Introducing the Artist

Name: Krishan Vadivelu

Age: 24 years old

Nationality: British/Sri Lankan

Religion: Christian

Instruments played: Guitar (4 years), Bass (2 years)

Background Information

Krishan is an artist who creates acoustic music. Some similar artists would be Relient K, Tom Taylor or Robert Valdes. This is because these artists sing about Christianity and show lots of religious views and values in their music videos. Krishan talks about his religious views in his music and this can be reflected in his image because people who shares these views will want to listen to his music.

Acoustic Genre

The target audience will be young (18-25) and old adults (25+). The music is also targeting people with religious views and value. By targeting the audiences beliefs we will attract people who have similar interests to our artists e.g. views about religion.

Audience – Target Market

Our artist wants to be recognized as having religious values and wants his audience to reflect similar values and identify with him.

The audience will gain a sense of reinforcement because their views are being are reinforced within the music video

The audience will feel like they are escaping or being diverted from their problems as the lyrics are revolved around being saved or rescued.

Our artist will gain social empathy from the audience by identifying with them.

Uses and Gratifications

The texture of our music will be calm and relaxing to give the audience a sense of ‘escapism’.

The music video itself will not be too fast paced so that the messages that are being sent across wont be too hard to understand even though that different people may have a different way of interpreting the message.

Sonic Texture