introducing new visual identity standards: refreshed, re-energized visual identity advisory group...
TRANSCRIPT
IntroducingNew Visual Identity
Standards:Refreshed, Re-energized
Visual Identity Advisory GroupVinita Sauder, Chris Carey, Volker Henning, Marty Hamilton,
Marc Grundy, Carl Swafford, John Williams
Why Refresh, Re-energize?
• 1997 logo taken from public clip art• Scale problems• No horizontal configuration• Wordmark tiered; not modular• Not unifying - missing “One University”
concept
Visual Identity Objectives
• Essence of university• Timeless yet forward thinking• Memorable• Differentiating - distinctive• Scaleable• Modular / Flexible• Works in all media• “One University” Concept
Missing in former logo
Examples of “One University” Concept
Unit is identified in relation to parent/sponsoring organization
Southern Lacking “One University” Concept
Excellent unit logos but no identification or relation to the sponsoring/parent organization
Higher Education Clients• University of Kansas • University of Louisiana
Lafayette • University of Notre Dame• University of Oregon Corporate Clients• ESPN• X-Games• Reebok• TVA
Who is LandreyMorrow?
What Changed?
•Visual Identity Advisory Group chose not to change to a completely different logo; instead, chose to enhance and upgrade the current logo because of public recognition and campus attachment to icon.
•Scalability: In former logo, columns became too large when larger name was desired.
•Type in enhanced logo is stacked and modular, thus flexible for multiple configurations.
•Type has customized joints – the R & N is joined; the A & D is joined, and the R & S is joined.
•Columns realigned, roofline altered, steps altered, left jut reduced.
Seal: Unchanged(For Academic, Official Use
Only)
“One University”Visual Hierarchy: Academic
“One University”Visual Hierarchy: Affiliates
Unit CategorizationCategories:• Administrative and Support Departments• Special Events and Special Interest Groups• Instructional Departments and Schools• Affiliates• Retail Industries
Unit Categorization
Color Palette
•Southern Evergreen is the traditional school color and is the primary color
•The main accent color, or secondary color, is Southern Lime, chosen for its ability to portray a warm, welcoming, and friendly academic community
Color Palette: Bright Palette
Color Palette: Muted Palette
Typography: Serif
Typography: Sans Serif
Goal: Consistency, Recognizable
Goal: Consistency, Recognizable
Stationery System
12”x9” Envelopes & #10 Window Envelopes
9”x6” Envelopes & 5 ½” x 8 ½” Notepads
Notecards
Labels and Fax Cover Sheet
Online ordering atmarketing.southern.edu/
identity
Implementation Timeline• Stationery (use inventory by September
2008)• Printed pieces (use inventory by 2010)• Web (new logo updated by January 2008)• Signs (new signs only)• Vehicle signage (new or refinished
vehicles only)
Campus Debut
• September 10 & 11, 2007• Balloons delivered to all
departments• Visual Identity Standards
Guide
More Information
• Marketing and University Relations• Ext. 2831