introducing search ads - apple inc.€¦ · a new way to discover and promote apps ... introducing...
TRANSCRIPT
© 2016 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
A new way to discover and promote apps
Distribution #WWDC16
Session 302
Introducing Search Ads
Lindsay Verity Director, Product ManagementCasey Fictum Product ManagerEric Hall Manager, Data Engineering
3D4Medical Inks Zova djay ProUlysses
ChameleonRun
Frame.io Lara Croft GoAux Music Creation
Streaks
9:41 AM 100%
Featured
Featured
Categories
9:41 AM 100%
Featured
9:41 AM 100%
Featured
Categories Top Charts
9:41 AM 100%
Featured
9:41 AM 100%9:41 AM 100%
Featured
Search Categories Top Charts
9:41 AM 100%
Featured
9:41 AM 100%9:41 AM 100%
Featured
1.0
LightRight Johnny AppleseedOTOD Media
0
LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.
Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.
Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.
lightright, light right, color change, light conditions, filter for
Apple Inc.
0 LightRight Johnny AppleseedOTOD Media
1.0
LightRight Johnny AppleseedOTOD Media
0
1.0
LightRight Johnny AppleseedOTOD Media
0
LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.
Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.
Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.
lightright, light right, color change, light conditions, filter for
Apple Inc.
0 LightRight Johnny AppleseedOTOD Media
1.0
LightRight Johnny AppleseedOTOD Media
0
1.0
LightRight Johnny AppleseedOTOD Media
0
LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.
Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.
Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.
lightright, light right, color change, light conditions, filter for
Apple Inc.
0 LightRight Johnny AppleseedOTOD Media
1.0
LightRight Johnny AppleseedOTOD Media
0
Search Ads
65%of all downloads follow
an App Store search
OTOD Media
LightRight gives photographers the capability to bookmark natural lighting conditions.
AdLightRight
GET(646)
Featured Top Charts Explore Search Updates
9:41 AM 100%
photo filters
Related: filters for pictures photography effects hd photo
war games
war games
$5.00Max Bid
$3.00Max Bid
$5.00Max Bid
$3.00Max Bid
war games
RelevanceHow It Works
App Store Metadata User Response
RelevanceHow It Works
App Store Metadata User Response
Cost per Tap Second Price Auction
CPT
PricingHow It Works
Cost per Tap Second Price Auction
CPT
PricingHow It Works
photo filters
Relevant
Not Relevant
Bid
photo filters
Relevant
Not Relevant
Bid
photo filters
Search Ads Overview
Casey FictumProduct Manager
Select Your App Set a Budget Add Payment Info
Ad
OTOD Media
GET
(646)
LightRight
LightRightAd OTOD Media GET
(646)
photo filters
photography
bookmark
photography filters
photo editing
flashlight
cloud cover
time and location
light right
color change
photo filters
photography
bookmark
photography filters
photo editing
flashlight
cloud cover
time and location
light right
color change
Set a Budget
$CPT
Max Daily Spend Max Cost per Tap
$ CPT
Add Payment Info
Add Payment Info
U.S. DollarCanadian DollarAustralian DollarBritish PoundEuro
Add Payment Info
Product FeaturesAdvanced controls
photography filters
filter camera
lightrite
photography
color change
filter apps
photo editing
editing apps
photo
light right
Product FeaturesKeyword suggestions
photo editing
editing apps
filter camera
photography
color change
photo filters
photo editing
photo
light right
Product FeaturesKeyword suggestions
photo editing
editing apps
filter camera
photography
color change
photo filters
photo editing
photo
light right
Product FeaturesKeyword suggestions
Product FeaturesKeyword suggestions
Product FeaturesKeyword suggestions
filter apps
filters for pictures
photo editing filters
Product FeaturesPopularity
filter camera
photography filters
photo editor
photo
editing apps
Product FeaturesPopularity
filter camera
photography filters
photo editor
photo
editing apps
[photo filters]
filters for pictures
Product FeaturesMatch type
[photo filters]
photo filters
filters for pictures
Product FeaturesMatch type
Broad match
Exact match[photo filters]
filters for pictures
Product FeaturesMatch type
photo filters
Audiences GenderAgeDevice location
Product FeaturesAdvanced targeting
New Users
My Existing Users My Other App Users
Audiences GenderAgeDevice location
Product FeaturesAdvanced targeting
18 34
OTOD Media Johnny Appleseed
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Impressions Taps Conversions4,276 958 383
Campaign Trending
Average Tap Through Rate22.4%
Average Conversion Rate40.1%
Average Cost Per Acquisition$2.34
Average Cost Per Tap$0.86
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
Spend$825
Apple Inc.
