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    ORGANIZATIONAL STUDY

    IN

    VIJAYA HOSPITAL

    KOTTARAKKARA,KOLLAM

    AJISHA KURIAN

    MARTHOMA INSTITUTE OF INFORMATION TECHNOLOGY

    OS REPORT

    SUBMITTED IN PARTIAL FULFILLMENT OF THE

    REQUIREMENTS FOR THE AWARD OF MASTER BUSINESS ADMINISTRATION

    UNIVERSITY OF KERALA

    2010-2012

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    Department of Master Business Administration

    MIIT, AYUR

    Kollam.

    CERTIFICATE

    This is to certify that this report titled A report on organizational study

    done at VIJAYA HOSPITAL KOTTARAKKARA submitted by AJISHA

    KURIAN is a bonafide record done by her during the year 2011 under my

    guidance in partial fulfillment of the requirements for the award of Degree of

    Master of Business Administration of University of Kerala.

    Internal Guide Head of the department

    Juby.R Juby.R

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    DECLARATION

    I, AJISHA KURIAN, Third semester MBA student ofMarthoma Institute

    of Information Technology, Chadayamangalam, Ayur, Kollam, do hereby

    declare that this work titled Organisational Study, under the guidance of

    Mr.Juby.R is the result of my effort during the industrial visit. I have not

    submitted the same for the award of any other degree, title or recognition before.

    All data collected are true to the best of my knowledge.

    Place: Ayur AJISHA KURIAN

    Date: 22.02.2012

    ACKNOWLEDGEMENT

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    First of all i would like to thank the Almighty whose blessing have made this

    project work a success. I take this opportunity to express my gratitude to our

    director prof. Dr. K V KURIAN. I would like to express my profound gratitude to

    Dr.JUBY , Head of Department, Department of Management Studies, MIIT who

    have been a constant source of inspiration and have encouraged us with his

    innovative ideas.

    I have great pleasure in extending whole hearted thanks to authority of VIJAYA

    HOSPITAL, KOTTARAKKARA, who had been kind enough to permit me to

    pursue this study in their esteemed organization. I also express my sincere

    gratitude to the management, staff and employees of VIJAYA HOSPITAL for

    providing valuable information and guidance. A special word of thanks to Dr.V.S

    RAJEEV (MD) and Mr.ASHOK KUMAR (HR manager) for their guidance and

    tremendous support extended to me during the course of my organizational study.

    Last but not the least i would like to express my thanks to Ms.JAYAVIDYA

    (Front Office Assistant)

    AJISHA KURIAN

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    ABSTRACT

    This organizational study, undertaken as a part of the curriculum, was

    done at VIJAYA HOSPITAL, KOTTARAKKARA. The organizational study was

    done with the aim of getting acquainted with the functions and activities of

    VIJAYA HOSPITAL. The study also looks into different departments in the

    organization and their functions. One of the major objectives of the study was to

    get an exposure into the working environment of the organization. The study

    helped me to correlate theory with practice.

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    TABLE OF CONTENTS

    Chapter CONTENT PAGE

    No:

    I INTRODUCTION 8

    1 Introduction 9

    1.1 Objectives of the Study 10

    1.2 Limitations of the Study 10

    II COMPANY PROFILE 11

    2.1 Company Profile 12

    2.2 Speciality/importance of VIJAYA 14

    2.3 Vision and mission 16

    2.4 Organisation chart 17

    III FUNCTIONAL DEPARTMENTS 18

    3.1 Finance Department 19

    3.2 H R Department 20

    3.3 Marketing Department 21

    3.4 Pharmacy Department 21

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    3.5 Laboratary Department 21

    IV ANALYSIS 22

    4.1 SWOT Analysis 23

    4.2 Social Responsibility Analysis 24

    4.3 Future Developments 24

    V CONCLUSIONS 25

    5.1 Conclusions 26

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    CHAPTERI

    INTRODUCTION

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    1. INTRODUCTION

    The study was done at VIJAYA Hospital. This study was conducted to know the

    overall performance of the hospital and how they work. This is a detailed study

    about the organizational structure of the hospital and social responsibility that

    maintained by the organization.

