Introducing the most comprehensive marketing and sales program in the

marketplace for VARs, ISVs, Integrators & IT Consultants

• Founded in 1998, Mindmatrix is the only company in the marketplace that offers PRM,channel marketing enablement, channel sales enablement, direct sales enablement andcorporate marketing automation, all on one platform.

• Through its IT Advantage Program, Mindmatrix works with hundreds of VARs, integrators,ISVs and IT consultants to help them market and sell their offerings better.

COMPANY OVERVIEW

THE MODERN BUYER’S JOURNEY

IT professionals don’t have a plan to grow their business

The buyer contacts the sales team only after they are 70% through the

sales cycle--Sirius Decisions

Sales are made between the 5th and 12th

contact

Buyers never respond to a cold outreach- Harvard Business

Review

80%

90%70% 80%

Persona type: VARs, integrators, ISVs and IT

consultants

The Mindmatrix Solution

Key challenges

Lack of sales and marketing experience

No sales and marketing plans in place

Lack of sales and marketing resources & tools

Too busy working in the business rather than on the business

+ +Sales enablement &

marketing automation platform

Pre-approved, branded, ready-to-

use content

MonthlyBusiness Consulting

and Coaching

Marketing & sales concierge and

support services

+ +CRM/PSA Integration

Helping VARs, Integrators and Channel Partners sell more

WHAT IS THE IT ADVANTAGE PROGRAM?

A complete IT marketing, sales and operations solution to help you be more successful in driving revenue through your services.

Let us do the heavy lifting and work on your business development goals so you can work in your business taking care

of your client’s IT requirements

Focus on the creative and strategic tasks!

WHY THE IT ADVANTAGE PROGRAM?

Maximize the value of your existing resources

Leverage the brand power of your vendors

Jumpstart your marketing & sales

Complement and maximize the skill sets of your own existing marketing talent,

including:-

Personalized, ready-to-use

marketing and sales content

Co-branding of sales and marketing materials to help promote your

personal brand even when marketing multi-vendor products

Enjoy true sales and marketing alignment

Scale your business for growth efficiently while managing the entire process from lead-to-

revenue with ease

Content Developer

Tactical Marketer

Graphic Designer

Strategist

ARE YOU A…

Content Developer Tactical MarketerGraphic Designer Strategist

The IT Advantage Program offers something for EVERYONE!

You focus on creating fresh, new content

(which is what you love doing!) while we help

you package and disseminate it effectively

Don’t worry about content, just keep working on that

amazing designs you have in your head. We will make

sure you get relevant content and tools to match!

Go ahead and plan those ads, emails or social media

campaigns and leave the nitty gritty to us. We will automate, execute and even tell you how

your campaigns are doing.

Focus on the big picture, while we take care of the day-to-day

marketing tasks that are mundane, yet

important.

HOW THE IT ADVANTAGE

PROGRAM ADDS VALUE TO YOUR

SALES FUNNEL AT EVERY LEVEL

30 DAYS 60 DAYS 90 DAYS

OPERATE

A PROVEN PLAN TO DRIVE ADOPTION & SUCCESS

Assess the structure,

technology and asset

requirements

Kick-offEnvironment review

ImplementationCoaching & assistance

(Monthly)Follow-ups (Weekly)

Tasks & Execution

Training supportMarketing support

Sales support

BUILD

THINK

OPERATEMARKETING ADMIN TRAINING• Contact management• Social media automation

EMAIL CAMPAIGN TRAINING• Email blasts• Email drip campaigns

MARKETING ASSET TRAINING• Marketing asset management• Landing pages and forms

SALES ENABLEMENT TRAINING• Sales tools• Playbooks• Sales process review• Lead flow analysis• CRM workflow review

BUILD• Lead score model• Creating groups, roles and other setup controls• Import contact lists• Create assets for setup• Install tracking• Schedule advanced trainings (Operate phase)• Schedule CRM integration (Optional)

THINKBUSINESS ASSESMENT• Review company’s current goals and initiatives• Identify gaps in order to reach goals • Establish a marketing plan moving forward

BASIC TRAINING• Accessing the Mindmatrix Account• Modifying company account information• Installing additional plugins• Dashboard overview