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Apple Inc.
Impressions
2,121
781
1,205
1,049
1,183
Search Term
lightright
light right
color change
color filters
natural light
500
100
400
0
600
200
700
300
Filters
Last updated on 7/7/16 at 4:45PM PST
Ad Groups KeywordsOverview Reports
WeeklyDaily
Download
Date
Ad Group
Keyword
Device Class
Age
Gender
Location
Search Term
Impressions 6,340
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7
OTOD Media Johnny Appleseed
3112/1/15 - 12/7/15 316/11/16 - 7/7/16
3873JFCAMPAIGN ID
Edit Settings
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
Apple Inc.
Attribution APIProduct Features
light right
picture editor
photo editing
Attribution APIProduct Features
$
$$
$$$light right
picture editor
photo editing
How to Set Up andManage a Search Campaign
Eric HallManager, Data Engineering
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Search by app name, app ID or URL
Which app do you want to promote?
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Search by app name, app ID or URL
Which app do you want to promote?
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Ad Group Keywords
Campaign Name
Budget ? Maximum Daily Spend ?
Search Match ?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
Search by app name, app ID or URL
Which app do you want to promote?
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
App Name
LightRight
Ad Group Keywords
Campaign Name
Budget ? Maximum Daily Spend ?
Search Match ?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
Search by app name, app ID or URL
Which app do you want to promote?
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
lightright
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Create Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
App Name
LightRight
LightRight Launch
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Optional
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
User Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
LightRight Launch
Optional
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
User Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
LightRight Launch
Optional
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
User Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
LightRight Launch
Optional
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.
$50.00
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed
Apple Inc.
LightRight Launch Group
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
Choose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
LightRight Launch
$3,000.00 $50.00
iPad and iPhoneiPhone OnlyiPad Only
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Apple Inc.
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Search Ads OTOD Media Johnny Appleseed
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Apple Inc.
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Search Ads OTOD Media Johnny Appleseed
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
LightRight Launch
$3,000.00
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
$50.00
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
LightRight Launch
$3,000.00
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
$50.00
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
LightRight Launch
$3,000.00
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
$50.00
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
CPA Goal
Default Max CPT Bid ?
Add Ad Group Negative Keywords
LightRight Launch
$3,000.00
316/14/16
Start date ?
End Date (Optional)
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
$50.00
Ad Group Name
Devices
Ad Scheduling
Ad Group Settings
Create Ad Group
Storefronts ?
iPad and iPhone
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
User Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
LightRight Launch
$3,000.00 $3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
316/14/16
Flight date ?
End my ad group on a specific day
?
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Dayparting
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
End my ad group on a specific day
?
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Dayparting
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
User Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
LightRight Launch
$3,000.00 $3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
316/14/16
Flight date ?
End my ad group on a specific day
?
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Dayparting
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
End my ad group on a specific day
?
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Dayparting
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
User Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Add Ad Group Negative Keywords
iPad and iPhone
LightRight Launch
$3,000.00 $3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
316/14/16
Flight date ?
End my ad group on a specific day
?
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Dayparting
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
End my ad group on a specific day
?
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
Dayparting
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
$1.00
Ad Group KeywordsUse keywords to reach your target audience.
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Add Ad Group Negative Keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA Goal
Default Max CPT Bid ?
$1.00
CPA Goal
Optional
?
Ad Group KeywordsUse keywords to reach your target audience.
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Add Ad Group Negative Keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA Goal
Default Max CPT Bid ?
$1.00
CPA Goal
Optional
?
Ad Group KeywordsUse keywords to reach your target audience.
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Add Ad Group Negative Keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA Goal
Default Max CPT Bid ?
