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ORGANIZATIONAL STUDY
IN
VIJAYA HOSPITAL
KOTTARAKKARA,KOLLAM
AJISHA KURIAN
MARTHOMA INSTITUTE OF INFORMATION TECHNOLOGY
OS REPORT
SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE AWARD OF MASTER BUSINESS ADMINISTRATION
UNIVERSITY OF KERALA
2010-2012
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Department of Master Business Administration
MIIT, AYUR
Kollam.
CERTIFICATE
This is to certify that this report titled A report on organizational study
done at VIJAYA HOSPITAL KOTTARAKKARA submitted by AJISHA
KURIAN is a bonafide record done by her during the year 2011 under my
guidance in partial fulfillment of the requirements for the award of Degree of
Master of Business Administration of University of Kerala.
Internal Guide Head of the department
Juby.R Juby.R
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DECLARATION
I, AJISHA KURIAN, Third semester MBA student ofMarthoma Institute
of Information Technology, Chadayamangalam, Ayur, Kollam, do hereby
declare that this work titled Organisational Study, under the guidance of
Mr.Juby.R is the result of my effort during the industrial visit. I have not
submitted the same for the award of any other degree, title or recognition before.
All data collected are true to the best of my knowledge.
Place: Ayur AJISHA KURIAN
Date: 22.02.2012
ACKNOWLEDGEMENT
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First of all i would like to thank the Almighty whose blessing have made this
project work a success. I take this opportunity to express my gratitude to our
director prof. Dr. K V KURIAN. I would like to express my profound gratitude to
Dr.JUBY , Head of Department, Department of Management Studies, MIIT who
have been a constant source of inspiration and have encouraged us with his
innovative ideas.
I have great pleasure in extending whole hearted thanks to authority of VIJAYA
HOSPITAL, KOTTARAKKARA, who had been kind enough to permit me to
pursue this study in their esteemed organization. I also express my sincere
gratitude to the management, staff and employees of VIJAYA HOSPITAL for
providing valuable information and guidance. A special word of thanks to Dr.V.S
RAJEEV (MD) and Mr.ASHOK KUMAR (HR manager) for their guidance and
tremendous support extended to me during the course of my organizational study.
Last but not the least i would like to express my thanks to Ms.JAYAVIDYA
(Front Office Assistant)
AJISHA KURIAN
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ABSTRACT
This organizational study, undertaken as a part of the curriculum, was
done at VIJAYA HOSPITAL, KOTTARAKKARA. The organizational study was
done with the aim of getting acquainted with the functions and activities of
VIJAYA HOSPITAL. The study also looks into different departments in the
organization and their functions. One of the major objectives of the study was to
get an exposure into the working environment of the organization. The study
helped me to correlate theory with practice.
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TABLE OF CONTENTS
Chapter CONTENT PAGE
No:
I INTRODUCTION 8
1 Introduction 9
1.1 Objectives of the Study 10
1.2 Limitations of the Study 10
II COMPANY PROFILE 11
2.1 Company Profile 12
2.2 Speciality/importance of VIJAYA 14
2.3 Vision and mission 16
2.4 Organisation chart 17
III FUNCTIONAL DEPARTMENTS 18
3.1 Finance Department 19
3.2 H R Department 20
3.3 Marketing Department 21
3.4 Pharmacy Department 21
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3.5 Laboratary Department 21
IV ANALYSIS 22
4.1 SWOT Analysis 23
4.2 Social Responsibility Analysis 24
4.3 Future Developments 24
V CONCLUSIONS 25
5.1 Conclusions 26
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CHAPTERI
INTRODUCTION
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1. INTRODUCTION
The study was done at VIJAYA Hospital. This study was conducted to know the
overall performance of the hospital and how they work. This is a detailed study
about the organizational structure of the hospital and social responsibility that
maintained by the organization.
Organizational studies involve careful study about how people inside the
organization interact with one another and how they can be made better to
communicate their concerns. Basically it involves the study of individual as well as
group interaction inside an organization. There are many factors that come into
play when people interact with each other not just as individuals but as a team as
well.
The VIJAYA HOSPITAL was established in the year 1998. VIJAYA HOSPITAL
is a healthcare powerhouse you can trust with your life. At VIJAYA HOSPITAL
they unite exceptional clinical success rates and superior technology. With latest
technology, multi-disciplinary capability, state of the art facilities, goodinfrastructure and excellent patient care ambience and processes, VIJAYA
HOSPITAL is poised to become the advanced and progressive healthcare
institution.
VIJAYA HOSPITAL is one among the largest hospitals in KOLLAM dist,
KERALA. It is a 300 bedded Super Specialty Hospital, with the provision for
expansion to 500 beds in future. The hospital is at the forefront of medicaltechnology and expertise. It provides a complete range of latest diagnostic, medical
and surgical facilities for the care of its patients.
