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INTRODUCTION

INTRODUCTION This Organization Study conducted at Keltron ControlsLimited,Aroor. Theobjectives of the study is identifiedthe function of departments in the organization. 1.1

Need and Significance of Study Management principles can be taught in class rooms butmanagerial skills can bedeveloped in an individual only.When he is trained so. As job are rare and lots of peopleare equally qualified what makes the student different ishis familiarity withcorporate practices, processes and thisstudy is also attempt to make the trainee familiar with a

public sector manufacturing company. 1.2. Objectives of the Study y

To know the Organizational structure of the Company y

To know the functions of various Departments suchas Marketing, Finance,Production, Human ResourceManagement, etc. y

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To gain practical knowledge about the functioning ofvarious departments of theorganization.

y

To understand the works relationshipwith Technology and Organization

bystudying work practices.

1.3 Scope of Study The study is intended to provide managerial insight to amanagement student. If willenable him to take upresponsibilities of a manager at ease and provide himmoreconfidence. The scope of the study is confined to afew selected departments and their functions. The traineemay also get a feel about how business executives operatein their work settings. 1.4 Methodology The Project work titled An Organization S tudy conducted at KELTRON is based on adescriptivestudy. The data collection were both from primary and

secondary sourcesThe primary source of data collectionincludes consultation with topmanagement,interviews with employees, informal talks with employees and observations. The secondarysources of

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data collection were the annual reports, Departmentalreports, catalogues, etc.

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HISTORY

Keltron , Kerala State Electronics DevelopmentCorporation Limited, is a public sectorelectronics company located in Kerala , a statein India . It is headquartered at the capital city ofKerala, Thiruvananthapuram . The company is underthe direct control of the State government of Kerala .The registered name of the company is Kerala StateElectronics Development Corporation Limited

(KSEDC Ltd). The name Keltron was coined fromtwo words, Kerala Electronics and when it wasnecessary to use a small word in Telegramsreferring to the company. Later, the same namingconvention was adopted to name two other stateowned electronic companies namely Meltron(Maharashtra Electronics) and Uptron (UPElectronics).In its early days, the company producedDCS,PLC,electronic devices such as televisions ,radios and other consumer electronics goods. Onthis end, the company was a failure to provide itsquality consumer goods with competing rates and

hence its products could not compete in internationalmarket. Keltron is famous for its automatic trafficregulation systems. In early days, Keltron trafficsignals were used in all the major metro cities of

http://en.wikipedia.org/wiki/Public_sector_undertakings_in_Keralahttp://en.wikipedia.org/wiki/Public_sector_undertakings_in_Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Thiruvananthapuramhttp://en.wikipedia.org/wiki/Thiruvananthapuramhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Thiruvananthapuramhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Public_sector_undertakings_in_Keralahttp://en.wikipedia.org/wiki/Public_sector_undertakings_in_Kerala

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India. Currently it is mainly used in Kerala and fewneighbouring states.Currently, major products of the company includemines for Indian navy and various parts of Rocketsfor Indian space research organisation ISRO . Thecompany also produces basic electroniccomponents suchas capacitors , transistors , resistors , diodes , PCBs ona large scale for the Indian market. It also provides

services in the field of informationtechnology, animation , and web designing . It hasrecently established a division for geo-informaticsservices.During the early days of Globalisation, Keltron facedsevere crisis, and became loss making unit, due tothe failure in competing with multinationalcompanies.But still a rising industrial companyRecently the company has started recovering fromthe crisis and is currently operating in profit. In 2005-06 the company made a net turn over of 109 croreswith an operating surplus of 13 crores .