$1.00
CPA Goal
Optional
?
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
Optional
?
$50.00
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
United States English
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
Optional
?
$50.00
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
United States English
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
Optional
?
$50.00
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
United States English
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
Add Ad Group Negative Keywords
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
Optional
?
$50.00
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
United States English
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Add Ad Group Negative Keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
filters for photos
light right
picture editor
app for lighting
camera editor
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
No keywords added yet
Add Ad Group Negative Keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
filters for photos
light right
picture editor
app for lighting
camera editor
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
Add Ad Group Negative Keywords
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
filters for photos
light right
picture editor
app for lighting
camera editor
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
Add Ad Group Negative Keywords
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
filters for photos
light right
picture editor
app for lighting
camera editor
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Cancel Start Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
Add Ad Group Negative Keywords
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
filters for photos
light right
picture editor
app for lighting
camera editor
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Cancel Start Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
My Keyword List
Add keywords, use commas to separate
Add Ad Group Negative Keywords
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
filters for photos
light right
picture editor
app for lighting
camera editor
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
[lightright], color change, light conditions
Cancel Start Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Add Ad Group Negative Keywords
My Keyword List
Add keywords, use commas to separate
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
[lightright]
color change
light conditions
filters for photos
light right
picture editor
app for lighting
camera editor
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Cancel Start Campaign
Apple Inc.
Cancel Start Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Add Ad Group Negative Keywords
My Keyword List
Add keywords, use commas to separate
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
[lightright]
color change
light conditions
filters for photos
light right
picture editor
app for lighting
camera editor
Apple Inc.
Cancel Start Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Add Ad Group Negative Keywords
My Keyword List
Add keywords, use commas to separate
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
[lightright]
color change
light conditions
filters for photos
light right
picture editor
app for lighting
camera editor
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Add Ad Group Negative Keywords
My Keyword List
Add keywords, use commas to separate
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
[lightright]
color change
light conditions
filters for photos
light right
picture editor
app for lighting
camera editor
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Cancel Start Campaign
Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies
Create Campaign
Search Ads Mediavest Obi-Wan K.
App Name
LightRight
Ad Group KeywordsUse keywords to reach your target audience.
Campaign Name
Budget ? Maximum Daily Spend ?
Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.
?
Automatically match my ad to relevant searches
?
Ad Group Name
Devices
Ad Scheduling
CPA Goal
Ad Group Settings
Create Ad Group
Default Max CPT Bid ?
Storefronts ?
iPad and iPhone
$1.00
LightRight Launch
$3,000.00
LightRight Launch GroupChoose where your ad is shown and set your pricing targets
CPA Goal
$2.50
?
$50.00
316/14/16
Start date ?
End Date (Optional)
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
?Dayparting Optional ?
Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
6a 12p 6p 12a 6a
S
M
T
W
T
F
S
United States English
Advanced TargetingRefine the audience for your Ad Group with optional targeting.
Audiences
Demographics
Device Location
All genders and ages
Have not downloaded the app
All locations
Add Ad Group Negative Keywords
My Keyword List
Add keywords, use commas to separate
Select
Add keywords, use commas to separate
?Search Popularity Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
[lightright]
color change
light conditions
filters for photos
light right
picture editor
app for lighting
camera editor
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Cancel Start Campaign
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Demographics All genders and ages
All locations
Cancel Start Campaign
Device Location
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Demographics All genders and ages
All locations
Cancel Start Campaign
Device Location
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.
Demographics All genders and ages
All locations
Cancel Start Campaign
Device Location
Have not downloaded the app
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.
Demographics All genders and ages
All locations
Cancel Start Campaign
Device Location
Have not downloaded the app
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app
Demographics All genders and ages
All locations
Cancel Start Campaign
Have not downloaded the appHave downloaded the appAll usersHave downloaded my other apps…
Device Location
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.
Demographics All genders and ages
All locations
Cancel Start Campaign
Device LocationTarget your ad based upon your user’s gender and age
Age Range
All
All
Choose-
Gender
Have not downloaded the app
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.
