Introduction

Attached is a PPT with information relating to the size and scope of the Boston Marathon (which concluded yesterday). Wesley Korir won the men’s division, while Sharon Cherop was victorious in the women's race.  Korir was the 19th Kenyan men's winner in 22 years, and Cherop was the third Kenyan women's winner in the last five years…

Assignment20 Points

Read the information provided below and answer the following questions on a Word Document.

These questions will be up for discussion during a future class.

Economic ImpactThis year’s Boston Marathon will bring $137.5 million in consumer spending to the Greater Boston area, according to estimates from the Greater Boston Convention & Visitor Bureau. Here’s the breakdown:

• Total spending by runners and their guests: $92.4 million• Total spending by spectators: $12 million• Total spending by the Boston Athletic Association: $7 million• Charity fundraising events by marathon runners: $16 million• Total sponsors and media marathon-related spending: $10.1

million

QUESTIONS:1) Why do you think the Boston

Marathon is such a popular event?

2) Do the statistics presented in this graphic give you an idea of how many people it takes to put on a successful event of this size? How so?

3) What is economic impact? Why is it an important concept for any sports or entertainment professional to understand?

QUESTIONS:

4) Why might a sponsor want to be involved with the Boston Marathon?

5) What is ambush marketing? Do you think event organizers of the Boston Marathon are aware of ambush marketing tactics? What might they do to prevent them?

6) Why do you think this event in particular draws so much attention from the media?