems that provide digital touch points, everywhere in the customer journey.”

Trends

“The trends in technology, business models and customer behaviour mandate that all enterprises must undertake a business technology agenda that applies technology to win, serve and retain customers.

Enterprises must become technology obsessed to effectively interact with the digital consumer.” - Forrester

Digital transformation

“Corporate leaders must rethink digital strategies to move beyond e-commerce and marketing.

When used properly, digital tools can help restore that intimacy – that personalized service – between an enterprise and the customer that, in many cases, has been lost.

They must understand that the customer has turned to Digital and expects a digital customer experience..”

Foundation and Edge

“Our product will provide robust and risk free foundation technology as well as new and visionary leading

edge capabilities.” -- Arje Cahn

Cloud first

“Software vendors will refactor their ancient architectures or be left behind [...]

Hippo, Magnolia, and Acquia are doing this already in web content management, and we’d be shocked if

Adobe, IBM, and Automattic aren’t also.”

Forrester - "Make The Cloud A Foundation Of Your Digital Experience ..." 2015

Interoperability and best-of-breed are key

“WCM isn’t a suite story, it’s an integration story”Forrester - Stephen Powers and David Aponovich

Mobile, Cross channel and IoT

Content performance

Consumerization

Agility and collaboration

Our users

“Hippo will support all users that are involved in creating, managing,

measuring and improving the customer experience across all channels and

digital touch points.”

What’s New in Hippo CMS 10.2

Headless vs. Holistic

The Headless Hazard

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Hippo’s Hybrid Content Platform

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Further Cross-Channel Harmonization

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Opening up the Internet of Things

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From Insight to Experience

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Hippo CMS 10.2

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Hippo CMS 10.2

Major Approximately every year

New functionalityBackwards incompatible

Upgrade effort

Minor release Two times a year New functionalityBackwards compatible

Effortless upgrade

Micro release As needed Bug fix Effortless patch

Hippo CMS 10.2

Hippo CMS 10.2

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Versions at a Glance: Business & Marketing 7.8 7.9 10 10.2

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Versions at a Glance: Developers & Administrators 7.8 7.9 10 10.2

Questions

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Find out more about Hippo CMS 10