Demographics All genders and ages
All locations
Cancel Start Campaign
Device LocationTarget your ad based upon your user’s gender and age
Age Range
All
All
Choose-
Gender
Have not downloaded the app
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app
Demographics
All locations
Cancel Start Campaign
Device Location
Have not downloaded the app
Target your ad based upon your user’s gender and age
Age Range
All
All
Choose-
Gender
Device Location Targeting
Enter city, state, country or DMA
?
Target your ad based upon device’s current location
Device Location Targeting
Enter city, state or country
?
Target your ad based upon device’s current location
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app
Demographics
All locations
Cancel Start Campaign
Device Location
Have not downloaded the app
Target your ad based upon your user’s gender and age
Age Range
All
All
Choose-
Gender
Device Location Targeting
Enter city, state, country or DMA
?
Target your ad based upon device’s current location
Device Location Targeting
Enter city, state or country
?
Target your ad based upon device’s current location
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app
Demographics
Device Location Targeting
Enter city, state or country
?
Target your ad based upon device’s current location
Cancel Start Campaign
Device Location
Target your ad based upon your user’s gender and age
Age Range
All
All
Choose-
Gender
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app
Demographics
Device Location Targeting
Enter city, state or country
?
Target your ad based upon device’s current location
Cancel Start Campaign
Device Location
Target your ad based upon your user’s gender and age
Age Range
All
All
Choose-
Gender
OTOD Media Johnny Appleseed
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Impressions Taps Conversions4,276 958 383
Campaign Trending
Average Tap Through Rate22.4%
Average Conversion Rate40.1%
Average Cost Per Acquisition$2.34
Average Cost Per Tap$0.86
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
Spend$825
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
OTOD Media Johnny Appleseed
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Impressions Taps Conversions4,276 958 383
Campaign Trending
Average Tap Through Rate22.4%
Average Conversion Rate40.1%
Average Cost Per Acquisition$2.34
Average Cost Per Tap$0.86
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
Spend$825
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
OTOD Media Johnny Appleseed
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Impressions Taps Conversions4,276 958 383
Campaign Trending
Average Tap Through Rate22.4%
Average Conversion Rate40.1%
Average Cost Per Acquisition$2.34
Average Cost Per Tap$0.86
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
Spend$825
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
OTOD Media Johnny Appleseed
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Impressions Taps Conversions4,276 958 383
Campaign Trending
Average Tap Through Rate22.4%
Average Conversion Rate40.1%
Average Cost Per Acquisition$2.34
Average Cost Per Tap$0.86
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
Spend$825
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Ad Groups KeywordsOverview Reports
3873JFCAMPAIGN ID
Edit Settings
ActivatedCAMPAIGN
LightRight LaunchLightRight LightRight Launch
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Bid ?
Match Type
Broad
?
Custom BidDefault Max CPT Bid
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Bid ?
Match Type
Broad
?
Custom BidDefault Max CPT Bid
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
AddCancel
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Bid ?
Match Type
Broad
?
Custom BidDefault Max CPT Bid
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
AddCancel
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Bid ?
Match Type
Broad
?
Custom BidDefault Max CPT Bid
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
27.5%
29.7%
31.3%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
316/14/16 - 7/14/16
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Bid ?
Match Type
Broad
?
Default Max CPT Bid Custom bid
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Apple Inc.
AddCancel
Bid ?
Match Type
Broad
?
Default Max CPT Bid Custom bid
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Apple Inc.
AddCancel
Bid ?
Match Type
Broad
?
Default Max CPT Bid Custom bid
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
Apple Inc.
AddCancel
Bid ?
Match Type
Broad
?
Default Max CPT Bid Custom bid
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
$1.25
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
27.5%
29.7%
31.3%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
316/14/16 - 7/14/16
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Bid ?
Match Type
Broad
$1.25
?
Default Max CPT Bid Custom bid
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
27.5%
29.7%
31.3%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
316/14/16 - 7/14/16
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Bid ?
Match Type
Broad
$1.25
?
Default Max CPT Bid Custom bid
Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added to My Keyword List
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added to My Keyword List
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.
Match Type
Exact
?
Add to Ad GroupAdd to Campaign
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.
Match Type
Exact
?
Add to Ad GroupAdd to Campaign
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.
Match Type
Exact
?
