introduction aspiluki gathering 2009
TRANSCRIPT
ASPILUKIVision
• Developing national software industry to be competitive in the global market
Strategy• Accelerating the growth of new business in
software development, both in quality and quantity.
• Develop the creation of a conducive local market environment
Link up withKey Universities
To generate Required Employees
Select key placesfor Incubators/Entrepreneur
Clusters
Venture CapitalFirms specializing inTechnology/Internet
Alliance with Global IT Products
To “WEBIFY” LocalIndustries
Leverage SkillsFrom local Industries
to Global Market
Bring-in more Programming
Works for LocalSoftware Industries
Broaden ProductsCapabilities/Software
Skills base
More financingCapabilities,
More local start-up
Achieve enoughEconomies of scale to
Build own product
Select & focuson key Software/
Internet Industries
SOFTWARE INDUSTRY FOCUS STRATEGIES :• SUPPORT LOCAL INDUSTRY• BUILD UP EXPERTISE ON CERTAIN GLOBAL PRODUCTS • USE THIS EXPERTISE FOR BOTH LOCAL MARKET AND GLOBAL MARKET
Building Blocks of Software/ Internet IndustryIndonesia
Start Here
Software industry cluster
Gambar 3 – Klaster Industri Software
GeneralPurpose
Application
Special Purpose
Application
Marketing &Sales services
Total Solution &Integration
Down StreamBusinesses
Operating System Hardware
SupportingServices
SoftwareComponent
& Tool
Peta Pengembang Software Indonesia
• Masih kurang dari 10% dari anggota yang menggarap pasar aplikasi ‘mass market package software’– Mudah dan maraknya pembajakan– Apresiasi terhadap nilai software
• Mayoritas mengembangkan aplikasi bisnis, dalam bentuk ‘enterprise solution’ ataupun ‘professional software service’.
• Keterbatasan inovasi dan kreativitas karena faktor kompensasi yang dipengaruhi oleh penegakan HAKI
Indikasi Lokasi Klaster ::
Sumut, Sumbar, DKI , Banten, Jabar, Jateng, Jatim, Bali, Kalsel, Kaltim dan Sulsel
:
SumutSumut
KalbarKalbarSulutSulut
SulselSulsel
Jakarta
Jabar
Batam
PENGEMBANGAN KLASTER TELEMATIKA
Surabaya
Makasar
Sumut
Sumbar
BantenJateng
Bali
Kalsel
Kaltim
Role of industry sector
Market &Industry SW& IT Service
ISV
SWVendorAsosiasi
Government
• Policy & regulations• IT utilization• Physical infrastructure• Human resource
OtherOrg
SDM Infrastruktur Kebijakan Pemanfaatanfisik & hukum
Development Strategy
PENDIDIKAN FORMAL DAN INFORMAL TIK
KEMAMPUANINDUSTRI
LOKAL
IMPOR INDUSTRY
PENGEMBANGAN SDM PERKOTAAN
PUSAT FASILITASIPENGEMBANGAN
INDUSTRI TIK
EKSPOR TIK PEMERINTAHAN
PENGEMBANGAN SDM PERDESAAN
PENGEMBANGANPASAR MODAL
TASK FORCETIK NASIONAL
TIKPERKOTAAN
TIKPERDESAAN
SDM UNTUK BERSAING
DI PASAR GLOBAL
PERCEPATANPEMBANGUNAN
TELEKOMUNIKASI
INVESTASI TERBUKA
INDUSTRI TIK
Indonesia – IT Market
2007 2008 YTY 2009
Software 88 113 28% 114Hardware 2166 2425 11.9% 2668IT Services 492 564 14.6% 635
Total 2979 3366 13% 3736
Source: IDC, BMI
Indonesia USD 3.7BIndia USD >20BUSA USD >400B
9
History• India
– Started Sending Programmers to Client Sites in mid-1970’s– Y2K Problem Addressed in 1990’s by India in India– CMM Certification Wise Part of Strategy– Develops 1% of All World’s Software (but Owns Almost None)– Now Growing at 20-25%/year– Many US Multi-Nationals Opening Own Offices in India– Salaries Escalating Rapidly
• China– Started Much Later; No Formal SW Education Before 2001– Current University SW Education Highly Theoretical– Highly Segmented, So Difficult to Accept Huge Contracts– Primarily Focused on Own Emerging Chinese Market– Salaries Still Very Low– Manufacturing Strength May Drive Embedded SW Business
10
Indonesian Opportunities & Challenges: Education
• India – Producing 350,000 New Engineers/Year– Production Growing at 6%/Year– But Only Top Tier Schools Are Producing Top Tier Students– Few/No Research Opportunities (Nothing to Foster Creativity)– Huge Classes Diminish Quality
• China– Producing 600,000 New Engineers/Year– Production Growing at 6%/Year– Rote Learning (heavily Government regulated)– Heavily Standard Exam-Based (Nothing to Foster Creativity)– Lots of Research Concentration (and Government Funding; Fosters
Creativity)• USA
– Producing 70,000 New Engineers/Year– Production Steady– Lots of Research Opportunities (Creativity Fostering) x
* Extracted from Globalization and Outsourcing of Software, ACM.org.