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The hospital is sponsored and funded by a private body and is managed by the
Board of Directors. They are active in Service Education Program including
VIJAYA college of nursing and VIJAYA school of nursing.
1.1 OBJECTIVES OF THE STUDY
To study the functions of each department To study the social responsibility of the organization. To identify strength, weakness, opportunities & threats (SWOT analysis) of
organization.
To familiarize the student with a business organization. To enable the student understand how the key business process are carried
out in an organization.
Understand how information is used in organization for decision making atvarious levels.
1.2 LIMITATIONS OF THE STUDY.
Critical analysis was not possible due to the non-availability of certaininformation like financial details, procedure etc.
The detailed study is not possible as most of the employees in differentdepartments were busy with their works.
Organizational environment was very busy which limits the data collection,learning.
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CHAPTERII
COMPANY PROFILE
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2. COMPANY PROFILE
VIJAYA Hospital offers better relationships through better care. VIJAYA Hospital
boasts of high standards in medical facilities and consultants. VIJAYA Hospital isconceived and designed to be one of the very best hospitals in Kollam in terms of
facilities.
VIJAYA Hospital is situated at Kottarakkara. It has an extend of two acres of
land, clothed with modern building and facilities. VIJAYA Hospital nests 16
specialty departments headed by eminent doctors from the respective fields.
Cardiology, Neurology, Gynecology, Pediatric, ENT, General medicine,
Orthopedic, General Surgery, Physiotherapy are some of the main departments.
VIJAYA College of nursing
The development of a country is measured in terms of the health of the people and
the services, rendered to the sick and needy. VIJAYA College of Nursing, started
in the year 2005, believes in training professional Nurses from all over the countryto meet the great challenges of services in the field of Nursing. The college is
recognized by INC, K.NC and affiliated to University OF KERALA, It offers
B.Sc. Nursing program of four year duration with one year compulsory internship.
The annual intake is 50.The college prepares the students to develop ability to
handle situation and problems critically and take responsibilities for the higher
education for maximum professional effectiveness
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VIJAYA School of nursing
The School of Nursing is to offer a full service nursing department to give the
highest possible quality of nursing care in terms of total patient needs. The
function of the division of nursing is patient oriented service taking care of both
psychological and physical needs of the patient in In-patient & Outpatient areas.
VIJAYA School of Nursing Offers 3 1/2 years diploma course in General Nursing
& Midwifery (recognized by Indian Nursing Council & Kerala Nursing Council).
Students are trained with adequate theoretical knowledge and wide clinical
exposure to care state of the art equipment to mould them in VIJAYA culture.
VIJAYA COLLEGE OF PARAMEDICAL SCIENCES is recognized by Kerala
state Paramedical Council & D. M. E. We offer DMLT & DRT courses with the
duration of Two years. Upper sealing of number of students per batch is 30.
VIJAYA Hospital established on 1998.The growth Of the organization is in high
rate and it has grown as the biggest Hospital in Kollam. Almost all insurance
schemes from different companies are accepted by VIJAYA. Some of them are
given below
ICICI prudential HDFC BIRLA sun life insurance RELIANCE life insurance STAR health All executive medical checkups.
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Reimbursement facilities
BSNL KMML FCI RAILWAY TTK ECHS ORIENTAL INSURANCE SBT SBI FEDERAL BANK BAJAJ ALLIANZ
2.2 Specialties/Importance of VIJAYA Hospital
300 bedded. Super specialty hospital 24 hrs casualty, Pharmacy, Lab. Different departments like Nursing, HR, Public Relation, OPDs, Utility
services, Security, Housekeeping, Canteen Accounts and administration
etc.
Excellent hi-tech three operation theatres with 100% hygienic. The infection rate reported in VIJAYA Hospital is 0% since many years.
The functional department of VIJAYA may be divided into two category they are
clinical and non clinical.
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Non Clinical
1. Finance2. HR3. Marketing4. Canteen5. House keeping6. Security
Clinical
1. Pharmacy2. Radiology3. Nursing4. Medical record5. Laboratory6. Physical therapy
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VISION AND MISSION OF VIJAYA HOSPITAL
Mission:
VIJAYA Hospital is a healthcare powerhouse you can trust with your life.
At VIJAYA Hospital we unite exceptional clinical success rates and superior
technology. With latest technology, multi-disciplinary capability, state of the art
facilities, good infrastructure and excellent patient care ambience and processes,
VIJAYA HOSPITAL is poised to become the advanced and progressive healthcare
institution.
Vision:
To be recognized as a institution of choice for health care serviceand employment of India. Committed to provide international
standard treatment facilities at low cost.