    Organizational studies involve careful study about how people inside the

    organization interact with one another and how they can be made better to

    communicate their concerns. Basically it involves the study of individual as well as

    group interaction inside an organization. There are many factors that come into

    play when people interact with each other not just as individuals but as a team as

    well.

    The VIJAYA HOSPITAL was established in the year 1998. VIJAYA HOSPITAL

    is a healthcare powerhouse you can trust with your life. At VIJAYA HOSPITAL

    they unite exceptional clinical success rates and superior technology. With latest

    technology, multi-disciplinary capability, state of the art facilities, goodinfrastructure and excellent patient care ambience and processes, VIJAYA

    HOSPITAL is poised to become the advanced and progressive healthcare

    institution.

    VIJAYA HOSPITAL is one among the largest hospitals in KOLLAM dist,

    KERALA. It is a 300 bedded Super Specialty Hospital, with the provision for

    expansion to 500 beds in future. The hospital is at the forefront of medicaltechnology and expertise. It provides a complete range of latest diagnostic, medical

    and surgical facilities for the care of its patients.

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    The hospital is sponsored and funded by a private body and is managed by the

    Board of Directors. They are active in Service Education Program including

    VIJAYA college of nursing and VIJAYA school of nursing.

    1.1 OBJECTIVES OF THE STUDY

    To study the functions of each department To study the social responsibility of the organization. To identify strength, weakness, opportunities & threats (SWOT analysis) of

    organization.

    To familiarize the student with a business organization. To enable the student understand how the key business process are carried

    out in an organization.

    Understand how information is used in organization for decision making atvarious levels.

    1.2 LIMITATIONS OF THE STUDY.

    Critical analysis was not possible due to the non-availability of certaininformation like financial details, procedure etc.

    The detailed study is not possible as most of the employees in differentdepartments were busy with their works.

    Organizational environment was very busy which limits the data collection,learning.

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    CHAPTERII

    COMPANY PROFILE

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    2. COMPANY PROFILE

    VIJAYA Hospital offers better relationships through better care. VIJAYA Hospital

    boasts of high standards in medical facilities and consultants. VIJAYA Hospital isconceived and designed to be one of the very best hospitals in Kollam in terms of

    facilities.

    VIJAYA Hospital is situated at Kottarakkara. It has an extend of two acres of

    land, clothed with modern building and facilities. VIJAYA Hospital nests 16

    specialty departments headed by eminent doctors from the respective fields.

    Cardiology, Neurology, Gynecology, Pediatric, ENT, General medicine,

    Orthopedic, General Surgery, Physiotherapy are some of the main departments.

    VIJAYA College of nursing

    The development of a country is measured in terms of the health of the people and

    the services, rendered to the sick and needy. VIJAYA College of Nursing, started

    in the year 2005, believes in training professional Nurses from all over the countryto meet the great challenges of services in the field of Nursing. The college is

    recognized by INC, K.NC and affiliated to University OF KERALA, It offers

    B.Sc. Nursing program of four year duration with one year compulsory internship.

    The annual intake is 50.The college prepares the students to develop ability to

    handle situation and problems critically and take responsibilities for the higher

    education for maximum professional effectiveness

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    VIJAYA School of nursing

    The School of Nursing is to offer a full service nursing department to give the

    highest possible quality of nursing care in terms of total patient needs. The

    function of the division of nursing is patient oriented service taking care of both

    psychological and physical needs of the patient in In-patient & Outpatient areas.

    VIJAYA School of Nursing Offers 3 1/2 years diploma course in General Nursing

    & Midwifery (recognized by Indian Nursing Council & Kerala Nursing Council).