Add to Ad GroupAdd to Campaign
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Add as Keyword
Add as Negative Keyword
Download Table
Apple Inc.
AddCancel
Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.
Match Type
Exact
?
Add to Ad GroupAdd to Campaign
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added to My Negative Keyword List
CPA TTRAvg CPTSpend
56.4%
45.6%
24.1%
36.7%
29.6%
21.9%
21.9%
$0.25
$0.48
$0.63
$0.79
$0.82
$0.77
$0.80
$0.54
$1.07
$1.63
$2.01
$2.17
$2.05
$5.47
$32.75
$22.56
$35.91
$40.29
$30.34
$24.64
$32.80
Impressions Taps Conversions
250
103
237
139
125
146
187
131
47
57
51
37
32
41
61
21
22
14
11
10
6
CR
50.4%
44.7%
38.6%
39.2%
37.8%
37.5%
14.6%
Ad Group Name
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Search Term
lightright
lightrite
color edit
photography
photo editing
photo edit
color
Search Type
Keyword Match
Keyword Match
Search Match
Search Match
Search Match
Search Match
Keyword Match
Keywords Negative Keywords
Overview
Search Terms
Manage Search Terms
Edit Columns
Find search terms
Actions Filter
3873JFCAMPAIGN ID
Edit Settings
Ad Groups Keywords Reports
Activated
Matched Keyword
[lightright]
light right
color change
[keyword3]
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Showing 1 - 7 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added to My Negative Keyword List
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Showing 1 - 7 of 1 1
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Showing 1 - 7 of 1 1
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Activate
Pause
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Activate
Pause
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
SelectMy Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
My Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
My Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
My Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
My Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywords
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
My Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Recommended Keywords Search Popularity ?
Add all 5 recommendations
filters for photos
light right
picture editor
app for lighting
camera editor
Find related keywordspicture editor
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
My Keyword List ?
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
Related Keywords Search Popularity ?
Add all 5 keywords
color changer
color switcher
switch colors
color effects
photo color editing
color change
Related Keywords Search Popularity ?
Add all 5 keywords
photo editing apps
enhance photos
edit photos
photo
photo editor
picture editor
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Add Keywords to Ad Group
Choose Ad Group
My Keyword List ?
Add keywords, use commas to separate
No keywords added yet
Add keywords, use commas to separate
Related Keywords Search Popularity ?
Add all 5 keywords
color changer
color switcher
switch colors
color effects
photo color editing
color change
Related Keywords Search Popularity ?
Add all 5 keywords
photo editing apps
enhance photos
edit photos
photo
photo editor
picture editor
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add Keywords
Add Keywords to Ad Group
Choose Ad Group
SelectMy Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Related Keywords Search Popularity ?
Add all 5 keywords
photo editing apps
enhance photos
edit photos
photo
black and white color
picture editor Add keywords, use commas to separate
?Search Popularity Bid
$1.00photo editor
Keywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Find keywordManage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
316/14/16 - 7/14/16
Showing 1 - 7 of 1 1
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
AddCancel
Add Keywords
Add Keywords to Ad Group
Choose Ad Group
SelectMy Keyword List ?
Recommended Keywords Search Popularity ?
Add all 5 recommendations
photo filters
photo editor
filter camera
editing apps
photo
Find related keywords
Related Keywords Search Popularity ?
Add all 5 keywords
photo editing apps
enhance photos
edit photos
photo
black and white color
picture editor Add keywords, use commas to separate
?Search Popularity Bid
$1.00photo editor
Keywords default to broad match and the Max Default CPT Bid set for the Ad Group.
