introduction · some companies rely on adwords and pay-per-click advertising to drive conversions....
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Social media audit should efficiently help you find the right answers to be constantly improving.
Social Media Audit
Your website is one of the most important aspects of your company’s marketing plan.
Website Audit
A website with poor content can harm your business by leaving a bad impression on your potential customers.
Content Audit/SEO (Search Engine Optimization)
Some companies rely on AdWords and Pay-Per-Click advertising to drive conversions.
Analyze, Assess, and Evaluate Reports
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Introduction
Welcome!!
A social media audit involves the vital steps required to analyze and review all aspects of your business’s channels and performance.
Performing a social media health check is key to uncovering your company’s online
presence strengths, and weaknesses, so they can develop a sound strategy based on data.
Why
Digital Media
Audit?Digital media audit is a must-have for understanding how your company’s online presence strategies are performing.Social media is a valuable tool for brand awareness, business growth, and monitoring feedback. Today, there are 7,000 marketing technologies on the market. Technology and trends are always evolving, so to help you stay on top of it all, we conduct digital media audit to see the big picture and zoom in on the smallest details.
Social Media AuditSocial media audit should efficiently help you find the right answers to be constantly improving.
Online Presence Does your company have a social media
presence?
Is the information on your social media channels relevant and up to date?
Are the updates you are sharing relevant and consistent with your brand image?
Is your activity integrated with your overall marketing strategy?
Are you responding to inquiries and otherwise engaging with your social media followers?
Is your company’s information up-to-date elsewhere on the web, such as Google, etc.?
Are you getting leads from social media?
Website AuditYour website is one of the most important aspects of your company’s marketing plan.
Is your company’s website design up-to-date and relevant? Does it represent your company as it is today?
Website Design
Is the contact information on your website up-to-date?
Company Information
Is your website content up-to-date
Website Content
Is your company’s website design responsive? Does your website have clear call-to-action (CTAs)?
Is Google Analytics installed on your website?Is your website optimized for search engines? How highly do you rank for your chosen keywords?
Have you updated your product and service information recently?Do you have an active blog on your website?
Do you make a point of regularly publishing relevant, high-quality blog posts and sharing them with your audience?
Can your website visitors easily find information on your website?
Are there links to your social media pages listed on your website?
Content Audit/SEOA website with poor content can actually harm your business by leaving a bad impression on your potential customers.
Content Design Credibility Keyword Usage SEO
1- Is easy-to-read?2- Includes strong titles and H1 tags that use your target keywords
1- Is free of spelling and grammar errors?2- Links to reputable sources?
1- Is not overstuffed with the primary keyword?2- Has related keywords in addition to the primary keyword?
1- Uses keywords in URL, page titles, and image text2- Includes a variation of your target keyword in the first 1,000 words
Analyze, Assess, and Evaluate Reports Some companies rely on AdWords and Pay-Per-Click advertising to drive conversions.
Where are most of your customers coming from?
What’s the best time and day to post your content?
What kind of advertising copy and marketing strategies lead to the best
results?
Which keywords are you ranking best for?
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Thank you
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www.Teknologiia.com