HELPS BUILD LOCAL BRAND, GENERATE LEADS,

OUTSOURCED CMO

• Email marketing • Landing pages for lead capture• Social media automation • Lead management • Web tracking

Automated contact synchronization with CRM & PSA including, but not limited to, Salesforce,

MS Dynamics, Autotask, Connectwise

• Blogs• Social Content• Emails• Day 0 alerts - Power messages• Newsletter Content• E-guides

Platfo

rm

• SEO reports/Directory submissions• Sending emails• Importing contacts• Coaching & best practice discussions• Editing landing pages• Data cleanup and migration• Editing templates with personalized content

Brand

ed

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onte

ntS

ales & M

arketing C

oncie

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ENGAGE EXISTING CUSTOMERS AND PROSPECTS AND IMPROVE SALES

VELOCITY

• Lead nurturing drip campaigns• Automated lead scoring and routing

• Send warm leads to PSA/CRM including, but not limited to, Salesforce, MS Dynamics, Autotask, Connectwise

• Pre-packaged, personalized drip assets with integrated content from third party vendors such as Microsoft, IBM, Dell, etc.

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Co

ntent

PS

A inte

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n with

EFFICIENT AND EFFECTIVE SELLING

• Real time hot lead alerts • 360º View of prospect behavior• Sales playbooks with actionable sales

process & assets• Outlook and Chrome plugin for tracking• Automated sales prospecting• Mobile app for instant access to leads

• Send opportunities/tasks to PSAs /CRMs including, but not limited to, Salesforce, MS Dynamics, Autotask, Connectwise

• Sales process documentation and assets

• Vertical-centric brochures• PPTs

Platfo

rm

• Sales and marketing coaching • Data scrubbing • Importing and organizing leads

Brand

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onte

ntS

ales & M

arketing

Co

ncierg

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rvice

HOW WE MAKE YOU SUCCESSFUL

ANCILLARY SERVICESCREATIVE SERVICES

ANCILLARY SERVICESSALES & MARKETING CONCIERGE

Editing templates with personalized content Sending emails

Editing newsletter templates and sending newslettersSEO reports/Directory submissions

Editing landing pagesImporting and Organizing leads and sales assets

Data cleanup and migration Data scrubbing

Generating marketing reports Day Zero Alerts

ANCILLARY SERVICESCUSTOM WEBSITE CREATION

HERE’S WHAT SOME OF OUR CUSTOMERS HAVE TO SAY ABOUT US

"Campaigns are easy. The content is written by Mindmatrix and is directly relevant. Emails can be personalized from me, or any other sender at the company. Its very easy with no

hassles. We get reports that we access on the Mindmatrix portal that tells us who opened what and when.“

Michael H Brown, National Director, Tier3MD

"One of the best features is that the Mindmatrix platform lets me home in and focus on the interests of each of my prospects. I can see exactly what they are looking for. This means that when I call them, I know what to do. I know the things I should talk

about that will capture their attention and interest.“Hudson Navarro, President, HNL Corp

“As a new company, the software has been instrumental in helping us to organize our marketing campaign. It's user-friendly and the mobile phone app helps us keep track of website traffic and email open rates, even when we're

out of the office.“Lotus Management Services

Sales Enablement & Marketing Automation Platform

PSA/CRMIntegration

Pre-Packaged Content

On-going Training, Support, & Guidance

Marketing & Sales Concierge Services

• Internet-driven and modeled after a modern B2B buyer’s strategy

• Social media & Blog automation

• Marketing automation drip campaigns to nurture your contacts

• Sales Playbooks ...and much more!

• Social Media, Blogs, Emails & e-guides

• Base Line content provided with an ability to fully customize based on your business needs

• Ability to integrate and personalize third party vendor content (Microsoft, IBM, Dell, etc.)

• Salesforce, MS Dynamics, Autotask, Connectwise, and more

• Initial product setup

• 3-4 hours/month of Concierge services

• High Level Sales and Marketing Business Planning Outline

• Sales and marketing coaching

GREAT VALUE STARTING AT $599 PER MONTH*

++++

*Product fees only• Success package starts at $500/month

and the minimum sign-up duration is 6 months

• Success package includes concierge services, training, setup, and support

2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | Phone: 412.381.0230 | Fax: 412.774.1992

Web: www.mspadvantageprogram.com