http://en.wikipedia.org/wiki/ISROhttp://en.wikipedia.org/wiki/ISROhttp://en.wikipedia.org/wiki/Capacitorhttp://en.wikipedia.org/wiki/Capacitorhttp://en.wikipedia.org/wiki/Capacitorhttp://en.wikipedia.org/wiki/Transistorhttp://en.wikipedia.org/wiki/Transistorhttp://en.wikipedia.org/wiki/Resistorhttp://en.wikipedia.org/wiki/Resistorhttp://en.wikipedia.org/wiki/Diodehttp://en.wikipedia.org/wiki/Diodehttp://en.wikipedia.org/wiki/Printed_circuit_boardhttp://en.wikipedia.org/wiki/Printed_circuit_boardhttp://en.wikipedia.org/wiki/Animationhttp://en.wikipedia.org/wiki/Animationhttp://en.wikipedia.org/wiki/Web_designinghttp://en.wikipedia.org/wiki/Web_designinghttp://en.wikipedia.org/wiki/Animationhttp://en.wikipedia.org/wiki/Printed_circuit_boardhttp://en.wikipedia.org/wiki/Diodehttp://en.wikipedia.org/wiki/Resistorhttp://en.wikipedia.org/wiki/Transistorhttp://en.wikipedia.org/wiki/Capacitorhttp://en.wikipedia.org/wiki/ISRO

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MISSION

The mission of Keltron is to transform itself to one ofthe Navratna corporations of the country. To achievethis mission, the organization has set a clearlydefined strategy in motion encompassing its corestrengths: experienced human resources, robustinfrastructure for high quality manufacture,commitment to quality, and continuous research anddevelopment.

VISSIONTo be a world-class, growth-oriented electronicscorporation specialised in providingquality, market-focused products, services and cost-effective systemsolutions to a largeclientele. To attain leadershipposition in the knowledge industry by training andutilizing the richknowledge capital available inKerala, and creating a wide technology horizon forthedevelopment of knowledgewares and intelligentsystems

OBJECTIVESThe long-term objective is to optimally foster greaterglobal competitiveness for Indian industry as well asto ensure faster innovation, wealth creation andoverall development.

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DEPARTMENTS

1.Department Marketing2.DepartmentManufacturing3.DepartmentPlant Engineering4.DepartmentCalibration5 DepartmentQuality Assurance6.Department Finance5.Department Engineering And Design6.Department Human Resource& Administrating Department7.Research And Development

8.Electronic Data Processing Department

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MARKETING DEPARTMENT

Marketing is one of the most important operative functions of management. Marketing is ahuman activity directedat satisfying needs and wants through exchange

process. It includes allresources and selling activitiesnecessary to direct and facilitate the flow of goods andservicesfrom producers to consumers in the process ofdistribution. The success of a company dependson

the acceptability of its products in the market. MARKETING DEPARTMENT ORGANIZATIONCHART MARKETINGMANAGERSENIOROFFICERSENIOROFFICERSECTIONASSISTANTSECTIONASSI

STANTSECTIONASSISTANTSECTIONASSISTANT

OBJECTIVES

1.To fulfill customers needs

2.To increase sales

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4 PS OF MARKETING MIX As Marketing Department n of every other organization here also they focus on themarketing mix i.e.; 4Ps

which are this;1.Product2.Price3.Place4.Promotion

Product The product of KCCL is the electrolyte capacitors. Theseare industrial oriented productwhich is acomponentofelectronic goods like TV, Refrigerator, and Computersetc. Price The price of capacitors are fixed in such a way that is not

too high, that customerscannot afford it nor too lowthat they cannot incur the costof production. Comparativelythe price of capacitors of K CCL high but even then they are able towithstand in themarket because ofthe good quality. Price is fixed on the basis of thecost, demand andcompetition.

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Place KCCL carriesout their sales through Authorized Dealers

Direct SalesAll over India KCCL have dealers network. It has br anches in cities namely;Ahmadabad, Bangalore,Calcutta, Delhi, Chennai, Hyderabad, Trivandrum.The company sells the product to authorized dealers who sell it

to the retailers whichare sold by them to ultimate customers. Dealers are givendiscounts and the companyoffers additional discounts incase of quick payment and to regular customers.Companyfixes target sales for the dealers and if they succeed inmeeting the fixedtarget they are offered commission atthe end of the year.

Some of their customers aregiven discounts on the basisof the turnover which is termed as Turnoverdiscount.KCCL is also engaged in direct sales to thecustomers in case its a bulk order. Promotion The product of KCCL is a component which is an industrial product and thereforethey need not use any formof advertisement.But they do take part in exhibitionsandconduct seminarsto

promote their product. Thus they do not requirehugeinvestment for sales promotion

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