    Students are trained with adequate theoretical knowledge and wide clinical

    exposure to care state of the art equipment to mould them in VIJAYA culture.

    VIJAYA COLLEGE OF PARAMEDICAL SCIENCES is recognized by Kerala

    state Paramedical Council & D. M. E. We offer DMLT & DRT courses with the

    duration of Two years. Upper sealing of number of students per batch is 30.

    VIJAYA Hospital established on 1998.The growth Of the organization is in high

    rate and it has grown as the biggest Hospital in Kollam. Almost all insurance

    schemes from different companies are accepted by VIJAYA. Some of them are

    given below

    ICICI prudential HDFC BIRLA sun life insurance RELIANCE life insurance STAR health All executive medical checkups.

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    Reimbursement facilities

    BSNL KMML FCI RAILWAY TTK ECHS ORIENTAL INSURANCE SBT SBI FEDERAL BANK BAJAJ ALLIANZ

    2.2 Specialties/Importance of VIJAYA Hospital

    300 bedded. Super specialty hospital 24 hrs casualty, Pharmacy, Lab. Different departments like Nursing, HR, Public Relation, OPDs, Utility

    services, Security, Housekeeping, Canteen Accounts and administration

    etc.

    Excellent hi-tech three operation theatres with 100% hygienic. The infection rate reported in VIJAYA Hospital is 0% since many years.

    The functional department of VIJAYA may be divided into two category they are

    clinical and non clinical.

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    Non Clinical

    1. Finance2. HR3. Marketing4. Canteen5. House keeping6. Security

    Clinical

    1. Pharmacy2. Radiology3. Nursing4. Medical record5. Laboratory6. Physical therapy

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    VISION AND MISSION OF VIJAYA HOSPITAL

    Mission:

    VIJAYA Hospital is a healthcare powerhouse you can trust with your life.

    At VIJAYA Hospital we unite exceptional clinical success rates and superior

    technology. With latest technology, multi-disciplinary capability, state of the art

    facilities, good infrastructure and excellent patient care ambience and processes,

    VIJAYA HOSPITAL is poised to become the advanced and progressive healthcare

    institution.

    Vision:

    To be recognized as a institution of choice for health care serviceand employment of India. Committed to provide international

    standard treatment facilities at low cost.

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    Organization chart

    0

    CONSULTANT DOCTORS

    JUNIOR DOCTORS

    ADMINSTRATIVE OFFICER MANAGER(CLG OF

    NURSING)

    ANCE MANAGER HR MANAGER NURSING

    ADMINISTRATOR

    UNTS HEAD

    K

    NURSING

    SUPERINTENDENT

    Nurse In charge

    STAFF NURSE

    NURSING ASSISTANTS CLASS IV EMPLOYEES

    PRINCIPAL(SCHOOL OF

    NURSING)

    PRINCIPAL(CL

    NURSING)

    VICE PRINCIPALVICE PRINCIPA

    WARDEN TUTORS CLERK

    COOK STUDENTS CLASS IV EMPLOYEES

    TUTORS

    STUDENTS

    CLERK

    CLASS IV EMP

    MANAGING DIRECTOR

    A.M.O

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    CHAPTERIII

    FUNCTIONAL DEPARTMENTS

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    3.1 Finance department

    The mission of the finance department is to effect without error,

    authorized financial transactions with the public and with employees in a courteous

    manner in accordance with an agreed time schedule and prepare interpret and

    present accurately and promptly and comprehensible information to management

    in order to assist in providing a cost effective and administrative service to clients.

    Around 60% of their expenditure comes under doctors expenditure. It is of two

    ways either monthly basis or consultation basis. Other categories which include

    staff, cleaners, security, Attenders are paid in monthly basis. Mode of payments for

    doctors and PRO are by cheque and others by cash. The left 40% accounts for

    repairs, printing and stationary, miscellaneous. Excess of income over expenditure

    is about 5-10% of turnover.