11
Indonesian Opportunities & Challenges: Education
• Indonesia*– Student Production? 35,000 per year
– Need to Emphasize Changing Nature of IT • Not Teach One Way to Do Anything• Teach History/Present(as just a snapshot)/Trends
– Need to Educate for Global Market• Global Business Dynamics• Cross-Cultural Emphasis
– Need to Foster Creativity and Innovation• Encourage Faculty and Students to Conduct Research• Reduce Teaching Loads of Selected Faculty
– Need to Combine Business and Technology • Fundamental Flaw in USA and Most Countries! x
* Adapted from Globalization and Outsourcing of Software, ACM.org.
12
Indonesian Opportunities & Challenges: Kind of Work
• India– Programming, Testing, and Maintenance– SW Architecture, Design, PM, IT Consulting– IT Enabled Services– Call Centers and Telemarketing
• China– Manufacturing
• South Korea– Robotics
• Philippines & Mexico– Bi-Lingual Call Centers (English/Spanish)
• Israel– Security and Cryptography and Anti-Virus Software
• Czech Republic and Canada– Proximity to Customers (Germany and USA)
• Indonesia– Which Are Most Desirable?– Which Are Achievable?– Which Should Indonesia Target?– What Are Indonesia’s Strengths/Weaknesses/Opportunities/Threats?
13
Primary Flows of Outsourced IT Work
USAUSA
EasternEasternEuropeEurope
ChinaChina
IndiaIndia
JapanJapan
AustraliaAustralia
S. KoreaS. Korea
S. AmericaS. America
Note this does not show Note this does not show sales of application sales of application
software, where USA is #1 software, where USA is #1 and Japan is #2 in exportsand Japan is #2 in exports
WesternWesternEuropeEurope
Francophone Francophone AfricaAfrica
14
Infrastructure
• India– 1991 – Complete Deregulation of Telecommunications –
opened door to low-cost broadband– Otherwise, Indian Infrastructure (Roads, Airlines, Water,
Sanitation, Building Standards) Fairly Weak
• China– Roads Terrific– Legal System Still Backward– Everything Still Heavily Regulated (but Making Strides)
• Indonesia– What Are Indonesia’s
Strengths/Weaknesses/Opportunities/Threats?
15
Foreign Direct Investments
• India– 1970’s – New Laws Limited Foreign Ownership; Many
Multi-National Companies Left– 1991 – Economic Crisis Caused New Laws
Encouraging Foreign Investments
• China– 1992 – Removed Laws Restricting Private Ownership– 2005-2007 – Hundreds of Add’l Laws Removed
• Indonesia– What Are Indonesia’s
Strengths/Weaknesses/Opportunities/Threats?
16
Taxation
• India– 1981 – New Laws Created Tax-Free Zones for Software (and
Manufacturing)– 1993 – New Laws Created Tax-Free Zones for all Science
and Technology Parks– 2005 – New Laws Making Most Software Companies Tax-
Free
• Indonesia– What Are Indonesia’s
Strengths/Weaknesses/Opportunities/Threats?
17
Intellectual Property
• China– Major Piracy Problems Still Unchecked
• Indonesia– What Are Indonesia’s
Strengths/Weaknesses/Opportunities/Threats?
Komoditisasi SoftwareN
ilai
Waktu
Infrastruktur
PerangkatPengembangan
Platform Aplikasi
Aplikasi Umum
Aplikasi Enterprise
Aplikasi Vertikal Aplikasi Vertikal
Aplikasi Enterprise
Aplikasi Umum
Platform Aplikasi
PerangkatPengembangan
Infrastruktur
OSS(IGOS)
MayoritasAnggotaASPILUKI
Tren perkembangan software
Akibat ‘convergence’ antara IT & Telekomunikasi
& gerakan software bebas • Software menjadi komoditas• Peluang menjual software sebagai services
– Model Bisnis– Ketersediaan infrastruktur fisik– ‘Shared services’
• Pengembangan berbasis komunitas– OSS: Open Source Software
Konsep ASP Agregator
Infrastrukturyang adasaat ini dipenggunajasa
Aplikasi2 berbasiswebYang dibuatsendiri ASPs Intranet
In-house
ASP Agregator
ASP AgregatorPenyedia2 jasa IT
Managedservices
Managedhosting
Colocationservices
IT management
platform
Katalogaplikasi
SupportServices
Summary
• To develop national software industry requires consistent building blocks supported buy all parties including global players
• There are four pilars for development:– Human resource– Physical infrastructure– Policy & regulation– IT utilization
• Indonesia unique strength for the new development trend such as SaaS and Cloud Computing