FALL 2019

Introduction and Goals

RV Trailer Information

Design Requirements

Program

About Red Bull

Schedule

Deliverables and Presentation

Additional InformationSponsored By :

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Red Bull Southeast Region for Red Bull, would like to sponsor a Design Charrette in order to re-design an Red Bull RV trailer used for various events. This charrette called phase I, will include design plans for the interior and some exterior spaces for the trailer. FIU By Design and the Department of Interior Architecture have been asked to design and create conceptual plans and drawings that can be used by the client as a basis for future construction.

Overview The Design Charrette will investigate the potential for an upgrade to one (1) of the existing Red Bull RV trailers. The Charrette will be scheduled for the end of Fall Term of 2019 Start date Tuesday, November 12, 2019 This will be a (3) three-weeks charrette. The Charrette will kick off with a meeting at FIU to gain an initial understanding of the RV trailer layout and

the client. The exercise will be conducted in groups. A total of 6 groups with 5 students each. Students will develop their ideas into a series of design proposals that will be presented at different stages.

GoalThe final goal of the Charrette is to produce a design with the look & feel of the Red Bull brand in order for Red Bull to coordinate with their design/build team; plans, scale model(s), and interior architectural visions (3d renderings) of the Red Bull RV space. Student proposals are intended to catalyze possibilities for future construction. The design visions created by the studio will propose creative possibilities rather than finished design ideas

~Red Bull is all about energy... it will increase performance, concentration, reaction speed, vigilance, and even well-being.

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Red Bull Music FestivalsRed Bull RV trailers are bar trailers that travel around the US to cheer and entertain important sporting events and festivals around the nation.Red Bull Southeast Region wants to revamp their trailer! The idea is to refresh and revive the truck interior and exterior spaces by fixing what’s already there and adding some new exciting elements.

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~Red Bull Music Festival shines a light on the sounds, scenes and minds moving music

forward.

Interior Issues• Limited space for keeping product cold near bar staff• Not enough accessible power outlets• Not compact Ice storage for bar staff• Not collapsible shelving for storage area• Not cooling / heating for bar staff • No storage room/back area lighting• No space / Place for trash & recycling

Exterior Issues• No space for hanging signs / menus in direct view of consumers at bar• Logo is not illuminated on front• No exterior power outlets• No collapsible exterior facades & storage • No space / Place for trash & recycling

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PCA ARCHITECTURE BUILDING

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Exterior Requirements• Exterior design of furniture/fixtures layout to compliment proposed facades and create “Red Bull

Areas” at festivals• Easy and Effective mounting system for facades. Simple to use and reuse • Exterior flood lighting for set up / tear down of trailer bar and surrounding setup• Red Bull Social Media Both/Space

Interior Requirements for 6 Bartenders• Extra space for keeping product cold near bar staff• Space for hanging signs / menus in direct view of consumers at bar• Illumination of front Logo • Extra accessible power outlets• Compact Ice storage for bar staff• Collapsible shelving for storage area• Cooling / heating for bar staff • Storage room/back area lighting• Space / Place for trash & recycling

Exterior Main GoalStudents need to design a sliding / locking system that can be attached to exterior facades so when this unit needs to represent a tiki bar one week, the following week they can swap into urban or any other façade very easily.

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Exterior Themes Façades

1. Electronic/LED 2. Urban 3. Tropical/Green/Rustic 4. Modern/Sleek/Silky

3Activation Layout & Size With Add ons

ACTIVATION SIZEFULL SIZE: 50’ W x 40’ LFOH: 50’ W x 20’ LBOH: 50’ W x 20’ L

PARTNER NEEDS1- 20’ W x 10’ L Tent w/Walls & Flooring2- 20’ W x 10’ L Tent w/Walls & Flooring1- 10’ W x 10’ L Additional Flooring

POWER SPECSTOTAL ACTIVATION NEEDS: 130 AmpsStorage office Trailer: 110V 50 AmpBar: 110V 50 AmpMisc. Needs: 30 Amp Box (lights Fridges, Ice Machine)

The program related objectives for the schematic design for the design plans for the interior and some exterior spaces for the Red Bull RV Trailer area are:

1. Documentation of existing Interior & Exterior spaces

2. Due Diligence

3. Schematic Design

4. Design Development

5. Renderings and Boards (as required)

PROPOSED STUDIO TOPICS:33% Conceptualizing the space33% Schematic Design and documentation33% Design Development and documentation

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story

aboutInspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born –energy drinks.

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

Red Bull is sold in a tall and slim blue-silver can. Originally only available in a single nondescript flavor and regular or sugar-free formulas, a line of "color editions" with artificial fruit flavors were added to the line beginning in 2013. The Red Bull company slogan is "Red Bull gives you wings“. Rather than following a traditional approach to mass marketing, Red Bull has generated awareness and created a 'brand myth' through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stand-out stunts such as the Stratos space diving project.

Red Bull's marketing also includes multiple sports team ownerships (Formula One teams Red Bull Racing and Scuderia Toro Rosso, football clubs RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Brazil and New York Red Bulls), celebrity endorsements, and music, through its record label Red Bull Records.

CLIENTS/CUSTOMERS5

company overviewRed Bull Energy Drink is a functional beverage providing various benefits. Its effects are recognized throughout the world by:

• top athletes• busy professionals• college students and• travelers.

6Tuesday, November 12, 2019Meeting 01: KICK OFF RED BULL REVAMPFieldtrip to see the RV trailer

Tuesday, November 19, 2019 Meeting 02: REVIEW 1: Red Bull at FIU MMC for Mid-Review Presentations (students/faculty), Q&A, Discussion.

Tuesday December 03, 2019 Meeting 03: REVIEW 2: Final Presentation & Selection of Winning Team: Presentations + Selection of Winning Team

Location: FIU MMC Campus, Paul CejasArchitecture Building

Deliverables

The deliverable (product) for this Scope of work shall be presented in 11”x17” (pdf format) and CD:

Diagrams. Concept Schemes RV Trailer existing design analysis. Program analysis. Schematic plans and sections. 3-dimensional renderings. Social Posts: As part of this contract, FIU CARTA will produce a minimum of 15 social posts in reference to this project.

NOTE: Specific deliverables, required views for 3-dimensional renderings, etc. shall be coordinated between the client and FIU by Design during initial design meetings.

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• https://photos.google.com/share/AF1QipOkNYnGbtZ_QOkQXVxtW_5LXi3VATvoIPU8sMGueHRtfeAz9UGF65P5i4zbh_Po8w?key=Znl1dzNQYWluNFAzUjIwaXVHb3BZYkZ3YWFVWTFR

8Additional RV Trailer Pictures

• https://www.redbull.com/us-en/

Red Bull Gives You Wings - RedBull.com

• https://www.facebook.com/RedBull/

Red Bull Facebook

• https://www.instagram.com/redbull/?hl=en

Red Bull Instagram

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