    Department Structure

    FINANCE OFFICER

    OFFICE STAFF

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    3.2 Human resource department:

    Recruitment, selection and Induction Training. At Vijaya Hospitalthe employee turnover is very less. The HR and Management joins

    together to provide them extra ordinary atmosphere to perform

    duties perfectly and accurately.

    Ensure that professional staff with a patient interface isappropriately qualified as required for a Super Specialty hospital.

    Lease with recruitment agencies as required. HR in co-ordination with Personal and Accounts Department

    ensures timely payment to staff.

    Maintain a close relationship with the Concerned DepartmentalHeads to fulfill all recruitment needs.

    Preparation of documents required for all statutory norms. Maintain confidentiality all times. Preparation of job description. Yearly/six monthly performance Appraisal (self and by HOD) The HR department mainly deals with staffing, approval of leaves,

    recruitment, on the job training and class room training, induction

    training, motivation, promotion etc.

    Department structure

    Managing director

    HR manager

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    3.3 Marketing activities

    There is no such special department for marketing. Mouth to Mouth marketing is

    one of the popular ways of marketing of VIJAYA hospital. VIJAYA hospital

    conducts various types of medical camps by expert doctors for the general public

    and thereby provides health awareness. It is a part of both marketing and social

    responsibility.

    3.4 Pharmacy department: The pharmacy in the VIJAYA hospital had most

    of the medicines that are necessary for the patients admitted there and patients who

    are under treatment. It is really useful because people can get medicines demanded

    by the doctors on time rather than going outside and getting the same. The

    department is well defined

    3.5 Laboratory:

    VIJAYA laboratory are well equipped with most modern equipments and

    experienced technicians are available .The management give more importance for

    laboratories. For the emergency causes the result will get from the laboratory

    within few seconds. In laboratory there is four senior technicians, four junior

    assistants and two trainees.

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    CHAPTERIV

    ANALYSIS

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    4.1 SWOT analysis

    Strengths

    Well experienced doctors and administrative staff. Ultramodern facilities. Strong basis. Modern technology based services. Easy accessibility. High public image. Well equipped ultra modern operation theatre. Sincere and dedicated services of qualified staff.

    Weakness

    Space constraints Less area for parking Less number of doctors in neuro department Lack of high standard food court.

    Opportunities

    Mobile clinics Integral health package Most modern facilities may install in all department. High quality food court may implemented

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    Threats

    Competition from near hospitals. Less availability of qualified doctors.

    4.2 Social responsibility analysis

    VIJAYA hospital, as in the field of health services, is an unavoidable presence in

    other activities regarding social welfare. This include

    Various types of medical camps by expert doctors for the general public andthereby providing health awareness.

    Free BP checkup for general public. Free medical checkups and advices. Counseling. Continious rounds in patient area by PROs and Nursing Superintendent for

    ensure extra nursing care and excellent house keeping services

    4.3 Future developments

    Future developments of the organization include various activities to improve the

    overall effectiveness of the organization. They are planning to include Response

    sheets for improving their effectiveness by collecting feedbacks from thecustomers. More efficient doctors will also be in service for the public. Planning to

    built territory care hi tech super specialty hospital under the brand VIJAYA.

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    CHAPTER VCONCLUSION

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    5.1 CONCLUSION

    An overall study of organization has been done. This study includes the study

    about various departments under each functional division. It has been a great

    experience for me to do the organizational study in VIJAYA hospital.

    The changes and introduction of new strategies and policies and implementation

    of new schemes and projects will enable the efficient working of VIJAYA and this

    in turn will compensate the present problems that are prevailing in the

    organization.

    VIJAYA ventured into the service sector in the year 1998 with just a handful of

    doctors and employees. Backed by a team of dedicated professionals, they made

    VIJAYAS as a highly reputed organization. Customer satisfaction and goodwill

    enhancement has always been at the heart of everything we do, providing core

    values to sustain a well balanced relationship and meet all client requirements and

    expectations.

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