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
photo editor
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
photo editor
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added
Keywords Negative Keywords
Ad Groups KeywordsOverview Reports
Ad Group NameKeyword
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
LightRight Launch Group
Status
Activated
Activated
Activated
Activated
Activated
Activated
Activated
Paused
Activated
Activated
Paused
photo editor
[lightright]
light right
light conditions
filter for photos
picture editor
color change
app for lighting
camera editor
Manage Keywords
Edit ColumnsAdd Keywords Actions Filter
Search Terms
3873JFCAMPAIGN ID
Edit Settings
Bid
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
CPA TTRAvg CPTSpend
50.6%
43.8%
22.9%
27.1%
18.0%
20.2%
25.5%
21.5%
$0.25
$0.40
$0.75
$0.88
$0.75
$0.80
$0.94
$0.95
$0.46
$0.73
$1.62
$2.13
$2.11
$4.00
$5.17
$2.67
$20.25
$25.60
$40.50
$51.04
$33.75
$40.00
$51.70
$95.95
Impressions Taps Conversions
160
146
236
214
250
247
216
469
81
64
54
58
45
50
55
101
44
35
25
24
16
10
10
36
CR
54.3%
54.7%
46.3%
41.4%
35.6%
20.0%
18.2%
35.6%
Activated
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Added
Impressions
3,677
599
Device class
iPhone
iPad
600
300
Week 1 Week 2 Week 3 Week 4
900
1,200
Ad Groups KeywordsOverview Reports
Filters
Impressions4,276
3873JFCAMPAIGN ID
Edit Settings
Last updated on 7/14/16 at 4:45PM PST
Date
Ad Group
Keyword
Device Class
Age
Gender
Location
Search Term
Activated
Download
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Daily Weekly
Showing 1 - 2 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Apple Inc.
Impressions
3,677
599
Device class
iPhone
iPad
600
300
Week 1 Week 2 Week 3 Week 4
900
1,200
Ad Groups KeywordsOverview Reports
Filters
Impressions4,276
3873JFCAMPAIGN ID
Edit Settings
Last updated on 7/14/16 at 4:45PM PST
Date
Ad Group
Keyword
Device Class
Age
Gender
Location
Search Term
Activated
Download
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Daily Weekly
Showing 1 - 2 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Apple Inc.
Impressions
3,677
599
Device class
iPhone
iPad
600
300
Week 1 Week 2 Week 3 Week 4
900
1,200
Ad Groups KeywordsOverview Reports
Filters
Impressions4,276
3873JFCAMPAIGN ID
Edit Settings
Last updated on 7/14/16 at 4:45PM PST
Date
Ad Group
Keyword
Device Class
Age
Gender
Location
Search Term
Activated
Download
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Daily Weekly
Showing 1 - 2 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Impressions
3,677
599
Device class
iPhone
iPad
600
300
Week 1 Week 2 Week 3 Week 4
900
1,200
Ad Groups KeywordsOverview Reports
Filters
Impressions4,276
3873JFCAMPAIGN ID
Edit Settings
Last updated on 7/14/16 at 4:45PM PST
Date
Ad Group
Keyword
Device Class
Age
Gender
Location
Search Term
Activated
Download
OTOD Media Johnny Appleseed
CAMPAIGN
LightRight LaunchLightRight LightRight Launch
Daily Weekly
Showing 1 - 2 of 1 1
3112/1/15 - 12/7/15 316/14/16 - 7/14/16
Search Ads OTOD Media Johnny Appleseed
Apple Inc.
Measure PerformanceAttribution API
Method of ADClient class
Measure PerformanceAttribution API
ADClient.shared().requestAttributionDetails {
(attributionDetails: [NSObject : AnyObject]?, error: NSError?) in
if error == nil {
// ...
}
// ...
}
Measure PerformanceAttribution API Response Object 3.1
{
"Version3.1" = {
"iad-attribution" = true;
"iad-campaign-id" = 15292426;
"iad-campaign-name" = “Light Bright Launch";
“iad-conversion-date" = “2016-06-14T17:18:07Z";
"iad-impression-date" = “2016-06-14T17:17:00Z";
"iad-adgroup-id" = 15307675;
"iad-adgroup-name" = "LightRight Launch Group";
“iad-keyword” = “light right”;
”iad-org-name” = “Light Right Org";
};
}
Measure PerformanceAttribution API
Search AdsGet prepared
Optimize your app metadataUnderstand the value of your customersImplement attribution API code
Labs
Bring your questions for the Search Ads TeamGet tips on preparing for the upcoming launch and how to measure your results
Search Ads (Lab by Appointment) App Store Lab C Wednesday 9:00AM
Search Ads Lab Fort Mason Wednesday 11:00AM