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Organization chart
0
CONSULTANT DOCTORS
JUNIOR DOCTORS
ADMINSTRATIVE OFFICER MANAGER(CLG OF
NURSING)
ANCE MANAGER HR MANAGER NURSING
ADMINISTRATOR
UNTS HEAD
K
NURSING
SUPERINTENDENT
Nurse In charge
STAFF NURSE
NURSING ASSISTANTS CLASS IV EMPLOYEES
PRINCIPAL(SCHOOL OF
NURSING)
PRINCIPAL(CL
NURSING)
VICE PRINCIPALVICE PRINCIPA
WARDEN TUTORS CLERK
COOK STUDENTS CLASS IV EMPLOYEES
TUTORS
STUDENTS
CLERK
CLASS IV EMP
MANAGING DIRECTOR
A.M.O
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CHAPTERIII
FUNCTIONAL DEPARTMENTS
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3.1 Finance department
The mission of the finance department is to effect without error,
authorized financial transactions with the public and with employees in a courteous
manner in accordance with an agreed time schedule and prepare interpret and
present accurately and promptly and comprehensible information to management
in order to assist in providing a cost effective and administrative service to clients.
Around 60% of their expenditure comes under doctors expenditure. It is of two
ways either monthly basis or consultation basis. Other categories which include
staff, cleaners, security, Attenders are paid in monthly basis. Mode of payments for
doctors and PRO are by cheque and others by cash. The left 40% accounts for
repairs, printing and stationary, miscellaneous. Excess of income over expenditure
is about 5-10% of turnover.
Department Structure
FINANCE OFFICER
OFFICE STAFF
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3.2 Human resource department:
Recruitment, selection and Induction Training. At Vijaya Hospitalthe employee turnover is very less. The HR and Management joins
together to provide them extra ordinary atmosphere to perform
duties perfectly and accurately.
Ensure that professional staff with a patient interface isappropriately qualified as required for a Super Specialty hospital.
Lease with recruitment agencies as required. HR in co-ordination with Personal and Accounts Department
ensures timely payment to staff.
Maintain a close relationship with the Concerned DepartmentalHeads to fulfill all recruitment needs.
Preparation of documents required for all statutory norms. Maintain confidentiality all times. Preparation of job description. Yearly/six monthly performance Appraisal (self and by HOD) The HR department mainly deals with staffing, approval of leaves,
recruitment, on the job training and class room training, induction
training, motivation, promotion etc.
Department structure
Managing director
HR manager
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3.3 Marketing activities
There is no such special department for marketing. Mouth to Mouth marketing is
one of the popular ways of marketing of VIJAYA hospital. VIJAYA hospital
conducts various types of medical camps by expert doctors for the general public
and thereby provides health awareness. It is a part of both marketing and social
responsibility.
3.4 Pharmacy department: The pharmacy in the VIJAYA hospital had most
of the medicines that are necessary for the patients admitted there and patients who
are under treatment. It is really useful because people can get medicines demanded
by the doctors on time rather than going outside and getting the same. The
department is well defined
3.5 Laboratory:
VIJAYA laboratory are well equipped with most modern equipments and
experienced technicians are available .The management give more importance for
laboratories. For the emergency causes the result will get from the laboratory
within few seconds. In laboratory there is four senior technicians, four junior
assistants and two trainees.
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CHAPTERIV
ANALYSIS
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4.1 SWOT analysis
Strengths
Well experienced doctors and administrative staff. Ultramodern facilities. Strong basis. Modern technology based services. Easy accessibility. High public image. Well equipped ultra modern operation theatre. Sincere and dedicated services of qualified staff.
Weakness
Space constraints Less area for parking Less number of doctors in neuro department Lack of high standard food court.
Opportunities
Mobile clinics Integral health package Most modern facilities may install in all department. High quality food court may implemented
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Threats
Competition from near hospitals. Less availability of qualified doctors.
4.2 Social responsibility analysis
VIJAYA hospital, as in the field of health services, is an unavoidable presence in
other activities regarding social welfare. This include
Various types of medical camps by expert doctors for the general public andthereby providing health awareness.
Free BP checkup for general public. Free medical checkups and advices. Counseling. Continious rounds in patient area by PROs and Nursing Superintendent for
ensure extra nursing care and excellent house keeping services
4.3 Future developments
Future developments of the organization include various activities to improve the
overall effectiveness of the organization. They are planning to include Response
sheets for improving their effectiveness by collecting feedbacks from thecustomers. More efficient doctors will also be in service for the public. Planning to
built territory care hi tech super specialty hospital under the brand VIJAYA.
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CHAPTER VCONCLUSION
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5.1 CONCLUSION
An overall study of organization has been done. This study includes the study
about various departments under each functional division. It has been a great
experience for me to do the organizational study in VIJAYA hospital.
The changes and introduction of new strategies and policies and implementation
of new schemes and projects will enable the efficient working of VIJAYA and this
in turn will compensate the present problems that are prevailing in the
organization.
VIJAYA ventured into the service sector in the year 1998 with just a handful of
doctors and employees. Backed by a team of dedicated professionals, they made
VIJAYAS as a highly reputed organization. Customer satisfaction and goodwill
enhancement has always been at the heart of everything we do, providing core
values to sustain a well balanced relationship and meet all client requirements and
expectations.
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